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CONTENTS 1. Introduction 1.1 Proposal 1.2 About TRAID 1.2.1 Brand Vision 1.2.2 Brand Objectives 1.2.3 What does TRAID do? 1.2.4 Brand Essence Model 2. Methodology 3. Results and Findings 3.1 Primary Research 3.1.1 Focus Group 3.1.2 Online Survey 3.2 Moodboards 3.2.1 TRAID Past Events 3.2.2 Oxfam Events 4. Discussion 4.1 Event Rationale 4.2 What? 4.2.1 “Cotton On To TRAID” 4.2.1.i New Logo 4.2.2 “Dancing Through The Decades” 4.2.3 Competition 4.2.4 Interactive Activities 4.3 Who? 4.3.1 Consumer Analysis 4.3.2 Pen Profile 4.4 Where? 4.4.1 Venue 4.5 When? 4.6 Why? 4.7 Promotion 4.7.1 Promotional Activities 4.7.1.i Bank Awareness 4.7.1.ii Clothing Collection 4.7.1.iii Ticketing and Pricing 4.7.2 Promotional Material 4.7.2.i Print Advertising 4.7.2.i.a Flyers 4.7.2.i.b Poster 4.7.2.i.c QR Code 4.7.2.ii Social Media


4.7.2.iii PR 4.7.2.iii.a Press Pack 4.8 Budget 4.8.1 Sponsorship and Donations 5. Conclusion and Recommendations 5.1 Measuring Success 5.2 Overcoming Obstacles 5.3 The Future 5.4 Conclusion 6. Appendices 6.1 Group Manifesto 6.2 Primary Research 6.2.1 Focus Group 6.2.1.i Results 6.2.1.ii Consent Forms 6.2.2 Online Survey 6.2.2.i Questions 6.2.2.ii Results 6.3 Competition Brief 6.4 Wristband 6.5 Print Advertising 6.5.1 Flyers 6.5.1.i Pin-up Girls 6.5.1.ii “The Beatles” 6.5.1.iii “The Michael Jackson Era” 6.5.1.iv Hip-Hop 6.5.1.v Back of flyer 6.5.2 Poster 6.6 Facebook Page 6.7 Press Pack 6.7.1 Envelope 6.7.2 Press Release 6.7.3 Front Cover 6.7.4 Invite 6.7.5 About TRAID 6.7.6 Business Card 6.7.7 Event Moodboard 6.8 Press Contacts 6.9 Budget 6.9.1 List of contacted sponsors 6.10 Fearne Cotton Proposal 6.11 HR 6.12 Health and Safety 6.13 Timeline 6.14 Critical Path 6.14.1 Critical Path Before Presentation 6.14.2 Critical Path After Presentation 6.15 Minutes 7. Bibliography 8. References 9. List of Illustrations


1. INTRODUCTION


1.1 Proposal This report is an outline of a planned event that has the main objective of raising not only general awareness of the charity TRAID, but also of the work that they have done and continue to do. By capitalising on and reiterating the TRAID brand objectives, this event will raise funds of over £2,000 and highlight the importance of recycling, up-cycling and purchasing second hand clothing.

1.2 About TRAID 1.2.1 Brand Vision TRAID aims to “make the nations unwanted clothes matter” (TRAID, 2012. Online) by diverting unwanted textiles away from landfill sites. (FIG 1)

1.2.2 Brand Objectives TRAID’s three main objectives are; • Protecting the environment by diverting clothes and shoes from landfill. • Reducing world poverty by raising funds for overseas development projects. • Educating the UK public on environmental and world poverty issues. (TRAID, 2012. Online)

[FIG 1]

1.2.3 What does TRAID do? TRAID aim to protect the environment through the encouragement of textile recycling. They rely heavily on clothing donations via their textile banks and the donated clothing is then individually hand sorted and either sold in one of their ten London stores, up-cycled as part of their TRAIDremade range (FIG 2), or sold to wholesalers and used for a variety of new purposes. (TRAID, 2012. Online) The funds raised help to support their on-going projects, fighting global poverty and injustice in the textile supply chain.

[FIG 2]

1.2.4 Brand Essence Model

8.


2. METHODOLOGY


In order to ensure that this report contains information that is factual, up to date and relevant to the event, various research methods have been employed. Both primary and secondary research has been carried out to assist with any decisions that have been made, allowing the proposed event to be as successful as possible. Primary research was carried out in the form of a focus group and an online survey, with supportive secondary research found through conventional websites, books and articles. These have been used in order to achieve a holistic view of the variety of subjects expanded on in this report.

10.


3. RESULTS AND FINDINGS


3.1 Primary Research To plan this event successfully, two types of primary research have been conducted, including; an online survey, targeted at both genders aged 18-25, and a focus group with six university students. A focus group has been utilised as a form of qualitative research, providing meaningful data that when analysed gives a deep insight into the research topic. An online survey has been also been undertaken as a method of quantitative research gaining lots of responses quickly and easily. By asking students on Facebook to complete the online questionnaire, we have been able to speak directly to the target market and discover their opinions about charity buying habits and donating unwanted clothing.

3.1.1 Focus Group (See appendix 6.2.1 for analysis and results)

3.1.2 Online Survey (See appendix 6.2.2 for analysis and results)

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3.2 Mood Boards 3.2.1 TRAID Past Events

[FIG 3]

13.


3.2.2 Oxfam Events

14.

[FIG 4]


4. DISCUSSION


4.1 Event Rationale The primary focus of this event is to raise money for TRAID whilst educating student consumers about where the textile recycling banks are located in Nottingham and the exploitation of workers and damaging environmental practices that take place at the beginning of the fashion cycle. Whilst the message that is currently being communicated by TRAID is a serious one, primary research indicates that in order to target the student demographic effectively, a fun fashion and music event (FIG 5) will generate a better response than a purely informative day event. When organising this event, various considerations have been taken into account, particularly regarding capacity, time constraints, budgeting issues and the requirements of our target market, students. For example, as the event will take place during university exam time, an evening event is far more likely to be successful, as many students will be revising or taking exams during the day.

4.2.1.i New Logo A new sub-brand logo has been created to differentiate “Cotton On To TRAID” from the main TRAID brand in a subtle and cohesive way. This new logo (FIG 6) is based on the original TRAID logo, with the addition of a cotton reel [FIG 6] with green thread winding around the swing tag. As well as being a literal interpretation of the thread “Cottoning On To TRAID” this logo also references the work that TRAID currently does to highlight the negative impacts of the cotton industry.

4.2.2 “Dancing Through the Decades” The first evening event that we intend to host under the ‘Cotton On To TRAID’ sub-brand is called ‘Dancing Through The Decades’. Primary research highlighted that students enjoy night-time events which feature a combination of both music and fashion. We propose a night-time event, featuring several DJ’s playing music from different decades and musical eras. The evening will begin with a modern take on jazz and swing music from the 1920’s and progress throughout the night to the current decade. The resurgence in popularity of “Vintage” as a trend has helped to boost the acceptance of not only second hand clothing, but also of listening to music of past eras. This trend, therefore, makes it the optimum time to organise such a night.

