Reinventing the Fashion Calendar The Anti-[fashion]-Calendar is an educational and production concept for young designers wanting to reduce consumption and waste and drive the industry towards ethical fashion.
ENVIRONMENTAL According to the U.S. EPA, 13 million tons of textiles are disposed of each year in the USA.
SOCIAL Employment in the fashion industry is seasonal, with mass layoffs in between seasons. The Anti-[fashion]-Calendar addresses this social challenge in developing countries.
ECONOMIC Making resource allocation more balanced throughout the year, the Anti-[fashion]Calendar ensures stabile cash flows for upcoming designers.
Study NY’s Anti-[fashion]-Calendar reinvents the fashion calendar by educating young designers to create fewer styles and work closer to season. The concept offers emerging designers a model for producing small capsule collections of 3-4 styles monthly, allowing more freedom and clarity in the design and development of each piece. Furthermore, with this concept, Study NY is demonstrating that collaboration with artisans in remote countries such as Peru and Afghanistan is viable for producing limited-edition, handmade goods. The Anti-[fashion]-Calendar slows down consumption by eliminating waste and educating consumers to be more aware of the sustainability of their purchases, leading to a permanent change in the world’s consumption habits. Why a Sustainia100 solution? The Anti-[fashion]-Calendar improves the way future generations of designers manage cash flow, reduces waste, and provides consumers with an understanding of quality in ethically made clothing. It also provides retailers with more consistent and seasonal products. Fast Fashion Calender
Developed in USA
Fast fashion has created a dependence on cheap, disposable clothing and unsustainable production methods, victimizing the workforce in developing countries and increasing waste in consumer nations.
Deployed in USA, Peru, Afghanistan
60 40 20 0
Slow Fashion Calendar
“THE WANTS OF THE PRIVILEGED NATIONS SHOULD NOT AFFECT THE QUALITY OF LIFE OF OTHERS. INSTEAD, OUR PURCHASING POWER SHOULD BE USED TO HELP THOSE IN NEED.” TARA ST JAMES, OWNER, STUDY NY
Solution by Study NY 57