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E F F O R T L E S S

P A C K

A U T O M O T I V E

L I F E S T Y L E


E T H O S Super-Luxe is all a b ou t b r i ng i ng to g e th e r th e be s t i n a ut omot ive lif est y le, u n iq u e co nte n t fre e to re a d o n co m pu t ers a nd mobile d ev ic es f or all tho s e i nd i vi du a l s w i th p e tro l ru n n in g through t h eir v ein s. Super-Luxe p r esen t s an op p o rtu n i ty to re a d a bo ut th e g re a t es t cars on ear t h , b e t h e y h ig h e nd s u p e rca rs , ti m e l e s s cl a s s ics or e x q uisit e l u x u r iou s v eh ic le s . Super-Luxe will c ov er ev er ythi ng fro m the be s t d ri vi ng ro a d s i n Europe to an ear l y st ar t he a d i ng u p to yo u r fa vo u ri te ra ce tr ac k . Supe r- Lu x e will c ov e r w h a t to d ri ve , w h e re g o a n d all the assoc ia t ed lif est y le f ea tu re s to he l p yo u p l a n yo u r o w n a dvent ures .


R E A D E R S Ou r read ers h a v e t h eir ow n in d iv id u al s t y le an d outl o o k an d read S u p er-Lu x e f or in s p ira t ion as t o w h a t t he i r ne xt au t om ot iv e t h rill m ig h t b e, m a y b e it ’s ice d riv in g i n Swe de n, or v is it in g t h a t an cien t s t reet race in Fran ce, w e g i ve the in s p ira t ion an d t h e kn ow led g e t o h elp t h em p lan the i r ne xt d riv in g ad v en t u re. As af f lu en t in d iv id u als ou r read ers p ers on al g ara ge i s ho st to a ran g e of cars , a lu x u r y m ot or f or lon g t rip s an d a we e ke nd in d u lg en ce, b e it a clas s ic, a s u p ercar or a lig h t we i ght tr a ck f ocu s ed w ea p on . Alt h ou g h cars are t h e cen t re of ou r read er’s w or l d the i r in t eres t s als o cov er t h e f in er t h in g s in lif e ou t s ide o f mo to r i ng, in clu d in g f in e w a t ch es , art , p h ot og ra p h y , f as h ion, tr a ve l , g ad g et s an d ev en y ach t s an d lu x u r y p rop ert ies .


I N S I D E Super-Luxe is an in d ep en d e nt pu b l i ca ti o n b o rn o ut o f a n o bses sion wit h t h e au t omo bi l e w e p ri de o u rs e l ve s o n o nl y de livering u n iq u e c on t en t . W i th s o ci a l m e di a ch a nn e l s s o po pular t he r e is n o n eed t o h a ve ne w s a n d re vi e w s i n the ma gazine, in st ead we p r odu ce i n s p i ri n g fe a tu re s o n ro a d t rip s , ho lida ys an d t r ac k d a y s wh e re the ca r i s ve r y m uch the s tar. The ma gazin e is all a b ou t a uto cu l tu re ; a s w e l l a s d ri vi ng t h e be st moder n an d c lassic ca rs , ta ckl i ng the g re a te s t dri vi ng r o ads and v isit in g ex c lu siv e m o to ri ng e ve nts fro m a ro un d t h e w orld, w e look a t wh a t t o d o w h e n n o t d ri vi ng . We te l l yo u a bout t he b est p lac es t o e a t a n d w h e re to s ta y, w e a l s o te ll y ou w ha t to wear wh en y ou a re d o i n g i t.


A D V E R T I S I N G > Chea per t h an t r ad it ion a l pri nt advert is ing b u t wit h on lin e b e ne fi ts > Advert s r em ain on lin e ‘ f o re ve r’ m e a n i ng co nt inued c lic k t h r ou g h s a s w o rd o f m o uth spreads > One c lick an d r ead er s ca n b e o n yo u r websit e or lan d in g p a g e

R E A D E R L I F E S T Y L E > P a s s i o n a t e a b ou t m ot orin g > We l l i n f o rm ed a b ou t s u p ercars > R e g u l a r a t t en d ees t o m ot orin g ev en t s > Avi d co l l e ct ors of m ot orin g m em ora b ilia > I nd e pe nd en t t h in kers w it h op in ion s > R e g u l a r t rip s a b road an d road t rip s > A b o ve a ve ra g e in t eres t in m ot orin g > E n j o y e n t ert ain m en t > P ra cti ca l > H o b b y f o c u s ed > P ro p e rty con s ciou s > A cti ve l y en joy t h e ou t d oors > R e g u l a rl y u s e t h e in t ern et

