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August 2013

#  How did you get started with the company? Leilani: I was brought into the company two years ago and this is my third collection. I have grown up with Kimberly, who is one of the founders. We knew each other in high school [in Santa Barbara] and always admired each other’s work, and met later in life and ended up working together, and it’s been perfect! #  What was the first piece of clothing that you designed? Leilani: My very first collection started with intimates, I also do swimwear and intimate sleepwear, it was for the 2012 Romeo & Juliet line. We did really beautiful velvet sublimated, it was a very graphic, beautiful, 90s-inspired collection for White Label intimates, so it was a little bit more high-end. #  Wildfox made a huge splash at the swim debut last year, resulting in a loyal following of celebrities, stylists, and trendsetters. What would you attribute to the success and what are you looking forward to? Leilani: There was one season prior to me coming on board and the swim we have from then has been night and day. [The new collections are] executed much better in fit, in fabric, in graphics, and the line has grown into coverups and beach bags, sunglasses, towels. We’re really creating a lifestyle brand. We’re a California brand and we love the beach and pool adventures, and it just seemed natural to add swim into our t-shirt line. #  How do you go about selecting your models? What characteristics do you look for to represent your designs? Leilani: We design for all types of girls and we want a diverse palette, so when we look for models we look for that diversity in ethnicities and body types and breast size. We really create

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our pieces to fit all different kinds of bodies, with creating separates and different silhouettes to suit any kind of girl. #  If you could have any one celebrity or model wear designs from your line, who would you like it to be? Leilani: Rihanna! And Beyoncé! I’m dying for them to get into our swim. And Katy Perry. They really represent the bold, fun, Wildfox girl and they all look amazing in swim. tle bit more high-end. #  Where do you draw inspiration from? Leilani: We draw a lot of inspiration throughout the brand from vintage. We love to story tell and create characters for our girl to relate to. There’s always a theme within our seasons. We draw inspiration from the stories that we make and the characters that we [created] for these girls.

SUPERIOR ONLINE August 2013  
SUPERIOR ONLINE August 2013  

In this issue: MERCEDES-BENZ FASHION WEEK SWIM 2014 + exciting FASHION EDITORIALS by young vanguard photographers from across the world + a...