Advertising Week 2010 Media Highlights
New York City September 27th â€“ October 1st
Advertising Week 2010 … Facts and Figures Scope of Press: This year, Advertising Week had 275 registered members of the press in attendance from both the U.S. media and also international media from Canada, Japan, Mexico, Finland, and Brazil. Themes of the Week: Press attention was focused on key themes including: social networking, online ad growth, creativity in the digital space, and ad spending. Social Networking: This year, there was in increased awareness of Advertising Week on Facebook and Twitter. The Week currently boasts 408,961 Facebook fans and has 78,180 followers on Twitter. Broadcast: Both CNBC and Bloomberg News broadcasted live from Advertising Week. CNBC reaches an estimated 340 million homes worldwide, 95 million in North America and Bloomberg News reaches over 200 million homes worldwide. CNBC conducted live interviews with the following executives: Tim Armstrong, CEO of AOL Evan Williams, CEO of Twitter Dennis Crowley, CEO of Foursquare Sheryl Sandberg, CEO of Facebook Tim Westergren, CEO of Pandora Bloomberg News conducted live interviews with the following executives: Nancy Hill, President and CEO of the 4A’s Tim Armstrong, CEO of AOL Andrew Robertson, CEO of BBDO Worldwide Ongoing week-long reporting from trade and business press including: AdAge.com – 538,000 visitors per month Adweek.com – 207,115 visitors per month Mediapost.com - 317,389 visitors per month
Mediabistro.com - 933,909 visitors per month AllThingsDigital – 587,476 visitors per month Clickz - 214,704 visitors per month Huffington Post - 214,704 visitors per month Social Times - 175,542 visitors per month Stories in national publications and outlets including: The New York Times – circulation 1, 500,000 The Wall Street Journal – circulation 2,092,523 Forbes.com - 9,017,870 visitors per month Fast Company.com - 1,555,740 visitors per month Time.com - 5,210,610 visitors per month
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Title Your Career Planning: "It's All About TLC." Advertising Week Mobile Ad Summit Unites Agency & Brand Leaders Advertising Week Mobile Ad Summit Unites Agency & Brand Leaders New York Welcomes Advertising Week Festivities Who Thinks Facebook Isn‘t Building An Ad Network? Every Week Is Advertising Week It's Advertising Week! Can You Handle It? Ogilvy Hearts AdScam! AOL Presents Project Devil at New York Advertising Week 3D Rounds Out the World for Advertisers Advertising Week: Now New and Improved 2nd Annual GLAAD Media Awards in Advertising Advertising Week: Now New and Improved Mckinney‘s Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 Q&A: Seth Godin unplugged Real-Time Advertising Week What do they mean by 'Get out of your head'? One city, five days and 60,000 ad execs Making the Web safe for branding Q&A: Seth Godin unplugged Nick Denton urges Web to look more like TV What impresses the top digital creative leaders? Internet taking the lead on multicultural content Agency CEOs on surviving, and thriving, under ever more client pressure What Procter & Gamble has learned about multicultural marketing VIDEO: Q&A with MDC CEO Miles Nadal Google's fortune tellers herald the golden age of display advertising More on AOL's would-be online ad revolution John Legend, Spike Lee and ?uestlove from Billboard's 'Under the Hood of Unstaged' Euro, WongDoody top Radio Mercury contest; BBDO, BBH, Mono, Martin Agency win O'Tooles VIDEO: CP+B's Winston Binch on creativity and digital media Nielsen unveils Online Campaign Ratings system For all the excitement, mobile marketing is still more tomorrow than today JWT's Bob Jeffrey on 'Mad Men' and recruiting Agency CEOs on what we can (and can't) learn from 'Mad Men' today Lloyd Braun on the rancor of the ad business Sorry, no, you're not off the hook with ROI Lars Bastholm on a (small) life in advertising