[FIG 5] 4.2.3 Competition As Nottingham Trent University has a large Art and Design faculty, this department will be utilised to not 4.2 What? only promote and get more students involved with 4.2.1 “Cotton On To TRAID” the event, but also to add an extra dimension to the We have identified that the TRAID brand could benefit evening. from the creation of a sub-brand, differentiating A competition has been devised to run alongside the the fund raising objective of the charity from the educational aims and creating a long-term plan of organising future events connecting with a new demographic. “Cotton On To TRAID” has been created to focus on raising awareness and money, through organising events. “Cotton On To TRAID” can then be free to organise a variety of events that encourage members of the public to get involved in an easy and fun way, whilst supporting TRAID and allowing the main body of the charity to focus on their humanitarian efforts. 16.

[FIG 7]


other pre-event promotion, involving first year Nottingham Trent Fashion Design students (FIG 7). For this competition, these students will be promoting up-cycling by designing and creating a garment which will be made out of any used or unwanted textiles, ranging from old clothing to obscure materials such as crisp wrappers. (See appendix 6.3 for full brief) In addition to the garments, participants will also be required to submit photographs of the materials in their original state and evidence of their creative thought process, for example, with a moodboard. The competition will be briefed to the students before the Easter break, as they will then have sufficient time to create the garment before the closing date of Wednesday 2nd May. All entries to the competition will be showcased at the event, with the garments being hung from the ceiling, creating a focal point. The garments will have been judged by various experienced representatives in the fashion industry, and the winning entry will be announced on the night. The winning garment will be displayed in the window of the TRAID store in Camden, London, along with the designer’s name, followed by “Fashion Design Student, Nottingham Trent University”.

4.2.4 Interactive Activities As the title of the event is “Dancing Through The Decades”, the night will have a vintage feel and the interactive activities within the event will reflect this theme. • “Deck Out In A Decade” will be a clothing booth in which attendees can try on various vintage hats and clothing and have their photo taken either alone or with friends as an alternative, fun way for attendees to connect with a particular era (FIG 8). The various accessories will be loaned (with permission) from the donations that TRAID receives. Alternatively, the accessories could be purchased or donated from other charity shops around Nottingham. The photos taken on the night will then be uploaded to the Facebook event page for all to access and ‘tag’. • A “Cotton Candy” machine not only ties into this event due to playing on the word cotton, which is one of TRAID’s key campaigns, but is also a fun and enjoyable activity that creates a feeling of nostalgia, which attendees can then purchase to further raise funds for TRAID. These activities will help to ensure that the event is memorable therefore raising and maintaining awareness of the brand.

[FIG 8]

17.


4.3 Who? 4.3.1 Consumer Analysis The target market for ‘Dancing Through The Decades’ is approximately 450 students aged 18-25. Due to the broad nature of the event, we aim for it to appeal to both genders. This demographic has been targeted due to TRAID being a fashion based charity and the student demographic being of a highly influential age. In addition, it must be noted that Generation Y are the next generation of adults, with their actions and opinions being vital when it comes to implementing changes for the future.

4.3.2 Pen profile (See FIG 9)

18.


[FIG 9]


4.4 Where? 4.4.1 Venue The event will take place in ‘The Rescue Rooms’ nightclub (FIG 10) in Nottingham city centre, situated near to Nottingham Trent University. This location is a venue that many of the students of Nottingham are already familiar with due to its good reputation and regular student nights. As Nottingham is a city, home to over 57,000 full-time students (My Nottingham, 2012. Online), we feel that it is a prime location for TRAID to target the student demographic. In addition, as TRAID has recently installed three new clothing banks in selected Nottingham Trent student accommodation, hosting this event in Nottingham will help to maximise the use and awareness of the banks.

[FIG 10]

4.5 When? This event will take place on Monday 7th May. This date has been chosen due to the availability of the venue and the Mayday bank holiday.

4.6 Why? The main aims and objectives of the event are to: • Raise the general awareness of TRAID within the student community. • Encourage both students and the general public to actively recycle and up-cycle. • Promote the locations of the newly installed clothing banks in Nottingham. • Raise at least £2,000 for TRAID. • Maintain TRAID’s brand identity and ensure that their aims and objectives are at the forefront of the marketing and promotion surrounding the event. 20.


4.7 Promotion

to the event or, alternatively, upon presentation of the code on the night they will be given a wristband 4.7.1 Promotional Activities To raise TRAID brand awareness prior to the to permit entry. evening event, various promotional activities must Primary research, via the focus group, highlighted be undertaken to ensure success in a city such as that students would be willing to pay between £4 and £10, resulting in the tickets being £6, helping to Nottingham, with a competitive clubbing scene. raise the £2,000 for TRAID.

4.7.1.i Bank Awareness Nottingham Trent University students have recently been made aware of the new TRAID clothing banks (FIG 11), which have been installed at selected university halls of residence, via the ‘Carbon Elephant Newsletter’ circular e-mail. However, we aim to further make members of the public aware of the banks through Facebook and clothing collections. (See 4.7.1.ii Clothing Collection)

4.7.1.ii Clothing Collection To further raise awareness of TRAID prior to the event, clothing collections will take place. Students and residents of Nottingham will be encouraged to search through their wardrobes and hand their clothes in to one of the temporary collection points that will situated in prominent places around the city in the week before the event, or one of the three permanent banks located on Nottingham Trent University campuses.

4.7.1.iii Ticketing and Pricing

4.7.2 Promotional Material 4.7.2.i Print Advertising

[FIG 12]

Whilst large-scale print advertising, using billboards and magazine campaigns, can be an extremely expensive method of promotion, small-scale print advertising can be very successful, raising awareness of an event quickly.

4.7.2.i.a Flyers Flyers will be distributed prior to the event in areas throughout Nottingham, including the Nottingham Trent University City and Clifton campuses. Laws regarding the distribution of flyers have been taken into account and the police, the council and the NTU student union have been contacted in order to gain permission and prevent any legal issues arising when distributing promotional flyers. There have been four different A6 flyers created for

[FIG 11]

The tickets for the “Dancing Through The Decades” event will be wristbands, (see appendix 6.4 and FIG 12) acting as a method of both pre and post-event promotion, reminding the attendees of the event and reinforcing the TRAID name. Wristbands will be available from selected areas around the university, as well as online via Ticketmaster. The purchase confirmation code that will be issued when someone purchases a ticket online will then either need to be taken to an event representative to be swapped for a wristband prior [FIG 13]

21.


22.

[FIG 14]

[FIG 16]

[FIG 15]

[FIG 17]


“Dancing Through The Decades”, all with a central recycled theme, featuring iconic images from a variety of decades and musical genres including Pin-Up girls, “The Beatles”, “The Michael Jackson Era” and Hip-Hop. (see FIG 13-17 and appendix 6.5.1 for to scale flyers)

4.7.2.i.b Poster Posters will also be distributed around Nottingham Trent University, Nottingham City Centre and in shops around the Lace Market. Whilst a variety of flyers have been created, only one poster has been made ensuring consistency and recognisability when promoting the event. (FIG 18) The poster features a QR code, Facebook page address and logos of sponsors. (see appendix 6.5.2)

4.7.2.i.c QR code By adding a QR code to promotional material, TRAID will be using new technology to drive traffic to their Facebook pages, as the code can be scanned with either a consumer’s smartphone or tablet device. (What is a QR code. 2012. Online)

[FIG 18]

23.


