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TREASURE BOOK NOVELTIES 2019/2020

THE CHAMPIONS OF TOMORROW, TODAY


General conditions All our offers, agreements and deliveries will be concluded according to our general terms of sale and delivery of Plantum, filed at the Amsterdam Chamber of Commerce, Amsterdam office, on 23 April 1991. General conditions of October 2016 for the sale and delivery of products by the limited companies according to Dutch law MNP flowers, Moerheim New Plant B.V. and Rosaflor B.V. with its seat in Leimuiderbrug, all companies hereinafter individually to be called: ‘’MNP flowers’’. Disclaimer The information in this brochure is based on results obtained from trials carried out on test locations of MNP flowers. However, this brochure is compiled with great effort, MNP flowers cannot be held responsible for any inaccuracies, advice given and/or incomplete information obtained in this brochure.

Notifications Since 1989 MNP flowers have managed the European rights and is the master licensee for all genetics from Suntory® Flowers Ltd. (Japan). MNP flowers and Suntory® Flowers Ltd. varieties are protected by plant variety rights. All trademarks in this brochure are the sole property of Suntory® Flowers Ltd. ® Registered trademark Chamber of Commerce Amsterdam The Netherlands 33228598 Colophon Printed by © 2019 MNP flowers, Leimuiderbrug, all rights reserved. MNP flowers does not assume responsibility for any possible damage resulting from the use of this publication or its contents. Design and lay-out Studio Piraat, The Netherlands


We proudly present our novelties catalogue 2019/2020. There are seventeen novelties to discover this year - from a new brand and new varieties to re-positioned brands. We introduce our extensive assortment of high quality products to you on more than 40 pages. The catalogue has a new, fresh and appealing design, a better overview and a ‘quick finder’ index to make browsing simpler and faster. The brand pages at the beginning of each collection, as well as the use of icons to clarify detailed information about each variety, give more clarity and transparency to the reader. Enjoy browsing through this years catalogue and let our novelties inspire you!

This years catalogue will take you into the world of MNP flowers and its Suntory® genetics, where innovation is always on top-of-the-mind. With our everlasting curiosity, perseverance and the intensive cooperation with the breeding team of Suntory®, we have achieved to create some brilliant innovations to bring onto the market in 2019/2020. The novelties are exciting, ­refreshing and match the high quality s­ tandards that you expect from us. The breeding activities of Suntory® are focused on matching the highest requirements and much more. It is our continuous challenge to further enhance our well-known varieties and to introduce novelties onto the European market with distinguishing qualities such as cold tolerance and early flowering.

Anniversary Maybe the most important milestone this year, is the 30th anniversary of Surfinia®. What began as a real breakthrough in the world of bedding plants to breed a perfectly trailing Petunia from cuttings, has resulted into the oldest and still the best sold trailing Petunia in the world. From its very first day, Surfinia® offered a quality standard that is still beyond comparison today. An accomplishment that deserves the status to be the world’s #1 Petunia. That’s why we say: Surfinia®, simply the best. We bring you the champions of tomorrow, today!


CONTENTS About MNP flowers Surfinia® 30th anniversary Our core values

5 7 8

Discover the champions of tomorrow!

9

Grandaisy® (Argyranthemum) Grandaisy® Ivory Halo Grandaisy® Gold Grandaisy® Ruby Grandaisy® Pink Tourmaline

11 13 15 17 19

Granvia® (Xerochrysum) Granvia® Gold

21 23

Senetti® (Pericallis) Senetti® White Senetti® Blue White XXL

25 27 29

31 35 37 39 41 43

Sundaville® (Mandevilla) Sundaville® Fuchsia Pink Sundaville® MiMi Yellow Sundaville® MiMi Red Sundaville® Up Apricot Sundaville® Up Scarlet

Sunpuma® (Ipomoea) Sunpuma® Purple Princess

45 47

49 51 53 55 57

Surdiva® (Scaevola) Surdiva® White ‘19 Surdiva® Light Blue Surdiva® Fashion Pink Surdiva® Deep Violet Blue

Our core activities 58 Growers & licensees (propagators) 60 Get in touch 62 Upcoming events 2019 / 2020 65 Picture database 66 Websites & social media 67 Labels 68 Printed pots & covers 71 POS materials 72 Product overview 74 Location impression 76


OUR BRANDS Since 1989, MNP flowers have managed the European rights, and is the master licensee, for all products of the Japanese breeder Suntory® Flowers Ltd. Each year we select and introduce new and innovative varieties in close consultation with Suntory®. Below you will find a selection of our major brands.

4


THE CHAMPIONS OF TOMORROW, TODAY MNP flowers is widely acknowledged for introducing innovative, high quality and successful bedding plants into the European ornamental plant sector. We have built one of the strongest portfolios in the ornamental plant industry with numerous successful brands that are among the world’s best-known plants. Every year, we carefully select and test new discoveries before ­introducing them to the market.

Furthermore, we improve and enrich our existing brands with new shapes and colours to meet with current consumer desires and new trends. We work closely with our licensees (propagators) and growers to make sure our products are always available and properly displayed, in all channels – from exporters to retailers and wholesalers. Hence, we use multiple platforms to effectively market our products, from events to social media. Consequently, we ensure that the genetics of Suntory® are always on top of consumers’ minds.

Mission “To contribute in creating a beautiful and healthy environment where people, flora and fauna can flourish.”

Vision “Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual within the company, by learning and being challenged every day.”

