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November 2017

Supply Post Western Canada Edition · Our Readers Are Your Buyers

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Genie Lifts Elevate Broadcasters At The ESPN Wide World Of Sports Genie aerials provide high-angle opportunities above the fields, above the crowds At the ESPN Wide World of Sports Complex, located in the middle of the Walt Disney World Resort near Orlando, Fla., professional and amateur athletes from around the world visit the 220-acre athletic complex daily for the ultimate sports experience — a truly magical experience for many of them. Broadcasters covering youth sports competitions at the complex aim to provide remote viewers with shots and angles of the live action similar to what they would experience watching a pro sports event. To get all of the dramatic live footage, Mark Begonia, Production Manager, ESPN Wide World of Sports Complex Production Center, and his

team employs state-of-theart broadcasting equipment and a fleet of Genie lifts. Bird’s-eye view “Our broadcasters and analysts want wide angle views of the players on the field to see and breakdown all of the plays happening for their viewing audience,” says Begonia. “To do that, our production staff has to get our cameras above the crowds and above the fields, at high angles, to capture as much of the action as possible. It is our job to provide a perch for them, high above the sidelines and the end zones, for our videographers to capture footage of the teams in action. “This means that our cameras can’t be fixed

in one spot for an entire broadcast,” continues Begonia. “We need them positioned so that we have the flexibility to adjust their height and angle throughout the broadcast, depending on what is happening in the competition.” Begonia and his staff rely on the versatility in the height and outreach of Genie boom lifts and scissor lifts to help them get those high-angle shots that will transport viewers from their couches to the competition. For example, Begonia says that his team uses Genie boom lifts to get specialty shots on rectangular fields, during football games and soccer matches, because the booms allow the camera operators to reach up and over the field of play, zooming in on the exciting moments. The boom lifts are also stationed in the end zones, elevated 40 ft and up, to cap-

ture the hero shots. During cross country meets, Begonia’s staff uses Genie boom lifts to get the cameras up and over the tree line so broadcasters and viewers can see the runners on the course. “Depending on the event, we will often use 2-6 Genie lifts per broadcast. The bigger the area we want to cover, the more lifts we use,” he continues. According to Begonia, the team uses Genie scissor lifts on the complex’s ball

fields, covering baseball and softball games from the outfield and behind home plate. During cheerleading and gymnastics events, the scissor lifts are used to help broadcasters get high, wide angle views of the competition mats from the judges’ table. An added benefit to having Genie lifts on site is that the complex’s staff can use them in between broadcasts for other tasks, such as camera installation and maintenance. “We use Ge-

nie lifts to mount our stationary cameras on poles,” adds Begonia, “and we also use the lifts to clean the lenses on our robotic cameras. Fans watching from home enjoy the clean, clear view of the competition field that we regularly provide them.” ESPN Wide World of Sports Complex Production Center staff also uses a Genie telehandler to move materials and equipment around the complex. Continued on page 8


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Supply Post West November 2017  
Supply Post West November 2017  

November 2017 Supply Post Newspaper Western Canada edition