2015 Global Opportunity Report

Page 129

INTRODUCTION

Opportunities ranked by positive impact on society Water-Efficient Agriculture Everyday Health Enablers Fresh Water Production

SURVEY RESULTS

EXTREME WEATHER OPPORTUNITIES

LACK OF FRESH WATER OPPORTUNITIES

SURVEY RESULTS:

The Opportunity Dividing Businesses The opportunity Green Consumer Choices is placed firmly in the top end for all regions when assessed for its capacity to have a positive impact on societies. However the most interesting result is perhaps derived from the responses to the questions regarding its attractiveness for business. In the manufacturing sector it is right at the top both when

rated for its benefits to business generally and for its ability to inspire new business ventures. In the governmental sector it is also seen as very strong on both of these aspects. In the finance, other businesses and, to a lesser degree, the service sectors it is seen as one of the least favorable opportunities for business in general. Despite this, respondents

from all three sectors see this opportunity as one of the most likely to inspire new business. The survey itself does not explain this, but one theory can be that though many businesses today perceive “green� as an added cost, they realize that they will have to adapt to consumer demands for green products and services.

Green Consumer Choices Smart Water Regulation Regulated Energy Transition

OPPORTUNITY AT A GLANCE:

BENEFITS AND CAPACITY Perceived benefits from pursuing this opportunity (x), and capacity to do so (y), World and geographic regions. Scale goes from -10 to +10.

Splits Business

Innovative Finance for a Healthy Generation

Manufacturing and governmental sectors see this as the most and third most favorable opportunity for business in general. Finance and other businesses see it as second and fourth least favorable.

Energy Autonomy Capacity to pursue this opportunity

6.1

Early Warning and Forecasting Services

n = 1,322

4.8

Respondents in high-income economies see this opportunity as the most promising one for creating societal benefits.

INDIA

Rural Growth Initiatives

SUB-SAHARAN AFRICA SOUTH EAST ASIA & AUSTRALIA

Compact, Green and Connected Cities

WORLD

All opportunities World average score

Cost-Effective Adaptation

Top Assessment from HighIncome Economies

CHINA

Smart Cities Combat NCDs with Mobile Technologies

Investments in Resilience

Figure above shows how this opportunity (highlighted) is assesed compared to all opportunites for its potential positive impact on society. Based on all survey responses. Other opportunities for the same risk are highligted in a lighter shade.

NORTH AMERICA

3.5

EUROPE

Well Received in All Income Groups SOUTH AMERICA

OTHER ASIA MENA

This opportunity gets the most evenly-balanced support between high-, upper-middle- and lower middleincome economies.

Governments Likely to Invest 2.2 3.2

4.5

5.8 All opportunities World average score

7.1

8.4

Benefit to society from pursuing this opportunity

The governmental sector respondents place this opportunity as the one most likely to inspire new initiatives in their sector.

GLOBAL OPPORTUNITY REPORT

128


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