5


Surfinia® White

Surfinia® Double Red

Surfinia® Blue

Surfinia® Purple Vein impr.

Surfinia® Giant Blue

 

Surfinia® Trailing Red

Surfinia® Hot Pink

Surfinia® Impulz Yellow

Surfinia® Blue Ocean  

6


This year, MNP flowers and Suntory Flowers Ltd. proudly celebrate the 30th anniversary of Surfinia®. What began as a real breakthrough to breed a perfect trailing Petunia from cuttings, has resulted in the best and most widely sold Petunia in the world. It is no coincidence that you will find trailing Surfinia’s wherever you go. With its strong garden performance, spectacular free flowering habit and its superior weather tolerance, Surfinia® stands for quality that is still top-of-the-bill. Whether you wish to create a flourishing garden or a colourful city, there is always a Surfinia® variety that suits you. You probably know the iconic images from old city centres somewhere in Europe where Purple, Hot Pink or White Surfinia’s are brilliantly cascading from lampposts, bridges and ornamental window boxes at grand hotel windows and cosy homes. Nowadays, the Surfinia® collection not only consists of these famous and classic trailing types, but also of very early trailing Petunias. By continuously innovating and improving the collection, it is ensured that Surfinia® will remain the world’s top favourite for many more years to come. Surfinia® Purple

7


OUR CORE VALUES Environment & sustainability

Innovation and education

We believe that we can make a difference. Together with our licensees and partners, we want to use our innovation, knowledge, skills and network to contribute in resolving social and environmental issues that are at hand. Hence, we strive to integrate social corporate responsibility into our organisation as much as we can. We always pay attention to the sustainability of our greenhouses and workflow. Moreover, we consider sustainable criteria as standard with products and services that we sell and purchase.

We invest in knowledge by contributing to social organisations that educate and inform people about the environment and plant industry. In this way we hope to give people tools to create a stable and sustainable future for themselves and their surroundings.

Quality Innovation and high quality are very important to us. Therefore, we make sure our plants are healthy, robust, free of diseases and constantly monitored by ongoing tests. The tests that we run are generally more thorough than required by the current regulations and standards.

8

Joint promotion Together we can do more. We sincerely believe in cooperation to achieve the best results in enhancing the plant sector and increase our market share. That is why we collaborate within the industry and join divergent projects.


DISCOVER THE CHAMPIONS OF TOMORROW!

Key to symbols 

flower size (cm)

earliness early

branching high

growth temp. (°C)

height (cm) rooting time (weeks)

vigour vigorous

growth mounding habit

advised growing time pot size (cm) (weeks)

pinching

medium growth regulator

9


Flower powerrrrrr The Grandaisy® collection instantly turns your garden into a bright and cheerful display of big, energetic flowers with truly striking colours. Grandaisy® is a collection of fast growing, early flowering, and very large flowered Argyranthemum which are strong, healthy and suitable for almost every climate. To fully appreciate the lively colours of Grandaisy®, you can use them as patio plants, bedding plants or in charming balcony boxes and big decorative pots. Grandaisy® are high value products and the new standard in large flowered daisies.

www.grandaisy.com 11


Ivory Halo var. Bonmax 15133 Hello halo! The bright white coloured Grandaisy® Ivory Halo is an Argyranthemum with remarkable big flowers. In the middle of the flower you will find a light yellow ring around a dark heart from where its name arises. This Argyranthemum variety blooms early, has a medium vigour, good branching, and a strong garden performance. Moreover, it has a great re-flowering power at the end of the season. Therefore, you can enjoy Ivory Halo throughout the year.



6.5 cm

early

high

18 °C

30 cm

3 weeks

vigorous

mounding

15 to 17 cm

9 weeks

1x/2x

medium

13


Gold var. Bonma 14114 Golden beauty. This very special gold Argyranthemum immediately catches your eye when it reaches its full flowering potential. The big flowers of gleaming yellow gold have dark brown hearts and form a homogeneous flower display, transforming your garden into a sea of gold. This Grandaisy® variety has a perfect round mounding shape and is very compact, which makes it easy to grow.



6 cm

middle

high

18 °C

25 cm

3 weeks

very compact

mounding

15 to 17 cm

10 weeks

1x

none

15


Ruby var. Bonma 138 Big red jewel. This red jewel starts its abundant flowering with a hint of yellow, turning into a bright red colour which is intensified by the dark green foliage and the yellow ring around the dark heart of the flower. This special Argyranthemum shows its super large flowers beautifully due to its compact growth.



6.5 cm

early

high

18 °C

25 cm

3 weeks

compact

mounding

15 to 17 cm

9 weeks

1x/2x

low

17


Pink Tourmaline var. Bonma 15119 Pink it up! The Grandaisy® Pink Tourmaline has an unusual intense pink colour with a white ring that contrasts with its dark heart. The exceptionally large and vivid flowers are matched by light green foliage and a compact growth habit. This striking variety with high colour impact, shows its full potential on a sunny place, where it will flower abundantly.



