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Solution by: Lucky Iron Fish

Cooking with Ingots to Combat Iron Deficiency  The Lucky Iron Fish is a cost-effective approach to solving the global problem of iron deficiency. Simply boiling a Lucky Iron Fish ingot for ten minutes in water can release up to 75% of a person’s required daily iron intake.

ENVIRONMENTAL The ingots are made from recycled scrap iron, and packaging is produced from biodegradable or recycled material. THE TRIPLE BOTTOM LINE

SOCIAL The company employs locals to manufacture, distribute, and sell Lucky Iron Fish, creating an income stream for communities.

ECONOMIC According to Lucky Iron Fish, overcoming iron deficiency can help a family prevent annual losses of an estimated $120, or two weeks of work.

The Lucky Iron Fish is a social enterprise dedicated to combating iron deficiency in Cambodia. It offers a simple health innovation that is affordable, clinically proven, and culturally appropriate. One fish, which is a symbol of good luck in Cambodia, costs less than $10 and lasts for five years, benefitting an entire family with each use. The company currently sells the Lucky Iron Fish in Cambodia, providing around 10,000 units in 2014. It plans to scale by collaborating with NGOs, governments, and the private sector to reach the goal of providing one million fish in the next five years. WHY A SUSTAINIA100 SOLUTION? Three and a half billion people, predominantly women and children, suffer from iron deficiency anaemia globally,1 making it the most common and widespread nutritional disorder in the world with vast economic consequences. 2 In contrast to conventional solutions, notably iron pills, the Lucky Iron Fish is appealing to communities due to its simplicity and lower cost, making it amenable to scale.

“We look forward to achieving our goal of improving the health and wealth of the world, and putting a fish in every pot.” GAVIN ARMSTRONG, PRESIDENT AND CEO, LUCKY IRON FISH





1 Allebeck, Peter. “Iron-Deficiency Anaemia in Rural Cambodia: Community Trial of a Novel Iron Supplementation Technique.” The European Journal of Public Health. vol 21. pg 43-48. 2011. 2

WHO. “Micronutrient Deficiencies.” Online:




Sustainia100 2015