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INTRODUCTION

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.� - Aristotle

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elcome to the inaugural - an attribute that is not born, but bred in edition of Profiles training and repetition, in years of service of Excellence, a very to their profession and to their community. special publication of The Now Newspaper. The success these business leaders have With this edition of Profiles of Excellence achieved reflect their standards of excellence, you can scan each photograph and bring it but the most important mark of excellence to life with augmented reality, each image in is the respect and loyalty of their customers. this magazine has been enabled with Layar. Just hover your iPhone, iPad or Android As you will discover in these pages, we live smartphone or tablet over each image to in communities steeped in excellence in bring it to life with a video. a great many fields. We are very proud to present these Profiles of Excellence and look The women and men profiled in these pages forward to many more editions in the years come from a wide variety of backgrounds, to come. education, experience and expertise. What they all share is what Aristotle describes in Gary Hollick the quote at left: a commitment to excellence Publisher, The Now Newspaper

Download the free Layar App & scan the left hand photo pages in this magazine to discover interactive content.


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PROFILES CITY OF SURREY, INNOVATION BOULEVARD.......................5 SOUTH SURREY SMILES..........................................................7 MCQUARRIE HUNTER LLP...................................................... 9 BLACKWOOD PARTNERS / CENTRAL CITY..........................11 LASERHEALTH SOLUTIONS...................................................13 VIA RAIL CANADA INC...........................................................15 UNIVERSAL ATHLETICS CLUB...............................................17 BLUE PINE ENTERPRISES & CLEARVIEW GRINDING..........19 SPROTT SHAW COLLEGE.......................................................21 BOSTON PIZZA / CHUCK MAGNUS & TEAM FINN..............23 BERNHAUSEN SPECIALTY AUTOMOTIVE.............................25 FRASER DOWNS RACETRACK & CASINO............................27 THIND PROPERTIES LTD.........................................................29 GATEWAY CROSSING..............................................................31 THORNLEY CREATIVE COMMUNICATIONS.........................33 Publisher: Gary Hollick | Director of Sales: Ellyn Schriber Articles: Ronda Payne | Profile Photography: Kevin Hill & Lisa King Videography: Chris Sroka 3


CITY OF SURREY – INNOVATION BOULEVARD

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urrey is fast on its way to becoming a superior hub of health technology excellence. What was a concept little more than a year ago has quickly grown to become Innovation Boulevard, a onesquare-mile centre of healthcare technology anchored by Surrey Memorial Hospital and SFU Surrey, designed to accelerate realworld patient solutions.

At the core of this unprecedented project are Surrey Mayor Dianne Watts and SFU’s Dr. Ryan D’Arcy.

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brain scanners; independent living technologies such as home monitoring; and digital health technologies such as electronic records management. Technology development and adoption is accelerated by providing access for companies and researchers directly to clinicians and the clinical environment to identify needs, refine prototypes and test integration into the health system. The unique model of the project has attracted leaders from BC’s public and private organizations: Simon Fraser University, University of British Columbia, Kwantlen Polytechnic University, British Columbia Institute of Technology, Surrey Memorial Hospital, the Provincial Government, Fraser Health Authority, industry associations, developers and health technology based companies have all come together in partnership.

“Health care technology is an industry that is developing at an unprecedented rate, and Surrey is in a unique position technologically and geographically to tap into this growth,” says Mayor Watts. “The benefits to Innovation Boulevard will be significant; it will foster an environment for job creation and investment in Surrey, while improving “Surrey has the advantage of being the health care outcomes for patients both in geographic epicenter, which provides Surrey and around the world.” easy access from all points of the Lower Mainland,” says Mayor Watts. “Add to this Innovation Boulevard takes existing health- a growing pool of highly-educated people care assets in Surrey and integrates them interested in healthcare, some of the lowest into a focused cluster towards advanced tax rates in the region, and the highest volhealth care and economic development. ume regional hospital in the province and Surrey Memorial Hospital, universities and it is clear why Surrey is the ideal location businesses are working seamlessly together for Innovation Boulevard.” to ensure technology advances touch lives. Training, research and extending existing Dr. D’Arcy noted the cluster aspect is what health care practices will all be incorpormakes the concept so powerful. “It’s the ated into the various aspects of Innovation proximity to integrated resources that will Boulevard. “We are bringing the talent, the move innovation forward quickly,” he says. technology and the facilities together to cre“Technology is one of the fastest ways to ate growth and prosperity in this field,” Dr. affect change in health care.” D’Arcy noted. “By focusing on health technology advances, we are establishing Surrey Innovation Boulevard’s three focus areas as a leader in the industry while helping to are: medical technologies such as portable improve patient care.”

“It’s the proximity to integrated resources that will move innovation forward quickly. Technology is one of the fastest ways to affect change in health care.” – Dr. Ryan D’Arcy

SURREY CITY HALL 13450 – 104TH AVENUE SURREY, BC TEL 604-591-4011 WEB SURREY.CA/INNOVATIONBOULEVARD photo: Surrey is creating a health technology cluster known as Innovation Boulevard with Surrey Mayor Dianne Watts [left] and Dr. Ryan D’Arcy [inset] at the helm.

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SOUTH SURREY SMILES

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ot your average orthodontic office, South Surrey Smiles brings a bright atmosphere to every visit.

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and crooked teeth. She is very active in the governance of orthodontics serving as the Chief Examiner for Orthodontics with the Royal College of Dentists of Canada as well as an Examiner for the American Board of Orthodontics.

Not many orthodontic offices have ipads, movie rooms and automated, colour-coded check-in to make the experience fun and “I loved general dentistry, but I wanted to engaging for patients, but then, not every expand and specialize,” she noted. “I’m realorthodontic office looks at things the way ly attracted to achieving superior esthetics the team at South Surrey Smiles does. and function. It keeps every day interesting.”

Led by Dr. Lesley Williams, a certified specialist in orthodontics, when it was time to build the South Surrey Smiles office, Dr. Williams ensured everyone on the team contributed to the process.

Because she works closely with her staff and everyone is involved in client happiness, Dr. Williams built a team which is not only great at what they do, but also believes in creating a fun and friendly environment.

