Page 1

SS12 E-BOOK


Bikinis - pages 4 to 21 Boardies - pages 22 to 39 Bondi to Brighton - pages 40 to 55 Ibiza to the Isle of Wight - pages 56 to 79 St Tropez to St Ives - pages 80 to 97 Shallows to Shore - pages 98 to 109

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SUMMER

postcards a n t to g o? .. .w h er e d o yo u w

rfdome thrives Summer is where Su live up to the and SS12 is sure to ill kick off with hype. The season w very own Swim the launch of their rls AND guys. buying guide for gi

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BIKINIS

ss12 guide


WITH 846 STYLES OF BIKINIS we’ve got you covered!


BIKINIS

Rectangle

The string queen.

Characteristics: - You have strong, broad shoulders, proportional hips and an undefined waist.

CelebritY MATCHES: Cameron Diaz, Hilary Duff, Kate Hudson, Kelly Ripa

Tips: - Add curves with ruffles, ties, girly bow details and embellishments at the hip and bust line. - Go for one piece suits that have a belt or have cut outs to create more curves. - Girly details and patterns are your friend! Go for florals, crochet detailing, or even lingerie-inspired bathing suits to visually balance out a more athletic frame. - If you’re on the slimmer side, look for tops with ruching and padding to add volume. - Side-tie bottoms will help create shape by drawing the eye to your hips. - Boy shorts, cute ruffled skirts and cover-ups can help add volume. - Avoid vertical stripes, high necklines and dark, solid colours.


WITH 846 STYLES OF BIKINIS we’ve got you covered!


Bikinis - Rectangle 73085

69593

77237

69594

77212

77205

8

Products available on Surfdome.com in SS12


76485

80183

78862

80193

78866 76454

78561

77205

Media requests contact

at press@coffinoncake.com or on 01752 664103

9


BIKINIS

Hourglass

The girl with the curves.

Characteristics: - Your bust and hips are the same or close to the same size. - You have a small, defined waist.

CelebritY MATCHES: Scarlett Johansson, Selma Hayek, Jessica Alba, Kate Winslet

Tips: - You can wear a variety of styles. - The bikini is great to show off those curves! - Keep balanced by choosing bikinis with matching tops and bottoms. - Halter tops with extra support and string bikinis with enough coverage are best for a larger chest. - Slimmer hourglass figures can wear the classic string bikini. - Hourglass shapes with larger hips and tummys should opt for bottoms with a wider band on the side rather than string bikini bottoms. - Also, one piece swimsuits with plunging necklines create a continual, long appearance.


WITH 846 STYLES OF BIKINIS we’ve got you covered!


Bikinis - Hourglass 77190

68009

75295

67415

67401

73082

67447

12

Products available on Surfdome.com in SS12


79254

75601

73077

75606 72632

68253

72621

Media requests contact

72798

72795

at press@coffinoncake.com or on 01752 664103

13


BIKINIS

Inverted Triangle

Busty Bella.

Characteristics: - You have a large chest and bust, and your shoulders are wider than your hips.

CelebritY MATCHES: Victoria Beckham, Audrina Patridge, Jessica Simpson, Angelina Jolie

Tips: - Create more of a balanced look with separates by drawing attention to your bottom half with a brighter coloured bikini bottom, and minimize your upper half with dark coloured bikini tops. - Opt for underwire or halter shape tops with wide straps, and strong well constructed fabric to keep you in place. Tops banded around the midriff and can be tied in back and around the neck will give lift and adjustment. - Avoid bandeaus, strapless, tiny triangle tops, or ultra thin fabrics! - Take advantage and wear tiny string bikini bottoms without a problem! - Look for one-piece swimsuits with some structure in the bust - Straight cut bust styles such as a classic tank can look clean and sporty. - For larger figures, tummy control swimsuits are also a good option to help flatten your frame and vertical stripes can help to lengthen the body.


WITH 846 STYLES OF BIKINIS we’ve got you covered!


Bikinis - Inverted Triangle 72790

80187

72798 72791

72800

16

80196

Products available on Surfdome.com in SS12


75616

75596

75617 74824

75597

Media requests contact

at press@coffinoncake.com or on 01752 664103

74821

17


BIKINIS

Triangle

The bandeau beauty.

Characteristics: - You carry weight on the lower half of your body, normally around the hips and thighs. - Your hip measurement is larger than your bust and you have a small to average sized waist.

CelebritY MATCHES: Kim Kardashian, Shakira, Rihanna, Eva Mendes

Tips: - Emphasise the top and streamline the bottom half by using colour and pattern to balance out your body visually. - Go for busy patterns and detail up top i.e frills, while wearing dark, solid colours to minimize attention on the bottom. - Go for separates i.e. two different sizes for your top and bottom. - The strapless bandeau bikini top was made for you! - To boost a smaller chest, look for halter bikini tops (to create more curves) or padded options. They’ll give you a few extra inches where it counts ;) - Adjustable straps at the shoulders and around the back will help you fill out the top line.


WITH 846 STYLES OF BIKINIS we’ve got you covered!


Bikinis - Triangle 67395

67619

67625

67636 67421

67403

73082

67432

20

Products available on Surfdome.com in SS12


70485

74819

68257

72786

80179

69597

80190

Media requests contact

at press@coffinoncake.com or on 01752 664103

21


BOARDIES

SS12 GUIDE

WITH 905 STYLES OF BOARDIES we’ve got you covered!


BOARDIES

SURF

For the guy who lives to surf. - Longer leg length, just above (19�) to just below the knee (22�) - No side pockets, rarely with back pocket, usually with cargo style pocket with wax comb or fin key attached. - Lightweight polyester and polyester/ spandex blended fabrics recycled from plastic bottles. - Fixed waist - Various fabric, ergonomic design and construction innovations allow increased freedom of movement and less irritation, including: Stretch, water repellent/aqua-phobic and debossed fabrics Welded and removed inseams Inner compression short to reduce muscle fatigue and prevent irritation Technical fly closer Welded zippers Silicon draw cords to ensure shorts stay fully fastened


WITH 905 STYLES OF BOARDIES we’ve got you covered!


Boardies - Surf 68864

73268

68884

26

Products available on Surfdome.com in SS12


73207

76989

Media requests contact

at press@coffinoncake.com or on 01752 664103

78102

27


BOARDIES

POOLSIDE

For the guy who likes to wear boardies on holidays to swim and cruise on lazy beach days. - Short leg length, less than 17� - Generally no side pockets but have rear patch pocket - Polyester fabric - Elasticised waist


WITH 905 STYLES OF BOARDIES we’ve got you covered!


Boardies - Poolside 86946

78002

86948

74796

74794

30

Products available on Surfdome.com in SS12


77993

77990

72730

74792

74790

Media requests contact

at press@coffinoncake.com or on 01752 664103

31


BOARDIES

FASHION

For the guy who likes to look good. - Mid leg length, 18� to 20� - Varied pocket placements - Cotton and poly-cotton blended fabric - Elasticised or fixed waist


WITH 905 STYLES OF BOARDIES we’ve got you covered!


Boardies - Fashion 86959

68905

68902

81425

72768

34

Products available on Surfdome.com in SS12


73340

68894

73328

73345

80360

Media requests contact

at press@coffinoncake.com or on 01752 664103

35


BOARDIES

HYBRID

For the guy who likes to combine everyday styling with his surf passion. - Longer leg length, just above (19�) to just bellow the knee (22�) - Side pockets and back pockets - Polyester and polyester/ spandex blend - Fixed waist - These shorts are designed to look like walkshorts, while suitable for surfing.


WITH 905 STYLES OF BOARDIES we’ve got you covered!


