Page 1

training manual S P R I N G 2 0 15


RUG: OAS-1099 PILLOWS: FB-028, KSG-001, MP-001, MP-002, SL-003, SL-011 THROW: TID-008 ACCENT FURNITURE: FGPF-004, FGPF-006 WALL DECOR: PUL-1000, PUL-1001 DECORATIVE ACCENTS: CLY670-S, CLY671-L, CLY672-M, CRW405-M, DDS610-M, DSS610-S, PSC100-S, PSC100-L, PSC101-M LIGHTING: LMP-1016

2

SURYA training manual | SPRING 2015


ft-566

Table of contents 4 Accessories Made Easy 6

Outdoor

8 Lighting 13 Mirrors 14 Art 15 Made to Order Art 17

Decorative Accents

18 Accent Furniture 19

Poufs

20

Pillows

21 Throws 22 Bedding 23 Rugs 25 Rug Pads 26 Rug Construction Guide 32 Rug Materials and Color 34

Selecting Proper Rug Size

37

Caring for Our Products

Our Philosophy on Training

40 Glossary

Surya’s simplified training process includes follow-up training to ensure that sales associates and designers have an in-depth understanding of the accessories business—helping them to sell more accessories and generate more satisfied customers.

44

Sales Tools

45 Using Our Catalog 47 Using Surya.com

We strive to help retailers, designers and sales associates expand their sales approach and generate additional revenue by actively promoting accessories.

Overview • Founded by Surya Tiwari in 1976 • Provider of rugs and coordinating accessories • Located in Calhoun, GA • 500,000 sq. ft. warehouse space • $100 million retailable inventory • Products made in a clean, safe environment by voluntarily employed individuals of legal employment age who earn fair wages SURYA training manual | SPRING 2015

3


Accessories made easy

PILLOWS: AR-053, LN-003, SKD-003 THROW: TEE-1005 ACCENT FURNITURE: FL-1029, POUF-248 WALL DECOR: LJ-4141

Rugs, pillows, poufs and other accessories not only add color and visual interest to furniture store vignettes, but also present a great opportunity for add-on sales using minimal extra floor space. Including accessories in the retail mix enables sales associates to present a complete room package to end consumers and help them to build a look that suits their specific style needs. Those same customers are more likely to come back to the store in the future to purchase additional accessories. Furniture stores with accessory programs typically bring in more revenue and experience higher customer satisfaction and loyalty than retailers that focus only on selling furniture.

$1,000 SALE

$2,300 SALE POTENTIAL

SOFA ($1,000) = $70 COMMISSION

+ Rug

4

SOFA ($1,000) + ACCESSORIES ($1,300) = $160 COMMISSION

+ POUF

SURYA training manual | SPRING 2015

+ Pillows

+ THROW

+ WALL ART

LIGHTING


300 + Lighting

1,200 + pillows

170 + throws

50 + bedding sets

5,000 + rugs

425 + poufs & accent furniture

130 + mirrors

325 + decor ative accents

290 + art

3 Great Reasons to Sell Accessories 1. Complete a Room

3. Increase Revenue

• Tie a room together with coordinating rugs and accessories • Like a new coat of paint, accessories change the entire look and feel of a room • Accessories can be updated frequently and inexpensively

• Generate incremental sales with easy add-ons that coordinate with furniture • Realize a higher profit margin • Increase commission checks • Enhance perceived value of furniture

2. Enhance Customer Satisfaction • Providing accessory options offers an elevated shopping experience • Knowledge about rugs and accessories helps a retailer to be seen as a design expert and solution provider, increasing the value of the customer interaction • Helping to solve customers’ issues builds trust— generating repeat business and referrals

SURYA training manual | SPRING 2015

5


Outdoor

Rugs: rai-1245, rai-1252, rai-1253 PILLOWS: rg-041, rg-170 decorative accents: bdh-501, kll851-m

Outdoor accessories tie together the look of an outdoor space with color, pattern and texture to create the ideal atmosphere for relaxing and/or entertaining. Like indoor accessories, outdoor rugs and accessories can easily (and economically) be switched out according to season to create fresh looks. Surya Outdoor offers a full range of coordinating outdoor accessories across multiple categories, including: RUGS: Surya’s outdoor rug collection encompasses over 500

OUTDOOR RUG CONSTRUCTIONS Outdoor rugs can be hand-hooked, hand-woven, braided or machine-made. Hand-hooked rugs typically have a latex backing, which provides additional protection against the elements. Because they are constructed of synthetic fibers, outdoor rugs don’t shed and are highly durable. With proper care, an outdoor rug can last several years for outdoor use and even longer for indoor use.

designs. Highly durable, our outdoor rugs are constructed with synthetic fibers such as olefin, polyester, polypropylene and PVC that have been treated with UV inhibitors to minimize fading.

Hand-Hooked collections: Aura, Bondi Beach, Courtyard,

Pillows: Surya provides more than 270 fashion forward outdoor pillow options. Crafted in the USA, our outdoor pillows are offered in four sizes and utilize high performance materials for optimal durability.

MACHINE-MADE COLLECTIONS: Alfresco, Cape Cod, Elements, Marina, Portera, Terrace, Zanzibar

Poufs: Surya’s outdoor pouf collection includes over 90 stylish options. Available in round, rectangular and square designs, our outdoor poufs are constructed in the USA using high performance materials to help extend product life.

Hurricane, Namada, Pandemonium, Rain, Storm, Skye HAND-WOVEN COLLECTIONS: Aruba, Ember, Lagoon, Picnic

BRAIDED COLLECTIONS: Sanibel

Shop our entire collection at Surya.com/OUTDOOR

Lighting: Surya offers more than 35 outdoor table lamps.

Designed to withstand the elements, all lamps are constructed of high performance materials and feature a glass shield that encases the light bulb and socket, helping to protect them from rain and moisture. Mirrors: Surya provides a selection of outdoor mirrors

with weather-resistant finishes, each of which has been thoughtfully designed to complement Surya rugs, lamps, pillows and other outdoor accessories. Decorative Accents: Surya’s outdoor decorative accents

collection includes over 90 eye-catching pieces—including candles holders, lanterns, garden stools, planters, urns and vases—which are available in multiple styles, shapes and colors.

Rugs

6

Pillows

SURYA training manual | SPRING 2015

poufs

Lighting

Mirrors

Decorative accents


Rug shapes and sizes Featuring a range of popular shapes and sizes, Surya’s outdoor rugs will complement any outdoor (or indoor) living space. Sizes range from 2' x 3' (ideal for doorways and entries) to 9' x 13' (best for patios and dining areas). SHAPES

SIZES

Rectangle

2' x 3' 3' x 5' to 4' x 6' 5' x 8' 6' x 9' 8' x 10' 9' x 12' - 9' x 13'

Runner

2'6" x 8' 2'6" x 12'

Square

6' Square 8' Square 9' Square

Round

6' Round 8' Round 9' Round

OUTDOOR RUG PADS Rug pads provide a durable, long-lasting foundation that will extend the life of an outdoor rug. Designed to withstand the elements, outdoor rug pads minimize rug movement, bunching and slippage while slightly elevating the rug to promote faster drying. They also provide cushioning when a rug is placed on abrasive surfaces such as stone, concrete, tile and wood and help to protect decks and patios from stains and discolorations. SPECIAL FEATURES:

• Polymer-coated polyester • Mold- and mildew-resistant • UV protection for maximum colorfastness • Ventilated grid to promote faster drying of rug

CARE AND MAINTENANCE OF OUTDOOR products Rugs Area rugs are one of the easiest ways to freshen the look, color and style of an outdoor living space. Designed to dry quickly, resist fading, and clean easily, outdoor rugs generally require little maintenance. However, general care is advised to keep these rugs looking their best. Following are tips for extending the life of an outdoor rug.

• Clean the rug monthly. Mix a solution of dish soap and lukewarm water in a bucket. Gently scrub the rug using a large nylon brush, making sure to clean both sides of the rug. Rinse the rug with a hose—preferably on a sloped surface such as a driveway to enable the water to easily drain away. • Dry the rug in sunlight to prevent mold. Hang the rug over a porch railing in the sunlight or lay the rug out in the sun, making sure to flip it over to ensure that both sides dry thoroughly. • Should a spill occur, blot it with a dry cotton cloth as quickly as possible to prevent a stain from setting in. Make sure to wipe underneath the rug as well. If necessary, use a mixture of dish soap and lukewarm water to remove the remainder of the spill and then allow the area to dry. • As with outdoor furniture, outdoor rugs should be protected during seasons when the outdoor space isn’t being used. Rugs that aren’t located in a covered space should be rolled up and stored in a garage or other covered area until the following season. TIP: While outdoor rugs are designed to be mold- and mildew-resistant and withstand direct sunlight, they will have a longer lifespan if kept away from direct sun exposure or standing water.

Pillows and poufs Proper care of outdoor pillows and poufs can lengthen product lifespan. This can be accomplished by simply brushing off dirt before it becomes embedded in the fabrics, wiping up spills as soon as they occur or spot cleaning soon after stains occur. Like outdoor furniture, outdoor pillows and poufs should be covered or stored in a covered area during off seasons or in cases of extended rainfall or inclement weather. Following are tips for extending the life of outdoor pillows and poufs. • Spot clean with dish soap and lukewarm water using a sponge if there are any spots or stains. Rinse with clean water. • Always dry the pillow or pouf completely before using or storing to prevent mildew formation. Dry in the sun, if possible, making sure to flip the pillow/pouf over to ensure that both sides dry thoroughly.

Lamps and other accessories Outdoor lamps, mirrors and decorative accents are designed to hold up to the elements. However, like all other outdoor accessories, they should be placed in a covered area when not in use for extended periods of time or during prolonged rainfall or inclement weather.

• Regularly shake out the rug to remove dust and dirt that may have accumulated. Brooms and manual sweepers are also an effective way to clean outdoor rugs.

SURYA training manual | SPRING 2015

7


Lighting

lmp-1005, lmp-1007, lmp-1028, lmp-1031, lmp-1050

Surya offers more than 300 in-stock lamps in a full spectrum of rich tones and finishes—all of which coordinate with our rugs, pillows and other home accessories. From traditional silhouettes to organic shapes and modern, oversized designs, our lamps have been thoughtfully selected to accommodate a variety of lifestyles, decor preferences and budgets.

Shipping incentive program Place a $2,500 lighting order and receive free freight.

Suggested retail price $109 to $1,599, depending on style, size and materials.

