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BE CURIOUS BLANK FURNITURE

BE MOTIVATED IKEA GREEN CORNER BE PREPARED FOR FAILURE RACCOON TAIL USB chen susana | design research | product design | branding | production.


BE CURIOUS BLANK FURNITURE NEW YORK

chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


BE MOTIVATED IKEA GREEN CORNER COLOGNE, STOCKHOLM IKEA GREEN CORNER TEAM Susana Chen Willi Hartmann GĂŠraldine Hellmann Varut Rintanalert Ruolai Xu Jing Zhang

chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


DO YOU THINK IKEA IS AN ENVIROMENTAL FRIENDLY COMPANY?

chen susana | design research | product design | branding | production.


RESEARCH

MORE THAN 90% OF THE IKEA CUSTOMERS DOES NOT KNOW WHAT IS “NEVER ENDING LIST”. 75% OF IKEA CUSTOMERS DOES NOT KNOW ABOUT IKEA ECO - FRIENDLY PRODUCT. 42% OF CUSTOMERS CARE ABOUT SUSTAINABILITY WHEN THEY PURCHASE A PRODUCT.

chen susana | design research | product design | branding | production.


RESEARCH

Unstable

Easily damage

Cheap materials

chen susana | design research | product design | branding | production.


RESEARCH

BUT......

Fast and easy to build up

Affordable

Things for everyone

chen susana | design research | product design | branding | production.


RESEARCH

THE NEVER ENDING LIST

... Flat packs, save more

IWAY

CHLORINE FREE PAPER

chen susana | design research | product design | branding | production.


GREEN CORNER

AIM:

A GREEN CORNER IN EVERY 280 STORES IN 28 COUNTRIES

chen susana | design research | product design | branding | production.


OW RO O

S ND

SH

RIE

AF

IKE

M

GREEN CORNER

RETURN SYSTEM

chen susana | design research | product design | branding | production.


IKEA FRIENDS IKEA FRIENDS

how can you earn points?

......

...... Buy sustainable furniture

Use the return system

what do you get as reward?

......

Take part in workshops

IKEA restaurant couponc

Better community chen susana | design research | product design | branding | production.

......

......

...... Become an IKEA Friend

Travel to Sweden


IKEA FRIENDS

IKEA FRIENDS POINT

MAMMUT

Children’s chair, pink

15.99/

49

chen susana | design research | product design | branding | production.


IKEA RETURN IKEA RETURN

how does it work?

......

...... New furniture is delivered

old furniture gets returend

what is the effect?

......

......

Customer gets IKEA Friends points

IKEA can rescycle the products

SOCIAL RESPONSIBILITY chen susana | design research | product design | branding | production.


Shopping online // Store chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


History

Recommendation

Make a recommendation* chen susana | design research | product design | branding | production.


My Basket

Return this IKEA furniture

Store purchasing history* chen susana | design research | product design | branding | production.


My Basket

+

IKEA

Return this IKEA furniture Delivery’s fee

Payment

chen susana | design research | product design | branding | production.


Deliver

IKEA

chen susana | design research | product design | branding | production.


IKEA

Deliver

chen susana | design research | product design | branding | production.


IKEA store

IKEA’ Suppliers

r e v

i

l e D

Recycling plant

Deliver

e us Re

e l c

y c e

R

chen susana | design research | product design | branding | production.


IKEA GREEN CORNER SHOWROOM GREEN CORNER SHOWROOM

how do we choose products?

......

......

......

Top 50 IKEA bestseller

Top 50 IKEA sustainable

Fitting to local store

what do we show?

......

Interactive storybook

IKEA Friends poster

TRANSPERENT TO PUBLIC chen susana | design research | product design | branding | production.

......

......

...... Products

Info material


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


another

Green Corner Showroom

chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


WORKING PROCESS

chen susana | design research | product design | branding | production.


WORKING PROCESS

chen susana | design research | product design | branding | production.


WORKING PROCESS

chen susana | design research | product design | branding | production.


WORKING PROCESS

chen susana | design research | product design | branding | production.


BE PREPARED FOR FAILURE RACCOON TAIL USB NEW YORK, COLOGNE

chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


chen susana | design research | product design | branding | production.


THANK YOU Q+A

chen susana | design research | product design | branding | production.


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