Boardies - Hybrid 68903

70693

70690

38

Products available on Surfdome.com in SS12


73016

73381

Media requests contact

at press@coffinoncake.com or on 01752 664103

68885

39


Bo


... ondi


...to Brighton 4 42

Products available on Surfdome.com in SS12


Media requests contact

at press@coffinoncake.com or on 01752 664103

435


Bondi to Brighton 79837

68058

68867

79838

44

Products available on Surfdome.com in SS12


77226

00000

77227 67655

82322

67658

71694 67660 82346

67665

Media requests contact

at press@coffinoncake.com or on 01752 664103

45


Bondi to Brighton 73742

71747

46

67995

84325

70492

70511

80680

Products available on Surfdome.com in SS12


78507

78489

71569

69596

71735

Media requests contact

73363

72916

at press@coffinoncake.com or on 01752 664103

47


Bondi to Brighton 84223

68138

72112

76988

68075

48

Products available on Surfdome.com in SS12


68201

68327

73004

68843

69000

Media requests contact

73216

at press@coffinoncake.com or on 01752 664103

49


Bondi to Brighton 70790

78134

72937

82308

50

42890

Products available on Surfdome.com in SS12


68157

66023

71195

73075

41643

Media requests contact

at press@coffinoncake.com or on 01752 664103

51


Bondi to Brighton 73248

76987

67900

22158

82462

52

Products available on Surfdome.com in SS12


31777

36526

76993

84893

74983

Media requests contact

at press@coffinoncake.com or on 01752 664103

33372

53


Bondi to Brighton 70495

82448

54

67459

81610

67940

84344

66765

Products available on Surfdome.com in SS12


68123

81337

81303

73098

68024

Media requests contact

72156

72770

at press@coffinoncake.com or on 01752 664103

55


FROM


IBIZA


ISLE OFWIGHT

...to the 58

Products available on Surfdome.com in SS12


Media requests contact

at press@coffinoncake.com or on 01752 664103

59


Ibiza to the Isle of Wight 77193

78560

81447

83970

78133

80180

79846

60

Products available on Surfdome.com in SS12


69011

84341

80173

77433

68205

68257

80216

Media requests contact

at press@coffinoncake.com or on 01752 664103

61


Ibiza to the Isle of Wight 74548

73294

71238

84329

69954

00000 77430

67986

74498

62

Products available on Surfdome.com in SS12


78843

70163

69932

78847

67582

Media requests contact

80357

38145

at press@coffinoncake.com or on 01752 664103

63


Ibiza to the Isle of Wight 76806

67656

76805

68178

68902

74479

84343

64

Products available on Surfdome.com in SS12


71238

75022

72720

Media requests contact

at press@coffinoncake.com or on 01752 664103

71562

65


Ibiza to the Isle of Wight

73357

72089

73046

69409

71749

73382

66

Products available on Surfdome.com in SS12


75023

70168

77406

83006

77201

80219 74486

Media requests contact

at press@coffinoncake.com or on 01752 664103

67


Ibiza to the Isle of Wight 79920

71723

80675

68

81438

80140

80174

Products available on Surfdome.com in SS12


75043

Media requests contact

80365

80448

70190

84468

72723

80036

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69


Ibiza to the Isle of Wight 75038

77420

77422

72992

00000

77421

77681

70

Products available on Surfdome.com in SS12


78840

Media requests contact

75032

77435

79582

79580

at press@coffinoncake.com or on 01752 664103

76747

71


Ibiza to the Isle of Wight 79900

80347

79996

79801

76810

79772

72

Products available on Surfdome.com in SS12


79994

Media requests contact

76804

84049

78572

81299

80136

80139

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73


Ibiza to the Isle of Wight 84213

84203

84471

80689

74

81237

Products available on Surfdome.com in SS12


81591

81199

83008

Media requests contact

84229

80684

81604

80130

at press@coffinoncake.com or on 01752 664103

75


Ibiza to the Isle of Wight 77436

79185

76

80863

81254

Products available on Surfdome.com in SS12


84460

Media requests contact

80655

80874

81245

81317

84062

at press@coffinoncake.com or on 01752 664103

77


Ibiza to the Isle of Wight

78

81467

81272

80666

81452

80005

84227

Products available on Surfdome.com in SS12


Media requests contact

84032

84458

81329

81425

81468

81255

at press@coffinoncake.com or on 01752 664103

79


from

St Trop


pez


ST.IVES ...TO 82

Products available on Surfdome.com in SS12


Media requests contact

at press@coffinoncake.com or on 01752 664103

83


St Tropez to St Ives

77906

84

72828

72616

80676

68189

69162

Products available on Surfdome.com in SS12


67400

70136

74810

80878

67400

67400

80676

Media requests contact

at press@coffinoncake.com or on 01752 664103

85


St Tropez to St Ives 80163

69055

81338

80356

81442

80000

67573

86

Products available on Surfdome.com in SS12


81595

80909

81603

80879

84438

80236 80066

Media requests contact

at press@coffinoncake.com or on 01752 664103

87


St Tropez to St Ives 74114

78402

72835

81607

77691 00000

74478

88

Products available on Surfdome.com in SS12


78354

78126

70149

69138

81424

73936

74069

81223

79182

Media requests contact

at press@coffinoncake.com or on 01752 664103

89


St Tropez to St Ives 80889

80853

80354

80892

77690

79817

90

Products available on Surfdome.com in SS12


84467

80827

84029

71232

83012

80678

80085 77684

Media requests contact

at press@coffinoncake.com or on 01752 664103

91


St Tropez to St Ives 78416

68349

78389

69034

80837

68906

77069

74248

92

Products available on Surfdome.com in SS12


67405

78147

67897

75042

74511

Media requests contact

72727

78005

at press@coffinoncake.com or on 01752 664103

93


St Tropez to St Ives 81451

81413

86980

81459

94

81460

Products available on Surfdome.com in SS12


33751

71601

69746

80135

71617

72780

80470

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75045

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80469

95


St Tropez to St Ives 48889

81754

80475

69741

32880

67836

74686

96

74564

Products available on Surfdome.com in SS12


81774

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81757

80486

67834

79902

80470

at press@coffinoncake.com or on 01752 664103

80469

97


shallo

from the


ows


to the shore 100

Products available on Surfdome.com in SS12


Media requests contact

at press@coffinoncake.com or on 01752 664103

101


Shallows to the Shore 69425

70771

71322

102

70773

70732

Products available on Surfdome.com in SS12


70756

69951

69350

70769

69348

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at press@coffinoncake.com or on 01752 664103

103


Shallows to the Shore 69538

70770

73177

69364

104

70772 00000

Products available on Surfdome.com in SS12


69536

69559

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73187

105


Shallows to the Shore

106

69431

74732

69394

70752

Products available on Surfdome.com in SS12


69441

69396

69373

74902

74906

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at press@coffinoncake.com or on 01752 664103

107


Shallows to the Shore

108

74739

65411

74698

73271

Products available on Surfdome.com in SS12


74726

74709

Media requests contact

at press@coffinoncake.com or on 01752 664103

74733

109

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