4.7.2.ii Social Media As TRAID currently has a presence on both Facebook and Twitter, with 990 likes and 2435 followers respectively (Facebook, 2012. Online) (Twitter, 2012. Online), it is both cost effective and sensible to promote the event through these already established channels. An additional Facebook page has been made for the “Cotton On To TRAID” sub-brand which can be utilised to promote this and other events in the future and stay connected with attendees (FIG 19 and appendix 6.6) . The page will include extra information about TRAID, their objectives and how they achieve these. There will also be a “Dancing Through The Decades” page which will invite people to the event. Both the “Cotton On To TRAID” and “Dancing Through The Decades” pages will also display all the relevant information regarding the event, in addition to links directing interested attendees to the TRAID website, sponsor and venue websites and the Ticketmaster site to purchase tickets online. These links will generate extra traffic towards both the sponsors and the TRAID websites, allowing attendees to gain a greater understanding of TRAID’s work prior to the event.

4.7.2.iii PR

[FIG 19]

PR is an excellent, effective tool that can be used to promote events and encourage large numbers of attendees at a very low cost. To create lots of attention for the event and the TRAID message, various newspapers, magazines and radio stations will to be contacted and issued a copy of the press pack. Bloggers local to Nottingham will also be sent the press pack and students on the FMB course will be expected to talk about the event on their blogs.

4.7.2.iii.a Press Pack To capture the attention of the various media outlets that we are contacting for PR coverage, the press pack features documents that clearly reference the inspiration for our event and are cohesive with the “Dancing Through The Decades” theme. Whilst the press release is in a traditional format on “Cotton On To TRAID” headed paper, the invitation and TRAID information is designed to resemble an old vinyl record. (FIG 20 - 22) Each press pack will be personalised for the specific recipient, and the pack will be posted in a TRAID branded envelope. 24.


[FIG 20]

[FIG 21]

[FIG 22]

Included within the pack will be a set of business cards, one for each event coordinator, providing contact details for if the press requires further information. (For larger press pack see appendix 6.7) (For a list of the various press contacts receiving the pack, see appendix 6.8.)

4.8 Budget (FIG 23) (For full analysis of the budget see appendix 6.9)

Venue (Sponsor) DJ (Included in Sponsor) Staff (Security and Bar staff included in Sponsor) Marketing Material (Sponsor) Wristbands (Discounted) Candy Floss Machine Photographers (University Student) Selling Tickets Online Marketing Clothing for “Deck Out In A Decade” (Donated) Total Ticket Sales (est. 350 units) Candy Floss Sales (est. 60 units) Total Total

Expenses £ 0 0 0 0 50 75 0 0 0 0 £125 Income £ 2100 90 £2190 Profit 2065 [FIG 23]

4.8.1 Sponsorship and Donations In order to allow the event to be financially successful and achieve the £2,000 target, a sponsor could help to fund essential aspects, allowing all of the ticket proceeds to be donated to charity. A partnership would benefit both the sponsor and TRAID. Whilst TRAID would gain funds to run the event, the sponsor would gain direct advertising to over 500 students, the chance to improve their image with regards to corporate social responsibility and increase their profile in Nottingham amongst the student demographic. (See appendix 6.9.1 for full list of potential sponsors contacted) We have managed to secure a donation to cover all of our printing costs from MBE Nottingham and ‘The Rescue Rooms’ have agreed to provide us with a free venue, security and bar staff as long as 300 people attend the event. 25.


5. CONCLUSION AND RECOMMENDATIONS


5.1 Measuring Success To measure the success of the event, the level of satisfaction will be monitored afterwards through surveys and the increase in popularity of existing social media pages. In addition, the use of the TRAID textile banks will be monitored to identify if there has been any increase in the amount clothing donated.

5.2 Overcoming Obstacles Whilst planning the event, various obstacles had to be overcome with regards to original ideas falling though. Our original venue plan was to use a warehouse as to complement the recycled theme. However, this was eventually deemed to be unsuitable due to unavailability, health and safety and licencing complications. In addition, whilst the team liaised with Fearne Cotton’s (FIG 24) management for over a month, regarding Fearne DJing at the event, and there seemed to be real interest, talks ended when she had been booked for a paid job, rather than a charity one, on the only day the plans were feasible – Friday 11th May. All of these obstacles had been anticipated when first organising the event, and therefore alternative ideas were used to reach the final event we now have.

[FIG 24]

[FIG 25]

5.3 The Future Whilst the two year plan aims to increase the awareness of TRAID and the usage of the newly installed textile recycling banks throughout Nottingham, ultimately, the target of the plan is to create enough awareness and interest in TRAID to allow the opening of a store to be worthwhile. To do this, we recommend a variety of initiatives are completed, designed to raise maximum awareness and benefits for TRAID; • Flyers containing information about TRAID and the locations of the banks could be added to the fresher welcome packs. • A swishing party could be held in the Newton Building or the SU. (FIG 25) This should take place towards the end of term when students are beginning to pack up their clothes to go home. 
 • To target a younger demographic, the up-cycling competition could incorporate local colleges that offer fashion and textiles qualifications. • During National Recycling Week, small banks could be placed in local high street stores to encourage the public to donate clothing. Donation could be promoted with an incentive such as a discount.

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Timeline of Future TRAID Events for Nottingham

6 Months

TRAID flyer to be added to the Freshers’Welcome Pack informing them of the charity and where the TRAID banks at located around the university.

Swishing event held at the university 12 Months

consumers and people from the textile and fashion industry. Prior to the event, brand awareness will be increased, encouraging recycling and second hand buying. Throughout this event, communicating TRAID’s brand message has been of utmost importance, with all aspects being planned to the raise awareness of TRAID, the clothing banks in Nottingham and the importance of recycling to allow TRAID’s valuable work to continue.

Student up-cycling competition set to design student from local colleges. National Recycling week. In conjunction with high street brand place collection bins ins-tore.

18 Months

TRAID flyer to be added to the Freshers Welcome Pack informing them of the charity and where the TRAID banks at located around the university. Swishing event held at the university

24 Months

Review awareness of TRAID in the area, assess possibility of opening a TRAID store.

[FIG 26]

5.4 Conclusion TRAID is a charity dedicated to working to support projects fighting inequality and exploitation in the global textile supply chain. The charity is widely recognised throughout London due to their ten stores in various locations. Although lesser known in other regions of the UK, an event has been proposed in order to create maximum awareness amongst the student population, specifically in Nottingham. The “Cotton On To TRAID” sub-brand has been devised to develop a long-term sustainable plan for promotion of TRAID through various educational and interactive events. The first event which “Cotton On To TRAID” will host has been planned to create maximum awareness and gain a positive response from the student demographic. For this event vintage trends and music genres have been combined in order to create “Dancing Through The Decades”. To encourage upcycling effectively, a competition in conjunction with fashion design students has been devised. This event is designed to be a club night on a fairly large scale as to raise funds of £2,000 for TRAID. Various businesses have been contacted for sponsorship and those willing to contribute will help to achieve a successful outcome. Inviting media representatives will publicise TRAID to other 28.