SPECIAL FEATURES

Shop our entire collection at Surya.com/lighting

• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • One lamp per box • UL approved • Drop ship

Types Accent | Bridge/Swing Arm | Buffet | Desk/Task Floor | Table

Lamp shade materials Burlap | Cotton | Crystal | Linen | Metal | Polyester Seagrass | Silk | Wood | Wood Veneer

BASE/BODY MATERIALS Acrylic | Bamboo | Ceramic | Chrome | Crystal | Glass Metal | Resin | Shell | Wood

Table lamp

8

Accent lamp

SURYA training manual | SPRING 2015

Buffet lamp

Floor lamp

Bridge/swing arm lamp

Desk/task lamp


Lamp Options Surya currently offers more than 300 lamps in a variety of styles, colors and price points. All products are UL approved. Available lamp types include: table, accent, buffet, floor, bridge/swing arm lamps and desk/task lamps. Buffet lamps: Placed on buffet tables or consoles; usually have a narrow base silhouette, often looking like a thin column or candlestick, with a smallish shade; typically range in height from 32" to 36". Table lamps: Lamps designed to sit on a side table; typically

range in height from 24" to 36". This is the most popular lamp style. Accent lamps: Smaller than table lamps and typically more

decorative; are most often 22" in height or less.

Table Lamps Living Room: Place a table lamp on side tables next to the sofa or chairs, or on a sofa table. The lamps don’t have to match but should be similar in size and scale. Bedroom: Place a table lamp on nightstands on each side of the bed. A table lamp that is 26" to 28" tall (base and shade together) usually works well for bedroom use. Entryway: Set an eye-catching table lamp on a table in the foyer to make a dramatic statement when guests enter.

It’s important to consider a table's height when selecting a lamp. Shorter lamps generally look better on higher tables, and taller ones on lower tables. As a general rule, a lamp should be no more than 1½ times the height of the table that it sits on, and the shade shouldn’t extend beyond the width of the table.

Floor lamps: Sit on the floor of a living space; two types—

3-way and 6-way, which dictates the number of lighting levels; typically range in height from 5' to 6'. Bridge/Swing Arm Lamps: A type of lamp where the lamp arm pivots for flexibility; the “bridge” portion hangs over a space to offer direct light; typically floor lamps but may also be table lamps. Desk/Task Lamps: Functional lamps designed to aid in performing specific tasks, such as reading, preparing food, doing homework, working on hobbies, etc.; typically range in height from 25" to 39".

Placement Suggestions by Lamp Type Buffet Lamps Living Room: Place a set of buffet lamps at both ends of a console table. Bedroom: Use a single buffet lamp on a short dresser. Dining Room: Place a set of buffet lamps at both ends of a buffet, sideboard or credenza.

Accent Lamps Living Room: Place an accent lamp on a fireplace mantle or piano to provide some extra illumination. Bedroom: Set an accent lamp on a nightstand or high dresser for subtle lighting. Dining Room: Place an accent lamp on a buffet or sideboard to augment existing room lighting. Kitchen: Situate an accent lamp on a counter or bar to provide an

attractive light source when overhead lighting isn’t being used. Hallway/Entryway: Place an accent lamp on a hall table or foyer

table to add a bit of ambiance and a welcoming feel.

SURYA training manual | SPRING 2015

9


Floor Lamps Living Room: When space is limited next to a sofa, use two

matching floor lamps to flank the sofa. Situate a floor lamp behind an upholstered chair in the corner of a room to provide reading light and additional illumination.

Materials Bases

Bedroom: If the bedroom is small and limited space exists for nightstands, place a floor lamp on each side of the bed. Alternately, place a floor lamp next to a skirted table displaying pictures and other items. Hallway/Entryway: Place a floor lamp beside a chair located

in a foyer or next to a chest in a hallway to add height and provide extra light.

Ceramic gloss

Ceramic reactive glaze

Clear glass

Colored glass

Gold mercury glass

Silver mercury glass

Brushed nickel

Bronze

Iron

Wood-look resin

Ceramic-look resin

Hammered silver leaf-look resin

Shell

Wood

Crystal

Bridge/swing arm lamps Living Room: Place a bridge lamp next to a chair to provide needed light for reading or other tasks. Bedroom: Use a swing arm lamp beside a chair or beside the bed in place of a reading lamp. Home Office: Place a swing arm lamp beside a desk or chair

in the office.

Desk/Task Lamps Home Office: Place a desk lamp on the corner of a desk

to illuminate the workspace. Bedroom: If the bed is frequently used for reading, place a desk/task lamp on one or both nightstands (instead of using table lamps).

10

SURYA training manual | SPRING 2015


Shades

Burlap

Linen-like

Wood veneer

Lamp SHADE SHAPES

Fabric

Metallic linen/ metallic linen-like

Crystal

Cylinder

Modified bell

Drum

Retro oval no hug

Modified bell no hug

Modified drum no hug

Retro rectangle

Retro square

Retro drum

Empire rectangle

Cube

Silk/faux silk

Seagrass

Iron

Shades and Light Intensity The shades on Surya’s lamps come in a range of colors— from light, natural hues to vibrant colors to darker hues. Following are a few things to keep in mind regarding lamp shade color and light intensity: • Light colored shades allow the maximum amount of light to filter through into the surrounding environment, making this type of shade ideal for brightening a room or performing tasks such as reading. • A darker or opaque shade illuminates from ceiling to floor rather than outward, making this type of shade a good choice when looking to create mood or ambiance within a space.

lmp-1005

lmp-1047

SURYA training manual | SPRING 2015

11


Anatomy of a lamp

Understanding the Customer’s Needs

Lamp components

Following are three questions that you should always ask the customer: Finial

Harp

Bulb UL label Socket Switch Saddle Neck

• For what purpose will the lighting be used? • Is there a preference for a particular style/color/finish? • What is the budget for the lighting purchase? Not only will these questions engage the customer, but they will also help to ensure that you guide the customer towards lighting options that best meet their specific needs.

Design Considerations When Purchasing Lamps Decor Style: Is the decor style modern, transitional or traditional? The lamp selected should complement existing decor. Prominence: Will the lamp be the focal point of the room?

If so, a good choice would be a lamp in a bold color or distinctive style that will stand out among other decor items. If a more subtle look is desired, a lamp with neutral tones and understated design would be optimal. Scale: Are the room’s furnishings substantial in size or are

Cord

FINIAL: A small finishing ornament that is attached to the top of the harp; can be simple or ornate.

they smaller in scale? A lamp with a large ceramic base and modern drum shade would balance a large love seat or sectional sofa while a lamp with a slender base and shade would work well on a delicate accent table. Light Required: How much light is needed and where should it be focused? Dark lamp shades don't typically allow much light to filter through while lighter shades provide more diffusion. A shade with a wider base will provide more light than a shade with a narrower base.

HARP: The wire support that attaches at the socket and supports

the shade at the top of the lamp.

Surya Differentiators

BULB: Attaches to socket and provides illumination; Surya’s

• Lamp collection has been designed to coordinate with all Surya product lines

lamps accept either a 75W, 100W or 150W bulb. UL LABEL: Certifies that an electrical product has been tested and complies with UL safety standards. SOCKET: A threaded screw base used to hold and connect a light bulb to a power source; most Surya lamps have one light socket, while a few designs include two light sockets.

• Variety of unique lamps available only from Surya • Each lamp is shipped separately (one lamp per box) to ensure safe delivery • Drop shipments available to anywhere in the U.S., with most lamps shipping within 48 hours

SWITCH: Controls the lamp and turns it on and off; the switches on Surya’s lamps include three-way turn knobs, on/off line switches and twin pull chains.

Customer Service

SADDLE: A metal base to which the harp attaches.

• Surya offers a 30-day return policy on all products; a 15% stocking fee applies

NECK: The portion of the lamp that connects the harp, saddle and socket to the base of the lamp. CORD: Used to connect the lamp to the electrical power source; the cords on Surya’s lamps range from 8' in length (table, accent, buffet and task lamps) to 12' in length (floor lamps). 12

SURYA training manual | SPRING 2015

• Surya will replace damaged lamps at no charge


Mirrors

lj-4187, lj-4202, lj-4209, lj-4256, mrr-1013, rwm-2004

Shipping incentive program Place a $2,500 mirror order and receive free freight.

Surya’s mirror collection includes more than 130 attractive in-stock options—all of which feature decorative frames in an assortment of rich colors and finishes, making them well-suited for a variety of lifestyles and design aesthetics. Available in an array of sizes from 16" x 20" to 40" x 70" with either beveled or non-beveled glass.

Suggested retail price $269 to $1,799, depending on style, size and materials. Shop our entire collection at Surya.com/ wall-decor/MIRRORS

SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Hanging hardware included • Drop ship

FRAME materials Medium Density Fiberboard (MDF) | Metal | Mother of Pearl Resin | Wood

Frame styles Brushed | Etched | Hammered | Mirrored | Mosaic

Finishes Antiqued/Weathered | Bronze | Champagne | Copper Gold Leaf | Goldtone | Lacquer | Pewter | Silvertone

Goldtone, mdf, beveled

Champagne, mdf, beveled

Bronze, resin/wood, beveled

Weathered pewter, mdf, non-beveled

Antiqued silver, wood, non-beveled

Pewter, metal, beveled

SURYA training manual | SPRING 2015

13


art

lj-4004, lj-4065, lj-4135

Surya offers more than 290 pieces of art, in a wide variety of styles, sizes (14" x 14" to 40" x 60"), colors and price points— all thoughtfully selected to complement our rugs, pillows and other home accessories. A number of pieces are available as sets for display either individually or as a wall grouping.

Shipping incentive program Place a $2,500 art order and receive free freight.

Suggested retail price $79 to $999, depending on style, size and materials.

SPECIAL FEATURES shop our entire collection at Surya.com/wall-decor/ in-stock-wall-art

• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Limited editions • Hanging hardware included • Giclées and hand-embellished options • Drop ship

MATERIALS Canvas | Double Mat | Hand-Embelished Canvas | Paper Paper with Mat

FRAME features Medium Density Fiberboard (MDF) | Wood | Wrapped Foil

STYLES Abstract | Botanical | Coastal | Floral | Geometric Landscape | Photography

Photography

14

Coastal

SURYA training manual | SPRING 2015

Geometric

Botanical

Abstract

Landscape


made to order art Surya’s made to order Art Program offers more than one million configurations, providing the largest selection of made to order art options in the industry. An intuitive online ordering process available at surya.com/madetoorder makes it easy for customers to create statement-making art that reflects their unique design vision.