6 cm

early

medium

18 °C

20 cm

3 weeks

medium

semi-trailing

15/17 cm

9 weeks

1x/2x

medium

19


Supersized crispy! The Granvia® collection puts a smile on your face right away when you touch it for the first, second and even third time. Granvia® is a collection of Xerochrysum (Bracteantha) with very big and long lasting flowers and a unique ‘crispy’ structure that reminds you of thin and flimsy paper. There are multiple Bracteantha on the market, but the Granvia® variety is stronger, has better branching and is earlier blooming. In addition, it is very easy to propagate and to grow and it has a strong garden performance.

www.granvia.eu 21


Gold var. Bonxero 148 Golden crispy. Gold, gold and gold again. The Granvia® Gold has remarkable big flowers with an intensely bright yellow colour and a heart that turns orange when the flower gets older and orange pollen appear. The unique structure of the ‘crispy paper like’ petals will grab your attention straight away. Granvia® Gold is easy to grow, lasts long and blooms early. Insider tip! The flowers can be harvested to use as perfectly dried flowers or fresh potpourri.



8 cm

early

high

18 °C

25 cm

3/4 weeks

medium

mounding

from 15 cm

9 weeks

1x

low

23


Enjoying spring fever The Senetti® collection brings ancient Spain into your home. Senetti® is a range of Pericallis (florist’s Cineraria) with bright coloured flowers that can easily produce up to 200 flowers in a 25 cm pot. Hence, it's suitable as indoor plant as it can tolerate temperatures from 2°C to 30°C. The temperature tolerance of Senetti® makes it also the ideal plant for countries with a colder climate, where it can even be grown outdoors in a sheltered position near the house. Insider tip! Senetti® flowers bloom from early spring in March until late July. When the flowers start to fade, the plants can be cut back to re-bloom later in the season. So, if you are looking for a more robust flowering annual, than Senetti® is a great alternative to Viola, Pansy or Primula.

www.senetti.eu 25


White var. Sene Gosignore Dazzling white. Senetti® White is a unique new beautiful colour to complement the classic Senetti® collection. It has eye-catching pure white petals with an intense dark blue heart. The contrasting green foliage beautifully lights up the intense white colour of the flower. It has a compact growing habit and flowers abundantly. Senetti® White is the first white Pericallis variety available on the market.



6cm

late

high

15 °C

20cm

4/5 weeks

compact

mounding

15 to 17 cm

14/15 weeks

1x

low

27


Blue White XXL var. Sene Yomureku Out of the blue XXL. The early flowering Senetti® Blue White XXL has exciting super large bicoloured flowers with intense blue and white petals and a dark blue heart. It flowers abundantly and has a vigorous habit matched with a very good branching power. This variety doesn’t produce yellow pollen, which is especially interesting to garden centers, supermarkets, florists, etc. because it is easier to maintain.



7 cm

middle

high

15 °C

30 cm

4/5 weeks

vigorous

mounding

15 to 17 cm

13 weeks

1x

medium

29


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Lov

y p p Ha s y a D


La vie est belle The Sundaville® collection is a real happy maker! Sundaville® is a diverse and colourful range of Mandevilla that needs very little water and shows its exuberant flowers all summer long. Because Sundaville® is very strong, it's a care-free and user friendly plant that can be used outdoors in tubs and baskets. With its beautiful shapes and colours, excellent branching and rich flowering, Sundaville® remains the #1 Mandevilla (Dipladenia) on the market and top favourite of consumers from all over the world. Therefore, we always recommend you to buy real Sundaville®, the only true #1 Mandevilla (Dipladenia) available, to ensure yourself of top-notch quality and a beautiful plant that lasts.

www.sundaville.com 31


32


You invi ’re ted!

Sundaville® Retail Experience 4 - 5 September 2019

After last year’s successful debut, MNP flowers is pleased to invite you to the 2nd edition of the ­Sundaville® Retail Experience. The Sundaville® Retail Experience welcomes you into the world of Sundaville®. With a professional guide you will learn more about the history of Mandevilla (Dipladenia) and the breeding of Sundaville®. You’ll meet the breeder, experience the ambiance that Sundaville® creates in different inspirational rooms and have all your questions answered by our Sundaville® experts. But most importantly,

you will be the first to discover the complete collection of Sundaville® and get an exclusive insight into the new shapes and varieties that will be introduced in the upcoming season. Enjoy this unique opportunity and be the first to discover everything there is to know about Sundaville®, the worlds #1 Mandevilla brand!

What to expect? Professional guided tour. Exclusive insight into new Sundaville® varieties. New ways to grow and sell Sundaville®. Presentation from ‘the’ Sundaville® breeder. Multiple inspirational rooms. New Sundaville® labels, pots, etc. Free POS materials. Unique opportunity to expand your network. Free cocktails, music & lounge.

33


Fuchsia Pink var. Sunpa 386 Pretty in pink! Sundaville® Fuchsia Pink is an outstanding ultra intense eye catching pink variety. The foliage is very strong and has a bright green colour that fits perfectly with the flowers. It has a similar earliness, vigour and flower size to others from the classic collection. The plant is easy to propagate and to grow. It's disease resistant and has good outdoor performance. Due to its less flexible character, this variety is not suitable for hangers or small pots without support.