“Cotton On To TRAID”: Sub-brand name for TRAID promotional events.


6. APPENDICIES


6.1 Group Manifesto Group Manifesto Lauren Desborough, Eleanor Duthie, Susie Hull, Mike Kim and Helena Jones

Aim: Work together to create an event that will raise £2,000 for the charity TRAID. The event will also promote the charities work and create awareness of the social and environmental affects the clothing industry has on our environment.

I agree to;

1. Share all ideas.

2. Plan meetings at least 2 days in advance.

3. Inform the group as soon as possible if you are unable to attend any meetings.

4. Utilize each other’s individual strengths and assign appropriate tasks to one another.

5. Keep all event information confidential.

6. Set guidelines to ensure all visual material associated with the event is cohesive.

Signed:

Lauren Desborough ..................................................................................

Eleanor Duthie ……………………………………………………………………………………..

Susie Hull ……………………………………………………………………………………………..

Helena Jones ………………………………………………………………………………………..

Mike Kim …………………………………………………………………………………………….. 30.


6.2 Primary Reserach 6.2.1 Focus Group 6.2.1.i Results

Focus Group Results A focus group was carried out with six Nottingham Trent University students aged 20-22. The majority of these students, four, are currently in their second year of university with one participant in his first year and one participant in his third year. The focus group consisted of two females and four males, studying a variety of courses including: Sociology, Building Surveying, Interior Architecture and Design, and Business Studies. A number of topics were asked about including; • Familiarity with the charity TRAID? • Current interaction with charity shops • Views towards un-ethical brands • Giving unwanted clothing away if there was a collection from home • Views regarding a night time event in collaboration with a fashion-based charity None of the participants were familiar with the charity TRAID and none of the participants said they currently shop in charity shops. Reasons for this included that they are unsure of who previously owned the clothes and they believe the items are often out of fashion. A few participants said they donate some of their clothing to charity but not on a regular basis, perhaps two to three times a year at the most. One participant said she doesn’t personally take her unwanted clothes into charity shops but when they have garments they don’t wish to possess anymore; a family member will take them to charity shops on her behalf. All of the participants were familiar with eBay and some participants said that they have recently started selling their better quality clothing on eBay instead of donating to charity. When asked ‘If a brand has been known to use un-ethical production, does this influence your purchase?’ Most responses were ‘No’. As students, they looked for items that are cheaper, suiting their tight budget and a lot of the time this probably does mean that those clothes they purchase have been made in an un-ethical manner. It is believed that as you get older and earn more money your lifestyle changes, along with your buying habits, so you can afford to avoid stores that may have been in the press for producing their garments in unethical ways and with money not being such a high priority, there is the possibility of buying into more ethical brands if you desire. Most of the participants said they wouldn’t be more likely to buy items from charity shops if they were informed of where the proceeds were going. The fact that something is from a charity shop means that you know that the money you are spending is going to be donated towards that charity. The participants said that it wouldn’t make a difference which charity the money would be going to, unless for personal reasons, because primarily it comes down to the item that you’re buying rather than where the proceeds are going. When asked, ‘Would you be more likely give unwanted clothing away if there was a collection from your house?’ All participants answered yes as this would be of more convenience to them. In regards to a night out, the participants stated they would be willing to attend a night event in collaboration with a fashion-based charity with the preference of it being held in a night club. They would be willing to pay anything from £4 to £10 for a ticket to the event, depending on the activities available and the theme of the night.

31.


6.2.1.ii Consent Forms


6.2.2 Online Survey 6.2.2.i Questions

Online Survey 1. Gender? Male Female 2. What do you study/occupation? .................................................... 3. Have you heard of the charity TRAID? Yes No 4. How often do you donate clothing to charity shops? Very often Sometimes Never 5. Do you shop in charity shops? Yes No Have done 6. If yes, what is your main purpose for this? Price Donating to charity Fashion purposes Other 7. If the brand has been known to use un-ethical production, does this influence your purchase? Yes No 8. Would you be more likely to buy from charity shops knowing where the proceeds go? Yes No 9. Would you more likely give unwanted clothing away if there was a collection from your house? Yes No

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6.2.2.ii Results What do you study/occupation Sales Assistant Student Study English Literature Study English Language and Literature Spanish and Economics Psychology Psychology English Language Occupation Marketing Fashion Design Waitressing Theatre Design Fashion Marketing and Branding Decorative arts Media Youth Studies BA Honours Events Management Law with Criminology Criminology Business Management Politics Business Studies History Fashion Retail Branding and Visual Merchandising Fashion Marketing and Branding English Music Student 3D Design

39.


40.


6.3 Competition Brief

41.


BIBLIOGRAPHY

42.


6.4 Wristband

43.


6.5 Print Advertising 6.5.1 Flyers

44.

6.5.1.i Pin-up Girls


6.5.1.ii “The Beatles”

45.


6.5.1.iii “The Michael Jackon Era”

46.


6.5.1.iv Hip-Hop

47.


6.5.1.v Back of flyer

48.


6.5.2 Poster

49.


6.6 Facebook Page

50.


6.7 Press Pack 6.7.1 Envelope

51.


6.7.2 Press Release

52.


53.


6.7.3 Front Cover

54.


6.7.4 Invite

55.


6.7.5 About TRAID

56.


6.7.6 Business Card

57.


6.7.7 Event Moodboard

58.


6.8 Press Contacts Press BBC Nottinghamshire Breeze Magazine Capital Nottingham Fly FM GEM 106 Radio Left Lion Lick Magazine Nottingham Evening Post Platform Pop-up Nottingham This is Nottingham Student Blogs

59.


6.9 Budget

Budget To cover costs, companies were contacted to enquire as to whether they would be interested in sponsoring the event. In exchange for the money/goods donated by sponsors, advertising space will be available on all of our marketing material and press pack. Unfortunately, we were unable to gain a sponsor and therefore had previously aimed to get all output for free. The venue agreed to provide us with a room, security and bar staff for free, on the agreement that 300 people attended the event. MBE Nottingham agreed to print all of our marketing material and press packs for free in return for their logo appearing on our advertising. Student photographers will be used to document the event and at the “Deck Out In Your Decade” photo booth, reducing cost. A small proportion of the money raised from ticket sales will be used to cover the cost of the wristbands. In order to raise £2,000 for TRAID, 342 tickets will need to be sold at a cost of £6.

60.


6.9.1 List of contacted sponsors

List of contacted sponsors We contacted the below companies to sponsor our event and in return we offered them advertising space in our promotional material and press pack and in some cases help with promoting their social media sites. Unfortunately, the companies either didn’t respond or declined our offer, giving reasons such as; “they had already donated to charity”, they were unable to sponsor us “due to the current economic climate” or they “did not sponsor charity events”.

 • • • • • • • • • • • • • • • • • • • • •

ASOS Body Shop Diago Dirty Dove Diving Daisy Eco Chic Eco Tools Ethical Superstore Gem 106 Green Magazine Howies Judy’s Affordable Vintage Fair Maiya Music Magpie People Tree That’s Entertainment The Student Room UK Vinyl Records Unidox Direct Vintage-reclaimed Vinyl Clocks


61.


