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C O M M U N I C AT I O N S P L A N W AT E R C R A F T

TARGET AUDIENCES

DESIRED BEHAVIOUR CHANGE

• Australian men. • Watercraft users.

Always wear a lifejacket when paddling on water.

What Behaviour Do We Want to Change?

Paddling in watercraft without a lifejacket

Why?

On average, 4 paddlers lose their life each year. Most victims were not wearing lifejackets.

Who’s Behaviour are We Trying to Change?

Australian men, aged 35-49 years

Potential Barriers to Change

Lifejacket wearing is not considered normal. They don’t believe they’re at risk.

Who is the Active Voice? And Why?

The wife or partner, because they are key influencers.

Tone of Voice

Aspirational and personal.

SURF LIFE SAVING AUSTR ALIA

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COASTAL SAFET Y BRIEF – SURFING & WATERCR AFT

Profile for SLSA

Coastal Safety Brief - Surfing and Watercraft  

Coastal Safety Brief - Surfing and Watercraft