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Nick Buda

2012 Media Kit *Dec 2011

SuperiorOutdoors magazine Winner Top Journalism Award 2009/10/11 Ontario Tourism Awards

Superior Outdoors ma g a z i n e

Suite 242 1100 Memorial Ave Thunder Bay, Ontario P7B 4A3 TEL: 807-624-1215 FAX: 807-623-5122

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About the magazine Superior Outdoors is an award-winning* magazine for outdoor enthusiasts that is packed with stunning photographs and engaging stories. Our focus is Lake Superior, with coverage that includes central Canada and the Midwestern United States. We cover a wide range of topics from outdoor adventure, news and events to environmental issues, arts and literature. Each issue also features an eight page photo gallery of the best images from around the lake.

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Our philosophy The staff at Superior Outdoors is committed to the environment. We are proud members of 1% For the Planet, an international alliance of companies that donate 1% of their revenue to environmental organizations. We print the magazine on premium quality recycled paper, certified by the Forest Stewardship Council (FSC).


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Why advertise with Superior Outdoors?

Red Fox Shore Minnesota’s North Lovas photo by Nathan

Great Grey Owl Ontario Thunder Bay, Richardson photo by Mary

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4 Your ad will reach 15, 000 readers plus an additional 10,000 digital


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magazine readers.

4 Your print ad will become a live web link to your website with each

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issue and will remain online indefinitely! View an example at:

4 Your message will be visible and not lost in a sea of advertising.

Unlike other publications which often have up to 70% advertising, we limit our ad content to 35%.

Superior Outdoors

words and photogra Conor Mihe phs by ll


Superior Outdoo


Superior Outdoo



4 NEW! -, our new travel website

featuring full page business listings complete with maps, photos, descriptions and a contact form for your business. This listing is available FREE with any size ad (also sold separately).

Grand Island (left) Free climbing an ice pillar on (above) “Ice Curtains” outside Munising

an experience that will take their skills to the backcountry for country trails abound in give any skier a powder grin. Cross scenic trails to waterparks and protected areas and include trails are well marked falls, ice caves and lookouts. Designated levels. with directional signs and experience of organized skiing The UP is known as the birthplace to the National Ski and in the U.S. and Ishpeming is home The Hall of Fame Snowboard Hall of Fame and Museum. see the first chair-lift, to opportunity and Museum offers an and all who have influlearn about the evolution of the ski enced the sports of skiing and snowboarding. is by dog sled Another way to explore the UP’s wilderness sport to a newcomer. an activity that may not seem like a silent and anxiously anticipate As the dogs are being harnessed up the woods. Once the their run, loud barking echoes through on pulling the focus musher pulls the snow hook, the dogs

4 Superior Outdoors is distributed to newsstands and major retailers throughout the midwestern United States and central Canada.

*winner top journalism award 2009/10/11 Ontario Tourism awards


Superior Outdoors

the sled gliding through sled and the only sounds are those of dogs. In February, the the snow and heavy breathing of the starts in Marquette and UP 200 Sled Dog Championship UP 200 is a competitive, runs to Grand Marais and back. The is approximately 386 12-dog, mid-distance sled dog race that a qualifying race for the kilometres (240 miles) long. It is capacity of 40 mushers Iditarod and usually reaches its full and their teams. opportunities The UP also offers excellent ice climbing and other unique ice forwith numerous climbable waterfalls National Lakeshore and mations. Along the Pictured Rocks sandstone bluffs and the from seepage Grand Island, water ice and pillars, some of cliffs forms a spectacular curtain of high. The highlight of which are over 60 metres (200 feet) held annually during the UP’s climbing season is Ice Fest, its inception in 1980, Ice the first weekend in February. Since Superior Outdoors 33

Superior Outdoors

Suite 242 1100 Memorial Ave Thunder Bay, Ontario P7B 4A3 TEL: 807-624-1215 FAX: 807-623-5122

ma g a z i n e

About Our Multimedia Websites While we believe that nothing can replace the look and feel of our high quality print magazine, we recognize the importance of the internet in reaching additional readers. Utilizing the latest in flash animation, each issue of Superior Outdoors is available online after a season on the newsstand. The digital issue will remain online indefinitely, further increasing your market reach and driving customers to your website.

Now on the App Store

Starting in the winter of 2011, each issue of Superior Outdoors will be available for viewing through Apple’s App Store. Superior Outdoors will be fully interactive using your iPhone, iPad, Blackberry or Android. Select stories will have an interactive video feature embedded into the digital magazine. Additional photos and other interactive elements will also be encorporated into each issue. Each issue will remain online indefinitely.

Other Online Features: 4 Additional feature stories, news, photos and information 4 Interactive embedded video 4 Advertiser index with live links

digital magazine with viewable on computers or personal devices

4 Online back issues with Flash animation 4 Additional online video available on YouTube and Facebook Thank you for your interest in Superior Outdoors. We hope that you will consider all the advantages of advertising in our publication. If you have questions please e-mail Michelle at info or call us at


Superior Outdoors

Suite 242 1100 Memorial Ave Thunder Bay, Ontario P7B 4A3 TEL: 807-624-1215 FAX: 807-623-5122

ma g a z i n e

Rate Card October 2011

Four Colour

1 time

2 times

ad size (non bleed) 7’’ x 9.5’’

trim size (bleed) 8’’ x 10.5’’

Full Page



2/3 Page



4.6’’ x 9.5’’

5.125’’ x 10.5’’

1/2 Page



7’’ x 4.625’’

8’’ x 5.125’’

1/3 Page-long



2.225’’ x 9.5’’

2.75’’ x 10.5’’

1/3 Page-square



4.6’’ x 4.625’’


1/6 Page



2.225’’ x 4.625’’


Inside front

1 time $785

2 times $745

trim size 8’’ x 10.5’’

bleed page 8.5’’ x 11’’

Inside back



8’’ x 10.5’’

8.5’’x 11’’

Outside back



8’’x 10.5’’

8.5’’x 11’’


Web Ads



140 pixels x 70pixels banner ad

6 months

$197 or INCLUDED with 2x committment of half page or larger

business listing (name, address,

6 months

INCLUDED with ad Listing

6 months

$57 or INCLUDED with any size ad (business must complete statement of sustainability)

468 pixels x 60 pixels banner ad

6 months


phone number, website link & email link )

(web page, description, photos, video, contact form, map, link)


$375 or INCLUDED with 2x committment of full page

Superior Outdoors

Suite 242 1100 Memorial Ave Thunder Bay, Ontario P7B 4A3 TEL: 807-624-1215 FAX: 807-623-5122

ma g a z i n e

Ad Specifications October 2011

1/8 Page (tall)

Full Page

2/3 Page

1/3 Page

1/2 Page (tall)


1/4 Page (square)

1/3 Page (square)


1/8 1/8

Page Page

Mechanical Information: Printing Method: Computer-to-plate/ offset Bindery Method: Saddle stitched Book Trim Size: 8” x 10.5” Non-Bleed Page: 7” x 9.5” Bleed Page: 8.5” x 11.5”

Ad File Formats: Adobe InDesign, PDF, TIFF, EPS Element Formats: TIFF, EPS (Encapsulated PostScript), JPEG (images/scans must be in CMYK colour space), 300 DPI

Deadlines: Summer Issue

Winter Issue

confirmation April 15

confirmation October 15

ads due April 21

ads due October 30

published May 15

published November 15

E-mail Submissions To: Michelle McChristie Manager, Marketing & Sales 807-624-1215


Superior Outdoors

Suite 242 1100 Memorial Ave Thunder Bay, Ontario P7B 4A3 TEL: 807-624-1215 FAX: 807-623-5122

ma g a z i n e

Advertsing Contract Mailing Address

Billing info

Business name: _________________________

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Address: _______________________________ _______________________________ _______________________________

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Fill in information for each issue in which you would like to wish to reserve space Issue



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AGREED: All Terms & Conditions A charge of 2% per month (24% a year) will be applied to all overdue accounts after 30 days. Executed this date:______________________ Name of advertiser:______________________ Print name:_______________________ Signature:______________________

Please make cheques payable to:

Superior Outdoors Inc.

Superior Outdoors Marketing and Sales 242-1100 Memorial Ave Thunder Bay, ON P7B 4A3 807-624-1215 / 807-623-5122 (f)

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