6.10 Fearne Cotton Proposal

Letter to Fearne Cotton Dear Fearne,


So you love fashion, being a DJ and doing your bit for charity? Perfect! 

Our event combines all 3. It’s aim is to not only fundraise for but also to create awareness of the charity TRAID, which works tirelessly to turn donated clothing into cash and to change worker exploitation and damaging environmental practices that take place at the very start of the fashion cycle.

Whilst you’ve probably already had an email with the event proposal, in the box you will find more information about our event and the charity. We also wanted to give you a little present. We know how you love to bake but thought a box of eggs in the post wasn’t so wise. So instead we’ve included something a little more travel friendly, a mini sewing kit/an organic cotton reel. The cotton industry is one of the most polluting in the world, due to the pesticides and insecticides used, but organic cotton uses none of these, and is in no way inferior to its ‘standard’ counterpart. Just think of it as considerate cotton, much like yourself.

So if you want to get involved, and love the organic version of your namesake as much as we do, get in touch.

Best Wishes,

Lauren, Eleanor, Susie, Helena and Mike

62.


63.

Traid works with other charities to fund environmental and humanitarian projects around the world. Here are a few of the current projects: • Oxfam - Empowering Small Cotton Farmers • Save the Children - Textiles Without Child Labour • Fairtrade Foundation - Building the Capacity of Small Textile Factories to go Fairtrade • Nagorik Uggyog - In from the Margins • War on Want - Protecting the rights of Chinese Migrant Workers • EveryChild - Our Voice, Engal Kural • Fairtrade Foundation - Empowering Textile Workers

The charity relies on clothing donations, via over 900 textile banks, to carry out its objectives. The clothes that are donated are sorted and either put into their 10 London stores, up-cycled as part of the TRAIDremade range, or sold onto wholesalers to be recycled for a variety of new purposes, such as furniture stuffing and insulation.

Traid’s 3 main aims are: • To protect the environment by diverting clothes and shoes from landfill. • To reduce world poverty by raising funds for overseas development projects. • To educate the UK public on environmental and world poverty issues.

Traid is a charity with the aim of protecting the environment through the promotion of textile recycling.

Who are Traid & What do they do?


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6.11 HR The event will have five event coordinators; • Lauren Desborough • Eleanor Duthie • Susie Hull • Helena Jones • Mike Kim A team consisting of 30 members of the cohort will be working on the event, who will then be split into 5 sub-groups of 6 to help organise and run various elements, such as, advertising, ticket selling, PR, pre-event awareness and partnership liaison. This team of 30 will not include bar staff or relevant venue staff such as security and management, who will be provided by “The Rescue Rooms”.

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6.12 Health and Safety Health and Safety is a necessary consideration when organising an event such as this. Whilst all coordinators are aware of the importance of adhering to health and safety procedures, the majority of these measures will be covered by the venue staff, with door staff being responsible for not exceeding the maximum capacity of the venue, bar staff having the right not to serve any attendees who are aggressive or excessively drunk and managerial staff maintaining a high level of knowledge of all evacuation procedures in the case of fire or any other emergency.

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6.13 Timeline

Timeline of Future TRAID Events for Nottingham

6 Months

TRAID flyer to be added to the Freshers’Welcome Pack informing them of the charity and where the TRAID banks at located around the university.

Swishing event held at the university 12 Months

Student up-cycling competition set to design student from local colleges. National Recycling week. In conjunction with high street brand place collection bins ins-tore.

18 Months

TRAID flyer to be added to the Freshers Welcome Pack informing them of the charity and where the TRAID banks at located around the university. Swishing event held at the university

24 Months

Review awareness of TRAID in the area, assess possibility of opening a TRAID store.

“Cotton On To TR Sub-brand name

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6.14 Critical Path 6.14.1 Critical Path Before Presentation

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g. Contact printing companies for free printing. n. Investigate selling tickets online. h. Choose an appropriate venue & date 1 o. Identify marketing outlets. i. Select and contact companies for sponsorship p. Draw up budget and set against event income. money. q. Compile report j. Create event pack to send to prospective sponsors. r. Design presentation slides and add content k. Finalize event date, location and theme. l. Create marketing material, posters, flyers etc. m. Contact TRAID with questions on the event.

3

f

Critical Path Analysis of TRAID Presentation

a 1

Key a. Create group manifesto b. Decide on event type and theme c. Do market research d. Contact venues e. Extras: Contact appropriate companies for quotes f. Create competition concept & contact appropriate people

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7

a

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Key a. Sign contact for event venue b. Give talk to the design students about the Traid up-cycling competition c. Update marketing material d. Locate mannequins/garment displays

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e. Get marketing material printed f. Set up Facebook page and online ticket page g. Send press pack to advertising outlets i.e local newspapers/student bloggers h. Put up posters in local shops and around universities.

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Critical Path Analysis of TRAID Event

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29 47

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i. Visit venue and plan room layout for display j. Hand out flyers and sell tickets k. Collect clothing entered into competition and decide on finalists to showcase at the event l. the event

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6.14.2 Critical Path After Presentation

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6.15 Minutes TRAID Minutes Monday 13th February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull + Helena Jones Minutes: • Read through brief. • Group Manifesto/Guidelines discussed and agreed upon. Actions to Complete: • HJ to type the Group Manifesto, ready to be signed on 14/2/12 by all group members. • LD, ED, SH + HJ to brainstorm any ideas about the event, ready to discuss at the next meeting. • SH to contact MK and inform him of progress. Tuesday 14th February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD, ED, SH, HJ + MK all signed the Group Manifesto and discussed what sort of event we want to host e.g. Day v.s Night, Music focussed v.s Drinks focussed, Awareness v.s. Fundraising. • HJ began to create the critical path. Actions to Complete: • ED to research venues to visit tomorrow. Wednesday 15th February Attendees: Eleanor Duthie, Susie Hull + Mike Kim Minutes: • ED, SH + MK visited potential venues in the Lace Market, scouting out venues for either a night event, that would be cohesive with the TRAID brand. Actions to Complete: • ED to find out contact details of the potential venues. Thursday 16th February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD, ED, SH, HJ + MK discussed aims and ideas for the final event, including the incorporation of a clothes collection and plans for mini events in the run up to the final event. • LD, SH + HJ compiled a list of brands/companies that we need to contact to form a future plan, including printers and sponsors. • ED telephoned venues scouted out yesterday, to find out venue capacity, availability and willingness to be part of an eventing TRAID event. Monday 20th February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD + ED visited the student union to get a contact number for the wristband company they use during Fresher’s week. • ED researched last years event – “All Hands On Deck” and whether it would be feasible to sell tickets on Ticketmaster. • SH began writing the proposal to send to potential sponsors. Actions to Complete: • LD to contact the head of promotions for the university regarding wristbands. 72.


