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NYFW Spring/Summer 2014

Two designer labels from Shenzhen, China, presented their collections on Tuesday, September 10th, at Mercedes-Benz Fashion Week in New York. Ellassay and Deng Hao each showcased its own unique aesthetic and approach to fashion design for the coming spring. SJ Chronicle’s Marisa Lyon interviewed both designers as well as the runway hair stylist. They each gave us exclusive insight into the show and the looks for the day. Each designer had a unique vision for their collection, which was supported by the hairstyles. Hair stylist Rodney Cutler explained to Marisa, “Two looks today, one where it’s very high and glamorous and the other is sort of baggy and puffy.” Ellassay CEO and designer Guoxin Xia told Marisa, “[This is my] first time in [MercedesBenz] Fashion Week; this experience is great.” Guoxin’s inspiration for the collection was Santorini Island, Greece. In his collection, he “used some special materials, some warm colors and basics like white and black.”

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The chief designer’s assistant of Deng Hao explained just how much it meant to be at New York Fashion week. She said, “This is a milestone for us; we have been doing this for two decades.” While discussing the Deng Hao woman, she said, “We believe every woman is beautiful. There is a uniqueness inside every woman, and we try to bring out this confidence inside of every woman.” For this collection, Deng Hao emphasized their traditional floral details. “The flower is our key element, we stay consistent.” Ellassay opened the show with black-and-white menswear-inspired tuxedo jackets. The first looks were elegant and simple, using printed patterns such as lattice and plaid. Ellassay designer Guoxin used expert tailoring, such as flouncy layers on a sheer black dress, to give character to the pieces.

SUPERIOR DIGITAL Special NYFW S/S 14  
SUPERIOR DIGITAL Special NYFW S/S 14  

In this NEW YORK FASHION WEEK Spring/Summer 2014 Special: More than 100 pages of photos and interviews from Mercedes-Benz Fashion Week and M...