8.5 cm

late

high

20 °C

tba

6 weeks

vigorous

climbing

from 17 cm

24 weeks

1x/2x

medium tba

35


MiMi Yellow var. Sunpa 2675 Fashionable yellow. The new Sundaville® MiMi Yellow has cute yellow flowers with a distinctive, strong, dark green. It blooms earlier than the classic collection, has good branching, grows very compact and doesn’t make long vine-like stems. Add its high flowering power to this list and you have yourself the perfect Sundaville® in a small pot. Not to mention that it is also performing well outside. Although, they both belong to the MiMi collection, the habit of the varieties are slightly different: where MiMi Red is more hanging, MiMi Yellow is more upright growing. MiMi… The new Sundaville® MiMi collection consists of super early flowering and compact growing Mandevilla which are perfectly suited for small pots eg 9/10.5

or 12 cm that can be grown with or without a support. They are easy to propagate and to grow. And also ideal for growers due to the short production time,

therefore a high rate of return is achieved. More colours are coming soon…



7cm

early

high

20 °C

tba

6/8 weeks

very compact

mounding

9 to 15cm

12 weeks

1x

low

37


MiMi Red var. Sunpa 316 Sparkling red. This is the earliest Red Mandevilla available on the market. The medium size flowers of the Sundaville® Mimi Red have an intense classic red colour with a yellow heart. It blooms earlier than the classic collection. It has good branching, is very compact and make less long stretchy stems. Not to mention that it is also performing well outside. Although, they both belong to the MiMi collection, the habit of the varieties are slightly different: Where MiMi Yellow is more upright growing, MiMi Red is more hanging.

MiMi… The new Sundaville® MiMi collection consists of super early flowering and compact growing Mandevilla which are perfectly suited for small pots as 9/10.5

or 12 cm that can be grown with or without a support. They are easy to propagate and to grow. And also ideal for growers due to the short production time,

therefore a high rate of return is achieved. More colours are coming soon…



8cm

very early

high

20 °C

tba

6 weeks

compact

mounding

9 to 15cm

14 weeks

1x

medium

39


Up Apricot var. Sunpa 572 The apricot flavour. This new Sundaville variety has delicate 6 cm star shaped pale apricot flowers with long and thin oval leaves. It has good branching, blooms early and has a strong upright growing habit. Sundaville® Up Apricot plants are suitable for 12 and 15 cm pots with minimal support. Its branches can be trained in a spiral through plant supports when grown in bigger pots.

Up … A new kind of Sundaville® range is born. These unique ultra bright flashy star-shaped flowers are a real breakthrough in Mandevilla breeding. Also, its unique plant shape is

very different from normal Mandevilla. It grows upwards and due to its very good branching, it looks like an Orchid (Phalaenopsis) with multiple upright bunches of flowers on

one stem. It is good in mother stock production and in propagation. The above allows easy production of small plants without support or with pyramids for bigger pot sizes.

Last but not least, it has very strong (re)flowering power which therefore makes it a unique gift product. More colours are coming soon…



6 cm

middle

high

20 °C

tba

6/8 weeks

vigorous

upright

12 to 17cm

xx

1x/2x

medium

41


Up Scarlet var. Sunpamis The sky is the limit! Sundaville® Up Scarlet has elegant 7.5 cm star shaped scarlet red flowers with long and thin oval leaves. It blooms very early, has good branching and a strong upright growing. Sundaville® Up Scarlet plants are suitable for 12 cm pots with minimal support. Its branches can be trained in a spiral through plant supports when grown in bigger pots. This variety is a real food lover and therefore requires slightly more feeding.

Up… A new kind of Sundaville® range is born. These unique ultra bright flashy star-shaped flowers are a real breakthrough in Mandevilla breeding. Also, its unique plant shape is

very different from normal Mandevilla. It grows upwards and due to its very good branching, it looks like an Orchid (Phalaenopsis) with multiple upright bunches of flowers on

one stem. It is good in mother stock production and in propagation. The above allows easy production of small plants without support or with pyramids for bigger pot sizes.

Last but not least, it has very strong (re)flowering power which therefore makes it a unique gift product. More colours are coming soon…



7.5cm

early

medium

20 °C

tba

8+ weeks

vigorous

upright

12 to 17cm

tba

1x/2x

tba medium

43


The matchmaker Sunpuma® are true matchmakers. You can easily mix them with every flower or plant of your choice, to customize your plant basket the way you like it. Red flowers or yellow, big or small, it doesn't matter: Sunpuma® loves them all! The only question is.. Do you dare to mix them up? Sunpuma® is a range of Ipomoea that grows easily, stays compact and is available early in the season. The plants are suitable for hanging baskets, balcony containers and as a bedding plant where they can be mixed easily with other plants or flowers. With their attractive, striking foliage, they turn every garden or balcony into an eye-catching spectacle.

www.sunpuma.eu 45


Purple Princess var. SunTun 1 A bit of luxury. Sunpuma® Purple Princess is a striking plant with unique qualities that are very unusual for an Ipomoea. Where the normal Ipomoea is only trailing, the Sunpuma® Purple Princess is trailing and upright growing. Therefore, it can be used either as a hanging or as a climbing plant. Another unique particularity of this variety is its flower power. Unlike the other Ipomoeas, Purple Princess shows an amazing quantity of pinkish flowers with an impressive size for this genus. In general, Ipomoea are known as plants that can be mixed perfectly with other plants or flowers and are almost never used alone. However, with its striking purple foliage and its display of beautiful, real eye-catching velvet flowers, Sunpuma® Purple Princess is the ideal pot plant to make a statement on its own!



3 cm

early

medium

>20 °C likes warm temperatures

leave color purple

3/4 weeks

very vigorous

climbing / trailing

from 15 cm

fertilization medium

2x

medium / high

47


Fashionably late The Surdiva® collection is elegant, arty and always in style. The fan-shaped flowers on short terminal spikes are distinctive and classy with a hint of art deco. Surdiva® is a range of nicely coloured Scaevola, one of the most heat tolerant bedding plants in the world, which makes it suitable for low maintenance. It has a mounding, semi-trailing habit with manageable growth and shows super continuous flowering. Hence, the Surdiva collection is highly versatile and has a very wide range of uses: from ground cover to hanging basket, pots and balcony boxes.

Improved Now we come with 4 improved varieties which we like to call “the new generation of Surdiva®”. They are very compact, have very good branching and high flowering power. The habit is more semi mounding in comparison to the usual trailing habit of the Scaevola. The propagation (rate) has been improved. With their similar habit, it makes them also interesting to use as mixes. They have a long flowering life until late in the season, very good performance outside and good resistance to heat and rain. 49


White ‘19 var. Bonsca 1160 Shine bright like a diamond. Surdiva® White adds glamour to your life. It covers your garden in pretty white flowers which makes a shiny bright side to look at. But if you want to add a little colour, you can also mix these little diamonds up easily with other Surdiva® colours or even other flowers.



3 cm

middle

very high

20 °C

tba

5 weeks

medium

trailing

from 12 cm

12 weeks

1x/2x

none

51


Light Blue var. Bonsca 1419 Elegance never goes out of style. Surdiva® Light Blue displays delicate light lavender-blue flowers nonstop all summer long. The small, fan-shaped flowers bloom in clusters and have an elegant and dazzling effect in your garden.



3 cm

middle

very high

20 °C

tba

5 weeks

compact

trailing / from 12 cm mounding

12 weeks

1x/2x

none

53


Fashion Pink var. Bonsca 1433 Pink passion. Surdiva® Fashion Pink has a unique dark pink colour which is even more enhanced by its darker green foliage and strong flowering power. A wonderful colour punch in your garden!



3 cm

middle

very high

20 °C

tba

5 weeks

compact

trailing / from 12 cm mounding

12 weeks

1x/2x

none

55


Deep Violet Blue var. Bonsca 1430 Colourful statement. The luxurious and intense blue colour of Surdiva® Deep Violet Blue makes it a powerful eye-catcher in your garden. A striking Scaevola variety that looks beautiful in hanging baskets, pots, beds and borders.



3 cm

middle

very high

20 °C

tba

5 weeks

compact

trailing / from 12 cm mounding

12 weeks

1x/2x

none

57


OUR CORE ACTIVITIES

58


The business of MNP flowers can broadly be divided into four core activities. 1. Testing & selection Each year MNP flowers selects and tests new and innovative varieties in close consultation with Suntory® Flowers Ltd. The breeding of the plants takes place in Japan, Vietnam and Australia, where an extensive team of professionals work passionately together to create perfect plants for every garden and balcony worldwide. Thereafter, the quality and selection specialists of MNP flowers select the plants and varieties that are suited best to the European market of today. With a clear vision, profound insight and common sense, they test the selected novelties extensively at several testing locations. Requirements that need to be met by our novelties are earliness, sturdiness, floriferousness, weather resistance, colour consistency, growth and more.

2. Building brands After the final selection, the specialists decide which varieties will be introduced and which will be either retested or dismissed. This is the point where we start building brands! The marketing department is the creative heart of our organization. To perfectly position new products into the market, a specified market research is conducted to identify the end consumer of each novelty and his or her corresponding preferences. Thereafter, the product name and brand design is discussed and created in several intensive brainstorm sessions. We develop a brand story, a brand

logo, labels, pots, leaflets and an online platform, to present the brand in every way. Now the product is ready to be marketed!

3. Introduction, sales and licensing The most important activity is bringing our new varieties (novelties) to the professional market. MNP flowers introduces new varieties three times a year: during the IPM, the FlowerTrials® and the FloraHolland Trade Fair. Consequently, there is always a reason to visit MNP flowers, both on location and during exhibitions. During a visit, business partners can express their interest in a new product and decide whether they want to run trials or to add the introduction to their assortment straightaway. To take up a new variety, a small license fee has to be paid for every Suntory® plant that is sold. MNP flowers compensate for this fee by creating free marketing concepts, arranging free publicity and PR, safeguarding plant quality, future breeding activities, etc. for its partners. Hence, plants of MNP flowers and Suntory Flowers Ltd. are protected by trademark and plant variety rights.

4. Monitoring and support At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Therefore, we work closely together with our licensees. We visit them as much as possible, not only to consult them about propagating and growing specific Suntory® varieties, but also to listen and learn from their experiences in the field. This means, we can benefit from each other and establish a continuous growth and improvement of our business and breeding strategy every year. 59


GROWERS & LICENSEES (PROPAGATORS) We are very proud to collaborate with innovative and professional partners throughout the world. We work with licensees (propagators) and growers in every European country but also in Africa and the Middle East. If you would like to become our partner, please feel free to contact us. Are you looking for cuttings from one of our products? Check out the list of propagators below.

Producers of Sundaville® cuttings

Growers of Sundaville® plants

Europe

France • S.C.A. Bury • Earl Berjou J.P. Horticulture • Les Serres du Lodevois (Ets Horticole)

Germany • Selecta Klemm GmbH & Co. KG Italy • Sentier Az. Agr. s.s. • Gruppo Padana Ortofloricoltura Dei F.Lli Gazzola S.S. • Lazzeri Società Agricola a R.L. The Netherlands • Florensis B.V. Africa

Kenya • BVBA DeCock Plants • Lathyflora Kenya Ltd 60

Germany • Topfpflanzen Hannen • Gartenbau Marc Peters Italy • Horticoltura Cameflor / Cameflor Societa’ Agricola Semplice Dei Fratelli Cameli & C. • RB Eurosa / G.C. Partecipazioni

Società Agricola S.p.A. • Prestige Plants Società Agricola a.r.l. • Roberto Torelli • Planta s.s. Agr The Netherlands • Beauty Plants • Bernhard Young Plants B.V. • Bongaards Kuipplanten B.V. • Kwekerij De Barreveld • Plantencentrum Eerbeek • Glorious Gloriosa • Heemskerk Plant • Kwekerij Harry Beijer • Kwekerij Marcel Vijverberg • Kwekerij Meeslouwer

• Kwekerij Maron B.V. • Perkplantenkwekerij P. de Mulder • PatioNova C.V. • Patio Plants V.O.F. • René Grootscholten Kuipplanten • Kwekerij De Sassenhof V.O.F. • Summerville Plants / Van der Hulst Rozen B.V. • Neervenplant • Vireõ plant sales Portugal • Bayflor Lda. • Viplant

Spain • Vivero Las Fresas S.L. • Horticultura Ruiz S.A. / Cultivating Quality Plants • La Pacheca-sPalm S. Coop • New Plants Motril S.A. / Lannes et Fils SAS • Posadas y Domenech S.L. • Semilleros Laimund S.L. / Joepasur S.L. • Solisplant S.L. • Vivero Naturplant Almeria S.L.


Licensees (propagators) of MNP flowers

Belgium • BVBA DeCock Plants • Rudi Raes Bloemzaden N.V. Croatia • Vrtni centar Jug Czech Republic • TU-Flor Spol s.r.o. Finland • Schetelig Oy France • EARL Haberschill • Eyraud Productions

Germany • Brandkamp GmbH • Elsner Pac Jungpflanzen • Kientzler GmhH & Co. KG Jungpflanzen • Selecta Klemm GmbH & Co. KG • Volmary GmbH

Italy • Andreas Psenner e.G./s.s. • Gruppo Padana Ortofloricoltura Dei F.Lli Gazzola S.S. • Lazzeri Società Agricola a R.L. • Planta s.s. Agr • Sentier Az. Agr. s.s.

Israël • Cohen Propagation Nurseries

The Netherlands • Beekenkamp Plants B.V. • Florensis B.V. • Schneider B.V. • M. van Veen B.V.

Norway • G3 Ungplanter AS Poland • Plantpol Spotka z.o.o. • Vitroflora Producers Group Portugal • Novo Sol Plantas Lda. • Viveiros Monterosa Lda. South Africa • Plant Species Development Pty Ltd. (PSD)

Spain • New Planst Motril S.A. • Planteles Roig S.L. Switzerland • H. Müller Gärtnerei A.G. • Syngenta Crop Protection A.G. Turkey • Ege Plantek Çiçekçilik Ltd. Şti. United Kingdom • Ball Colegrave Ltd.

61


GET IN TOUCH WITH OUR TEAM OF PROFESSIONALS At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Get in touch with our team of high qualified professionals.

Management

62

Sales & support

Legal administration

Jeroen F. Egtberts

Klaas Droog

Willem Mulder

Managing Director M 0031 (0) 653 23 80 36 T 0031 (0) 172 506 700 E j.egtberts@mnpflowers.com

Sales & License Manager M 0031 (0) 622 39 63 50 T 0031 (0) 172 506 700 E k.droog@mnpflowers.com

Contract & License ­Administration M 0031 (0) 612 12 68 85 T 0031 (0) 172 506 700 E w.mulder@mnpflowers.com

Marketing & communication

Marketing & communication

Product management & selection

Erwin Giezen

Maxime de Witte

Juliette Einhorn

Head of Marketing & ­Communications M 0031 (0) 619 94 54 82 T 0031 (0) 172 506 700 E e.giezen@mnpflowers.com

Online Marketing & ­Communication Specialist M 0031 (0) 620 36 45 77 T 0031 (0) 172 506 700 E m.dewitte@mnpflowers.com

Quality & Selection Manager M 0031 (0) 653 53 41 92 T 0031 (0) 172 506 700 E j.einhorn@mnpflowers.com


Cultivation

Cultivation

Cultivation

Sjaak Oomkens

Pamela Daatselaar

Halit Çelik

Trial & Greenhouse Manager M 0031 (0) 653 92 54 65 T 0031 (0) 172 506 700 E s.oomkens@mnpflowers.com

Cultivation Specialist T 0031 (0) 172 506 700 E info@mnpflowers.com

Cultivation Specialist T 0031 (0) 172 506 700 E info@mnpflowers.com

Business administration

Business administration

Sales Agent (UK)

Marije van Bochove

Melvin Hoekstra

Paul Jackson

Administrative Services Manager T 0031 (0) 172 506 700 E m.vanbochove@mnpflowers.com

Administrative Services Manager T 0031 (0) 172 506 700 E m.hoekstra@mnpflowers.com

Sales & Brand Ambassador M 0044 (0) 788 69 51 167 T 0044 (0) 147 753 5503 E p.jackson@mnpflowers.com

63


64


UPCOMING EVENTS 2019 / 2020 2019 Myplant & Garden

20 - 22 February

Milan, Italy

Royal FloraHolland Seasonal Trade Fair

06 - 07 March

Naaldwijk, The Netherlands

Senetti® Experience, World Horti Center

06 - 07 March

Naaldwijk, The Netherlands

Flower Trials

11 - 14 June

Leimuiderbrug, The Netherlands

Four Oaks Trade Show

03 - 04 September

Cheshire, United Kingdom

Sundaville® Retail Experience

04 - 05 September

Leimuiderbrug, The Netherlands

Glee

10 - 12 September

Birmingham, United Kingdom

Royal FloraHolland Trade Fair

06 - 08 November

Aalsmeer, The Netherlands

28 - 31 January

Essen, Germany

2020 IPM

65


PICTURE DATABASE Dynamic marketing concepts are extremely important if you want to be unique in today’s horticultural market. That’s why we put a lot of effort in creating exciting and valuable marketing concepts for our beautiful products.

Logos & Artwork Standing out and making a statement on the store floor is the key. Without any recognition, there will be no successful sales of your product. Therefore, we have digital artwork available for our business partners so that you are ensured to effectively market your Suntory® products.

Catalogues & leaflets You will find detailed information about our beautiful and innovative products in our specified brand catalogues and leaflets. You can check and download them online at www.issuu.com/suntoryflowers or ask us for a printed copy.

Websites & Social Media For every brand we have developed a personalised website where you can find everything you need to know about the brand collection, the availability and specialised information for growers. Hence, every brand has personalised social media accounts where you 66

can find informative and beautiful inspirational posts on a day-to-day basis.

Advertising (texts), press and high-res pictures If you want to run a beautiful campaign or special advertisement to highlight single products or a whole Suntory® range, we have standard publication texts and additional information available for all our products. Hence, we have a special high resolution picture database where you can download images of every variety. Go to the website and fill in the form to get your own user-name and password. www.mnpflowers.image-share.nl


WEBSITES & SOCIAL MEDIA

www.mnpflowers.com

www.suntoryflowers.eu

/BeedanceBidens /BeedanceBidens

www.surfinia.info /SurfiniaPetunia /SurfiniaPetunia /Surfinia4

www.sundavilleretailexperience.com

/SundavilleMandevilla /SundavilleMandevilla /Sundaville_

/MNPflowers /MNPflowers /MNPflowers /MNPflowers

www.beedance.eu

www.sundaville.com

www.princettia.eu /PrincettiaPoinsettia /Princettia_

www.grandaisy.com

www.sunpeddle.com

/GrandaisyArgyranthemum /Grandaisy1

www.senetti.eu /SenettiPericallis /SenettiPericallis /Senetti_ 67


LABELS We have free, beautiful designed labels available for all our products. For example, Surfinia®, a plant brand that stands for quality that is still top of the bill. To emphasize this premium standard, special labels where designed by Floramedia. The labels have a natural look and feel and are 100% biodegradable, what makes them sustainable and environmental friendly. An important precedent, that perfectly suits the high quality that Surfinia® stands for.

68


Official authorised label printing companies Contact one of our official partners in label printing if you want to create your own label for specific SuntoryÂŽ products.

Gregg Marketing AG www.greggmarketing.de Elburg-Smit B.V. www.elburgsmit.com Floramedia Group B.V. www.floramedia.com Flora MGB (Mouthaan) www.floramgb.nl Van Dillewijn Group B.V. www.dillewijn.nl Renner Print Media GmbH www.renner-print.at Hortipak and Ryedale Group www.hortipak.co.uk

69


PRINTED POTS & COVERS To make a statement on the shop floor, special pot designs are available for almost all our products. For printed pots you can contact Pรถppelmann GmbH & Co. KG/TEKU (info@poeppelmann.com).

71


POS MATERIALS We offer you a complete package of professionally designed and functional “point of sale” (POS) materials for every single brand. This promotional material includes posters, brochures, cultivation flyer’s, banners for CC trolleys, etc. So if you are a grower, exporter or retailer please feel free to ask us for free POS materials.

72


INTRODUCTION (YEAR)

GENUS

BRAND

VARIETY NAME

DENOMINATION (VAR.)

FLOWER COLOUR

FLOWER SIZE (CM)

EARLINESS

BRANCHING

GROWTH TEMP. (°C)

HEIGHT (CM)

ROOTING TIME (WKS)