Shipping incentive program Place a $2,500 art order and receive free freight.

Surya’s regularly-updated image library contains 9,000+ thoughtfully curated images—including limited editions and exclusive works from more than 100 artists. These images are reproduced on the customer’s choice of five substrates using the highest quality materials.

Substrates

Paper framed

Acrylic

Acrylic standoff

Suggested retail price $149 to $999, depending on style, size and materials.

Special features Canvas Canvas gallery wrap

Canvas framed

Canvas floater frame

Aluminum mounted

Aluminum floater frame

dibond

wood

wood framed

Botanical

Paper

• Museum quality, acid-free paper • Printed with vibrant, eco-friendly archival inks • Customizable frame and mat options • Frames handcrafted in the USA Acrylic

shop our entire collection at Surya.com/madetoorder/art

Geometric

• Museum-grade canvas • Printed with eco-friendly archival inks • Durable and substantial 1.5" thick stretcher bars • Frames and stretchers handcrafted in the USA • Arrives ready to hang

Landscape

• Optix® DA Digital Acrylic panel • Printed with UV-curable inks • Precision engineered, vibrant colors • Outstanding optimal clarity • Can be mounted with stand-offs or hidden u-channel hanging method

coastal

Abstract

Floral

SURYA training manual | SPRING 2015

15


Metal

• Will not fade, chip, peel, flake or rust • Resistant to corrosion and abrasion • Increases depth and color of images • Captures light in a way that enhances the experience of the art • Hand-crafted frames made in the USA Wood

• Printed directly on quarter-inch framed or thick half-inch unframed birchwood • Provides a visible, natural looking grain • Printed with archival, UV-curable inks • Fine Art on birchwood recreates the look of an original • Hand-crafted frames made in the USA

MATERIALS Archival Ink: Archival ink is designed to resist fading caused

by exposure to light. Whereas dye-based inks absorb into the substrate, archival ink is pigment-based and sits on top of the substrate, making the ink more stable. As a result, the ink is much less likely to fade or show color shifts, providing significantly increased longevity. UV-Curable Ink: UV-curable ink cures (dries) almost

immediately and is very durable for both indoor and outdoor applications. This type of ink can print onto a large variety of substrates, including wood, glass and acrylic panels. Paper: Acid-free paper has been treated to neutralize acid and has a PH level above 7 (neutral). Typically used for museum applications, this type of paper holds ink and colors well and resists yellowing and disintegration, helping to extend art work life. Canvas: Museum-grade canvas is a very durable canvas similar

to that found in museum applications. This type of canvas is most often made of linen or cotton and features a tight weave, making it ideal for photographic and fine art reproductions. Acrylic: Digital Acrylic Panels (Optix® DA) panels promote

strong ink-to-surface adhesion to provide excellent optical clarity and vivid colors. Featuring a high gloss finish, acrylic panels are highly durable and offer a contemporary look and feel. Metal: Aluminum is resistant to corrosion and abrasion and

will not fade, chip, peel, flake or rust. A brushed satin finish provides deep, vibrant colors with exceptional detail and resolution. Because the image is infused into the surface rather than sitting on top of it, the art work takes on a luminescent quality. Wood: Birchwood provides a natural finish and pleasing warm

tones for a more. The wood grain is visible in the background of the art work, adding subtle texture and visual interest along with a vintage look and feel.

16

SURYA training manual | SPRING 2015

FRAMING STYLES Gallery Wrapped Canvas: Gallery wrapping is used to describe

a style of framing where the canvas print is stretched so that the sides of the image are wrapped around the frame, giving the picture a 3-D feel. Traditional Frame: Traditional frames provide a border that the art work is set into, resulting in slight overlap of the frame’s edges over the art work. Traditional frames are available in a variety of materials, including wood, metal and acrylic. Frame with Mat: In this framing style, a frame is accompanied by a mat—a heavy cardboard-like material that sits within the frame to give the artwork a finished look and additional visual appeal. Floater Frame: With floater frames, the art work is mounted with a space between the frame and the canvas wrap so that the print appears to be floating in the frame. Mounted: Mounting is the technique used to secure art work to a mount or display board, creating a frameless design and a clean, modern look.

FRAME COMPONENTS Acid-Free Matboard: Acid-free matboard has been treated

to neutralize acid compounds and has a PH level above 7 (neutral). This type of matboard is typically used in conjunction with acid-free or archival paper to help preserve art work. Canvas Stretcher Bars: Stretcher bars are pre-cut wooden pieces that interlock to form the framework that a canvas is pulled across (stretched onto). Stretcher bars help to create an even, warp-free canvas surface.

HOW TO ORDER Ordering customized art from Surya is easy. Simply visit surya.com/madetoorder/art and follow the steps below. 1. Select image: A convenient search option enables images in the Surya image library to be filtered according to subject, artist and color. 2. Choose material: Once the image has been selected, choose the desired substrate: paper, canvas, aluminum, wood or acrylic. 3. Specify style/framing option: Next, select one of the available

framing options: framed, gallery wrapped, floated or mounted. 4. Select size: Choose the desired size: small, medium, large or extra large (available for selected pieces). 5. Submit order: Depending on the quantity ordered, art work

is ready to ship within as few as five business days.


DECORATIVE ACCENTS

ksv-190, ksv-191, ksv-192

Surya’s decorative accents collection includes more than 325 eye-catching pieces in a range of styles, shapes and colors that complement a variety of decor styles and coordinate with Surya’s rugs and other home accessories.

Shop our entire collection at Surya.com/ACCENTS

Suggested retail price $10 to $379, depending on style, size and material.

SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Drop ship

MATERIALS Bamboo | Ceramic | Medium Density Fiberboard (MDF) Pressed Paper | Resin

Types Bowls | Jars | Sculptures | Trays | Vases

Ceramic jar

Bamboo bowl

Ceramic vase

mdf tray

Ceramic sculpture

Ceramic vase

SURYA training manual | SPRING 2015

17


ACCENT Furniture Surya offers more than 50 in-stock benches, ottomans, stools, footstools and chairs in a variety of sizes, shapes, colors, textures, patterns and styles that coordinate seamlessly with our rugs and other accessories, as well as the latest paint and upholstery colors.

accent furniture: fl-1029, slph-001 decorative accent: BAU-701

Shop our entire collection at Surya.com/ ACCENT-FURNITURE/furniture

Suggested retail price $259 to $1,999, depending on style, size and materials.

SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Storage options available • Drop ship

FABRIC OPTIONS* Cotton | Hide | Linen | Silk | Velvet | Wool

BASE Materials Metal | Wood | Metal/Wood

Types Bench | Chair | Footstool | Ottoman

*See page 39 for material-specific cleaning instructions.

Footstool, Wool top, wood base

18

Ottoman, wool top, wood base

SURYA training manual | SPRING 2015

Bench, hair-on-hide top, wood base

Chair, linen top, wood base

Ottoman, Wool top, wood base

Bench, wool top, metal base


Poufs

POUF-78, pouf-155, pouf-159, pouf-203, pouf-239

Shipping incentive program Quantity

Shipping savings

10

30%

16

40%

25

40%

50

45%

Surya offers more than 360 in-stock poufs in a variety of styles, sizes and materials—including both solids and prints—all of which complement trending upholstery and paint colors, as well as Surya’s rugs, pillows and other accessories. Shapes include round, rectangular and square, and sizes range from 16" x 16" x 16" to 45" x 45" x 45".

Suggested retail price $129 to $499, depending on style, size, materials and filler.

SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Made in America/Outdoor safe options • Removable covers for many designs • Drop ship

Shop our entire collection at Surya.com/ accent-furniture/poufs

FABRIC OPTIONS* Acrylic | Chocho | Cotton | Hide | Jute | Leather | Linen Polyester | PVC | Wool

FILLER OPTIONS Cotton-Filled | Poly-Filled Poly-Bead Filled (Indoor/Outdoor Collection) Recycled Cotton | Wood Frame/No Fill

*See page 39 for material-specific cleaning instructions.

Linen

Hair-on-hide

Leather

Wool

Jute

PVC

SURYA training manual | SPRING 2015

19


Pillows

ba-009, ba-010, ba-011, ba-012, ba-013, ba-014

Surya’s pillow collection includes more than 1,200 in-stock options in an array of styles, sizes, textures and colors. From simple solids and understated designs to intricate patterns and sophisticated embellishments, all designs are created to complement popular upholstery and paint colors, along with Surya’s full range of accessory offerings.

Shipping incentive program

Suggested retail price $25 to $295, depending on style, size, materials and filler options. $ = up to $55 | $$ = up to $85 | $$$ = up to $125 $$$$ = up to $150 | $$$$$ = up to $295

Quantity

Shipping savings

2

50%

4

70%

12

80%

20

80%

50

80%

100

80%

SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Pillows sold individually • Designer collections • Made in America • Outdoor options • Floor pillows • Hidden zippers and removable covers for most designs • Choice of poly or down insert • Drop ship

Shop our entire collection at Surya.com/ pillows-throws/pillows

FABRIC OPTIONS* Acrylic | Chenille | Cotton | Hide | Jute | Linen | Nylon Polyester | Silk | Viscose | Wool

*See page 39 for material-specific cleaning instructions.

Linen

20

Cotton velvet

SURYA training manual | SPRING 2015

Cotton/cotton velvet

Wool

Cotton

Polyester


THROWS

TIE-1000, TIE-1002, TIE-1004, TIE-1005

Shipping incentive program Quantity

Shipping savings

2

50%

Surya offers more than 170 throws in a range of fabrics and textures, including rich solids, subtle patterns and eye-catching prints, all designed to harmonize with on-trend upholstery and paint colors, as well as with Surya’s diverse accessory offerings. Sizes available from 40" x 50" to 60" x 67".

10

75%

Suggested retail price

20

80%

$45 to $299, depending on style, size and materials.

25

85%

50

90%

SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Drop ship

FABRIC OPTIONS* Acrylic | Bamboo | Cotton | Mulberry | Polyester | Silk Viscose | Wool

Shop our entire collection at Surya.com/ pillows-throws/throws

TEXTURES/details Crocheted | Embellished | Fringe | Knitted Overstiched Edges | Raw Edges | Ruffles | Woven

*See page 39 for material-specific cleaning instructions.

