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MAMADOU’S ARTISAN BAKERY BRAND DEVELOPMENT Susie So, 2013 sso@risd.edu susieso.com 443 827 1726


Mamadou’s Artisan Bakery is a small, simple, and delicious bakery in Winchester, Massachusetts. It’s owner, Mamadou Mbaye, crafts incredible, traditional American, French, and Italian breads. The current branding does not adequately reflect Mamadou’s quality and personality. The new designs focus on simplified, consistent type, and on the owner’s Senegalese background, setting it apart from other New England bakeries.


COLOR PALET TE Logo Hex: #188376 RGB: 24, 131, 118 CMYK: 100, 23, 62, 72

Hex: #8F2429 RGB: 143, 36, 41 CMYK: 23, 100, 97, 17

Hex: #EB9E30 RGB: 235, 158, 48 CMYK: 0, 44, 96, 0

Additonal Accent Colors Hex: #EDD636 RGB: 237, 214, 54 CMYK: 5, 11, 99, 0

Hex: #4D2745 RGB: 77, 39, 69 CMYK: 58, 91, 45, 42

Hex: #009E8A RGB: 0, 158, 138 CMYK: 100, 2, 62, 0

Hex: #E3A5A3 RGB: 227, 165, 163 CMYK: 0, 42, 25, 0


LOGO DESIGN Many of the ideas for the Mamadou logo integrated the “M� from Mamadou with a bread symbol. The final mark was created with gouache, to establish a rustic and handmade feel suitable for the bakery.

Before

After

Initial Sketches


BUSINESS CARD


STATIONERY


T YPOGRAPHY Font Families The logo and location for Mamadou are set in Bonveno CF. Any additional text for website and printed material is set in Colaborate-Medium, Colaborate-Regular, and Colaborate-Thin. Bonveno CF should be used for all title headings.

A: Bonveno CF

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() B: Colaborate-Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() C: Colaborate-Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() D: Colaborate-Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()


BADGES Badges were designed as labels and stickers for packaging and wrapping parchment paper.


PAT TERNS A variety of patterns were created for the parchment paper used to wrap baked goods. Patterns can also be applied to other merchandise, and to the company’s stationery.

Pattern A


Pattern B


Pattern C


Pattern D


THANK YOU. Susie So sso@risd.edu 443 827 1726



Mamadou's Artisan Bakery Style Guide