Tuesday 21st February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • HJ modified and made additions to the critical path. • HJ Contacted ethical wristband company. • LD + ED enquired about exam timetables. • MK began to research images that could influence and support the “Cotton On To TRAID” themed logo. Also searched for images that could be translated for use within the entire project. Wednesday 22nd February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD researched a candy floss machine company and contacted companies regarding sponsorship for wristbands. • SH researched the feasibility of renting a cotton candy machine for the event. • MK started the “Cotton On To TRAID” sub-brand logo development using photoshop. Actions to Complete: • MK to continue developing ideas for the “Cotton On To TRAID” sub-brand logo. Thursday 23rd February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD, ED + SH e-mailed and called suitable venues to secure somewhere to host our event. • HJ contacted a Popcorn machine company. • MK continued the “Cotton On To TRAID” sub-brand logo development using photoshop. Actions to Complete: • LD, ED + SH to continue to call and e-mail suitable venues. • MK to finalise the newly created “Cotton On To TRAID” themed logo. Monday 27th February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD, ED, SH, HJ + MK discussed a contingency plan for if the event did not continue as planned. • LD contacted the police and the Nottingham city council regarding distributing free printed material. Actions to Complete: • All members to further research other options for contingency. Tuesday 28th February Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • ED contacted Insanity Artists regarding Fearne Cotton • HJ modified and made additions to the critical path. Actions to Complete: • LD + ED to design and create the proposal and event information to be sent to Insanity. • ED forwarded the proposal to Insanity Artists. Thursday 1st March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • ED further corresponded with Insanity Artists. • SH compiled a budget so far and how much funding we would need. • LD noted specific media outlets a press pack would have to be sent to. 73.


Tuesday 6th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • HJ modified and made additions to the critical path. • LD, ED, SH, HJ + MK talked about the contingency plan with Fearne Cottons agent having not got back to us. • MK started to design flyers to promote the event. • LD started writing the 2500 word report. Actions to Complete: • LD to contact James Lazenby regarding distributing free printed material. Thursday 8th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • MK continued to design flyers to promote the event. • SH + LD continued to make additions to and work on the 2500 word report. • ED + HJ completed a list of points to go into the presentation, and allocated sections to individuals. Sunday 11th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones, Mike Kim Minutes: • ED created a Facebook page for the “Cotton On To TRAID” sub-brand. • HJ continued to contact potential sponsors and modified the critical path. • HJ found online platforms for selling tickets online. • MK continued to design flyers to promote the event. MK also made finishing touches to a promotional poster for the Facebook page. • SH + LD continued to make additions to and work on the 2500 word report. Actions to Complete: • LD to add to the bibliography. • ED contacted a potential sponsor called Vinyl Clocks. Monday 12th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones, Mike Kim Minutes: • LD added to the bibliography, report and contacted a company regarding wristband donations. • ED called venues regarding capacity size and availability, completed consumer profile (visual), contacted Cosmopolitan magazine regarding sponsorship. • SH contacted printers who would be willing to sponsor the event/donate their services to the event. • HJ contacted potential sponsors. • MK designed a letterhead, business card and presentation design. Actions to Complete: • ED to write a press release and create the powerpoint with the design created by MK. • MK to design the press pack that is to be sent out to media outlets. • LD, ED, SH, HJ + MK to finalise designs for the event flyers. Tuesday 13th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD designed the powerpoint presentation, and began to put the information into the presentation. • ED contacted Fearne Cotton’s representation, continued with the minutes, proofread and edited the report. • SH began to put the information into the presentation, continued to contact printers and venues. • HJ contacted extra sponsors, referenced websites + modified and made additions to the critical 74.


path, created future plan timeline and explanatory paragraph for report. • MK edited the wristband and edited the business cards. Actions to Complete: • LD, ED, SH, HJ + MK to begin speeches. • ED to modify the proposal to send to Fearne Cotton’s management with new, updated info about “Dancing Through The Decades”. • HJ to complete a press release. Wednesday 14th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull + Mike Kim Minutes: • LD, ED, SH, HJ + MK continued to write speeches • LD added the 5 w’s to the consumer profile visuals, made additions to the bibliography and contacted wristband companies. • ED continued to update the minutes, liaise with Fearne Cotton’s management. • SH created draft for press release. Continued to liaise with printers regarding donations and sponsorship. Also confirmed the venue of Rescue Rooms in Nottingham but the date is still TBC. • HJ continued to search for potential sponsors, looked for potential bloggers in Nottingham to promote event. Actions to Complete: • LD, ED, SH, HJ + MK begin to memorise and learn speeches prepared. • SH to edit press release and write competition brief. Thursday 15th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD continued designing the presentation. • ED wrote and edited the report. • SH collated the online survey results and created graphs to show results visually. • HJ modified and made additions to the critical path, researched online sites to advertise the event, rang for potential sponsors. • MK creating a moodboard for the final “Dancing Through The Decades” event. Modified event posters. Designed the envelope that will contain the press pack. Actions to Complete: • Final proofread of the report. • Send all group members planned speeches. Saturday 17th March Attendees: Lauren Desborough, Eleanor Duthie + Helena Jones Minutes: • Inserted report into the in-design document with the correct images. • Created a contents page. • Double-checked that all the relevant print materials were correct and ready to be printed. Sunday 18th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD, ED, SH, HJ + MK practiced for the presentation, regarding timings, slide changes and to ensure that all information is correct, consistent and clear. • LD, ED, SH, HJ + MK checked that all promotional material that is to be printed, has been and is ready to display in the presentation. • LD, ED, SH, HJ + MK discussed wardrobe for the presentation. Actions to Complete: 75.


• LD, ED, SH, HJ + MK to continue to practice their sections to memorise for tomorrow. Monday 19th March Attendees: Lauren Desborough, Eleanor Duthie, Susie Hull, Helena Jones + Mike Kim Minutes: • LD, ED, SH, HJ + MK to finally run through the presentation, ensure that presentation is working and on several memory sticks. Labels and other materials needed for the presentation will be sorted and easily accessible.

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7. BIBLIOGRAPHY


Articles NTU. 2012. New clothes recycling banks installed at NTU. (Online) Available at: http://www.ntu.ac.uk/apps/ News/118432-23/New_clothes_recycling_banks_installed_at_NTU.aspx. [Accessed: 6th March 2012] North, A. 2012. London textile contract ‘could devastate charities’ (Online) Available at: http://www. letsrecycle.com/news/latest-news/textiles/london-textile-contract-2018could-devastate-charities2019. [Accessed: 5th March 2012]

Books Jedlicka, W. 2008. Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design. 1 Edition. Wiley.US. Lemire, B. 2011. Cotton (Textiles That Changed the World). Edition. Berg Publishers.Oxford Razaq Raj, 2008. Events Management: An Integrated and Practical Approach. Edition. Sage Publications Ltd. London