Acrylic, crocheted

Cotton/wool, fringe detail

Cotton, fringe detail

Cotton, fringe detail

Bamboo/cotton, fringe detail

Mulberry silk

SURYA training manual | SPRING 2015

21


Bedding

Bedding: aik-9000 pillows: AIK-900-S, pn-002, upt-8000-es lighting: eslp-001

Surya's bedding collection includes more than 50 designs, providing a convenient and cost-effective way to refresh the look of a bedroom while adding a sense of luxury, comfort and style. Duvet covers and pillow shams can be switched out seasonally to create a new look and may be mixed and matched for additional versatility. Featuring a range of distinctive looks, fabrics, colors and styles, Surya’s bedding collections create distinctive top-of-bed looks for a variety of lifestyles and budgets.

Shop our entire collection at Surya.com/bedding

Suggested retail price Duvet Set: $219 to $1,229, depending on size and style Bed skirt: $119 to $329 Quilt: $329 to $949 Euro Sham: $45 to $179 Accent Pillows: $42 to $94, depending on size and filler runner: $79 to $149 duvet insert: $99 to $499, depending on size and type

SPECIAL FEATURES • Coordinates with other Surya accessories • Designer collections, including designs from Florence Broadhurst • Reversible options • Drop ship

Sizes Twin | Full/Queen | King | California King

Materials Cotton | Cotton Sateen | Flax | Linen | Silk

Details Appliqué | Braiding | Crocheted Edges | Dip Dye | Embroidery Flanged Edges | Hand Stitching | Pleating | Ruching

Duvet set

22

Euro sham

SURYA training manual | SPRING 2015

Standard sham

Quilt

Euro sham

Standard sham


Rugs

fal-1035, fal-1103, fal-1089, LGO-2013, sbk-9009

Shipping incentive program Quantity

Shipping savings 5' x 8'

8' x 11'

3

35%

20%

22

70%

70%

28

75%

70%

Surya’s rug collection includes more than 5,000 designs in a wide range of styles, textures and colors—from simple solids and bold geometrics to florals and highly detailed classic designs—all created to complement popular upholstery and paint colors. Featuring a thoughtful selection of both hand-crafted and machine-made designs, our rug collections are also available across multiple price points—enabling customers to find a design that meets their needs, regardless of lifestyle and budget. In-stock sizes range from 2' x 3' to 12' x 15', and most of our designs are customizable to any size or shape.

Suggested retail price $99 to $4,200 for a 5' x 8', depending on style, construction and materials.

shop our entire collection at Surya.com/rugs

$ = up to $300 | $$ = up to $650 | $$$ = up to $1,300 $$$$ = up to $2,600 | $$$$$ = up to $4,200

SPECIAL FEATURES • Coordinates with other Surya accessories • Top 400 designs guaranteed to ship within 48 hours • Largest selection of in-stock designs in industry • Samples available for every design • More than 800 designer options • Custom options • Made in America styles • Drop ship

STYLES Animal | Arts & Crafts | Classic | Coastal | Flatweave Floral & Paisley | Geometric | Hide & Leather Ikat & Suzani Kids | Medallion & Damask | Modern Natural Fiber | Outdoor | Shag | Solid & Border Southwest | Stripe

CONSTRUCTIONS Flatweave | Hand-crafted | Hand-hooked | Hand-knotted Hand-loomed Shag | Hand-loomed Wool | Hand-tufted Hand-woven | Machine Made

MATERIALS* Animal Fibers | Plant Fibers | Synthetic Fibers Plant/Synthetic Fibers Classic, hand-knotted

Geometric, flatweave

Floral, hand-tufted

*See page 37 for material-specific cleaning instructions.

SURYA training manual | SPRING 2015

23


Samples

Made to order

We understand that the purchase of an area rug is an investment. Surya offers a sample for every rug design, eliminating the need for our customers to stock inventory while simplifying the rug selection process for consumers. Samples enable consumers to clearly view the color, texture and pile height of a specific rug prior to purchase, helping them to feel more confident in their rug choice and minimizing the need for returns.

Craft by size rug program

Available samples include: 18" Sample: Approximation of a 5' x 8' rug design. 6" Swatch: Provides an ideal way to assess rug color and texture.

Around 4,000 Surya rugs can be crafted by hand to any size requirements. Samples are available for all rug designs, making it easy to view color, pattern and texture for a specific rug prior to placing a custom order. The timeframe for production and delivery of a rug in the Craft by Size program can vary, depending on the construction, size and complexity of the design. More basic designs can be delivered in as little as 3 months, while very intricate handknotted designs may require up to 8 months. Orders can be expedited, when needed, to accommodate tight timeframes.

Sample Blanket: Includes samples of a rug in multiple colorways;

well-suited for comparing rug colors and evaluating texture. 2' x 3' Sample: Scaled down version of a 5' x 8' rug, providing a convenient way to view the complete rug pattern.

cae-1012, elo-4003, fal-1011, mtz-2000, und-2000, und-2005

Cut and sew rug program

18" Sample

Surya’s Cut and Sew program offers six stylish rug designs— each available in 8 to 12 colorways—that can be produced in any size or shape to meet the customer’s specific design needs. Machine-made in the USA and guaranteed to ship within three weeks, options range from high-pile shags to low-pile constructions.

2' x 3' Sample

6" swatch

Sample blanket

DXN-1007 (rectangle), ELA-1006 (rectangle), HAW-1007 (oval), HAW-1010 (hexagon), LAI-101 (runner), MXN-1006 (circle)

How to order 1. Pick a collection 2. Choose size and shape 3. contact your surya sales rep for a quote and lead time 4. Place order on surya.com/madetoorder (deposit required) Optional: Request CAD for approval for Craft by Size program.

24

SURYA training manual | SPRING 2015


rug Pads

Rug pads • Add extra comfort underfoot by providing additional cushioning and support. • Protect all floor types, including both hard surfaces and carpets.

Rug pads provide a durable, long-lasting foundation. Not only do they add comfort and cushion to a rug, but they also protect floors underneath and help to prevent accidents by holding the rug in place. The proper rug pad can:

Surya now offers seven rug pad types, including an outdoor rug pad. A rug pad can be rolled with a Surya rug prior to shipping for convenience (additional fee applies).

• Extend the life of the rug by reducing wear and tear between the rug and floor, and enhancing air circulation. • Minimize rug movement, bunching and slippage. PRO

V ED

BA

SIC

RE SECU P I R G

ITEM #: PAD-S

ITEM #: SCG

ITEM #: LKG

15-Year Manufacturer’s Warranty 100% Felt (8 oz)

5-Year Manufacturer’s Warranty 100% PVC (Polyvinyl Chloride)

5-Year Manufacturer’s Warranty 100% PVC

PR

S AT I L E

OTECT

IG H

I

PR

EST

ST

ON

I

OTECT

I

RO NG

ORT S U P P IP GR

ITEM #: PAD-F

ITEM #: LXG

ITEM #: SPG

20-Year Manufacturer’s Warranty Premium Cushioning 100% Felt (20 oz)

15-Year Manufacturer’s Warranty Premium Cushioning 100% PVC

10-Year Manufacturer’s Warranty Good Cushioning 100% PVC

V

PR

OTECT

GR

I

PR

OTECT

PR

I

ON

RY LUXU P G RI

IUM PREMTED F EL

ON

ON

ER

OTECT

L O CK G RIP

ON

PR

H

IM

DARD STAN TED L FE

IM

V ED

ON

PRO

OTECT

I

E AT

DU

Indoor Pad Sizes:

TY

OOR O U TD D A P R ABIL

I

2' x 3'* 2' x 4' 2' x 8' 2'6" x 10' 3' x 5' 3' x 12' 4' x 6'

4' x 10'* 5' x 8' 6' x 9' 8' x 10' 8' x 11' 9' x 12' 9' x 13'

10' x 14' 12' x 15' 3' Round 4' Round 6' Round 8' Round 9'9" Round

10' Round* 8' Square 9'9" Square* 6' x 9' Oval 8' x 10' Oval Custom Size

*Size only available in felted. ITEM #: PAD-OTG 10-Year Manufacturer’s Warranty Great Durability 100% Polymer Coated Polyester

Outdoor Pad Sizes:

2’ x 3’ 2' x 4' 2' x 8' 3' x 5' 4' x 6' 5' x 8' 6' x 9'

8' x 10' 8' x 11' 9' x 12' 10' x 14' 6' Round 8' Round 9' Round

SURYA training manual | SPRING 2015

25


Rug construction guide

Hand-Knotted

und-2005

Hand-Tufted

MSRP*: $500 to $4,200

MSRP*: Premium $500 to $1,200; Standard $300 to $500

Manufacturing Time**: 5 to 9 months

Manufacturing Time**: 4 to 6 months

Hand-knotting is the most intricate, labor-intensive rug weaving process in use today. A higher number of knots per square inch typically translates to better quality. A complex pattern can require very dense knotting and takes a long time to produce. An average weaver can tie about 3,000 knots per day.

Generally less expensive and easier to construct than hand-knotted rugs, hand-tufted rugs are made using a hand-operated tool to punch strands of wool or other fibers into canvas stretched on a frame. After tufting, the rug is removed from the frame and a backing is applied. Bindings may be attached to the edges of the rug to add strength and prevent unraveling.

Durability: Longest lasting construction. Good ones can last 10 to 25 years. Great ones can last 100+ years. Shedding: Sheds less than a typical hand-tufted rug. How to identify: Individual knots are visible on the back

of hand-knotted rugs, making it possible to see the overall pattern and colors used on the rug’s surface. Weaving and knots will be slightly uneven. The fringe of a hand-knotted rug is an extension of the rug’s foundation.

ath-5075

Durability: Lasts 3 to 10 years (5 to 10 years for Premium/ 3 to 6 years for Standard), depending on use. Shedding: Sheds initially, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-tufted rugs shed more than higher end hand-tufted rugs. How to identify: An adhesive is used to attach a canvas material

*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.

Hand-knotted weaving

26

SURYA training manual | SPRING 2015

(backing) to the back of hand-tufted rugs to hold the yarns together. Tufted rugs typically have a cut pile surface, although some designs have both loop and cut pile combined to add a dimensional effect to the pattern. Cut pile surface


Hand-Hooked

som-7704

AROS-1

Hand-WOVEN Shag

MSRP*: $200 to $800

MSRP*: $200 to $800

Manufacturing Time**: 4 to 6 months

Manufacturing Time**: 4 to 6 months

Hand-hooked rugs go through the same process as hand-tufted rugs. Tufted rugs, however, have a cut pile surface, while hooked rugs feature a looped pile surface. Often, rugs will combine both techniques.

