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Health Care Rebate for Healthy Eating Choices Solution by: FairShare CSA Coalition

FairShare CSA Coalition facilitates reimbursement programs for members through health care providers when buying healthy food at local farms.

The Triple Bottom Line

Environmental Small-scale organic farmers who sell their food locally are preserving the quality of land and reducing the carbon footprint of food systems.

Social Community Supported Agriculture builds relationships between farmers and their consumers.

Economic In 2012, member farms generated nearly $7 million in sales and created 57 new jobs, according to FairShare CSA Coalition.

Developed: USA

Deployed:  USA 

FairShare CSA Coalition’s reimbursement project builds on existing programs offered by health insurance companies to encourage healthy lifestyle choices and reward the positive choices members make. When an individual or family joins an endorsed Community Supported Agriculture (CSA) farm, they submit proof of payment to their health care provider to receive reimbursement for a portion of the cost. Reimbursement ranges from $75 to $200 depending on household size. FairShare CSA Coalition has forged partnerships with 47 member farms in Southern Wisconsin and regional health insurance providers out of a shared understanding of the many health, community, and economic benefits of local farm membership. Why a Sustainia100 solution? Seen as a viable marketing tool, major health care providers have jumped on board, making the reimbursement program readily available to households. The existence of the rebate program helps build a sustainable local food system. By attracting more customers to organic farms, farmers are freed from some of the responsibility of marketing their products, as this is being done directly through health care providers.

CSA members gather at local farms to help with the work, attend on-farm events, get to know their farmer, and create a community.

“Since entering into partnerships with local health care providers,  farms have seen a tremendous increase in consumer interest .” Chris Brockel, Executive Director, FairShare CSA Coalition


Sustainia100 2014