C O M M U N I C AT I O N S P L A N W AT E R C R A F T
DESIRED BEHAVIOUR CHANGE
• Australian men. • Watercraft users.
Always wear a lifejacket when paddling on water.
What Behaviour Do We Want to Change?
Paddling in watercraft without a lifejacket
On average, 4 paddlers lose their life each year. Most victims were not wearing lifejackets.
Who’s Behaviour are We Trying to Change?
Australian men, aged 35-49 years
Potential Barriers to Change
Lifejacket wearing is not considered normal. They don’t believe they’re at risk.
Who is the Active Voice? And Why?
The wife or partner, because they are key influencers.
Tone of Voice
Aspirational and personal.
SURF LIFE SAVING AUSTR ALIA
COASTAL SAFET Y BRIEF – SURFING & WATERCR AFT