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he image of the American farmer as we’ve known it for decades is coming to an end. A recent report in The Wall Street Journal paints a dire picture—simply put, farmers are awash in debt and there doesn’t seem to be much hope for surviving in the future even if some are able to get through the current hard times. Bankruptcies are hitting the industry at levels not seen in over a decade. At the same time, a glut of commodities like corn, soybeans and other crops has pushed prices lower, while competition from agricultural powerhouses such as Brazil and Russia continues to heat up. Worse yet, “Trade disputes under the Trump administration with major buyers of U.S. farm goods, such as China and Mexico, have further roiled agricultural markets and pressured farmers’ incomes,” states the article. Finally, many farmers resorted to shrinking their operations or consolidating them over the years, which resulted in even more acreage controlled by fewer, but larger farms. According to the USDA, roughly 40 percent of U.S. farmland is now rented or leased. Moreover, the average American farmer is about

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58 years old, while nearly 60 percent of principal landlords are 65 years or older. In response, the agency is working to attract a new generation of farmers to the industry, including women, veterans and young people. A dedicated website is a treasure trove of resources and valuable tips. Meanwhile, new farmers aren’t necessarily following in the footsteps of the previous generations. They’re growing specialty crops, raising exotic livestock, utilizing vertical farming methods, and adopting software and technology to boost yields, mitigate risk and work more efficiently. Consumer demands are changing right along with the farming industry, which in turn impacts food logistics. From farm to fork, most everything is in a state of flux. At Food Logistics, we’re doing our part to keep readers updated. This issue covers IoT in the global food supply chain, the latest in tracking and tracing, last-mile delivery, AI and AR and more. Enjoy the read.


PRINT AND DIGITAL STAFF Group Publisher Jolene Gulley Associate Publisher Judy Welp Editorial Director Lara L. Sowinski Editor John R. Yuva Assistant Editor Amy Wunderlin Web & Copy Editor Mackenna Moralez Contributing Editor Barry Hochfelder Senior Production Manager Cindy Rusch Creative Director Kirsten Wiskus Audience Development Director Wendy Chady Audience Development Manager Angela Franks ADVERTISING SALES (800) 538-5544 Associate Publisher (East Coast) Judy Welp (480) 821-1093 Sales Manager (Midwest and West Coast) Carrie Konopacki (920) 542-1236 National Automotive Sales Tom Lutzke (630) 484-8040, EDITORIAL ADVISORY BOARD Jaymie Forrest, Chief Supply Chain and Commercial Officer, ScanTech Sciences Inc. John Haggerty, Vice President of Business Development, Burris Logistics Robert A. Norton, Ph.D., Professor of Veterinary Microbiology, Public Health and Biosecurity, Auburn University; Coordinator of National Security Initiatives, The Futures Laboratory Jon Shaw, Director of Sustainability and Global Marketing Communications, UTC Climate, Controls & Security Smitha G. Stansbury, Partner, FDA & Life Sciences Practice, King & Spalding CIRCULATION & SUBSCRIPTIONS P.O. Box 3605, Northbrook, IL 60065-3605 (877) 201-3915, Fax: (847)-291-4816 LIST RENTAL Jeff Moriarty, InfoGroup (518) 339-4511 REPRINT SERVICES Carrie Konopacki (920) 542-1236 Fax: (920) 542-1133 AC BUSINESS MEDIA CEO Barry Lovette CFO JoAnn Breuchel Vice President, Sale & Marketing Amy Schwandt Editorial Director Greg Udelhofen Digital Operations Manager Nick Raether Digital Sales Manager Monique Terrazas Published and copyrighted 2019 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage or retrieval system, without written permission from the publisher.


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3/5/19 10:20 AM

Profile for Supply+Demand Chain/Food Logistics

Food Logistics March 2019  

Food Logistics is the only publication exclusively dedicated to covering the movement of product through the global food and beverage supply...

Food Logistics March 2019  

Food Logistics is the only publication exclusively dedicated to covering the movement of product through the global food and beverage supply...