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CLICK TO WATCH : MAISTRO’S AI-POWERED PLATFORM AND DYNAMIC B2B MARKETPLACE 41 AI is simply the answer to solving all

element of Maistro’s offering comes into

business and procurement challenges.

play. Cook believes that while technology

Cook makes an analogy to ice cream.

will allow companies to make great

“AI can look at a specific problem that

strides in identifying the very best, there

says, if it’s hot then we should sell more

will always remain a need for human

ice cream. If it gets hotter, sell more,” he

interaction. This, he feels, is what

says. “But if the temperature continues

separates Maistro from other compa-

to rise to unbearable levels, no one will

nies offering B2B marketplaces. Maistro

go outside and buy ice cream because

works to understand the customer’s

it’s too hot. The AI will still say that

needs through the way the customer

increased heat equals increased sales.”

thinks and marries its own innovative

“AI needs to constantly adapt and

thinking to identify an optimal solution

the only way we can make it adapt is

for the customer’s demands. “We then

through human intervention.”

feed that back into the Maistro platform

This is where the managed service

and then through AI, the platform learns w w w.suppl yc ha i ndi gi ta l. com