Charming Features Brand Manual

Page 12

Font Usage Primary Font:

Kingthings Petrock Light

Used for the main logo and describing the names of the different makeup and hair products.

Secondary Font:

English Essay

Used for tag-lines, mottos, and describing type of makeup and hair products.

Body Text:

Hoefler Text

Used for body text on advertisements, website and stationary. For emphasis and captions use Hoefler Text Italicized.


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