Hand-woven shag rugs are made on hand-operated looms with hundreds of plush, twisted and slightly felted yarns. A team of weavers uses a long steel rod to shoot the fibers across vertical strings that run the length of the rug. Each fiber can be as long as 6".

Durability: Lasts 3 to 10 years, depending on use. Shedding: Sheds less than hand-tufted rugs, subsiding over time. How to identify: Similar to hand-tufted rugs, an adhesive is used

to attach a canvas backing to the back of hand-hooked rugs to hold the yarns together. The surface pile of a hand-hooked rug will appear looped (rounded).

Durability: Lasts 2 to 8 years, depending on use. Shedding (wool): Moderate shedding for an extended period, subsiding over time. Shedding (polyester): Minimal shedding How to identify: Identifiable by a deep pile, giving it a shaggy

appearance. May or may not have a canvas backing.

Looped pile

Shag pile

SURYA training manual | SPRING 2015

27


Hand-woven FlatWeave

lma-8001

Hand-Loomed Wool

m-5402

MSRP*: $200 to $600

MSRP*: $200 to $600

Manufacturing Time**: 4 to 6 months

Manufacturing Time**: 4 to 5 months

Often referred to as dhurries or kilims, flatweave rugs are woven on a loom, rather than knotted. They are typically constructed from wool, cotton or synthetic materials. In most cases, the pattern on the front of the rug can be viewed clearly from both sides, making these rugs reversible.

Hand-loomed wool rugs are constructed on hand-operated looms by a team of weavers who use a long steel rod to shoot fibers across vertical strings that run the lengths of the rug. In this construction, rugs can be all cut pile, cut-and-loop pile or all loop pile. In some cases, the rug may be hand-carved to accentuate texture and design.

Durability: Lasts 3 to 10 years, depending on use. Shedding: Moderate shedding, subsiding over time. Reversible: Can extend rug life by flipping the rug. How to identify: Because they are woven rather than

knotted, flatweave rugs do not have a tufted pile, which gives them their “flat� appearance when compared to other rug constructions. The design of a flatweave rug typically appears the same on the front as on the back.

Durability: Lasts 2 to 8 years, depending on use. Shedding: Moderate shedding, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-loomed rugs will shed more than higher end hand-loomed rugs. How to identify: Low to medium pile. May or may not have

a canvas backing.

*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation. Flatweave construction

28

SURYA training manual | SPRING 2015

Cut-and-loop pile


Machine-Made

mir-7001

rai-1136

Indoor/Outdoor

MSRP*: $100 to $500

MSRP*: $100 to $400

Manufacturing Time**: 3 to 5 months

Manufacturing Time**: 3 to 5 months

Machine-made rugs are produced by large machines that have hundreds of spindles of fiber that are mechanically woven into a thin mesh backing. The machine runs continuously to optimize efficiency. A computer dictates the pattern, minimizing the chance for error.

Indoor/outdoor rugs are made solely of synthetic fibers— including olefin, polyester, polypropylene and PVC (polyvinyl chloride)—that have been infused with UV inhibitors to minimize fading. These rugs are mold- and mildew-resistant and can withstand up to 500 hours of direct sunlight.

Durability: Lasts 2 to 6 years, depending on use.

Durability: Lasts 1 to 5 years for outdoor use and 2 to 8 years for indoor use. Leaving the rug in direct sunlight or standing water will significantly limit its life.

Shedding: Machine-made polyester rugs will not shed. Since most rugs of this type are made from synthetic fibers, the pile will crush with heavy traffic.

Shedding: None.

How to identify: As with hand-knotted rugs, the rug pattern

How to identify: Indoor/outdoor rugs can be hand-hooked

and colors are visible on the back of these rugs. However, a coarse latex backing is used to secure the fibers in place. The back of a machine-made rug will look very uniform and even (in contrast to the back of a hand-knotted rug, which will have slightly uneven knots).

or machine-made and typically have a latex, rubber or vinyl backing, which enables them to withstand the elements.

SURYA training manual | SPRING 2015

29


Natural Fiber

CBA-130

Hair-on-hide

HSM-4053

MSRP*: $100 to $400

MSRP*: $700 to $2,000

Manufacturing Time**: 4 to 5 months

Manufacturing Time**: 3 to 6 months

While not a true construction, natural (plant-based) fiber rugs possess their own unique characteristics. They are constructed of tightly woven fibers such as bamboo, cotton, jute, linen, seagrass and sisal to create a casual and relaxed look and feel. The fibers are often bleached or dyed to increase design options and aesthetic appeal. It is important to keep in mind that, as with other rugs, placing natural fiber rugs in direct sunlight several hours a day can result in the fading of dyed materials and gradual darkening of undyed fibers. Natural fibers can be blended with other fibers to create a multitude of design options.

Hair-on-Hide rugs are hand-crafted of natural hides to create a myriad of designs. They may be dyed in a number of colors, or the natural coloration may be used. Due to the innate differences among hides, subtle variations in dye lot, color and pattern can be expected. Brands and other markings add character to hide rugs—making each a one-of-a-kind piece to create a truly authentic look.

Durability: Lasts 2 to 6 years, depending on use.

Durability: Lasts 5 to 10 years, depending on use. Shedding: Very minimal. How to identify: These rugs typically have a felted backing.

Shedding: Very minimal. Additional characteristics: Static resistant, naturally insulating,

eco-friendly/biodegradable. How to identify: See “Rug Fiber Comparison” chart on page 32.

*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.

30

SURYA training manual | SPRING 2015

Learn more at Surya.com/videos—choose the surya rug construction playlist


RUG construction comparison chart Low Price Hand-knotted

Medium 2

3

4

High

Low

5

1 hand-loomed wool

1 Time to construct Durability Shedding

Medium 2

3

High 4

5

Price Time to construct Durability Shedding

Time to construct Shedding

Premium

Time to construct Durability Shedding

Standard

Machine-made

Durability

Price Hand-hooked

Price

Indoor/outdoor

Hand-tufted

Price Time to construct Durability Shedding

Price Time to construct Durability Shedding

Durability Shedding (poly) Shedding (wool)

Price Natural fiber

Time to construct

Time to construct Durability Shedding

Price

Price

Time to construct

Time to construct

Durability Shedding

Hair-on-hide

Hand-woven flatweave

Hand-loomed shag

Price

Durability Shedding

SURYA training manual | SPRING 2015

31


Rug materials and color

tro-1023

RUG FIBER comparison chart FIBER

TEXTURE/APPEARANCE

DURABILITY

PLANT FIBERS Cotton

Soft and smooth

Moderate

Jute

Rough, natural variation in color

Moderate

Linen

Coarse, but softens over time

High

Seagrass

Soft and reed-like

High

Sisal

Coarse

High

Bamboo Silk

Soft, smooth, silky sheen

Low

Viscose (also referred to as “art silk”)

Soft, smooth, silky sheen

Low

Hair-on-Hide

Natural animal hair in tact

Moderate

Leather

Smooth, flat surface

High

New Zealand Wool

Softer than normal wool; can have a lustrous sheen with certain washes; very resilient

High

Semi-Worsted Wool

Softer than normal wool; can have a lustrous sheen with certain washes; very resilient

High

Silk

Soft, smooth, brilliant sheen

Moderate

Wool

Mildly coarse; very resilient

High

Nylon

Smooth, shiny

High

Olefin

Smooth, shiny

High

PET Yarn (Polyethylene Terephthalate)

Smooth, Shiny

High

Poly Acrylic

Smooth, shiny

High

Polyester

Smooth, shiny

High

Polypropylene

Slightly less smooth than most synthetic fibers

High

PVC (Polyvinyl Chloride)

Smooth

High

PLANT/SYNTHETIC FIBERS

ANIMAL FIBERS

SYNTHETIC FIBERS

32

SURYA training manual | SPRING 2015

MOISTURE RESISTANT

STAIN RESISTANT

MINIMAL SHEDDING

SUSTAINABLE/ BIO-DEGRADABLE


About Rug Color While the Surya catalog and website provide an excellent guide for evaluating a rug’s design and general appearance, samples provide the best way to accurately evaluate color. Following are some things to keep in mind when evaluating rug color:

It is important also to convey to consumers that handmade rugs are made by artisans and are one-of-a-kind pieces. As such, they may have subtle color variations due to the inherent characteristics of natural fibers and dyes. If a customer is looking for an exact color match, machine-made rugs are typically more uniform from rug to rug.

Some fibers are more reflective than others and, depending on the lighting in the room in which the rug will be placed, the rug may appear lighter or darker than it does in product photography. For example, a viscose rug will have more sheen and light-reflective properties than a natural fiber rug, and color may vary slightly when the rug is placed in different environments. A rug’s colors can also vary depending on the angle at which the rug is being viewed. For instance, when looking at one end of the rug, you will see the flat surface of the fibers reflecting light. From the opposite side, you will see the trimmed end of the fibers, which reflect light in a very different way. Surya uses the Pantone® TPX color guide when assigning colors to its products. Pantone® TPX colors provide a standard “language” that is understood by designers around the world, helping to ensure consistency and accuracy when referring to color.

und-2005

VIEW FROM LEFT: colors appear lighter due to reflection of light on viscose fibers

und-2005

VIEW FROM RIGHT: color appears darker since light source is originating from other side of rug

SURYA training manual | SPRING 2015

33


Selecting proper rug size

CAN-2020

TIPS TO ENSURE PROPER SIZE SELECTION One of the most common reasons that rugs are returned is improper size selection. Choosing the correct rug size is essential to filling a space properly and making the rug look the best it can within a particular living area. It is important to note that appropriate rug size should be determined based on furniture configuration and not on room size alone.

5' x 8' fal-1039

LIVING ROOM #1 Place the rug in front of the sofa. We recommend a rug that is at least 5' x 8', or approximately the length of the sofa. If possible, leave a few inches of exposed floor between the rug and sofa to accent the furniture. When the rug is under a coffee table, make sure the rug is large enough to rest under all four legs of the table. FAL-1039

8' x 10'

10' x 13' fal-1039

fal-1039

LIVING ROOM #2

LIVING ROOM #3

Tuck the rug under the front legs of the sofa. The back legs of the sofa can be situated on or off of the rug, depending on personal preference. We suggest a rug that is 8' x 10' or larger. The rule of thumb is to leave 18" to 24" between the wall and rug, creating a border of exposed floor that frames the furniture arrangement—equal on all four sides, if possible.

