i.
Cover Story: The Fountain of Youth
1
ii.
International Marketing
3
iii.
Upgrading the Arsenal
5
iv.
Going Retro
8
v.
Corporate Speak: : Mr. Kishore Chakraborti, VP, McCann Eickson
vi.
10
Guest Lecture: Mr. Vivek Upadhayay
14
vii.
Corporate Visit: Aircel
16
viii.
Focus HUL: Sustainability and Growth—The Unilever Way
19
ix.
Focus HUL: Premium Brand Dilution VS Mass Absorption
21
x.
Focus HUL: War of Brands—Rin VS Tide
23
ix.
Web SavvY
25
x.
Marketing Failure: Blackberry Playbook
27
xi.
Out-of-the-World Marketing Ideas
29
xii. Product Launchpad
30
xiii. Ad Competition
32
xiv.
33
Light-Headed Corner