H&M Helsinki is focusing on digitalising industries and creating user-focused services – Finland’s capital wants to ensure its region keeps its title as a world leader in utilising public information. The city won joint first position in the European Capital of Smart Tourism Competition in 2018. Helsinki has also been commended for its startups, digital transportation services, and smart city government. “Helsinki’s vision is to be the most functional city in the world. The success in many comparisons shows that we are going in the right direction. The utilisation of digitalisation is a significant success factor for Helsinki,” stated the city’s Mayor, Jan Vapaavuori.
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