“The office looks and flows how it does “We have patients from age 7 up to their 80s because everyone was engaged in the pro- and it’s important each of them is treated cess,” she noted. individually,” Dr. Williams said. The facility features an automated check in system that guides patients to the right waiting area. Once there, pre-pasted toothbrushes are available at auto-flow sinks to conserve water. While waiting, patients, family and friends can use free wifi, ipads, take in a 3D movie or enjoy a customized latté or tea. “It’s very efficient and friendly,” Dr. Williams said. “We want patients to have a positive experience. Everything is designed around function and logistics, but with a focus on patient comfort.” She noted kids actually enjoy going to the office, some even want to bring their friends along to see it. Of course, a practice like South Surrey Smiles isn’t built from chance. Dr. Williams has a wealth of experience behind her.

Part of that individualization includes complimentary consultations and monitoring to ensure the right timing for treatments (if any are required) is achieved. Each staff member is specially trained in orthodontics as well as general dental experience. Everyone on the team pursues ongoing training – above and beyond what is required by their licensing.

“We want patients to have a positive experience. Everything is designed around function and logistics, but with a focus on patient comfort.” – Dr. Lesley Williams

“I want my patients to know how important they are to us. Whether they need orthodontics now, down the road, or never, we want to be sure they are receiving the best possible care and attention to their needs,” noted Dr. Williams. “We are always improving what we do and how we do it. We want to have a positive impact on each patient’s life.” The team at South Surrey Smiles is always engaged within and outside the office working together at various fundraising and community events.

Having graduated from UBC in general dentistry, Dr. Williams later chose to study orthodontics because of the problem solving involved in the specialization. Orthodontics “It’s about giving, supporting the community allows Dr. Williams to correct issues like and being part of the community,” summaroverbites, underbites, space between teeth, ized Dr. Williams.

ALL AGES WELCOME #101-2626 CROYDON DRIVE SOUTH SURREY, BC TEL 604-542-5420 WEB SOUTHSURREYSMILES.COM

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Spaces with colour, function and flexibility are everywhere in Dr. Lesley Williams’ South Surrey Smiles orthodontics office to make every visit a good one.

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McQUARRIE HUNTER LLP

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early 50 years ago, a merger of several lawyers’ offices on Columbia Street in New Westminster created what has become one of the province’s leading law firms. McQuarrie Hunter LLP was formed in offices at 713 Columbia St.

A secondary office owned by one of the founders was maintained through the years in Surrey, slowly growing along with the main office. Three years ago, the McQuarrie Hunter team came together under one roof in a new tower at Central City but its decades’ long ties to both cities – and its service to customers throughout the metro Vancouver and Fraser Valley region – continues unchanged. “It was a big transition but a good one – the benefits of being in one space are really immense,” notes managing partner Tako van Popta. “Business continues to grow on both sides of the Fraser and we’ve picked up our fair share of that growth – and through the Fraser Valley. People are discovering that they don’t need to go downtown for a highend, high quality legal team,” he said.

transactions – has a positive experience at the firm. “We hope we’ve shown them what a law firm can do for them, that we can add value – we don’t just solve their problems, but we add value in the process,” he said. As to the firm’s continued growth and success, Van Popta says that part of it is owed to the environment at the company. “Work hard, play hard, give hard,” he says. “Work comes number 1 – we work incredibly hard here for our clients, every client. But we tell ourselves and our employees to also get out there, have fun, find things to be passionate about and take care of yourself. Workaholics aren’t the most productive people – people who are refreshed and excited to come to work on Monday morning are.” The “give hard” portion of that motto continues to impact both New Westminster and Surrey, in the form of community involvement in a variety of ways, most notably with significant and ongoing support for both Royal Columbian Hospital and Surrey Memorial Hospital, as well as scholarship programs in both cities and individual employee involvement on a variety of boards and organizations.

“We like to say that we exceed our clients’ expectations, in the delivery of services but “That’s important to everyone here, it’s being also in the quality of services,” he said. “We part of the communities, and it’s critical,” think that excellence means that not just the he said. And the future looks even brighter, lawyers on the file, but everyone involved, says Van Popta. are informed and able to assist the clients in every way necessary.” “We have a goal of actually growing at a faster rate than the city is growing, so we At the end of the day, Van Popta says they maintain our dominant position – and to hope that every client – be it an individual bring on the best people,” he said. “This is requiring estate planning, family law servi- a great place to work, it’s a good place for ces, or personal injury help, or a corporation young energetic lawyers to come and build working through real estate or business a lifelong career.”

“We hope we’ve shown them what a law firm can do for them, that we can add value – we don’t just solve their problems.” – Tako van Popta, managing partner, McQuarrie Hunter LLP

#1500 - CENTRAL CITY TOWER 13450 102ND AVENUE SURREY, BC TEL 604-581-7001 WEB MCQUARRIE.COM photo:

Tako van Popta, managing partner, McQuarrie Hunter LLP

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BLACKWOOD PARTNERS / CENTRAL CITY

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source for everything from shopping and education to eating and office space, Central City brings it home to Surrey.

Additional feature services in Central City include a Canadian Passport Office, a Citizenship and Immigration Canada Office and Club 16 Trevor Linden Fitness/She’s Fit!

In the thick of one of the fastest growing, thriving and walkable parts of Surrey, you’ll find Central City. Long known for excellent, diverse retail shopping, Central City offers so much more to tenants, students, customers and visitors.

As a focal region of Surrey, a new regional library has been added to the neighborhood with a brand new City Hall next door. Additional development include office space, expansion space for Simon Fraser University, a performing arts centre, residential towers and a 144 room hotel which will break ground this year.

Central City is steps from SkyTrain and a bus exchange, plus it also offers abundant parking for those driving locally or from nearby cities on one of the many major through-ways running past the centre. With a number of new residential developments already occupied, nearing completion and under-development, pedestrian traffic in the area continues to increase whether for entertainment, shopping, dining or access to other facilities. Central City, a world-class mixed-use development comprising of a 340,000 square foot Simon Fraser University Surrey campus, a 550,000 square foot class AAA office tower and a 640,000 square foot shopping centre. Managed by Blackwood Partners, the shopping centre features some of Surrey’s most popular stores such as Bed Bath & Beyond, Future Shop, T&T Supermarket, Winners, Shoppers Drug Mart, The Brick and Target. With over 140 retail stores, consumers can find what they need within the unique award-winning centre and its spacious design creates an easy and comfortable shopping experience “Blackwood Partners is proud to be the management firm of Central City,” noted Bill Rempel, Vice President and General Manager with Blackwood Partners. “As one of the premier properties in the Lower Mainland, it’s quite exciting to work with our tenants to create a community within the community.”

