Sustainia100 2015

Page 105


Solution by: Retoy

Learning to Value Resources by Swapping Toys TE C LI M A IT BENEF

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ENVIRONMENTAL Children are taught to value resources by trading and upcycling broken toys instead of purchasing new ones. THE TRIPLE BOTTOM LINE

SOCIAL Retoy educates children, adult volunteers or Retoy-leaders, and pre-school teachers about children’s rights and global interconnectedness.

ECONOMIC At Retoy events, children and parents experience the financial benefits of the circular economy by swapping, borrowing, and creating instead of buying.

Retoy empowers children with hands-on opportunities to create new from old, swap their toys, and learn about children’s rights through play. Recognizing the importance of early childhood development for lifelong well-being, Retoy hosts engaging, hands-on experiences to teach children how to respect nature and each other. At toy-swapping events, children learn how swapping, borrowing, and creating help people and the environment. Non-toxic play areas raise awareness about eco-friendly and fair trade toys, while lab workshops enable children to invent their own creations from broken toys or recycled materials. Children can also turn one of their toys into a gift, which, along with an invitation to join the activities, is delivered to children in refugee camps and asylum housing. Retoy has reached more than 400,000 children and parents to date. WHY A SUSTAINIA100 SOLUTION? If everyone consumed the same amount of natural resources as the average person in Western Europe, we would need three planets.1 In Sweden, a five-year-old owns an average of 500 toys. 2 Reducing overconsumption of the Earth’s resources can be addressed by changing consumer behavior. Enabling children from different socio-economic backgrounds to meet, play, and learn about their rights can encourage sustainable choices and have a powerful impact on future behavior patterns.

“Children get to experience the joy in being environmentally friendly and be reminded that they share one planet.” SOLEDAD PIÑERO MISA, CEO AND FOUNDER,






WWF. “Living Planet Earth Report.” Report. 2013. “Det massiva barnrummet: teoretiska och empiriska studier av leksaker.” Online: