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B E H AVI OU R A L FR A M E WO RK F O R W AT E R C R A F T U S E R S Desired Behaviour Change 1. Always wear a lifejacket when paddling 2. Always check conditions and weather before and while paddling 3. Carry necessary emergency equipment when on the water 4. Know your ability and the abilities of others CORE BEHAVIOUR

Experienced open-water paddlers: • perceive risk but are prepared and equipped • more likely to check/ observe conditions in detail • more likely to paddle in riskier spots and conditions • more likely to go by themselves

Experienced inshore paddlers: • more likely to check / observe conditions for comfort • less concentration on safety as they are inside (seen as less risky) • paddle to their ability

Lifejackets are often only used to mitigate tricky conditions / situations


CAPABILITY (Knowledge and skills) Phychological


MOTIVATION (Brain processes that energise and direct behaviour) Reflective


OPPORTUNITY (Factors outside the individual) Social


KEY SOURCES OF BEHAVIOUR4 • Many believe they are experienced and cautious & believe that this minimises their risk • Past experience suggests they won’t get into trouble • They believe they have the ability to avoid problems • Experience leads to overconfidence in rough or tricky conditions • Belief they could swim or float to survive • Lack of consideration of lifejackets outside of tricky situations

• Perceptions of experience are greater for self than others

• Desire for relaxation and (for some) solitude or exhilaration, works against safety messaging • Safety considerations do influence when and where they go • Safety behaviour is limited by attitudes (I’m experienced; I play it safe) • Overconfidence in ability to manage risk • Lifejackets seen as impractical and counter to some drivers of enjoyment (relaxation, etc.) • Confusion about legal status of lifejackets

• Some haven’t given lifejackets much thought • Lack of thought about possibility of ‘going in’

• Don’t see many others wearing lifejackets • Some norms work against lifejacket use – they are for the inexperienced, for children or don’t see them being worn



Profile for SLSA

Coastal Safety Brief - Surfing and Watercraft  

Coastal Safety Brief - Surfing and Watercraft