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“Seeing the region take form is something we’ve been looking forward to,” Bill said. “The Boulevard will be redone and soon we’re going to see more outdoor activities bringing people together. It’s such a pleasure to watch a well-designed area take shape.” Another aspect of Blackwood Partner’s management of Central City is their involvement in the community. The organization believes in creating lasting relationships with sustainable non-profit groups within the region to invest in everyone’s future. Some of the organizations Blackwood contributes to include: the Surrey Food Bank, the Surrey Christmas Bureau, Surrey Public Library the North Surrey Lions, the Downtown Surrey Business Improvement Association and the Surrey Board of Trade. Additionally, Blackwood takes part in a number of annual events like the Surrey International Marathon, City of Surrey’s Party for the Planet and Tree Lighting event, Chinese New Year Celebration, SFU’s President’s Gala, Week of Welcome and Open House, RED FM Diwali Festival and many others. Rempel also stated “It is great to be part of the amazing Team that manages Central City. We all enjoy our part and contribution to the emerging Surrey City Centre Downtown Core”.

photo: (l-r) Terry  McLean - Operations Manager, Vivian Li - Marketing Manager Bill Rempel - Vice President & General Manager, Elaine Brooks - Lease Administrator & Office Manager, Michelle Mackay- Property Manager

“It is great to be part of the amazing Team that manages Central City. We all enjoy our part and contribution to the emerging Surrey City Centre Downtown Core” – Bill Rempel, Vice President & General Manager BED BATH & BEYOND | BEST BUY CLUB 16 TREVOR LINDEN FITNESS/SHE'S FIT! FUTURE SHOP SHOPPER'S DRUG MART T&T SUPERMARKET TARGET | THE BRICK | WINNERS 2153 CENTRAL CITY 10153 KING GEORGE BLVD. SURREY, BC TEL 604-587-7773 WEB CENTRALCITY.CA BLACKWOODPARTNERS.COM 11


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LASERHEALTH SOLUTIONS

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rom conventional and alternative “Obviously we can’t cure degenerative contherapies to medications, creams ditions like arthritis,” noted Dr. Rob. “But and gels, after considering the we can give the patient their life back by other options for pain relief, reducing the pain, perhaps putting surgery patients are turning to LaserHealth Solutions. off and in many cases allowing a reduction in pain medications.” Low intensity laser therapy came into the thriving Panorama Chiropractic practice ten Dr. Rob, Dr. Y.Y. and their team can treat years ago when Dr. Rob Skleryk and his wife each patient individually because they spend Dr. Y.Y. Ng-Skleryk were the first in BC to a great deal of time listening. They explore introduce the Bioflex cold laser treatments. the patient’s issues to gain understanding of core concerns and the impact of them. “Low intensity laser follows the same principles as chiropractic,” Dr. Rob said. “It is “When an injury begins to impact someone’s a non-drug, non-surgical method to help happiness, they need help,” Dr. Rob said. the body heal itself. We were trained by Dr. “The quicker they get treatment, the easier Fred Kahn who established the technology.” it is to restore tissue and promote healing.” Ideal for those with arthritis, rotator cuff issues, sport or car accident injuries, plantar fasciitis, headaches, sciatica, chronic degenerative conditions and more, laser compliments chiropractic, kinesiology and the other treatment options offered at LaserHealth Solutions. The low intensity laser works to reduce inflammation and pain while speeding up the healing process by introducing red and infrared light and special wavelengths into the body.

Patients usually start off with 10 pre-scheduled treatments then, once complete, the program is re-evaluated. Dr. Rob notes about 80% of patients notice significant improvement after five or six treatments. Because the Skleryk’s spend as much time in their office as their South Surrey home, they designed a welcoming environment for everyone’s greatest comfort. They offer six laser machines, three chiropractic treatment rooms and all the amenities and technology their patients need.

“Because this isn’t masking or hiding the injury, it isn’t necessarily immediate,” Dr. Rob noted. “It can take a few treatments to “Some good treatment practices never change, see changes and we have seen some amaz- but methods do,” Dr. Rob said. “We ensure ing success stories,” the entire team stays current with regular training and we incorporate new things into With more than 500 patient testimonials the office environment for our patients.” on the website at www.laserhealth.ca, it’s easy to see how the success ripples through Another way Dr. Rob and Dr. Y.Y. keep the Surrey and two Calgary LaserHealth patients engaged is by working with family Solutions locations. Doctors to share information. They also host monthly education workshops to teach the “The great thing with laser is we can start community about low intensity laser therapy. treatment right away,” said Dr. Rob. “Some times, acute injuries are too painful to be “It’s exciting and a challenge to have sometouched, we can use the laser to ease that one come in and tell us what they’ve been discomfort.” going through,” Dr. Rob noted. “When we can zero in on a treatment program and see Everyone’s needs are different and what them improve it’s really exciting.” works for one patient may not for another.

“When an injury begins to impact someone’s happiness, they need help. The quicker they get treatment, the easier it is to restore tissue and promote healing.” – Dr. Rob Skleryk

SUITE 204 – 15230 #10 HWY, SURREY, BC TEL 604-575-1331 WEB www.laserhealth.ca

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With six laser machines, Dr. Rob Skleryk provides relief from the pain of acute and chronic conditions in a comfortable, friendly office environment.

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VIA RAIL CANADA INC.

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nly a VIA train allows you to enjoy the journey, take in the scenery, and put your feet up – all year round.

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playing games with fellow travelers or sampling at a beer tasting. Many trains even feature up-and-coming Canadian musicians who deliver live onboard entertainment.