Websites A Local Printer, 2012. Eco Printing. Available at: http://www.alocalprinter.com/. [Accessed: 21st February 2012] Adband, 2012. Customised Wristbands. Available at: http://www.adband.co.uk/. [Accessed: 23rd February 2012] ASOS, 2012. Shop women’s fashion and men’s clothing. Available at: http://www.asos.com/?r=2. [Accessed: 27th February 2012] Black Cherry Lounge, 2012. Black Cherry Lounge – Rock City. Available at: http://www.rock-city.co.uk/black-cherry-lounge. [Accessed: 28th February 2012] Bodega, 2012. The Bodega Social Club. Available at: http://www.bodeganottingham.com/. [Accessed: 28th February 2012] Braderie. 2012. Info. Available at: https://www.facebook.com/BraderieVintage?sk=info. [Accessed: 16th March 2012] Candy Buffets, 2012. Candy Buffets – Candy Floss Hire. Available at: http://www.candy-buffets.co.uk/. [Accessed: 5th March 2012] Coco Tang, 2012. The House of Coco Tang. Available at: http://www.cocotang.co.uk/. [Accessed: 28th February 2012] Cosmopolitan Campus, 2012. Student Life – Cosmopolitan UK. Available at: http://www.cosmopolitan.co.uk/campus/student-life/. [Accessed: 27th February 2012] CW Entertainments. 2012. Candy Floss Machine Hire. Available at: http://www.cwentertainments.co.uk/index.php?p=63&d=Candy-Floss-Machine-Hire. [Accessed: 11th March 2012] Daisy Green Magazine, 2012. Contact Daisy Green Magazine. Available at: http://www.daisygreenmagazine. co.uk/contact-daisy-green/. [Accessed: 5th March 2012] Dirty Dove. 2012. Contact. Available at: http://www.dirtydove.co.uk/page7.htm. [Accessed: 16th March 2012] 78.


Divine, 2012. Divine Chocolate Contact Us. Available at: http://www.divinechocolate.com/contact/default.aspx. [Accessed: 5th March 2012] Dogma, 2012. Dogma Nottingham. Available at: http://www.dogmabars.com/Nottingham.html. [Accessed: 28th February 2012] DST Press, 2012. Printer Nottingham. Available at: http://www.dstpress.com/. [Accessed: 21st February 2012] Eco Chic, 2012. Contact @ EcoChic Collection. Available at: http://www.ecochicmagazine.co.uk/contact-ecochic-collection. [Accessed: 11th March 2012] Eco Tools, 2012. Contact Us. Available at: http://www.ecotools.com/contact?view=rsform. [Accessed: 12th March 2012] EJFoundation, 2012. Environmental Justice Foundation. Available at: http://www.ejfoundation.org/. [Accessed: 5th March 2012] Ethical Superstore, 2012. Fair Trade, Eco-friendly and Organic Shopping. Available at: http://www. ethicalsuperstore.com/. [Accessed: 5th March 2012] Facebook, 2012. TRAID Charity. Available at: http://www.facebook.com/#!/TRAIDcharity. [Accessed: 14th February 2012] Fine Print Nottingham, 2012. Nottingham Printers. Available at: http://www.fineprintltd.com/. [Accessed: 21st February 2012] FOPP, 2012. FOPP’s Back. Available at: http://www.foppreturns.com/. [Accessed: 11th March 2012] Gem 106, 2012. Great Music Variety for the Great East Midlands. Available at: http://www.gem106.co.uk/. [Accessed: 11th March 2012] HMV, 2012. Live it. Available at: http://hmv.com/hmvweb/home.do. [Accessed: 5th March 2012] Howies, 2012. Info. Available at: http://www.howies.co.uk/info. [Accessed: 5th March 2012] Hucknall Print, 2012. Hucknall Print Nottingham. Available at: http://www.hucknallprint.co.uk/. [Accessed: 21st February 2012] ID&C, 2012. Wristbands & RFID solutions for the festival and event industry. Available at: http://www.idcband.co.uk/. [Accessed: 23rd February 2012] Innocent Drinks, 2012. 100% Pure Smoothies. Available at: http://www.innocentdrinks.co.uk/. [Accessed: 27th February 2012] Insanity Artists, 2012. Insanity Artists Agency – Fearne Cotton. Available at: http://www.insanityartists. co.uk/artists/profile/fearne-cotton/. [Accessed: 1st March 2012] Judy’s Vintage Fair, 2012. Welcome to Judy’s Affordable Vintage Fairs. Available at: http://www. judysvintagefair.co.uk/. [Accessed: 5th March 2012]] 79.


MBE, 2012. Mailbox Rental Nottingham. Available at: http://www.mbe.co.uk/nottingham. [Accessed: 21st February 2012] Maiya, 2012. Contact Us. Available at: http://maiyafashion.co.uk/#/contact/4552311406. Accessed: 5th March 2012] Market Bar, 2012. Home. Available at: http://www.market-bar.com/. [Accessed: 28th February 2012] Mimm, 2012. Mimm Clothing Shop. Available at: http://www.mimm-shop.co.uk/. [Accessed: 4th March 2012] Music Magpie, 2012. Cash for Charities. Available at: http://www.musicmagpie.co.uk/charities.asp. [Accessed: 5th March 2012] My Nottingham. 2012. Studen­t Arrow. Available at: http://www.nottinghamcity.gov.uk/index.aspx?articleid=6093. [Accessed: 17th March 2012] Nottingham City Council, 2012. My Nottingham Homepage. Available at: http://www.nottinghamcity.gov.uk/index.aspx?articleid=1. [Accessed: 27th February 2012] Nottinghamshire Police, 2012. Nottinghamshire Police Policing for you. Available at: http://www. nottinghamshire.police.uk/. [Accessed: 27th February 2012] Orakel, 2012. Wristbands. Available at: http://orakel.co.uk/products/All/wristbands. [Accessed: 23rd February 2012] Pandora’s Box, 2012. Pandora’s – Open The Box. Available at: http://www.pandorasbox.uk.com/. [Accessed: 28th February 2012] People Tree, 2012. People Tree Home. Available at: http://www.peopletree.co.uk/. [Accessed: 5th March 2012] Russell Press, 2012. The Russell Press Printers in Nottingham. Available at: http://www.russellpress.com/. [Accessed: 21st February 2012] Spanky Van Dykes, 2012. Spanky Van Dykes – Eatery – Funhouse. Available at: http://www.spankyvandykes. com/. [Accessed: 28th February 2012] That’s Entertainment, 2012. That’s Entertainment Home. Available at: http://www.thatsentertainment.co.u k/?gclid=CPuh5NSs4a4CFUsMtAodolj3WA. [Accessed: 5th March 2012] The Body Shop, 2012. Beauty Products Inspired by Nature and Ethically Made. Available at: http://www.thebodyshop.co.uk/_en/_gb/index.aspx. [Accessed: 5th March 2012] The Student Room, 2012. Student Marketing on The Student Room. Available at: http://insight.thestudentroom.co.uk/. [Accessed: 27th February 2012] The Royal Centre Nottingham, 2012. TRCH. Available at: http://www.trch.co.uk/index.aspx?articleid=14727. [Accessed: 5th March 2012] Ticket Tailor, 2012. Ticket Tailor – Sell tickets online YOUR way!. Available at: http://www.tickettailor.com/. [Accessed: 27th February 2012] 80.


