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LFW A/W 2014

ALEXANDRE HERCHOVITCH MADE Fashion Week Fall 2014 Milk Studios, New York, NY February 8, 2014 Editorial Team Editor in Chief: Fashion Writer: Interviewer: Website:

Semant Jain, Ph.D. Elizabeth Nash Michelle O. Dente www.sjchronicle.com

Design Team Fashion Designer: Alexandre Herchcovitch Stylist: Mauricio Ianes Co-designer (Lace) Martha Medeiros Show Director Dean Snyder Makeup Artists: Phillipe Chansel and the M.A.C. PRO Team Hairstylists: Rolando and the Bumble and Bumble Team

On February 8, 2014, designer Alexandre Herchcovitch presented his Fall 2014 ready-to-wear collection at Milk Studios in New York during MADE Fashion Week. With its two strongly contrasting palettes, bold mix of masculine and feminine, and strong allusions to Victorian underthings and outerwear, the collection honored the Brazilian designer’s twin loves: fantasy and innovation. “I don’t make future plans [for my designs],” the soft-spoken Herchcovitz told SJ Chronicle’s Michelle O. Dente in a backstage interview. “I just live day by day.” This season, that open-mindedness led the designer to contrasting looks that shared a sense of witty and elegant otherworldliness.

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