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VIDEO: Ogilvy executives on 'big dumb agencies' Lloyd Braun on his 'stupid questions' at Yahoo! VIDEO: Larry Woodard on advertising's rehab Mary J. Blige and Richard Branson David Kenny and the rise of the machines TED curator Chris Anderson challenges the ad industry with 'Ads Worth Spreading' contest VIDEO: Barbara Lippert on 'disintermediation' Google's fortune tellers herald the golden age of display advertising New devices, new models: Rethinking magazines and newspapers for ever more paperless world Hey, remember that funny old thing called TV? How consumers react to different kinds of ads on their online travels VIDEO: AOL's Tim Armstrong on playing to win Advertisers chided for ignoring Hispanic market Publishers dredge cesspool of Web advertising VIDEO: Nancy Hill on an industry rejuvenated Why Twitter is not a huge fan of banners VIDEO: Barbara Lippert on the real millennials Is the glass ceiling a thing of the past? Facebook's Sheryl Sandberg on the small, daily touches that pay off the big ad campaigns Levi's, Progressive lead pack at GLAAD awards honoring pro-gay advertising People and Places ADVERTISING: ADVERTISING WEEK HINTS AT BETTER TIMES Twitter Puts ―@EarlyBird‖ Down for a Long Nap Department of Déjà Vu: Little AOL‘s Quixotic Quest To Land Giant Yahoo Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees After Building an Audience, Twitter Turns to Ads The New York Times: Twitter accelerates the development of the advertisement Expected valley song should to should FOODBUZZ WINS 2010 OMMA AWARD FOR WORK WITH NEWMAN'S OWN Ad Club of New York rolls out campaign during Advertising Week BACKBEAT: John Legend, The Roots' ?uestlove and Spike Lee At Billboard Live! Panel During 2010 Advertising Week Facebook's COO Sandberg: Web To Get More Personal BACKBEAT: Bruno Mars, John Legend, and The Roots Perform @Billboard's AMP'D Up! Advertising Week: Nielsen Unveils Online Campaign Ratings System Interview with Darren Huston at Advertising Week 2010
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Microsoft Advertising - Ad Week 2010 Highlights Advertising Week 2010 - ATD, RTB, DSP, WTF: Are We All Media Traders? BlogMS Weekly Articles Published – 27th September 2010 to 3rd October 2010 Live Tim Armstrong Interview Live Andrew Robertson Interview Live Nancy Hill Interview Nielsen‘s Online Campaign Ratings Service: A Great Step Forward — or Not Just An Online Minute... Facebook Calls Advertising Week 2010 A Wrap Costolo Promotion Latest Sign Twitter Is Out of the Ad Closet Xeni speaking at Advertising Week in NYC today LCD Soundsystem playing Advertising Week party in NYC AOL‘s Running Man steps up for advertising accolade Advertising Week 2010: Microsoft's Multiplatform Plan Advertising Week 2010: Procter and Gamble on Being Multicultural Advertising Week 2010: Nielsen Introduces New Ad Measurement Tools Advertising Week 2010: Rod Blagojevich On Trust. Seriously! Advertising Week 2010: Marketing 'Waiting for Superman' Advertising: Advertising Week Hints at Better Times Advertising Week! Advertising Week 2010: Digital Fuses Data, Media Buying No Comment From Yahoo Media Chief Jimmy Pitaro On Whether He's Leaving The Company Spiceworks Hosts Session on B2B Marketing via New Social Business Applications During OMMA Global New York 2010 McKinney‘s Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 FutureM Confirms Boston is the Epicenter of ‗What‘s Next in Marketing‘ McKinney‘s Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 Twitter‘s plans from Ad Week 2010 Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Minyanville Media Puts Ad-Free Content to the Test Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Advertising Week Hints at Better Times to Come @richardbranson / Sir Richard Branson delivers the keynote at NYMRAD/Advertising Week