Ticket Master, 2012. Tickets for concerts, theatre, football, family days out. Available at: http://www.ticketmaster.co.uk/. [Accessed: 11th March 2012] TRAID, 2012. TRAID. Textile Recycling for Aid and International Development. Available at: http://www.traid.org.uk/. [Accessed: 14th February 2012] Twitter, 2012. TRAID. Available at: http://twitter.com/?utm_campaign=TRAID&utm_content=180662066749779968&utm_medium=fb&utm_ source=fb#!/TRAID. [Accessed: 14th February 2012] UK Vinyl Records, 2012. Buy Vinyl, Dance Music Store. Available at: http://www.ukvinylrecords.co.uk/. [Accessed: 5th March 2012] Vimeo, 2012. COTTON: Have You Picked Yours Carefully?. Available at: http://vimeo.com/13147726. [Accessed: 28th February 2012] Vintage-reclaimed. 2012. Contact and Mailing List. Available at http://vintage-reclaimed.webs.com/. [Accessed: 16th March 2012] Well Cultivated, 2012. Vegan, Organic, Vegetarian Online Food & Drink. Available at: http://www.wellcultivated.co.uk/. [Accessed: 16th February 2012] What is a QR code. 2012. What is a QR code? Available at: http://www.whatisaqrcode.co.uk/. [Accessed: 23rd February 2012] Wristbands 24, 2012. Event Wristbands – Personalized Wristbands. Available at: http://www.wristbands24. co.uk/. [Accessed: 23rd February 2012]

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8. REFERENCES


(TRAID, 2012. Online) (My Nottingham, 2012. Online) (What is a QR code, 2012. Online) (Facebook, 2012. Online) (Twitter, 2012. Online)

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9. LIST OF ILLUSTRATIONS


[FIG 1] Landfill Site, 2012. (Online Image) Available at: http://www.pollutionissues.com/images/paz_02_img0213.jpg. [Accessed: 15th March 2012] [FIG 2] TRAID Remade Banner, 2012. (Online Image) Available at: http://www.traidremade.com/ [Accessed: 21st February 2012] [FIG 3] TRAID Past Events Moodboard [FIG 4] Oxfam Events Moodboard [FIG 5] Clubbing Scene, 2012. (Online Image) Available at: http://www.smuc.ac.uk/student-life/su/photos/club-night.jpghttp://www.pollutionissues.com/images/ paz_02_img0213.jpg. [Accessed: 15th March 2012] [FIG 6] “Cotton On To TRAID” Logo [FIG 7] NTU Fashion Design, 2012. (Online Image) Available at: http://www.ntu.ac.uk/apps/pss/course_finder/60761-1/10/BA_%28Hons%29_Fashion_Design.aspx. [Accessed: 15th March 2012] [FIG 8] Roughtrade Photo booth, 2012. (Online Image) Available at: http://4.bp.blogspot.com/_ jyOFyGwd2Hk/TCmdfYmHZxI/AAAAAAAAAHU/uXpaiALa_-Y/s1600/roughtrade.jpg. [Accessed: 15th March 2012] [FIG 9] Consumer Profile Absolut Vodka Bottles, 2012. (Online Image) Available at: http://weheartit.com/entry/24560266. [Accessed: 12th March 2012] Apple iPhone and Mac, 2012. (Online Image) Available at: http://www.photoblog.pl/savesex/113851223. [Accessed: 12th March 2012] Clubbing Promotional Image, 2012. (Online Image) Available at: http://weheartit.com/entry/24326435. [Accessed: 12th March 2012] David Beckham Portrait, 2012. (Online Image) Available at: http://xxonlygirlxx.tumblr.com/post/18763542915. [Accessed: 12th March 2012] Facebook Logo, 2012. (Online Image) Available at: http://advp.com/blog/wp-content/uploads/2010/04/facebook_logo.jpg. [Accessed: 12th March 2012] Glow Rave, 2012. (Online Image) Available at: http://yetep.tumblr.com/post/18708384153/exchange-la. [Accessed: 12th March 2012] Primark Logo, 2012. (Online Image) Available at: http://www.apele.org/site/wp-content/uploads/2011/01/PRIMARK_LOGO_hd11.jpg. [Accessed: 12th March 2012] Recycled Shorts, 2012. (Online Image) Available at: http://pinterest.com/pin/165155511305017839/. [Accessed: 12th March 2012] River Island Logo, 2012. (Online Image) Available at: http://dreamwalls1.files.wordpress. com/2009/12/20090515233402river_island_logo.jpg. [Accessed: 12th March 2012] Tesco Logo, 2012. (Online Image) Available at: http://www.tennisireland.ie/userfiles/Image/Logos/ Tesco%20logo.jpg. [Accessed: 12th March 2012] The Kardashian/Jenner Sisters, 2012. (Online Image) Available at: http://jessicalouxox.tumblr.com/post/18438204986/moveslikejarel-cute-kimkardashian. [Accessed: 12th March 2012] 85.


Twitter Logo, 2012. (Online Image) Available at: http://footballandsocialmedia.com/wp-content/uploads/2011/08/Twitter-logo-large.jpeg. [Accessed: 12th March 2012] YouTube Logo, 2012. (Online Image) Available at: http://fc09.deviantart.net/fs41/f/2009/038/e/6/Youtube_logo_by_mrSimon.jpg. [Accessed: 12th March 2012] Zara Logo, 2012. (Online Image) Available at: http://www.yourlogoresources.com/zara-logo/. [Accessed: 12th March 2012] [FIG 10] Rescue Rooms Moodboard Rescue Rooms Wall, 2012. (Online Image) Available at: http://www.facebook.com/#!/photo.php?fbid=1919 03514220027&set=o.117066514990061&type=3&theater. [Accessed: 9th March 2012] Rescue Rooms Seating Area, 2012. (Online Image) Available at: http://www.facebook.com/#!/photo.php?fbid=271687502861294&set=a.271385959558115.78815.117066 514990061&type=3&theater. [Accessed: 9th March 2012] Rescue Rooms Bar, 2012. (Online Image) Available at: http://www.rescuerooms.com/bar-and-kitchen. [Accessed: 9th March 2012] Rescue Rooms Alcohol, 2012. (Online Image) Available at: http://www.facebook.com/#!/photo.php?fbid=271687522861292&set=a.271385959558115.78815.117066 514990061&type=3&theater. [Accessed: 9th March 2012] [FIG 11] TRAID Charity Clothes Recycling Bank, 2012. (Online Image) Available at: http://www.letsrecycle. com/lrimages/news/textiles/TRAIDtextilebank.jpg [Accessed: 17th February 2012] [FIG 12] Wristband [FIG 13] “Pin-up Girls” Flyer [FIG 14] “The Beatles” Flyer [FIG 15] “The Michael Jackson Era” Flyer [FIG 16] “Hip-hop” Flyer [FIG 17] Back of the flyer [FIG 18] Poster [FIG 19] Print Screen of “Cotton On To TRAID” Facebook page [FIG 20] Press Pack Front Cover [FIG 21] Press Pack Event Information and Invite [FIG 22] Press Pack About TRAID [FIG 23] Budget Table [FIG 24] Fearne Cotton, 2009. (Online Image) Available at: http://static.guim.co.uk/sysimages/Guardian/Pix/pictures/2008/12/20/1229783156402/FearneCotton-001.jpg [Accessed: 21st February 2012] [FIG 25] Recycled Shorts, 2012. (Online Image) Available at: http://pinterest.com/pin/165155511305017839/. [Accessed: 12th March 2012] [FIG 26] Timeline for future TRAID events in Nottingham 86.



Traid final