Surface Design Journal - Summer/Fall 2015 - Sample Issue

Page 9

LUCIA CUBA Action #1: Photographic Interaction/Interacción Fotográfica Photographic editorial activating the ARTICULO 6 fashion collection. Shot in Azpitia, Perú, April 2012. Photo: Erasmo Wong S. Model: Carla Rincón. Art Direction: Lucia Cuba.

ment. Action #5: NYFW Runway Performance/NYFW performance en pasarela turned to the more familiar conventions of fashion in presenting models wearing the garments and objects as part of the MFA runway show held at Milk Studios during New York Fashion Week in September 2012. Later that fall, Action #6: Iterations/Iteraciones was presented in an exhibition as part of the II Iberoamerican Design Biennale (BID-DIMAD) in Madrid. As a result, ARTICULO 6 received the BID 2012 Fashion Design award and a special mention Design for Development award. Action #7: Exposed/Expuesto had eight manifestations, one entirely unplanned by the artist. Having seen Lucia’s Action #5 runway collection, stylists for the performer Lady Gaga requested access to some of the garments. They chose to dress the celebrity in pieces printed with the text of Article 6 for an MTV interview, shown on September 14, 2012, to launch her new perfume “Fame.” Although the celebrity was not making a statement about the project, her wearing the pieces generated an immediate and positive reaction in Peru, triggering a massive media response about the designs and the significance of the text. This action spurred conversations about the case as well as LUCIA CUBA Action #3: Informed Consent/Consentimiento Informado new ways of informing and touching upon differSeries of collaborative meta pieces were enacted in public spaces with ent social issues in Peru using garments as agents. the artist, researchers, local organizations, and the general public. Action #7 also involved the production of Summer/Fall2015

©2015 Surface Design Association, Inc. All rights reserved. Reproduction without permission is strictly prohibited.

9


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.