Today’s hustle and bustle encourages people “Taking a train to a meeting or family get to go faster, do more, and be accessible all together isn’t something people generally the time. But, another school of thought says think of in their travel options,” John said. to take time for balance, rest, and relaxation. “But with a sleeper car, it’s like having a small Get there on time, but without the “travel room at an all-inclusive resort.” frazzle” by taking one of VIA’s many train routes. John explained that when a guest books a trip with a sleeper it includes breakfasts, John Ring, VIA’s Regional General Manager, lunches, dinners and snacks, plus many Western Canada, explained that train trav- rooms offer their own private powder room. el is the more human way to travel, where The shower/dressing room in each car is the journey is as much the point as the surprisingly spacious and special “shower destination. packs” with towels and toiletries are delivered to each sleeper passenger daily. Imagine you have a meeting in Toronto and a few unused vacation days. Do you book “You stay, travel and eat fantastic food - all a red eye to fly you in and out, accept the for one price,” John noted. jet-lag, perhaps under-deliver at the meeting and start your vacation burned out? Or, do VIA knows how to make passenger travel all you incorporate those vacation days into a it can be. After all, giving travelers the best travel experience to leave you rejuvenated, journey possible is what they do. at the top of your game and awed by some of the country’s most impressive scenery? “The experience begins before our guests get to the platform,” John said. “When you board a VIA train, the first thing that strikes you is how uncomplicated it is, Passengers are greeted and escorted to comhow easy it is and how the focus is on the fortable waiting areas before being guided person, not a seat,” John noted. onto the train. Once settled in, guests are treated to a champagne reception to kick Guests have the luxury of movement off the journey. throughout the cars and VIA offers amenities planes simply can’t deliver. “Customer care is in everything we do,” John noted. “It has to be perfect, so our staff Consider the white linen dining car where members go through five weeks of trainmeals served are made from scratch in ing, ongoing safety and service training as the kitchen car by Red Seal trained chefs. well as any specialized training their role Skyline cars give travelers the ability to sit may require.” beneath a glass dome for 360° of scenic viewing. Lounges and activity cars offer a Visit VIA’s website at viarail.ca for all the wide range of things to do whether you pre- details on travel routes and pricing. fer taking in a movie with a glass of wine, photo:

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Every VIA train has a large number of passenger specific features conveniently located on board which John Ring, VIA’s Regional General Manager, Western Canada explains.

“When you board a VIA train, the first thing that strikes you is how uncomplicated it is, how easy it is and how the focus is on the person, not a seat.” - John Ring

PACIFIC CENTRAL STATION 1150 STATION STREET VANCOUVER, BC TEL 1-888-VIA-RAIL (1-888-842-7245) WEB VIARAIL.CA

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UNIVERSAL ATHLETICS CLUB

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niversal Athletics Club develops engaged youth through track and field.

It’s easy to watch the news and blame today’s youth for problems, but Jessie Dosanjh, Head Coach of Universal Athletics Club (UAC), doesn’t see things that way. Together with family and friends, Jessie started the track and field club 14 years ago to give youth a place to learn skills, have fun and grow into responsible, productive adults. “Sports was in our family,” Jessie said. “Someone gave it to us and we want to give it back. I put my best time into helping the kids in the club. We welcome all youth.” Practicing primarily at North Surrey Secondary School, UAC is 100 members strong and is affiliated with Athletics Canada and BC Athletics. By adopting the programs of these organizations, UAC offers skillsbased programs from seven-year-olds up to masters level. Sprinting, jumping and throwing make up the core of track and field skills, but Jessie and his team add another element: fun. “If they don’t have fun, they aren’t going to come back,” Jessie noted. “That’s what Junior Development is – developing skills while having fun.” Jessie credits his team of nine experienced coaches with ensuring fun is at the core, but parents are also welcome to get involved with the club in a variety of ways.

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community sport. Past speakers have included Olympians Dylan Armstrong, Gary Reed, Robert Esmie and Jessie’s uncle Balbir Singh Dosanjh. UAC has an enviable reputation: the club produced eight 2013 BC award winners from the Junior Development programs; the first female Indo-Canadian BC track and field athlete to become a Youth National Champion came from UAC; a female UAC member was chosen to represent Canada at the 2013 World University Games, and; four club members earned bronze medals at the 2013 Youth National Championship in the 4 x 400m category. “We never thought it was going to be this big,” said Jessie. “Kids need the opportunity to develop skills. I appeal to the whole community to put your kids in track and field if they want to compete in any sport.” Each child receives individual training, but it’s not complex. Jessie feels simplicity, fun and interaction with other youth makes the program effective. “We have a fun program trained by young coaches,” Jessie noted. “We teach overall skills then bring in the specific coaches for jumping, throwing, sprinting and more.” UAC also provides coaching education and certification, leadership development, officials, skills development, cultivation of club volunteers and a thriving board of directors. The club hosted the athletics portion of the 2012 BC Summer Games and was recognized as the best volunteers in the history of the event. Club members will join the staff team for the 2014 games.

“Without everyone’s involvement and support, we cannot do anything,” noted Jessie who has been staff with BC Athletics Provincial Teams and BC team coach for the 2010 and “If we can do something for others, we’ve 2013 Youth National Championships. done something in this life,” he added. “Our club saying is, if you can not do great things, The club also organizes annual banquets do small things in a great way.” to honour great athletes and celebrate

“If they don’t have fun, they aren’t going to come back. That’s what Junior Development is – developing skills while having fun.” – Jessie Dosanjh, Head Coach of Universal Athletics Club

8585 132 ST SURREY, BC TEL 604-763-4232 WEB UNIVERSALATHLETICS.CA

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The track at North Surrey Secondary is like a home away from home for Jessie Dosanjh, Head Coach of Universal Athletics Club.

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BLUE PINE ENTERPRISES

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aking care of all aspects of a landscaping project is Blue Pine Enterprises’ trademark.

Transforming the plans for a site’s landscaping into a living vision is a big job. There’s fencing, irrigation, softscape and hardscape to consider, which require multiple trades and specialists. Blue Pine Enterprises makes the task easier by delivering the right crew for the job to ensure it’s done right.

crews that specialize in fencing, irrigation, softscape and hardscape. Other companies have to subcontract or can only take on one or two areas, we do it all.”

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Blue Pine’s clients include road builders, commercial general contractors and other commercial builders. Many of which have chosen the diverse company for their landscaping needs for more than 10 years because of the ability to take on all aspects of landscape construction.

President, Mike Lalonde, has been in the business for a long time, starting Blue Pine “It’s about long term relationships,” Mike in 2000 after a decade learning the trade. said. “We have some of the best customHis company employs 110 people includ- ers we could ask for and some of the best ing nine project managers with a collective employees we could ask for. We believe we 200 years experience, and many specific can run a business around fairness, honesty, trade experts. good work and treating others with respect.” “We work with commercial and government clients who have their architect’s plans and are ready to get the process moving,” Mike noted. “The key benefit we bring is we have

With Blue Pine Enterprises, every landscape project gets the specialization needed and the confidence that comes from knowing the job will be done right.