T A R G E T A U D I E N C E > M ale – 8 7 % > Ag e 2 5 -5 0 > M ean a g e 3 3 > ABC 1 – 6 5 % > Well ed u ca t ed > An in com e of ov er £ 3 5 ,0 0 0 > E arl y ad op t ers > M ain car is u n d er f iv e y ear s o l d > S p en d s b et w een £ 1 0 0 an d £5,000 pe r y ear on ( n on -con s u m a b le) pr o ducts > As p ira t ion al y ou t h


D I S T R I B U T I O N S u p er-Lu x e can b e read f or f ree on p ers on al compute r s, i Pa ds an d iP h on es f rom an y w h ere in t h e w orld . Read er s wi l l be a bl e t o s u b s crib e t o ou r m ailin g lis t v ia t h e w eb s it e and wi l l r e ce i ve an E -m ail as s oon as a n ew cop y is a v aila b le t o r e a d o nl i ne . We aim t o lau n ch in t o t h e m ed ia v ia s ocial m ed ia ad v ert is in g an d u t ilis in g ou r v ariou s m ot orin g conta cts. To aid t h e w ord of m ou t h an d in creas e s u b s crip ti o n r a te s H eel & Toe w ill als o a t t en d v ariou s m ot orin g ev ents s p read in g t h e w ord . We w ill als o con t in u e t o b u ild on ou r p op u lar Twi tte r a nd In s t a g ram ch an n els ad v ert is in g S u p er-Lu x e an d e nga g i ng read ers w it h au t om ot iv e con v ers a t ion an d im a g e r y. A D V E R T I S I N G S P E C S W h ils t S u p er-Lu x e is a d ig it al m a g azin e, t o aid de si gn i t wi l l b e laid u p as if it w ere g oin g t o p rin t t h en t ran s fe r r e d to a d ig it al s er v er f rom t h e com p let ed P DF. Un like in te r ne t ba nne r ad s , an ad v ert is em en t in S u p er-Lu x e w ill s t a y in fr o nt o f the read er’s e y es f or m u ch lon g er as h e read s t h e ma ga zi ne . W h a t ’s m ore, read ers can g o s t raig h t t o y ou r w ebsi te si mpl y b y clickin g on y ou r com p an y ’s w eb s it e ad d res s in the a dve r t. Ad v ert s can b e as low as 7 2 d p i alt h ou g h u p t o 300dpi i s accep t a b le. P leas e s en d cop y w it h y ou r com p let e d b ookin g f orm t o ad v ert is in g @ s u p erlu x em a g .co.u k


A D V E R T I S I N G R A T E S D ouble Pa ge S p r ead (4 2 0 m m x 2 6 0 m m ) £1500 F ull Pa ge (2 1 0 m m x 2 6 0 m m ) £900 Half Pa ge (2 0 0 mm x 1 2 7 . 5 m m ) £500 Q u art er Pa g e (9 7 . 5 m m x 1 2 7 . 5 m m ) £300 Above you will see t h e c os t o f a d ve rti s i ng w i th i n Super-Luxe . A d v er t p r ic es a re i n G B po un d s p e r i s s u e . Spec ial pri c es ar e a v aila b l e f o r b l o ck b o o ki ng s a nd l arger adve r t isin g c am p aig ns tha t s p a n a nu m b e r o f pa ges wit h in t h e m a g azin e , p l e a s e co nta ct us f or f urt her in f or ma t ion . A R T W O R K W h en prep ar in g ar t wor k f o r the m a g a z i ne re m e m be r th a t users’ sc reen s v ar y in size , tha t’ s w h y w e re co m m e nd a ty p e si ze no les s t h an 1 3 p t . A ls o yo u s h o ul d thi nk tha t ke e p i ng it si mple or c lear l y d r iv in g t h e u s e rs to ‘ cl i ck h e re ’ w i l l a ch iev e the best resu lt s.


D o u b l e P a ge S pre a d Qu arter Pa g e

Half Pa g e F u l l Pa g e


C O N T A C T

Ti m Hut t o n E di tor e : ti m @ su p e r l u x e m a g. c o . uk m: 0 7 7 8 8 177 555


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