Market Forecast
The global functional energy drinks market is witnessing an impressive growth over the last few years. With the changing lifestyle and evolving dietary pattern, convenience food plays an important role in defining the consumers’ food choices in the modern world. Functional energy drinks have high nutritional value owing to the presence of various vitamin, minerals. Innovation in energy drinks and launch of new product is creating a strong factor for the rising growth of functional energy drinks market. Increasing massive growth of organized retail sector is considered to be one of the main factors for the rising growth of functional energy drinks in the upcoming decade. Consumers are inclined to buy the products from the super markets & hypermarkets instead of the normal grocery shop. Functional sports drinks is one of the trend which is gaining momentum in the global functional energy drinks. Functional energy drinks manufacturers find a massive opportunity to come in