JDRT Back in Sydney, Australia, two best friends Rhys Thomas and Joel Davis decided to found JDRT, an accessory brand focussing on watches. With the help of Joel’s sister, Rebecca, and Sebastian Stürzl, they developed signature watches for a busy and moving lifestyle. Their concept: one face – the first one being the Sterling – and several bands. Customizable for a timeless result, their customer should never get bored of what is on their wrist. In an exclusive interview with SUPERIOR MAGAZINE, they explained JDRT’s idea more in depth. # You are four founders of JDRT. What is your background? And what made you decide to start your brand?
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Joel: JDRT was founded by Rhys and I. Rhys was an account executive for Google at the time, and I was a corporate lawyer in an international law firm. Neither of us had much of a creative outlet, and our days were almost never our own. We would often meet after work and bemoan the fact that we wish we could pour the same energy we had to give to our day jobs into something together, like a project. It was from this that the idea for JDRT was born - like most small companies start. We discussed mutual interests, which saw us land on accessories - specifically timepieces. Things developed from there quite quickly actually - because we did a trip after that to Hong Kong to source factories and suppliers in Southern China. We visited Hong Kong in August 2013 and we incorporated