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添味 AH THIAM

LOGO CONCEPTS PRESENTATION 17 N OV E MB E R 2017


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CONCEPT #1 AH THIAM

Using the face of Ah Thiam to embody the spirit of the brand, and to endear the brand to households and consumers alike.


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LOGO CONCEPT #1: AH THIAM

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I LLU S T R AT I O N S T Y LE

Same line-weight throughout for a contemporary look

COMPLEXITY & DETAIL

Textured brushstrokes for a traditional, hand-drawn feel

Solud vector to emulate traditional seals


LOGO CONCEPT #1: AH THIAM A PPLI CAT I O N Variations in font choices and illustration style

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LOGO CONCEPT #1: AH THIAM A PPLI CAT I O N Variations in font choices and illustration style

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LOGO CONCEPT #1: AH THIAM A PPLI CAT I O N Variations in font choices and illustration style

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LOGO CONCEPT #1: AH THIAM A PPLI CAT I O N Variations in font choices and illustration style

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CONCEPT #2

CHILLI & CALLIGRAPHY Playing with the form of the core ingredient, the chilli padi, and its similarity with the component of the chinese character.


LOGO CONCEPT #2: CHILLI & CALLIGRAPHY

Tex ture d illu s t r at ion emulate s t r adi t ional c allig r aphic bru sh s t roke s , while t he simpli f ie d form pull s t he illu s t r at ion into t he c ontemp or ar y world

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LOGO CONCEPT #2: CHILLI & CALLIGRAPHY A PPLI CAT I O N Variations in font choices and composition

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LOGO CONCEPT #2: CHILLI & CALLIGRAPHY A PPLI CAT I O N Variations in font choices and composition

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LOGO CONCEPT #2: CHILLI & CALLIGRAPHY S I M I L A RI T I E S I N FO RM

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LOGO CONCEPT #2: CHILLI & CALLIGRAPHY A PPLI CAT I O N Variations in font choices and composition

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LOGO CONCEPT #2: CHILLI & CALLIGRAPHY A PPLI CAT I O N Variations in font choices and composition

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LOGO CONCEPT #2: CHILLI & CALLIGRAPHY A PPLI CAT I O N A simplified approach where the chilli padi is encapsulated in the character

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CONCEPT #3

FRESH INGREDIENTS Featuring the ingredients that goes into the making of Ah Thiam’s sauces, resulting in a vibrant and complex logo style


LOGO CONCEPT #3: FRESH INGREDIENTS A PPLI CAT I O N Variations in font choices and composition

SIMPLICITY & REFINEMENT

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LOGO CONCEPT #3: FRESH INGREDIENTS A PPLI CAT I O N Variations in font choices and composition

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LOGO CONCEPT #3: FRESH INGREDIENTS A PPLI CAT I O N Variations in font choices and composition

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LOGO CONCEPT #3: FRESH INGREDIENTS A PPLI CAT I O N Variations in font choices and composition

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Logo Concepts for Ah Thiam  

Logo designs for Ah Thiam, a spice and sauce condiment brand.

Logo Concepts for Ah Thiam  

Logo designs for Ah Thiam, a spice and sauce condiment brand.

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