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Information that Empowers Consumer Choices Solution by: GoodGuide

As an authoritative source for information about the sustainability performance of products and companies, GoodGuide educates consumers about the impacts of their purchases. The Triple Bottom Line

Environmental This solution communicates the potential environmental impacts associated with the manufacture, sale, use, and disposal of products.

Social GoodGuide’s Social Score measures the social impacts associated with manufacture and sale, including customer health, safety and labor practices.

GoodGuide uses a scientifically based scale to rate consumer products and companies, making the information easily accessible online. Scores are based on evaluations of a comprehensive set of health, environmental, and social issues, with a higher score signifying better performance. Whether it pertains to individual indicators like energy consumption, specific issues such as resource use, or main categories of concern, the scoring system used is easy to understand and consistent throughout. With over one million downloads of the GoodGuide app and 600,000 monthly visitors to the website, this solution provides instant access to sustainability information for over 200,000 everyday products, enabling consumers to match their buying habits with personal preferences and values. Why a Sustainia100 solution?

Economic This solution allows for measures beyond price to help differentiate products on the market.

Consumers have limited access to information about the products they buy every day. Information is either unavailable, too complex to understand, or biased. This solution was founded on the premise that better information can transform the marketplace. As more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe and sustainable.

Developed: USA

The GoodGuide mobile app provides scientific ratings on the health, environmental, and social impact of everyday products.

Deployed:  USA 

“informed decisions  about the  health, environmental, AND social impactS of products  send a strong signal to manufacturers and retailers.” Dara O’Rourke, Co-Founder and Chief Sustainability Officer, GoodGuide


Sustainia100 2014