Select a room-sized rug that allows the furniture to “float” in the center. We recommend a rug that is 10' x 13' or larger. Leave 12" to 18" of exposed floor to create a border around the rug— equal on all four sides, if possible.

34

SURYA training manual | SPRING 2015


8' x 10'

fal-1036

DINING ROOM Select a room-sized rug that allows enough space for all chair legs to remain on the rug when the chairs are comfortably pulled away from the table. We recommend a rug that is 8' x 10' or larger.

8' Round

fal-1036

5' x 8'

fal-1037

BEDROOM Place a large rug under two legs of the bed, making sure the floor is visible all around the bed. The rug should extend at least 24" in length and width from the edges of the bed.

8' x 10'

8' Round

fal-1037

SURYA training manual | SPRING 2015

35


Layered rugs

Rug shapes and sizes

Layer rugs or runners in a complementary pattern or color family in a living area or around a bed to create interesting texture and a unique look. A large sisal, jute or seagrass rug that fits the entire living area works well as a base upon which to layer other rugs.

Featuring more than 5,500 distinct options, our area rugs are available in a wide array of shapes and sizes—including custom sizes—designed to complement both indoor and outdoor living spaces.

RUGS: CPP-5001, JS-2 PILLOWS: GN-003, WO-006 THROW: TMT-8300 ACCENT FURNITURE: TPPF-004 LIGHTING: LMP-1025

36

SURYA training manual | SPRING 2015

SHAPES

SIZES

BEST FOR

Rectangle

3' x 5' to 4' x 6' 5' x 8' to 6' x 9' 7.5' x 9.5' 8' x 10' to 9' x 12' 10' x 13' to 12' x 15'

Living Room Bedroom Entryway Home Office Sink/Stove/Laundry

Runner

6' x 8' 3' x 12'

Bedroom Hallway

Square

4' x 4' 6' x 6' 8' x 8' 10' x 10'

Living Room Dining Room

Round

4' 6' 8' 10'

Dining Room Entryway

Oval

6' x 9' 8' x 10'

Living Room Dining Room

Octagon

4' 6' 8'

Dining Room Entryway

Hearth

2' x 4'

Entryway

Kidney

3' x 5' 4' x 6'

Living Room


myk-5015

Caring for our products

COMMON rug CHARACTERISTICS

with the pile to the outside will help to expedite crease removal.

All of Surya’s rugs are handmade by skilled artisans, or in a specialty manufacturing facility, and are inspected to ensure that they meet quality standards prior to shipment.

Odor

We stand behind our products 100 percent and will always accept the return of defective merchandise. However, to avoid unnecessary returns, there are common issues inherent in area rugs that need to be explained to consumers when they are purchasing a rug. The issues below are not considered defects and, therefore, are not valid reasons for returning a product.

Color No two handmade rugs are the same, which is part of their intrinsic appeal. Slight color variations are common for handmade rugs, as dye lots may change over a period of time. For the same reason, a rug’s color can vary slightly from the color of the sample since the sample was created at an earlier time. See page 33—About Rug Color—for additional rug color considerations.

Shedding All wool rugs will shed. Shedding will subside over time, depending on traffic and wear. It typically takes 20 to 25 vacuums, at a minimum, to curtail shedding. Some rugs will shed for the lifetime of the rug. Hand-knotted rugs will shed less than hand-tufted rugs, and higher end hand-tufted rugs will shed less than lower end hand-tufted rugs.

Sprouts Loose fibers that extend from the top of the rug, or “sprouts,” are a normal part of the break-in process of handmade rugs. To remove sprouts, use a small pair of scissors to snip them off even with the rug pile. Do not pull out fibers, as this can cause the rug backing to deteriorate and cause gaps in the rug.

Creases If a rug has been rolled or folded for shipping, it may have creases. Creases should disappear within a week or two when the rug is laid out flat. Reverse rolling the rug overnight

Rugs recently removed from a bag may have an odor. Odors are caused by dyes, yarns and shipping for long distances in sealed wrap. Most odors dissipate within a week once the rug is removed from the shipping wrap.

Fading If exposed to direct sunlight, rug colors typically fade over time, even if they are fade-resistant. On sunny days, it is recommended to use window shades or curtains to reduce sun exposure. Rugs in areas exposed to sunlight should be rotated at least every six months to minimize fading.

Wear As a general rule, rugs of all materials and constructions should be rotated at least every six months to evenly distribute wear and extend the life of the rug.

Care and maintenance of a rug Rugs are one of the easiest ways to freshen the look, color and style of a living space. Like any investment, a rug must be cared for properly if it is to last. Following are tips for extending rug life.

HOW TO VACUUM A RUG Canister vacuums without beater bars are the optimal type of vacuum to use on rugs. Brooms and manual sweepers are also a gentle and effective way to clean rugs. Powerful bagless vacuums are not recommended, as they use high suction, which can pull out threads from the back of a rug and create “sprouts.” • Use the hand-held attachment to vacuum a rug, whenever possible. • If a hand-held attachment is not available, make sure to turn off the vacuum’s beater bar, as it can pull fibers from the face of the rug and cause the rug to fuzz. If the beater bar cannot be turned off, set it on the highest position possible before vacuuming.

SURYA training manual | SPRING 2015

37


• If the rug has serged (finished) edges, refrain from continuously running the vacuum over the edges, as this will loosen fibers around the edges and cause them to deteriorate. • Avoid running the vacuum over the fringes at the ends of the rug, as fraying may occur. Use the hand-held attachment to clean the fringes. • If a rug is reversible, make sure to vacuum both sides. This will remove grit and grime that can prematurely wear out the rug.

How to Clean a Rug • Clean spills immediately. Once a stain is set, it becomes much more difficult to clean. Surya’s Rug & Fabric Stain Remover can help to eliminate many stubborn stains. • Never rub a spill, as this forces the spill deeper into the rug. Instead, blot the stain with a clean white cloth. • For wool rugs, use lukewarm water to remove any residual stain, as wool is more prone to bleeding and staining than synthetic fibers. • Always use clean water to remove any remaining cleaner and dry towels to absorb any residual moisture.

Professional Cleaning for a Handmade Rug • Always use a professional, and reputable, area rug cleaning expert. Cleaning a handmade rug requires a process different than cleaning wall-to-wall carpet. • Inspect the rug with the rug cleaning expert prior to cleaning. Get a signed receipt and guarantee of work before the work is performed.

Cleaning guidelines for rugs

Natural Fiber Rugs • Natural fiber rugs ( Jute, Seagrass, Sisal) inherently have loose fibers and knots. Regularly vacuum rug on low power setting, making sure to vacuum from different angles. • Loose threads on the face of the rug should be trimmed with household scissors. To avoid unraveling or damaging the rug, threads on the rug’s face should never be pulled. • Spills should be blotted gently with a clean, undyed cloth to absorb as much of the spill as possible and prevent spreading. Work from the outer edges of the spill towards the center. If applying cleaning solvents, test on a small area first. For stubborn stains, use a professional cleaning service that specializes in wool rugs. Do not dry clean the rug, as strong cleaning chemicals may damage or fade the rug.

Shag Rugs • Spray extraction (along with use of a wool-approved product for wool rugs) can be used to clean shag rugs. • Shedding is normal for wool shag rugs and decreases over time. Do not pull out yarns, as this may result in damage to the rug • Canister vacuums without a beater bar are most effective in cleaning shag rugs. Vacuums with beater bars and/or brushes, or those set too low, may damage the face of the rug.

HAIR-ON-HIDE • To clean a hair-on-hide rug, simply shake out the hide, use a manual sweeper, or vacuum it using a hand-held attachment. If a hand-held attachment is not available, turn off the vacuum’s beater bar or, if that is not possible, set the beater bar on the highest position.

• With a dry cotton towel or white paper towel, blot the stain as much as possible.

• While a hide's natural oils help to resist staining, spills should always be wiped up as soon as possible by lightly blotting the area of the spill. If a stain should occur, use mild soap, lukewarm water and a soft brush to very gently rub in the same direction as the grain of the hair.

• Scrape off any food or debris with a dull instrument.

• Professional cleaning on an annual basis is recommended.

• Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix (avoid using excessive water), gently remove the remainder of the stain and then blot the area with a dry towel.

Rug storage

WOOL* and synthetic fiber RUGS

*Avoid excessive heat or agitation, as wool rugs are more prone to bleeding and staining than synthetic rugs. We recommend using a professional rug cleaner on an annual basis.

INDOOR/OUTDOOR RUGS • With a dry cotton towel or white paper towel, blot the stain as much as possible. • Scrape off any food or debris with a dull instrument. • Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix, remove the remainder of the stain. Allow the area to dry. • For all-over cleaning, spray the rug with a mixture of soap and water and rinse with a garden hose. Dry in sunlight.

38

SURYA training manual | SPRING 2015

Proper rug storage is crucial to prolonging the life and beauty of a rug. The ideal storage location is a room that is cool and dry and where blinds or curtains block natural light. Rugs should never be stored in attics and basements, as these areas typically lack climate control, and temperature and humidity can vary significantly. In addition, rugs should not be stored directly on the floor since carpet beetles in particular are attracted to the area between the floor and the back of a rug. • Storage areas should be cleaned periodically to remove dust and discourage insects. • A rug should always be rolled with the pile facing in. • Heavy objects should never be placed on top of a rolled rug, as this can crease the rug and damage the backing.


Cleaning guidelines for pillows, poufs and throws

Stain Remover Solutions

Many of Surya’s pillows and poufs include removable covers for convenient cleaning. Following are tips for extending the life and beauty of Surya pillows, poufs and throws.

For use on: beverages, chocolate, coffee, food, grass, mildew, milk, protein, tea, wine and more

Acrylic: Spot clean with a mixture of dish soap and cold water,

For use on: blood, cosmetics, crayon, grease, ink, iodine, lipstick, red drinks, shoe polish, sun block and more

or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting.

Food & Beverage Stain Remover

Ink, Grease & Oil Stain Remover

Chenille: Spot clean or dry clean only. Cotton: Spot clean, or machine wash on gentle cycle in cold

water with like-colored items; line dry only. Flax: Spot clean, or machine wash on gentle cycle in cold water with like-colored items; line dry only. Hide: Spot clean only. Jute: Spot clean or dry clean only. Linen: Spot clean or dry clean only. Microfiber: Spot clean, or machine wash on gentle cycle in warm

to cool water with like-colored items; line dry or tumble dry on low setting. Nylon: Spot clean, or machine wash on gentle cycle in warm

to cool water with like-colored items; line dry or tumble dry on low setting. Polyester: Spot clean, or machine wash on gentle cycle in

warm to cool water with like-colored items; line dry or tumble dry on low setting. PVC (Polyvinyl chloride): Spot clean only. Silk: Spot clean or dry clean only. Viscose: Spot clean or dry clean only. Wool: Spot clean or dry clean only.

