industry, helping boost them to the top of our list. Dolan earned our highest recognition because she is putting technology in the forefront and letting it drive innovative projects, such as a completely new automated order management process for high-demand “welcome kits” from a luxury automotive brand that integrates vehicle sales data from across North America with customized dealer messaging. The automaker wanted to “surprise and delight” the customers with the welcome kits, allowing Dolan and her team to run with ideas. In order to have the kits be personalized and memorable, she collaborated closely with the company to create an innovative experience for three stakeholders: the automaker, dealer and the end user who is buying the vehicle. “The challenge wasn’t in physically producing the kits—we can do that in our sleep,” Dolan explains. “The challenge was really managing the complexity of data from multiple data streams and sources to get the properly customized kit to the consumer.” Dolan explains that the kits rely on business intelligence and machine learning in order to succeed. ALOM is able to view the data that comes from each sale, allowing it to adjust certain aspects to give dealers better flexibility. With all the software and scripting that happens on the back end to produce an individually customized welcome kit, Dolan believes that technology is finally getting the recognition it deserves. “I think technology really drives so much in the supply chain today. That [technology] has been such an instrumental part of my success,” Dolan says. “Everyone is so focused on the physical aspect of the supply chain, but with more data coming at us from different directions, it is really important to harness it to help make better informed supply chain decisions.” Dolan has a long background in technology, coming from an IBM town in Vermont. Growing up, she started programming from a young age— never having it occur to her that women couldn’t be successful in the technology field—it was just something that she loved to do and made a career out of it. She has made it her mission to bring up the next generation of supply chain professionals, regardless of their gender, race or age.
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Throughout her time in the industry, Dolan has been an advocate when it comes to female equality in the work place. Representing a woman-owned company, she refers to ALOM’s diversity programs as “walking the walk and talking the talk.” She looks at having diversity within the company as a plus as it allows ALOM to look at challenges through a different frame of reference. “We are constantly out and forward facing in the community, encouraging women, especially young professionals to join the industry,” Dolan explains. “Sure, you may not see a lot of women working in a distribution center, but that’s changing.”
For Dolan, it’s all about education. It is vital that young women see their representation in impactful technology and supply chain roles. Along with Dolan, ALOM is committed to closing the gap in the supply chain and manufacturing sector by welcoming students to tour ALOM facilities and learn about technology-driven career opportunities the industry offers. Fortunately, though, times are changing, and more women are entering the board room and the factory floor, something that Dolan sees as an advantage. “Today’s younger generation doesn’t see gender as big of an issue as it was 20 years ago. What I stress now is to pursue every opportunity available to you,” Dolan says. “You need to really love what you do and have a passion for what you do. Anytime someone has a passion for what they do and absolutely loves the job, they will do well.”
Lisa Dolan (center) pushes the boundaries of technology innovation and database integration to develop real-time supply chain visibility tools.
www.SDCExec.com | March 2019 | SUPPLY & DEMAND CHAIN EXECUTIVE
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