Issuu on Google+

Fashion

Reversible, Versatile and Sustainable Fashion In 2012, Loomstate launched a fashion line called “Loomstate 321 – 3 ways 2 wear 1 piece”. The concept combines color, reversibility, and versatility using one knit fabric: Tencel.

ENVIRONMENTAL Tencel is produced from renewable and sustainable resources using a closedloop system with minimal impact on the environment.

SOCIAL Loomstate hopes its 321 line will encourage customers to rethink fast fashion and find more value in each piece of purchased clothing. Clothing oneself in sustainable apparel encourages sustainable living.

ECONOMIC By creating high-quality apparel that can be worn in multiple ways, the 321 line limits the garments that a customer needs to purchase, saving money and time.

Tencel comes from sustainably grown forests of beech and eucalyptus tree that require less land, water, and soil nutrients than any other natural fiber. Ninety-nine percent of solvents used to process the wood pulp into soft, silky threads are recycled in a closed-loop system. Loomstate says it is dedicated to organic cotton but is also constantly learning about new sustainable fibers, like Tencel, and incorporating them into its designs. Why a Sustainia100 solution? Fashion has been an incredibly wasteful industry. Loomstate aims to change that by producing long-lived clothing made from sustainably grown materials. The 321 collection goes even further by reducing the amount of clothing a person needs to purchase. Each garment is constructed with multiple layers of colorful fabric that can be flipped and reversed and worn multiple ways. The mission, Loomstate says, is to unite sustainability with modern style.

“SUSTAINABILITY IS ABOUT LOOKING AT OUR PRODUCTS AS THE EMBODIMENT OF COMMUNITIES AND ECOSYSTEMS IN WHICH WE OPERATE. CONSIDERING THE LIFE AND IMPACT OF A PRODUCT IS HOW WE DRESS SMART.” RHETT GODFREY, DIRECTOR OF SUSTAINABILITY, LOOMSTATE

Developed in USA Deployed in USA

Solution by Loomstate 53


2013 Sustainia100