CLEARVIEW GRINDING

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learview Grinding does more than quality demolition; they also ensure materials are recycled for everyone’s benefit.

are always approached with an eye to being green through recycling.

“We started in land clearing,” he said. “Turns out it wasn’t a good idea, but now we are this great demolition company.”

With the right people for the job in the right trades using the right systems, Clearview is focused on ensuring the end result is the best it can be.

“Everything is separated,” Mike noted. “The concrete is crushed and reused, wood is Clearview Grinding may sound like an odd ground up and used by other businesses, name for a demolition company and presi- metal is sold to a metal recycler. We recycle dent Mike Lalonde agrees. over 90% of any demolition project.”

Clearview is a large-scale “full-service” demolition firm, operating in Western “We treat our employees better than most Canada, with 40 – 50 employees. and get a better return from them in terms of quality work and retention,” said Mike. “We work with the commercial, government “Plus, the best thing is when you keep and private sectors,” Mike said. “Schools, employees happy, they keep customers warehouses, mills, we do those bigger scale happy and that’s our goal.” buildings.” A proven track record and the ability to proMore than demolition, Clearview’s Hazmat vide recycling and asbestos abatement are teams are all trained in low, medium and just a few of the reasons Clearview Grinding high risk asbestos abatement. Plus, the sites is the best choice for demolition.

“We have some of the best customers we could ask for and some of the best employees we could ask for. We believe we can run a business around fairness, honesty, good work and treating others with respect.” – Mike Lalonde, President

19070 – 51B AVENUE SURREY, BC TEL 604-574-3036 WEB BLUEPINEENTERPRISES.COM WEB CLEARVIEWGRINDING.COM

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SPROTT SHAW COLLEGE

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prott Shaw College is a textbook example of a local school with a global reach.

What originally began as a business institute in Victoria 110 years ago has now evolved into a college boasting 13 campuses across B.C. that offer degrees and diplomas for domestic and international students alike, in over 120 programs.

Sprott Shaw’s commitment to its students doesn’t simply end at graduation. The college employs a team of career-placement specialists at each campus to assist students with resumés, preparing for interviews and sourcing out job opportunities for them. In keeping with that support system, Sprott Shaw has also established its own call centre where specialists connect graduates with full- and part-time jobs in their chosen field.

With flexible start dates and scheduling “We go the extra mile to prepare our stuoptions, employment support services and dents for interviews, to make sure we talk lifetime upgrades and refresher courses, to employers to source out job leads, and Sprott Shaw has always attracted its fair to ensure that students are lined up with share of local students for training in the opportunities so there’s an even better trades and healthcare disciplines. However, chance for them to secure good jobs quickthe college has also seen a groundswell of ly,” says Sprott Shaw president Patrick Dang. international students coming through its doors in recent years to enroll in business Nurturing and supporting a student body and technology as well as tourism and hos- that can exceed 2,500 each year can be a pitality programs. tall order, and Dang is quick to credit the school’s roster of dedicated faculty and staff Word of Sprott Shaw’s success in building for helping to spur the continued growth. a bustling hub for international students is spreading far beyond Canada’s borders, “Our faculty form the foundation here,” says thanks to the college establishing its own Dang. “Without great instructors, you cancareer-preparation programs in licenced not have great students. I’m very pleased partner institutions located in countries and proud to say our instructors go out of in the Middle East, China, Japan and their way and our smaller class sizes allow Southeast Asia. them to really get to know the wants and needs and learning patterns of each student, To act as a welcoming committee for those which helps us produce solid graduates.” new arrivals, the college is actively involved in assisting international students with Dang is firmly convinced that R.J. Sprott and securing accommodations and medical W.H. Shaw — the two men who founded the insurance, dealing with immigration and venerable institution in 1903 — would be banking issues as well as organizing group proud of both how the school has thrived outings and student activities. and the direction in which it continues to head. The school is further developing its international appeal through its involvement in a “As our new mandate states, we provide relseries of “Global Education Cities” currently evant skills for meaningful jobs. We’ve been under development in Richmond and the here for 110 years, we’re tried, tested and South Cambie district of Vancouver. When proven and we stand by our graduates,” says completed, the sites will host a number of Dang. “We want our students to believe in public and private colleges and universities us as much as we believe in them and their and provide amenities such as student hous- chosen path or career.” ing, retail outlets and restaurants as well as travel agencies and immigration lawyers and consultants. photo: right:

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“We’re tried, tested and proven and we stand by our graduates. We want our students to believe in us as much as we believe in them and their chosen path or career.” – Patrick Dang, Sprott Shaw President

13 SPROTT SHAW LOCATIONS IN BC TEL 604-583-1004 WEB SPROTTSHAW.COM

Sprott Shaw President Patrick Dang A Sprott Shaw student in the classroom

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BOSTON PIZZA

CHUCK MAGNUS & TEAM FINN

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eam Finn, Realtor Chuck Magnus and Boston Pizza make pink the new black in their growing fundraising program.

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According to Cheryl, the relationship with Team Finn has grown organically.

“The Boston Pizza Foundation Future Prospects wants to support groups doing Finn is described as a boy who lived with work on a national basis,” she noted. “We cancer, not a boy who died from cancer, also want to work with people who are yet since his passing in late 2008, Finn has positive role models. We achieve that with continued to bring people together to raise Patrick and Team Finn.” funds for pediatric cancer research. “In 2008, I was told the worst thing a parent Team Finn began in 2009 with Finn’s Dad, can hear,” Patrick said. “Since that time, Patrick Sullivan, and close friends cycling in Team Finn has been on a mission to change the Ride to Conquer Cancer in Finn’s honour. that story, to create a new ending. This The team has grown exponentially since partnership with Boston Pizza, nationally then, embracing the support and fundraising and now locally, gives us the opportunity passion of Boston Pizza and Surrey realtor to do that faster.” Chuck Magnus. While national support from Boston Pizza “I just got involved about a year ago,” said started when Team Finn began, last year, Chuck who operates out of Re/Max Little Oak Dan and Chuck got involved when it became Realty in Surrey. “You’d know us if you saw obvious that local support would be a huge us – we wear jerseys in Finn’s favourite colour benefit. – pink – covered with the words run, jump, bounce, dance, sing, love, smile and ride.” “The Boston Pizza Foundation Future prospects asked me to find ways to get Team For Chuck, joining Team Finn was a happy Finn rippled out to all of our restaurants,” coincidence. Not long after deciding to Dan said. “I’m thrilled to see this grow. participate in the two day Ride to Conquer Imagine all the ways we can contribute Cancer, Chuck’s long-time friend Dan to pediatric cancer research by providing MacEachern (franchisee of the Newton support at the restaurants. We hope that Boston Pizza), contacted him to see if every one of our locations in the Lower he would be interested in joining Team Mainland will have 25 or more riders [in Finn. Chuck immediately became a strong the Ride to Conquer Cancer from Team supporter of the Team Finn Foundation. Finn] and we will help every one of them raise funds.” “I am able to talk to supporters and show my genuine excitement in raising funds for “It’s okay for adults to be a three-year-old once pediatric cancer research,” Chuck noted. in a while,” Patrick noted. “Embrace these moments as they come to you. We’ve been Dan’s participation with Team Finn evolved working with Boston Pizza for six years and from the Boston Pizza Foundation Future whether nationally or locally, they get that.” Prospect’s partnership with the organization. Find out more about the Team Finn “The goals and objectives of the Team Finn Foundation and have Boston Pizza’s support Foundation line up perfectly with those by connecting at teamfinn.com or liking the of the Boston Pizza Foundation Future Team Finn Foundation page on Facebook. Prospects,” said Cheryl Treliving, the foundation’s Executive Director.

