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ADDITIONAL INSIGHT: Digital Mapping A diverse set of eight solutions make use of monitoring and data collection to create and utilize digital maps in a variety of innovative ways resulting in greater effi ciency, environmental benefits, and social value. These solutions are made possible thanks to new developments in technology enabling high-resolution images for monitoring, or the use of existing maps as tools to create new business models or community projects. For instance, one startup is using high-resolution satellite images combined with historical weather data to reveal the solar energy potential of rooftops in a given city, helping communities to easily realize the most effective solar deployment

THE POTENTIAL Studies predict that the number of devices connected to the internet will triple by 20201 and that the market for civilian drones will double over the next decade. 2 These developments enable new monitoring and mapping opportunities with potential sustainability benefits. Whether it is for better navigation, resource management, or automated data collection, these technologies will be increasingly valuable as innovations are applied.

possible (pg. 82). Likewise, another company is benefitting from developments in high-resolution imaging to monitor crop stages and areas possibly affected by droughts or fl oods (pg. 91). This insight also involves a number of solutions that collect data in cities and combine them with maps to make public services such as

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transportation or routes for waste collection more effi cient (pg. 78, pg.88).

IDC. “IDC Market in a Minute: Internet of Things”. Online: www.


2 Teal Group. “Teal Group Predicts Worldwide UAV Market Will Total $91 Billion in Its 2014 UAV Market Profile and Forecast.” Online:

Online Tool for Bus Route Planning

3D Solar Potential Mapping Tool

Drones for Efficient Crop Management

Pg. 78

Pg. 82

Pg. 91

ADDITIONAL INSIGHT: Access over Ownership Several of this year’s solutions challenge the predominant model of ownership and ultimate disposal of resources by employing business models based on providing access instead of ownership of products, with benefits for the environment as well as the consumer. Within transportation, this takes the shape of peer-to-peer bike rentals (pg. 72) and an electric car-sharing service in Paris (pg. 74). A compelling side benefit of these solutions is the way they minimize the amount of time assets spend being idle. Elsewhere, businesses are offering access to high quality goods, such as premium

THE POTENTIAL Consumers are increasingly recognizing the benefits of access over ownership. As a recent PwC survey showed, 81% of adults in the USA believe that it is less expensive to share goods than to own them.1 This trend is not only good news for consumers, but also for the global economy. It is estimated that the sharing economy can increase global revenues from $15 billion in 2015 to approximately $335 billion by 2025. 2

quality children’s clothes through a leasing model (pg.54). These solutions allow consumers to experience the enjoyment and convenience of temporary access to the things they need, when they need them, instead of ownership throughout the

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product’s lifecycle. Through such business models, potentially unaffordable goods are made accessible to more people by dividing expenses among many users.


PwC. “The Sharing Economy”. Report. 2015.

Leasing Organic Kids’ Wear

Electric Vehicle Car-Sharing

Pg. 54

Pg. 74

Learning to Value Resources by Swapping Toys Pg. 103



Sustainia100 2015