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CASE 10 ENERGY VISUALISATION The Gurdon Institute at the University of Cambridge embarked on an energy-awareness initiative in 2012. A gentle approach was adopted, asking people to think about energy rather than telling them what to do.

  OF IT Y E  S R I DG IV E  UN AMBR  C

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DIFFICULTY OF IMPLEMENTATION

THE CAMPAIGN FEATURED: •

 Posters with facts and figures  of specific relevance to the researchers at the Gurdon Institute.

An  inter-lab competition  with a GBP 1,000 prize.

A ‘Gurdon Energy Pledge': 75% of all institute members  signed up, promising to think about saving energy , and were rewarded with coffee and cake.

A  real-time sub-metering  system, the ‘Tracker’, was put in place as an energy-visualisation tool to help make staff more aware of the impact of their actions on energy use.

A league table was produced, and researchers competed with each other to  save the most energy and win the prize . By the end of the campaign’s first year, the labs had reduced their electricity usage by 19%, saving GBP 20,000 per annum.

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LABORATORIES


IARU - Green Guide for Universities – pathways towards sustainability