“You’d know us if you saw us – we wear jerseys in Finn’s favourite colour – pink – covered with the words run, jump, bounce, dance, sing, love, smile and ride.” – Chuck Magnus Come and join the Ride with the Boston Pizza / Team Finn Team!

WEB TEAMFINN.COM

PHOTO: Team Finn contributions to pediatric cancer research are rolling ahead with

the committed support of Chuck Magnus [LEFT], Patrick Sullivan and Dan MacEachern.

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BERNHAUSEN SPECIALTY AUTOMOTIVE

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rom fleet vehicles to privately owned trucks, if you have a diesel and want the best, you can’t beat the expertise of Bernhausen.

Many specialty automotive businesses work on diesel engines, but few specialize in only diesel the way Bernhausen Specialty Automotive does. From the front end to the shop floor, diesel is all this team knows. As owner Satya (Sat) Bernhausen puts it, his crew lives and breathes diesel.

“We are first and foremost, diesel specialists,” Sat said. “It’s all we do. There’s no room here for anyone who doesn’t absolutely love what they do.”

The specialized equipment in house allows technicians to see test results for the vehicle they’re working on in the shop. Not only does this eliminate sending injectors out for testing, it creates a quicker, more accurate, in-depth analysis. Of course all the fancy equipment in the world is useless without expertise. Sat still works on the shop floor and with 20 plus years experience he’s a wealth of information, but it’s still not enough for Bernhausen.

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“We have to stay ahead of the curve,” Sat explained. “There are new vehicles coming out all the time and we have to know those systems inside and out so we are constantly training and updating our skills and knowledge. We can work on the most recent vehicles out there.” The Bernhausen team is able to fine tune a vehicle to a customer’s unique specifications allowing for better fuel economy, improvement to trouble areas, and better overall performance results. From fleet work to personal vehicles, Bernhausen specializes in Ford Powerstroke, Dodge Cummins, Chevy Duramax, Volkswagen TDI, Mercedes TDI, and other newer European diesels.

“There has been a shift in the market to It’s that specialization and passion for more high-efficiency, smaller diesels,” said diesel that has made Bernhausen a leader Sat. “We’re staying one step ahead of that to in Western Canada. This isn’t just a nice ensure we are equipped to handle all diesels catch-phrase, Sat and his team put every- – large and small – as they come through the thing they have behind delivering the best door. That’s why we’ve invested in specialpossible service to their customers. ized equipment.” “We have a full service fuel lab on site and a state of the art fuel injection test bench,” he noted. “With very few shops having this technology in Western Canada, it certainly sets us apart.”

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Customers continue to come first with Bernhausen. Even as the company has grown, the Service Department is always available to discuss customer needs. “It’s a passion for us,” Sat noted. “At the end of the day we do whatever it takes to resolve vehicle issues. We want every customer to be completely satisfied.” If you’re looking for a diesel specialist who takes care of customers as well as they take care of vehicles, check out the 9,000 square feet of space devoted to diesel at Bernhausen.

“We are first and foremost, diesel specialists. It’s all we do. There’s no room here for anyone who doesn’t absolutely love what they do.” – Sat Bernhausen, Owner

5957-206A ST LANGLEY BC TEL 604-532-9445 WEB BERNHAUSENDIESEL.COM

PHOTO: From fleets of trucks to delivery vans and personal vehicles, Bernhausen Specialty Automotive knows how to handle them all, and they do it all on site.

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FRASER DOWNS RACETRACK & CASINO

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entral for fun, look to Fraser Downs Racetrack and Casino for horse racing, gaming, great food and outstanding service.

“Our racetrack staff interact with the public and believe in making the races special and unique experiences for our visitors,” Ken noted.

Find it all, close to home, at Fraser Downs Racetrack and Casino. What makes Fraser Downs special? The team’s dedication to customer service. General Manager, Ken Stratton, believes it goes back to the facility’s origins.

With close to 50 big screen TVs in the Racebook area, guests can watch racing from a variety of tracks around the world Wednesday through Sunday next to a fully-serviced bar and grill that serves up home-style favourites.

“At Fraser Downs Racetrack and Casino, we have many seasoned employees who can still remember when the facility offered only racing,” Ken said. “During that time, the personal interaction and service to guests from our team was quite spectacular. That type of service and interaction has been carried over to today, with the same property offering far more than just horse racing.”

Then there’s the Homestretch, a vast stadium-style viewing and seating area open for live races. With a buffet available, beer and wine bar, and floor-to-ceiling windows, the Homestretch is a family-friendly way to take in the speed of the track.

Upstairs is the casino complete with under 470 slot machines, 10 table games, a bar and food service.

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“The best way to enjoy and take in the thrill of harness racing is by reserving a seat in our famous Clubhouse,” Ken noted. “We have about 10 harness races both Friday nights and Sunday afternoons.”

Sometimes you want to inject a dose of excitement into your girl’s night out, date night or company get-together. But where can you find interactive fun and delicious food, without having to battle traffic?

New visitors, guests and patrons who have been visiting Fraser Downs for years will all find something to enjoy at the facility.

