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D I G I TA L I S AT I O N

where their products come from and

considered the best approach for the

how they were manufactured. It’s

supply chain but that approach would

happening on both sides of the table

no longer meet the demands of the

and we are now realising the true

consumer of today and in turn this places

benefits of what an efficient and effe-

greater pressure on the supply chain.

ctive supply chain does for a business.”

This, he notes, is where the turn towards

The modern-day customer is “addict-

event-based supply chains has come

ed” to information, so believes Sliski.

from. “The modern consumer is capable

This is something that a number of

of collecting a lot of information through

industry professionals describe as the

a smartphone and so the supply chain

Amazon effect, in which customers

now has to be able to provide the

expect real-time information, real-time

information to them,” says Sliski. “The

efficiency and real-time results. Histori-

future of supply chain will involve more

cally speaking, a batch approach was

interaction with the consumer and

50

MARCH 2019

Profile for Supply Chain Digital

Supply Chain Digital Magazine – March 2019  

Supply Chain Digital Magazine – March 2019  

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