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Introducing Einstein Search for Commerce

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What is Search? Search is a great means for the retailers for increasing conversion rates and revenue. So, far as Salesforce is concerned, for its Commerce Cloud platform, search plays an equally important role. Out of 9 % of shoppers who make use of search in the Commerce Cloud are responsible for driving a quarter of overall sales.

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Einstein Search The retailers who are equipped with smarter search tools and better search experiences are expected to have a considerable impact on sales. This is where Einstein Search comes into picture for Commerce Cloud.

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What is Einstein? Einstein is a set of advanced capabilities, set across the Salesforce platform. It comes with machine learning, predictive learning, natural language processing and predictive analytics.

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BeneďŹ ts of Einstein in Commerce Cloud? BeneďŹ ts of using AI-powered Einstein are: No Data Scientist Required No need to have experts on AI. The user can now make use of the Einstein-powered capabilities of Commerce Cloud for real-time intelligent actions, with no need of any specialists.

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BeneďŹ ts of Einstein in Commerce Cloud? Smarter Decisions Commerce Cloud can utilize the product data, order history, customer behavior in real-time. With every choice made by the shopper, there is an evolution of relevant experiences. Save Time Your team can spend considerable time on strategy, development and growth as Commerce Cloud takes care of activities such as creation of new product groupings, updation of customer segments, manual merchandising ,and optimization of sorting rules. cloud.analogy

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BeneďŹ ts of Einstein in Commerce Cloud? Easier Personalization Commerce Cloud has capabilities to handle various activities such as meaningful search results at every customer touchpoints, tailored product sortings and on-spot product recommendations. This is to address the personalized demands of the present shoppers.

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What is Einstein Search? Einstein Search has three categories: Einstein Search Recommendations It enables personalized typeahead (search-as-you-go-type) search. It is for providing the best option for search results. It leverages AI for searching known and anonymous shoppers. The engine gets smarter with every clicks/interactions. It uses data on past and recent searches, shopper’s behaviour and also data from Commerce Cloud, in the form of “liked by others” and “trending” data. It offers recommendations, even without typing a single word in the search bar. cloud.analogy

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What is Einstein Search? Einstein Search Dictionaries It enables personalized typeahead (search-as-you-go-type) search. It is for providing the best option for search results. It leverages AI for searching known and anonymous shoppers. The engine gets smarter with every clicks/interactions. It uses data on past and recent searches, shopper’s behaviour and also data from Commerce Cloud, in the form of “liked by others” and “trending” data. It offers recommendations, even without typing a single word in the search bar.

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What is Einstein Search? Einstein Keyword Search Sorting Rules This changes the product search results that appear on the site. It pulls results for highlighting products or prioritizing certain terms. It yields results driven by sorting rules, overriding the default rules. So, when the shopper searches for shoes, it comes as new arrivals.

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Profile for Suraj Tripathi

what is Sales force Analytics Search ?  

The retailers who are equipped with smarter search tools and better search experiences are expected to have a considerable impact on sales....

what is Sales force Analytics Search ?  

The retailers who are equipped with smarter search tools and better search experiences are expected to have a considerable impact on sales....

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