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The separate Poker Room offers a dedicated cashier and bar in the 12-table venue. Guests can play to win or even hope to take home a big prize with the Bad Beat Jackpot. “We are the only casino that has horse racing, table games, slots and poker,” Ken said. “It’s the widest selection of options in B.C. It’s affordable, fun entertainment.”

Ken is quick to point out the high caliber of The Clubhouse area, with its unobstruct- the food served at Fraser Downs. ed views of the track, is open Fridays and Sundays with an exquisite buffet featuring a “We have a fantastic chef here, Suave Jedynak,” variety of new and innovative dishes. Special Ken noted. “When you mix the amazing events of up to 220 people are also welcome meals with the customer experience we offer, in the Clubhouse and private corporate func- there’s no reason to go anywhere else for a tions and fundraisers can be prebooked. The great outing.” room is also complete with 17' TV screens, and is often open to the public during PPV To book your next event at Fraser Downs sporting events. Racetrack and Casino, contact them at 604-575-5603.

“We are the only casino that has horse racing, table games, slots and poker. It’s the widest selection of options in B.C. It’s affordable, fun entertainment.” – Ken Stratton, General Manager

17755 60 AVE SURREY, BC TEL 604-576-9141 WEB FRASERDOWNS.COM

PHOTO: Fraser Downs Racetrack & Casino General Manager Ken Stratton feels the

facility’s origins in harness racing keep the personal interaction and service in play.

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THIND PROPERTIES LTD.

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ince 1997, Thind Properties Ltd. has established a hallmark for building quality and creating value for homebuyers in the Greater Vancouver area.

Launched by Indo-Canadian entrepreneur Daljit Thind, Thind Properties has since put its distinctive stamp on a wide range of single-family, townhouse and condominium projects in the Lower Mainland and continues to build its brand by blending quality developments with affordable prices and environmentally friendly practices.

A true study in self-made success, Daljit Thind first emigrated from India in 1993 and quickly found his niche in Canada, completing his first single-family home in Vancouver four years later. “Families turn to us to experience the dream of home ownership,” says Thind, CEO and founder of Thind Properties Ltd., “and we pride ourselves on providing architectural innovation, tremendous quality and superior customer service.” While his company has grown by leaps and bounds, Thind remains as hands-on as the day he oversaw his first project, shepherding each aspect of his signature developments from the foundations to the rooftops.

Skyway Tower is a 12-storey high-rise and four-storey mid-rise project that combines quality, form, function and affordability in spacious one to three-bedroom penthouse units that boast high-end laminate flooring, durable ceramic tiles, textured carpeting, designer lighting and fixtures and stainless-steel appliances. The project, slated for completion in September of 2014, is already 70 per cent sold out.

Thind is also promoting View 388 — a 53-unit, luxury condo project currently under construction on Kootenay St. in East Vancouver — as well as the Metro One and Two condominium buildings on Grimmer St. in Burnaby and the 46 two- and three-bedroom townhouses available in the Casa D’oro project on Gilley Ave., conveniently located near Metrotown Centre in Central Burnaby. In previous years, Thind built his brand — and reputation — by developing such projects as The Scena at 2239 Kingsway and The View at 2150 Hastings Street, and has a half-dozen projects currently slated to break ground in 2014.

“My dream is to continue to take my company to the next level,” says Thind, who is excited by the opportunities available for homebuyers in the Vancouver and Burnaby “We operate with the understanding that real-estate market. “It’s an exciting time to each and every home we build will eventual- be a real-estate developer in Vancouver. It’s ly become our customer’s castle,” says Thind. the best place to be working right now.” “We began this company with a vision of building quality homes and creating value Thind also places a premium on being a good for our customers. It’s a motto that we stand community citizen both here in his adoptto this day.” ed homeland as well as in his native India.

A landmark development located in the heart of Vancouver’s new Norquay Community, photo:

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But Skyway Tower is not the only marquee development in Thind Properties’ portfolio at present.

He credits honesty and an unshakable work ethic as the keys to his success.

Billed as a “Landmark Thind Signature Gold Development”, Skyway Tower on Kingsway in Vancouver is Daljit Thind’s current premier project.

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In addition to sponsoring local children’s clubs and homeless-outreach programs in Vancouver’s downtown East Side, Daljit is the vice-chair of an all-girls school he helped to build in Punjab State in Northern India and is actively working to help export the B.C. school curriculum to the institution.

“Families turn to us to experience the dream of home ownership, and we pride ourselves on providing architectural innovation, tremendous quality and superior customer service.” — Daljit Thind, founder and CEO of Thind Properties Ltd.

2245 KINGSWAY VANCOUVER, BC TEL 604-451-7780 WEB THIND.CA

Daljit Thind, President and CEO of Thind Properties

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GATEWAY CROSSING

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E XC E L L E NC E et your business take flight with the new commercial and retail spaces available at Gateway Crossing.

If you’re looking for the ideal retail or commercial space for your business, Gateway Crossing is the place to be in South Surrey.

The 55 commercial and retail units in Gateway Crossing come in a range of sizes, so you choose exactly what you need – first or second floor, from 1,000 square feet up to 10,000 square feet. Plus the steel frame construction locations all have excellent visibility with ample frontage.

This brand new, quality construction project, spans close to 10 acres and delivers a wealth of opportunity with its location right next to a large, growing family neighbourhood in need of products and services.

Your customers will have no problem getting to your business with the large amount of in-complex parking, including the underground parkade. And landscaping, courtyards and greenspaces will round out the property to make it pedestrian friendly.

Located at Pacific Highway (176 St.) between 2nd and 4th Aves. not only will businesses have the advantage of neighbourhood traffic, they will also receive high volumes of traffic from those using the Pacific Highway border crossing – one of the busiest in the area.

Customers will linger in the area with easy access to parks, beaches and a host of family-necessary amenities. Plus regional plans include an elementary school and a recreation centre complete with a pool in the immediate area.