new

2020

Argyranthemum

Grandaisy®

Ivory Halo

Bonmax 15133

white with dark heart

6.5 cm

very early

high

≈ 18 °C

30 cm

3 weeks

new

2019

Argyranthemum

Grandaisy®

Gold

Bonma 14114

bright yellow

6 cm

middle

high

≈ 18 °C

25 cm

3 weeks

new

2019

Argyranthemum

Grandaisy®

Ruby

Bonma 138

magenta red

6.5 cm

early

high

≈ 18 °C

25 cm

3 weeks

new

2019

Argyranthemum

Grandaisy®

Pink Tourmaline

Bonma 15119

pink variation

6 cm

early

medium

≈ 18 °C

20 cm

3 weeks

new

2020

Xerochrysum

Granvia®

Gold

Bonxero 148

bright yellow

8 cm

early

high

≈ 18 °C

25 cm

3 / 4 weeks

new

2019

Pericallis

Senetti®

White

Sene Gosignore

white

6 cm

late

high

15 °C

20 cm

4 / 5 weeks

new

2020

Pericallis

Senetti®

Blue White XXL

Sene Yomureku

white and blue

7 cm

middle

high

15 °C

30 cm

4 / 5 weeks

new

2019

Mandevilla

Sundaville®

MIMI Red

Sunpa 316

red

8 cm

very early

high

≈ 20 °C

-

≈ 6 weeks

new

2020

Mandevilla

Sundaville®

MIMI Yellow

Sunpa 2675

apricot

7 cm

early

high

≈ 20 °C

-

6 / 8 weeks

new

2018

Mandevilla

Sundaville®

Up Scarlet

Sunpamis

scarlet red

7.5 cm

early

medium

≈ 20 °C

-

8+ weeks

new

2020

Mandevilla

Sundaville®

Up Apricot

Sunpa 572

light apricot

6 cm

middle

medium

≈ 20 °C

-

6 / 8 weeks

new

2020

Mandevilla

Sundaville®

Fuchsia Pink

Sunpa 386

bright red

8.5 cm

late

high

≈ 20 °C

-

≈ 6 weeks

new

2020

Ipomoea

Sunpuma®

Purple Princess

SunTun 1

light violet

3 cm

early

medium

20 °C +

-

3 / 4 weeks

new

2020

Scaevola

Surdiva®

White '19

Bonsca 1160

white

3 cm

middle

very high

≈ 20 °C

-

5 weeks

new

2020

Scaevola

Surdiva®

Light Blue

Bonsca 1419

light blue

3 cm

middle

very high

≈ 20 °C

-

5 weeks

new

2020

Scaevola

Surdiva®

Fashion Pink

Bonsca 1433

dark pink

3 cm

middle

very high

≈ 20 °C

-

5 weeks

new

2020

Scaevola

Surdiva®

Deep Violet Blue

Bonsca 1430

blue violet

3 cm

middle

very high

≈ 20 °C

-

5 weeks

 

NEW

PRODUCT OVERVIEW

74


PINCHING

GROWTH REGULATOR

FERTILIZATION

1x / 2x

medium

medium

very compact

mounding

15 / 17 cm

10 weeks

1x

none / low

medium

compact

mounding

15 / 17 cm

9 weeks

1x / 2x

low

medium

pot, big pot, balcony boxes, landscape

medium

mounding / semi-trailing

15 / 17 cm

9 weeks

1x / 2x

medium

medium

medium

mounding

from 15 cm

9 weeks

1x

low

medium

may - september

high

full sun to part shade

no

pot, balcony boxes, landscape may - september

high

full sun to part shade

no

may - september

high

full sun to part shade

no

pot, big pot, balcony boxes, landscape, hanging basket

may - september

high

full sun to part shade

no

pot, big pot, balcony boxes

may - september

high

full sun

no

PLANTING ADVISE

INTERIOR USE

GROWING TIME (WEEKS)

9 weeks

LIGHT EXPOSURE

ADVISED POT SIZE (CM)

15 / 17 cm

WATERING

GROWTH HABIT

mounding

FLOWERING PERIOD

VIGOUR

vigorous

pot, big pot, balcony boxes, landscape

compact

mounding

15 / 17 cm

15 weeks

1x

low

medium

pot, balcony boxes

march - june

moderate

full sun to part shade

yes

vigorous

mounding

15 / 17 cm

13 weeks

1x

medium

medium

pot, balcony boxes

march - june

moderate

full sun to part shade

yes

compact

mounding

9 to 15 cm

14 weeks

1x

medium

medium

pot, balcony boxes, landscape

april - frost

low

full sun

no

very compact

mounding

9 to 15 cm

12 weeks

1x

low

medium

pot, balcony boxes

april - frost

low

full sun

no

vigorous

upright

12 to 17 cm

-

1x / 2x

-

High

pot, balcony boxes

may - frost

low

full sun

-

vigorous

upright

12 to 17 cm

-

1x / 2x

-

medium

pot, balcony boxes

may - frost

low

full sun

-

vigorous

climbing

from 17 cm

24 weeks

1x / 2x

-

medium

pot, big pot

may - frost

low

full sun

no

very vigorous

climbing / trailing

from 15 cm

highly depends on the final product

2x

medium / high

medium

pot, big pot, landscape, hanging basket

may - frost

high

-

no

medium

trailing

from 12 cm

≈ 12 weeks

1x / 2x

none

medium

hanging basket, landscape, balcony boxes, big pot

june - frost

moderate

full sun to part shade

no

compact

semi-trailing

from 12 cm

≈ 12 weeks

1x / 2x

none

medium

hanging basket, landscape, balcony boxes, big pot

june - frost

moderate

full sun to part shade

no

compact

semi-trailing

from 12 cm

≈ 12 weeks

1x / 2x

none

medium

hanging basket, landscape, balcony boxes, big pot

june - frost

moderate

full sun to part shade

no

compact

semi-trailing

from 12 cm

≈ 12 weeks

1x / 2x

none

medium

hanging basket, landscape, balcony boxes, big pot

june - frost

moderate

full sun to part shade

no

75


LOCATION IMPRESSION

76


77


NOTES


NOTES


NOTES


THE CHAMPIONS OF TOMORROW, TODAY!

MNP flowers Weteringweg 3a 2155 MV Leimuiderburg The Nederlands /MNPflowers

info@mnpflowers.com www.mnpflowers.com www.suntoryflowers.eu /MNPflowers

T +31(0)172 506 700 F +31(0)172 506 675 /MNPflowers

EN /MNPflowers

Profile for MNP / Suntory

MNP flowers | Suntory® genetics 2019/2020 Pot & Bedding Plants