CASE 10 ENERGY VISUALISATION The Gurdon Institute at the University of Cambridge embarked on an energy-awareness initiative in 2012. A gentle approach was adopted, asking people to think about energy rather than telling them what to do.
OF IT Y E S R I DG IV E UN AMBR C
DIFFICULTY OF IMPLEMENTATION
THE CAMPAIGN FEATURED: •
Posters with facts and figures of specific relevance to the researchers at the Gurdon Institute.
An inter-lab competition with a GBP 1,000 prize.
A ‘Gurdon Energy Pledge': 75% of all institute members signed up, promising to think about saving energy , and were rewarded with coffee and cake.
A real-time sub-metering system, the ‘Tracker’, was put in place as an energy-visualisation tool to help make staff more aware of the impact of their actions on energy use.
A league table was produced, and researchers competed with each other to save the most energy and win the prize . By the end of the campaign’s first year, the labs had reduced their electricity usage by 19%, saving GBP 20,000 per annum.