Developer Hardy Bains is the owner and “We already have a bistro and convenCEO of Silverstone Ventures, the organiza- ience store, Pharmasave is confirmed, The tion which owns and is developing Gateway Creative Kids Learning Centre is on board Crossing. and a number of professionals signed up will create a small medical centre,” Hardy “I’ve been in developing for about 30 years noted. and this will be my best project yet,” Hardy said. “It’s exciting to see it come together While retail and commercial space take and know how well we can incorporate so up the north end of the property, a hotel, many different types of businesses.” mini storage facility and independent living facility will occupy the south end on 2nd The team at Gateway Crossing is available Ave. with the entire complex connected by to meet your specific needs. Flexibility is intuitive roadways. The four star hotel will key in how they approach every new busi- be a large draw for visitors with the planned ness’s space. Options include to lease or 120 or more rooms, large meeting facilities, buy, plus, when it comes to creating that restaurant and lounge and even a water park. perfect office or retail location, Hardy’s team of professionals can build the space “We have so many possibilities here and are for you, managing every aspect, or you can open to your suggestions,” Hardy said. take on the interior construction management yourself. Come visit us in our sales centre located at 201-382 175A st, Surrey, BC, or give our “This is going to be a busy spot for many years,” sales associates a call at 604-536-8383 Hardy said. “It’s very family-oriented and it’s growing so quickly. It really is the perfect place to get in and start growing a business.” PHOTO: With more than 30 years experience in creating functional, attractive and

“This is going to be a busy spot for many years… It’s very family-oriented and it’s growing so quickly. It really is the perfect place to get in and start growing a business.” – Hardy Bains, Owner and CEO of Silverstone Ventures 201-382 175A STREET SURREY, BC TEL 604-536-8383 WEB PACIFICGATEWAYVILLAGE.COM

desirable developments, Hardy Bains has begun Gateway Crossing, the ideal setting for commercial, professional and retail businesses.

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THORNLEY CREATIVE COMMUNICATIONS

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pecialists in branding, advertising and marketing, Thornley Creative Communications is a creative company in the business of being creative.

Chris Thornley, President and Founder of Thornley Creative Communications will be the first to say client needs come before the “latest and greatest” creative approach. “We treat the client’s money as if it’s our own,” he said. “And we’re not going to recommend something we don’t believe will meet their needs. We’re interested in being here for the long term and in helping our clients do the same. So the creative is always focused on communicating a clear message. It is consistently good work and I’m proud to say we’ve won a number of awards.” Together with his team of eight, Chris says his firm’s strengths are in branding, web design and development, marketing, and advertising within the disciplines of: municipal government, not-for-profit, retail and corporate.

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and pick just one. We have clients that have been with us for many years, some from the very beginning. I’m proud of projects like Surrey Food Bank, Bard on the Beach and Tourism Surrey, but I could easily list twenty more. I’m proud of the reputation we’ve built and I have to say that I’m proud we’ve done it while being the ‘good guy.’ By this I mean, I don’t think we’ve ever had to compromise on what we believe in and as a result we’ve been surrounded by good people and great projects. Mutual respect is a wonderful thing to have.” Thornley Creative Communication plans to continue focusing on clients in Surrey and the Fraser Valley. The company is active within the not-for-profit sector where their designs have been used for such groups as the Surrey Memorial Hospital Foundation, the Centre for Childhood Development, Surrey Food Bank, Sources and the Surrey Homelessness and Housing Society. In fact, just to prove there can be “fun in fundraising,” Chris leads a band filled with long-term friends (Agent C and Top Secret) that has played a number of charity gigs.

“Overall, we work to support our clients in their marketing goals. We like to be able to “This January, we raised nearly $5,000 and work like a company’s in-house ad agency,” 90 pounds of food for Surrey Food Bank,” he said. “We want those relationships where he said. we can create together, collaborate together and continually improve.” But when it comes to creating great marketing and communications, Chris stands by This year marks 25 years of business for the fact that it’s the solid, effective approach Thornley Creative. Over the years, the com- that works best. pany has worked on many notable projects. From creating the Cloverdale Rodeo logo to Chris summarized: “As one of Surrey’s prerebranding the City of Surrey, their experi- mier design firms, we have the experience ence is quite diverse. and skills to accomplish so much. I have faith and confidence in the people between When asked what his most memorable pro- these four walls and truly believe that ject is, Chris noted: together we can do anything.” “There’s so much work that I’m proud of, and it’s hard to look back after 25 years

“We’re interested in being here for the long term and in helping our clients do the same. So the creative is always focused on communicating a clear message.” – Chris Thornley, President and Founder

15-15243 91 AVE SURREY, BC TEL 604-581-2827 WEB THORNLEYCREATIVE.COM

photo:

In business for 25 years, Chris Thornley of Thornley Creative Communications keeps his agency focused on client needs.

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CONTRIBUTORS

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writer since she could hold a pen, Ronda Payne is passionate about her craft. In 2007, she kissed ‘real jobs’ goodbye and began her true occupation as a full time copywriter, freelancer and creative writer. A regular contributor to a variety of publications, Ronda continues to grow in her career by helping businesses find the right words and helping publishers deliver meaningful content. Ronda joyfully lives in Maple Ridge BC in yet another renovation project home with her husband and their pets. www.girlwithapen.ca

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isa King and Kevin Hill have been professional photographers since 2006. Between them, their work has appeared in magazines and newspapers throughout B.C. and beyond, including 24 Hours Vancouver, Macleans, Pacific Yachting, Hamilton Spectator and Glacier Media - to name just a few.

Though primarily editorial photographers, the pair have also worked in commercial and product photography, events and weddings. King and Hill met in photojournalism school at Loyalist College and now live in White Rock, an ideal home base for professional pursuits that take them around the region. Their busy schedule keeps them behind the lens most of the time, but when time allows, King enjoys team sports while Hill might head out for outdoor adventures like skiing or backpacking.

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CITY OF SURREY INNOVATION BOULEVARD

SOUTH SURREY SMILES

MCQUARRIE HUNTER LLP

BLACKWOOD PARTNERS / CENTRAL CITY

LASERHEALTH SOLUTIONS

VIA RAIL CANADA INC.

UNIVERSAL ATHLETICS CLUB

BLUE PINE ENTERPRISES & CLEARVIEW GRINDING

SPROTT SHAW COLLEGE

BOSTON PIZZA / CHUCK MAGNUS & TEAM FINN

BERNHAUSEN SPECIALTY AUTOMOTIVE

FRASER DOWNS RACETRACK & CASINO

THIND PROPERTIES LTD

GATEWAY CROSSING

THORNLEY CREATIVE COMMUNICATIONS

Profiles of Excellence Edition 1 - published March 2014. For enquiries regarding the next edition of Profiles of Excellence, please contact Ellyn Schriber at the Now Newspaper: eschriber@thenownewspaper.com or 604-572-0064.


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Profiles of Excellence  

Profiles of Excellence