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Education

Solution by: OpenLabel

Crowdsourced Labels for Conscious Consumption  This solution allows consumers, nonprofit organizations, and government agencies to instantly post and share product information directly onto the barcodes of products.

ENVIRONMENTAL OpenLabel enables environmental groups to “label” individual products based on their environmental impact, including the impact of packaging or carbon footprints.

ECONOMIC This solution makes it easy for consumers to consider more than just the immediate price of a product, but also the long-term economic costs of hidden externalities relating to health and the environment.

THE TRIPLE BOTTOM LINE

SOCIAL By creating a freely accessible forum for open discussion, this solution supports the growth of conscious consumer networks.

OpenLabel brings the transparency of Yelp or Trip Advisor to retail products and companies to help shoppers become smarter, healthier, and more responsible. It is a free resource that empowers people to share information, follow the issues they care about, and shop in accordance to their values. Users simply scan the barcode of any product, and then post a “label,” such as a recommendation, a rating, or a link to relevant information. The community determines which labels are most useful, and users can follow and share the sources they find most trustworthy. Several organizations have already contributed data about social issues behind products, from worker conditions to investment policies, campaign contributions, or animal welfare issues. WHY A SUSTAINIA100 SOLUTION? Although plenty of information about companies and products is available online, conscious consumers have no centralized and convenient way of instantly learning about a product’s social and environmental performance while shopping. By providing a platform for the quick and easy exchange of product information, OpenLabel is empowering consumers to “vote with their wallets.”

“OpenLabel is the first platform where the world can share product information.” PETER KIRWAN, INVESTOR OPENLABEL

 DEVELOPED IN ...

THE NETHERLANDS, USA

DEPLOYED IN ...

AUSTRALIA, CANADA, USA, AND UK

GO TO WWW.SUSTAINIA.ME

SUSTAINIA100

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Sustainia100 2015  

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