Item #: stainremoverkit

Spot Cleaning • All spills should be attended to immediately. Once a stain is set, it becomes more difficult to clean. • Never rub a spill, as this forces the spill deeper into the fabric/ material. Instead, blot with a clean white cloth. • On wool items, use lukewarm water, Surya Rug & Fabric Stain Remover or a wool-approved cleaning liquid to remove any residual stain. • On synthetic fabrics, use Surya’s Rug & Fabric Stain Remover to remove grease and stubborn stains. • On natural fiber, use lukewarm water to remove any residual stain. • Always use clean water to remove any remaining cleaner and dry towels to absorb any residual moisture.

NOTE: Never machine wash a sequined, embellished, beaded or embroidered pillow or pouf cover. Always spot clean or dry clean.

SURYA training manual | SPRING 2015

39


Glossary RUG-RELATED TERMS CONSTRUCTIONS Hand-Knotted: The rug begins with a background of

vertical warp threads. Weavers then tie individual knots of horizontal weft threads to create the design. Requiring great expertise, one rug can take months or years to make, depending on the complexity of the design and number of knots. The most common hand-knotting traditions are Persian, Turkish and Tibetan. Hand-Loomed: A vertical warp is created and then a shuttle

is used to apply the weft. Loomed patterns may have a loop or cut pile surface texture with an appearance similar to hand-tufted rugs. However, unlike hand-tufted rugs, these rugs do not require a backing.

ban-3364

PILE No Pile: The face of the rug has no vertical pile and the fibers

lay horizontally. Can refer to flatweave (kilims and dhurries), soumak (knotted), braided, felt rugs and more. Low Pile: The pile of the rug has been trimmed down to the warp

or rug backing to a pile height of about ¼ inch. Medium Pile: The pile height ranges from ¼ inch to ¾ inch. High Pile: The pile height ranges from ¾ inch to 1½ inch. Plush Pile: The pile height is more than 1½ inch. Typically used

to describe shag rugs. High Pile/Low Pile: The surface of the rug combines high pile areas and low pile areas for an all-over dimensional effect.

Hand-Tufted: A canvas is stretched tightly over a frame and the design is drawn by hand onto the canvas. A tufting gun is then used to push yarn through the canvas to cover the entire surface area. Tufted rugs can have a cut or loop pile. After tufting, a latex backing with canvas is applied.

Medium Pile/No Pile: The surface of the rug combines medium pile areas and no pile areas for an all-over dimensional effect.

Hand-Hooked: A technique used in hand-tufted rugs to

that will show minimal wear-and-tear with high foot traffic.

create a loop texture. Hand-Woven: Textures and patterns are created by weaving

different yarns through a vertical warp. Hand-Crafted: A rug that is handmade using techniques such as piecing, stitching, die cutting, etc. Hand-crafted can describe hair-on-hide and leather rugs, cut felt rugs, embroidered rugs, etc. Flatweave: A hand-woven construction that typically has no pile and is reversible. Flatweave is often used to describe kilims and dhurries. Machine-Made: These rugs are constructed on large automated looms. The designs are created by lifting the weft yarns to the surface to create pattern.

PERFORMANCE Easy Care: A rug that is stain-resistant and easy to clean, and Minimal Shedding: A rug that will shed very little with normal

foot traffic/wear-and-tear. Can apply to hand-knotted rugs, hand-tufted polyester rugs, hair-on-hide rugs, loomed rugs and hand-hooked rugs. No Shedding: A rug that will not shed with normal foot traffic/ wear-and-tear since fibers remain intact. Can apply to syntheticfiber machine-made rugs, rugs with no pile and some felt rugs. Outdoor Safe: A rug that is mildew/mold-resistant, fade

resistant and easy to clean. Can be used on porches and patios, in kitchens, kids’ rooms and high traffic areas. Polypropylene, PVC (polyvinyl chloride) and Olefin are some common examples of outdoor-safe fibers.

NOTE: “Outdoor safe” can also apply to pillows and poufs, as well as lamps, mirrors and art that have been specially treated to make them weather-resistant.

40

SURYA training manual | SPRING 2015


DETAILS Antique Wash: Heavy washing creates a faded/worn look

reminiscent of vintage rugs.

Reversible: Reversible rugs can be used with either side of

the rug facing up since both sides of the rug are finished and functional. These rugs typically have no pile.

and texture.

Ribbon Shag: Loose pile composed primarily of flat, ribbon shaped yarns.

Carved: A technique where the surface of the rug is very

Shaped Edges: The edges of the rug are not standard, straight

Braided Texture: The surface of the rug has a plaited look

carefully cut into to add depth and dimension. This is typically done with scissors or electric sheers.

edges, but instead are irregularly shaped, often to accentuate the design of the rug.

Chenille Accents: A corded yarn with a pile that can be made

Shoe Lace Shag: Loose pile composed primarily of cylindrical yarns that resemble shoelaces.

from a number of fibers. When chenille yarn is used as an |accent in a rug, the resulting texture is slightly fuzzy and soft to the touch. Fabric Border: The rug’s border is made from fabric that is

wrapped around the edges of the rug and tucked under for a finished look. Fringe/Tassel Detail: Fringe refers to the loose warp threads that extend beyond the end of the rug. Tassels are loose thread details that typically are added to the corners of the rug. Hand Stitching: Thread or yarn is stitched by hand to the surface

of a rug for added detail. Hard Twist Accents: Areas of the design use hard twist yarn,

which is twisted more tightly than usual to create a more textural effect on the final rug surface. Hard Twist Texture: Refers to use throughout the rug of a yarn

that has been twisted more tightly than usual to create a more textural/rough effect on the final rug surface. Loop Accents: A hand-hooked technique is used in some areas

of the design to add texture to the rug.

Silk Accents: Motifs in the rug design are highlighted with

the use of luxurious, luminous silk yarn. Super Soft: Indicates a product with significant softness to the

touch—ideal for rooms where people sit on the floor or kids play on the floor. Super soft typically applies to microfiber rugs. Tufted Accents: Some areas of the rug feature cut pile (in

contrast to a loop texture, for example) to add tactile interest to the rug surface. Undyed: A fiber that has not been bleached or dyed and retains

the neutral tones and natural variations of the raw material. Any natural fiber can be used in an undyed state. Undyed fibers come in many shades, from neutrals to black. Viscose Accents: Motifs in the rug design are highlighted with the use of a shimmery viscose yarn.

PILLOW, POUF, bedding and THROW related terms Appliquéd: A needlework technique where a pattern or design

of yarn to add an interesting surface texture.

is created via the attachment of smaller pieces of fabric to a base fabric.

Lustrous Sheen: A rug is said to have a lustrous sheen when the

Beaded: Beadwork is the art of stringing beads with a sewing

Loop Texture: The pile of the rug is comprised of small loops

content/construction reflects light to create a visible shine on the surface of the rug.

needle and thread and then attaching them to a cloth or fabric base.

Overdyed: In overdyeing, a rug is taken off of the loom (after

Cording: A form of piping or trim consisting of a strip of fabric

tufting, weaving or knotting has been completed) and the entire rug is then dyed with a solid color, allowing some of the original pattern to show through.

folded over a cord-like shape and inserted into the seam to define edges. Cording may be made from either self-fabric (same fabric as the pillow, pouf, etc.) or contrasting material.

Overtufted: A design is tufted onto a hand-loomed or machinemade rug base to create interesting surface texture.

Crocheted: A process of creating fabric from yarn, thread

Printed: A design is printed (usually by screen) onto the surface

of a rug. Recycled Materials: Some or all fibers in the rug are made

from recycled materials, such as chocho, sari silk, denim, leather scraps, PET (polyethylene terephthalate) or PVC (polyvinyl chloride).

or other material strands by using a crochet hook to draw yarn through knotted loops. Embellished: Embellishments are any additions to a piece of fabric that add design interest to the piece. Examples include embroidery, appliqué, lace, trim, fringe, beads, buttons, zippers, grommets, sequins, etc. Embroidered: Embroidery is the craft of decorating fabric with a needle and thread. Embroidery can be done either by machine or by hand.

SURYA training manual | SPRING 2015

41


Felted: Felt is a textile or fabric that is produced by matting, condensing and pressing fibers together. Felt can be made of natural or synthetic fibers. Flanged Edges: A form of trim consisting of a strip of folded

fabric inserted into the seam to define the edges.

Scalloped Edges: Scalloped edges are a form of trim with a

series of curved projections. Sequined: Sequins are disk-shaped beads used to embellish a surface by attaching them to a cloth with a needle and thread. Shag: A product with a deep or high pile, giving it a shaggy,

Flocking: Small fiber particles (flock) are applied to a base fabric

hair-like appearance.

that has been coated with an adhesive to create a velvety or brush-like surface.

Smocked: Smocking is an embroidery technique used to gather

Fringe: A form of ornamental trim that originates in the ends

of the warp, projecting beyond the woven fabric. May be constructed separately and then sewn onto the finished product. Hand-Knotted: Applying the same technique used to create hand-knotted rugs, weavers tie individual knots of horizontal weft threads on a vertical warp to create the design, which is then used to cover a pillow or pouf (see Rug Constructions— page 26). Jacquard: A fabric in which the design is incorporated into the weave instead of being printed or dyed.

fabric so that it can stretch. Suede: A fabric with a napped or brushed finish. Tassels: A group of loose threads or cords bound at one end and hanging free at the other end. Often added to the corners or edges of a textile as an ornamental detail. Velvet: A type of fabric in which the cut threads are evenly

distributed to create a short dense pile and “soft to the touch” feel. Woven: Woven fabric is a textile formed by weaving. It is

create a cloth. Knitted fabrics consist of a number of consecutive rows of loops called stitches.

produced on a loom, and made of many threads woven on a warp (the tightly stretched lengthwise core of a fabric) and weft (thread woven between the warp threads to create various patterns).

Knife-Edged: A clean, sewn finish on the seams of a pillow or pouf to create crisp lines.

MATERIALS

Overstitching: A stitch made with a sewing machine, for binding

Art Silk : A synthetic fiber manufactured to resemble silk in look and feel.

