by Pamela Paci
SOPHISTICATION, TASTE, QUALITY AND PERSPECTIVE EFFECTS VISIT AT THE NUVOLARI LENARD DESIGN STUDIO IN VENICE: THIS IS HOW THE STUDIO HAS GAINED REPUTATION OF SKILFUL ATELIER FOR THE CREATION OF EXTREME CUSTOM PROJECTS ON THE INTERNATIONAL YACHT DESIGN SCENE.
he latest challenge by Nuvolari Lenard saw the new Lexus LY 650 darting in U.S. waters, not a thunderbolt on four wheels but the first luxury yacht produced by the brand and officially presented at the recent Fort Lauderdale International Boat Show. Built by Marquis Yachts, LY 650 is a new embodiment of Lexus’ strategy to go beyond the automobile to deliver innovative and amazing experiences. The shape of the hull, the imposing volume of the stern and other elements, combined with the elegant curves of the boat, give the Lexus LY 650 a highly distinctive style. The collaboration with the Italian design studio Nuvolari Lenard has ensured the yacht a modern design and comfortable interiors that reflect the meticulous attention to every detail.
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During our visit to the Venice-based studio, Eng. Carlo Nuvolari told us about this experience, calling it "an exciting and challenging process, unlike anything that we have experienced in our previous 27 years of yacht design”. With stakeholders based in three different continents and from three very distinct cultures, Nuvolari Lenard participated in a true melting pot of influences and styles, a genuinely "global" project. "Beyond the evident cultural diversity of the companies, the different industrial approaches brought to the table by automotive giant Toyota contrasting the bespoke custom-build nature of the nautical industry, gave the project another interesting dimension", continues Nuvolari. "It was a really fascinating process; due to the volume of production that Lexus is used to, its teams are very well organised and have a highly structured way of working. I think that they, too, found it rewarding to be able to collaborate with and relate to experts from a totally different industry. Car manufacturers are extremely precise and detail oriented because they are focused on small spaces, such as the cabin of the car. They work on a millimetric scale while, as yacht designers, we work on a metric scale – so we had to find a way to meet in the middle". 38