Business interview with Aya Husni Bey The Benefits of Playtime What is the name of your business and can you give us an introduction? My company is Creativity Unmasked, and I am a practitioner at Therapy Harley Street. I am a Holistic Counsellor and specialise in using art in adult therapeutic practice. People tend to think of play as childish rather than being childlike, however even as adults when we are immersed in play we tend to let go and talk more freely. Giving adults the opportunity to relax and engage in creative play activities gives them the opportunity to engage in sensitive subjects, to open up and explore their feelings and emotions. We can use a number of different activities such as role play, clay works, drawing and painting. Really I take the lead from the individual and work with them to support their creative needs and reflect that.
How long have you been in business? I have been working in this field since 2010 and set up Creativity Unmasked in 2015. I started at Therapy Harley Street in October 2016.
What inspired you to start the business? I originally trained with children and worked on play therapy as a way to engage with the child. However it became apparent that other adults around the child were also benefiting from the therapy and it grew from there.
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What sets your business aside from others in the field/area?
It was fascinating talking with Aya and a real insight into the benefits of play. We could all learn something from being more childlike and less childish at times!
In my practice we reflect the needs of the client. It may be that they just want to talk but there are so many other opportunities. For example, I sometimes use a sand tray where the client can create a small world context, using symbols to represent people and challenges, where individual circumstances can be played out in a safe place. We are very client led. Technology is turning the world around and we’ve all got to adapt and change at such as pace. We need different therapeutic methods to respond to people’s needs. Therapy requires a broader spectrum and we are meeting that need.
What about your business makes you the most proud? Working in connection with individuals and inspiring others through support. Ultimately it’s beneficial, helping others. This is what really matters and I find it very motivating.
What plans do you have for the future? I would like to travel and deliver therapy abroad, set up my own centre for practice and to offer training to others. I also want to continue with my charity work with the Prince’s Trust and Path Retreats.
What’s the best way to contact you? I can be contacted at firstname.lastname@example.org or by phone on 07727 170906.