Knitted: Knitting is a method by which thread or yarn is used to

or finishing a raw edge or hem. Patchwork : Also known as pieced work, patchwork is a form

of needlework that involves sewing together pieces of fabric to create a larger design. Pleated: A type of fold formed by doubling fabric upon itself

and then securing it in place. Piping: A form of trim consisting of a strip of fabric folded over a cord-like shape and inserted into the seam to define edges. It may be made from either self-fabric (same fabric as the pillow, pouf, etc.) or contrasting material. Pom Poms: A decorative embellishment most commonly used

to finish the edges of a pillow. Digitally Printed: Digital textile printing is an inkjet-based

Bamboo Silk : A natural fiber processed to resemble

silk in look and feel (similar to art silk). Chenille: A corded yarn with a pile that is spun in a specific

way to create a “caterpillar” texture. Cotton: A cellulose fiber that grows on cotton plants in protective capsules called "bolls." Cotton fibers are soft and relatively easy to care for. Hair-On-Hide: An animal pelt with the natural hair intact.

Hair-on-hide products typically are made with cowhides. Jute: A strong and durable natural plant fiber. Dyed jute yarn retains the color variation of its natural state.

method of printing colorants onto fabric.

Leather: A material resulting from an animal hide that has undergone a tanning process.

Screen Printed: A printing technique that uses a woven mesh

Linen: A material made from the bast fibers of a flax plant. Linen

material to support an ink-blocking stencil that is then used to create a pattern or design. Raw Edges: A form of trim consisting of a strip of fabric with

is durable and strong, and the fibers will not stretch and are lint-free. Slubs, or small knots, are characteristic of linen yarn.

unfinished edges inserted into the seam.

Metallic Thread: A metal (often aluminum) fiber in thread-like form that is spun with yarn to yield a reflective, metallic look.

Ruffles: A ruffle (or frill) is a strip of fabric, ribbon or lace tightly gathered or pleated on one edge as a form of trim.

Microfiber: A synthetic fiber spun to an ultra-fine thread that

42

SURYA training manual | SPRING 2015

is then spun into yarn of varying weights. Polyester, nylon and polypropylene are typically used to make microfiber. Microfiber products are very soft to the touch.


Nylon: A polymide-based synthetic fiber that is abrasion-

resistant, stain-resistant and easy to clean.

Wool (New Zealand): A longer staple wool that lends a softer, more lustrous texture than other wool types.

Olefin: A synthetic fiber made from a polyolefin. Olefin

Wool (Semi-Worsted New Zealand): Shorter fibers combed out

is strong, resistant to stains and mildew, and exhibits excellent colorfastness.

of the wool so that the longer, more durable and lustrous fibers can be used for finer quality rugs and accessories. Semi-worsted wool is typically more heavily twisted than other wool types.

Paper: Paper or newspaper is sometimes recycled for use in rugs and other accessories. PET Yarn: PET stands for polyethylene terephthalate, a common

fiber in the polyester family. PET Yarn is often made from recycled plastics, making most PET products outdoor safe. Poly Acrylic: A lightweight synthetic fiber made from an acrylic polymer. Polyester: A polymer fiber that is resilient, quick-drying and stain-resistant/easy to care for. Polypropylene: A lightweight fiber that is extruded. Often used in outdoor safe rugs and accessories. PVC: PVC stands for polyvinyl chloride, a plastic fiber that is sometimes made from recycled plastics. Most PVC products are outdoor safe. Recycled Silk : Silk textiles are recycled and used to create

eco-friendly rugs and other accessories. Rubber: A polymer fiber noted for its elasticity. Seagrass: A durable natural plant fiber that is typically harvested from coastal areas. Silk : A protein fiber produced by silk worms. The silkworms

make cocoons that are carefully unwound to gather fine fibers that can be spun into thread/yarn. Silk fiber is strong, soft and lustrous. Sisal: The stiff fiber from a sisal plant and the strongest

and hardest-wearing natural plant fiber used in making rugs and other accessories. SunbrellaÂŽ acrylic: A solution-dyed acrylic fabric used in

the construction of outdoor pillows and poufs that has been treated to be very resistant to ultraviolet rays and color degradation. Can withstand up to 1,500 hours in the sun without fading. Viscose: A semi-synthetic fiber with a shiny appearance made from regenerated wood cellulose. Products containing viscose should only be used in dry areas. Wool: Made from a sheep’s fleece that has been sheared from the sheep and then scoured to clean the fiber. Wool is a very durable and resilient natural fiber. Wool (Felted): Wool fibers are agitated and/or boiled so that the fibers bond together and become compacted.

SURYA training manual | SPRING 2015

43


Sales tools

Facebook: 115,000+ Likes Instagram: 7,500+ Followers Twitter: 3,000+ Followers Pinterest: 9,700+ followers Houzz: 2,300+ photos YouTube 70+ Videos

44

cos-9076

Website | Surya.com

Bi-Annual Catalog

• Review complete product assortment • Place orders • Check order status • Track shipments • Check inventory 24/7 and get ETA for out-of-stock items— To check inventory online, go to surya.com and place Item # in Search Bar (no log-in required)

• Organized by style • Trends editorial • Designers • Top sellers • Accessories • Outdoor section

Mobile Applications

Training Videos

Surya’s free iPad®/iPhone® app provides 24/7 access to the Surya catalog and includes enhanced features, making it easy to zoom in for product details and to check inventory.

The following videos are available under “Videos” in the “Quick Links” of our website footer section on surya.com:

Social Media

Virtual showrooms

Social media presence helps you connect to the Surya brand and to your customers through fresh, relevant and engaging content around products, styles and trends. Surya has been awarded an ICON Honors Award for Technology Innovations for its social media strategy and presence along with a Best of Houzz for Design designation. Look for SuryaSocial on the social media sites to the left.

An interactive, 360 degree virtual tour of our Atlanta, Dallas, High Point and Las Vegas Market showrooms enables designers and retailers to conveniently access and browse Surya’s product offerings across all categories via any webenabled computer or mobile device.

SURYA training manual | SPRING 2015

• The Hands and Hearts of Surya • Rug Basics series • Surya Trends Spotter series • Surya Design Talks • And more...

Surya.com/showrooms


TAZ-1007

Using our catalog

Organized by Style

Designers

We lay out our catalog differently than our competitors. We feel that a customer first shops for a particular style or texture and then a price point within that style that fits their budget. For this reason, we group together similarly styled products— for example, classic rugs, modern rugs, shag rugs and so on.

We have developed relationships with more than 30 talented designers from across the globe. Each designer brings their own design inspirations, while established designers also have a following that can help to increase sales.

Color index

Top Sellers

Whether rug, pillow, pouf or other accessory, Surya offers a vast range of color options for a richer, more intimately appointed space. Locate products according to color with this convenient index.

Surya Top Sellers features our best-selling designs across a variety of styles and price points. The first product listed in each category features the #1 seller, followed by additional top sellers listed in order of popularity. Our Top Sellers accessories and rugs (5' x 8' and 8' x 11' rug sizes) are guaranteed in stock and ready to ship to your business, or directly to your customer, within 48 hours.

SURYA training manual | SPRING 2015

45


Trend-Focused It is not only important to show product to customers but also to inspire them by showing them how Surya products can complement their homes and lifestyles. Each catalog features trend-focused editorial designed to spotlight different color stories and style trends that inspire our design team.

Available Sizes and Characteristics

Shape options

Page Layout Details The Surya catalog has been designed for someone who is completely new to the product line. The layout and multiple index options have all been developed to facilitate informed purchasing decisions for our complete line of rugs and home accessories. • Collection name and item number are clearly listed so pricing can be easily located. • Angled images of each rug convey the truest color, while highlighting texture. • Our most popular products are noted with a “Top Seller” icon. • Product introductions are indicated by a “New” icon. • If custom sizes are an option, this will be called out in the sizes section. • A scale of 1 to 5 dollar signs ($$$$$) indicates the approximate price range. • Colors are indicated by both their Surya color name and Pantone® TPX color number.

46

SURYA training manual | SPRING 2015


Using surya.com

abe-8016

Surya.com is your gateway to our brand and full spectrum of products You can find a wealth of information on the Surya website, including regularly refreshed content spotlighting the latest market events, product introductions and trends. We invite you to visit and explore the site regularly. In addition, an online account enables you to easily check prices, place orders, monitor order status, track shipments and review invoices—anywhere, anytime. It is helpful to note that orders placed online are usually fulfilled faster than orders submitted via fax or e-mail.

1.

2.

3.

INVENTORY

Product Search

Inventory Availability

1. Search within a product category by clicking on the appropriate tab.

Check inventory availability for all SKUs 24/7 without logging into your account.

2. Use the product filter for a more specific search. • Select the category you would like to search. • Use the sidebar to search by style, trend, collection, designer, construction, material, price range, shape, color and availability.

• Data is updated daily. • Includes number of items in stock. • If an item is not in inventory, you can view the expected quantity in-stock within 30 days, 2 months and over 2 months, along with an ETA upon roll-over with mouse.

3. Use the search bar to search by any keyword (e.g., collection, SKU, name). 4. Corner shot images enlarge on roll-over with mouse to show fine product details.

SURYA training manual | SPRING 2015

47


SEARCH

Designers

E-Catalog

This section displays information on all of the designers we work with, as well as their collections.

Flip through our entire catalog online and take advantage of additional benefits.

• Candice Olson • Beth Lacefield • Florence Broadhurst • Kate Spain • Mike Farrell • Papilio • And more...

• Search by keywords (e.g., collection, SKU, name). • Share pages to social media sites. • Make notes. • Bookmark important pages.

WEBSITE FOOTER

Video

Documents and Policies

In the “Quick Links” section of our website footer, you can access our growing library of videos on a number of topics, including training, trends, market recaps and product information. Check out the latest videos:

Additional documents and information on policies can be accessed from the website footer and include:

• The Hands and Hearts of Surya • Surya Rug Basics series • Surya Design Talks • And More…

48

SURYA training manual | SPRING 2015

• Custom Rug Quote Form • Warranty • Return Policy • Surya Sales Training Manual • Rug Care and Cleaning • Privacy Policy • And More…


MYK-5006

Notes

SURYA training manual | SPRING 2015

49


50

SURYA training manual | SPRING 2015


SURYA training manual | SPRING 2015

51


training manual SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847

SURYASOCIAL SURYA.COM

Surya Basics  

Get the basics on the Surya and our products