by Pamela Paci
ART ROCK DESIGN IS A STATE OF MIND
WHEN AVANT-GARDE APPROACH IN DESIGN SOUNDS LIKE ART, ITS INSPIRATIONS ELEVATE ITS MESSAGE AND LEADS THE PUBLIC BEYOND ADMIRATION IN A CLIMAX OF CONTEMPLATION.
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rt rock is known as a subgenre of rock music and generally reflects a challenging, avant-garde approach to rock, making use of modernist, experimental, unconventional elements and drawing inspiration from genres such as experimental rock, avant-garde music, classical music and jazz. Art rock aspires to elevate rock from teen entertainment to an artistic statement, opting for a more experimental and conceptual outlook on music.
The genre's greatest level of popularity was in the early 1970s through British artists but the boundaries between art and pop music became increasingly blurred throughout the second half of the 20th century. The music, as well as the theatrical nature of performances associated with the genre, was able to appeal to artistically inclined adolescents and younger adults, especially due to its virtuosity and musical, lyrical complexity. In their book American Popular Music Larry Starr and Christopher Waterman define art rock as a "form of rock music that blended elements of rock and European classical music", citing the English rock bands King Crimson, Emerson, Lake & Palmer, and Pink Floyd as examples. To the latter, an exhibition at the Victoria and Albert Museum in London was dedicated last year. Entitled Pink Floyd: Their Mortal Remains, it was the first international retrospective of one of the world’s most iconic and influential bands. The exhibition celebrated Pink Floyd’s place in history as the cultural landscape changed throughout the 1960s and beyond. Pink Floyd occupied a distinctive experimental space and were the foremost exponents of a psychedelic movement that changed the understanding of music forever.
There are visionary designers in the complex world of yacht design who continue to offer more and more stylistic visions, through which they raise the
bar combining and developing new techniques, new possibilities to innovate. Aesthetics is essential in design, but with them it even becomes an aesthetic experience: you can perceive how their style is moved by artistic vibrations, as unique and recognizable as a tailored suit, or as a song that remains written to tell the history of that time. Somehow their style goes beyond design: their style paints new horizons and landscapes. When design becomes a state of mind, a way of being and feeling, it can communicate beyond its nature, beyond the form and function, becoming messengers of their time leaving a permanent trace.
Espen Øino and Sander Sinot are among the most admirable names in the current yacht design. Visionary, aesthetes, artists, eclectic characters, polyhedric and inspired. Excellent interpreters of trends and tastes of the contemporary world. They incorporate a deeprooted aesthetic that refuses minimalism to impress with sophisticated lines, sumptuous and extravagant, in search of different and always new scenarios.
Espen Øino - For over twenty years Espen Øino International has been hard at work designing custom motor yachts for an international clientele from Japan in the East to Seattle in the West. Based in the yachting capital of Monaco, the studio has left a significant imprint on the new build market and is today considered one of the world's leading design studios for large bespoke motor yachts: the studio has produced designs for some of the most significant yachts, from Octopus, Silver Fast, Ocean Victory to Cloudbreak, Dilbar and Galactica Super Nova. Sander Sinot - Superyacht designer Sander Sinot founded Sinot Exclusive Yacht Design in the late 1990s after having worked in New York for the legendary industrial designer Henry Dreyfuss. His industrial, interior and brand design agency was already successfull when he expanded his activities to the sector of superyachts in the early 2000’s. Working to a philosophy that centres on seamlessly connecting interior design and exterior styling, the Sinot Yacht Design 30-strong team has subsequently built a formidable reputation, creating some of the most iconic superyachts afloat: Musashi, Fountainhead, ROCK.IT, Aquarius, Just J'S, Galactica Super Nova and Infinity. Here they are proposed in a parallel with the artists of the art rock music for the way they have been able to create real masterpieces with a supreme vision that goes beyond all barriers trying to find always new languages.
Espen Øino and Sinot Exclusive Yacht Design are the two names behind that masterpiece called Galactica Super Nova. The 70m megayacht built by Heesen Yachts in 2016. Pag. 85 - The iconic head sculptures featured on Pink Floyd's Division Bell album and tour, exhibited at the Victoria & Albert Museum as part of The Pink Floyd Exhibition (2017)
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