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Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director 6 Takeaways From Advertising Week 2010 Acuvue Grows Teens Audience on Facebook After E-mail Lags Agencies Tool Up for Data-Driven Media Buying 6 Takeaways From Advertising Week 2010 McKinney's Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 McKinney Returns from Industry's Annual Gathering with Honors From MIXX Awards, OMMA Awards and O'Toole Awards, Demonstrating Agency Leads in Both Traditional and Digital Media Tim Armstrong Live Interview Evan Williams Live Interview Dennis Crowley Live Interview Sheryl Sandberg Live Interview Tim Westergren Live Interview Twitter is Now All Set and Open for Serious Business The kick-off to a season of dramatic changes Advertising Week Hints at Better Times Want To Learn More About RTB From The Industry‘s Leading Experts: Watch The Video and View The Photos From of ATD, RTB, DSP, WTF: Is Everyone A Media Trader? Last Week in Digital Advertising #7 GLAAD Media Awards in Advertising Highlights the Best of Breed from Madison Avenue Advertising Week 2010: Digital Fuses Data, Media Buying Mike Baker talks to bnetTV at Advertising Week Advertising Week 2010: Digital Fuses Data, Media Buying Facebook CEO Hires A Circus To Distract From The Social Network Advertising News: 6 Oct 2010 Three For Tuesday: The Advertising Week Edition Review: Getting Rid of the Silos at Advertising Week 2010 DMA Invites you to Celebrate Advertising Week 2010! Advertising Week‘s Opening Night TALENTED TEEN BIZ PRODIGIES JOIN DRAFTFCB TO NAB FIRST PRIZE AT ADVERTISING FUTURES COMPETITION Mckinney's Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Agencies tool up for data-driven media buying McKinney‘s Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 IAB MIXX Conference Lives Up to Hype Breaking Down Advertising's Walls Twitter Promoted to Ad Network
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World-Class Brands Line Up Behind AOL's New Innovative Format In Display Advertising MSAdvertising's photostream Advertising Week 2010: Nielsen Introduces New Ad Measurement Tools Advertising Week 2010: Procter and Gamble on Being Multicultural Advertising Week 2010: John Legend and The Roots ―Unstaged‖ Advertising Week 2010: Microsoft‘s Multiplatform Plan Advertising Week 2010: Rod Blagojevich On Trust. Seriously! Advertising Week 2010: Google, Facebook, Others Talk Privacy Ousted NBC Chief Jeff Zucker Interviews Nancy Pelosi Advertising Week 2010: Kraft on Consumer Engagement Advertising Week 2010: The Advertising Impact of Facebook Advertising Week 2010: Digital Fuses Data, Media Buying Advertising Week 2010: Digital Fuses Data, Media Buying Advertising Week 2010: Marketing ‗Waiting for Superman‘ Advertising Week 2010: Tapping Into Digital Celebrities Kinect-ing the dots at IAB Mixx and Advertising Week Twitter looking into ads for making some serious moneyTech News Xbox 360's Kinect Gains Major Advertising Partners Advertising Week 2010 New York: Mad Men and Women meet in NYC… Advertising Week: Now New and Improved After Building an Audience, Twitter Turns to Ads Women@NBCU Hosts Power of the Purse Breakfast for Advertising Week Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees After Building an Audience, Twitter Turns to Ads Twitter looks @making money, ad plans unveiled ADVERTISING FUTURES Sheryl Sandberg On Facebook's Mobile Plans, Privacy Stance, And More Google Outlines Mobile Trends at Advertising Week DC's ADWKDC Facebook Hijacks ―The Social Network‖ Buzz With Massive Adweek Party Advertising Week 2010: Facebook's GenerationNext Wrap Party Agencies Tool Up for Data-Driven Media Buying Department of Déjà Vu: Little AOL‘s Quixotic Quest To Land Giant Yahoo 6 Takeaways From Advertising Week 2010 Ringing the Bell on the Future of Digital (Our Day at NASDAQ)
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Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Advertising Week 2010: Rod Blagojevich On Trust. Seriously! – Forbes 6 Takeaways From Advertising Week 2010 – ClickZ News Advertising Week 2010: Marketing ‗Waiting for Superman‘ – Forbes Advertising Week Hints at Better Times Judge to decide if Blagojevich lawyers can leave FutureM Confirms Boston is the Epicenter of ‗What‘s Next in Marketing‘ Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Advertising Week Hints at Better Times to Come The Advertising Week BlogSquad Family Is Growing Could Twitter Become the ―Must-Buy‖ Ad Platform of the Future? Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Advertising Week Hints at Better Times THE WEB HAS FAILED ADVERTISING. DISCUSS QUEBEC INVADES NEW YORK THE ADVANTAGE OF ENGAGING THE GAY COMMUNITY THE BUZZ ABOUT DIGITAL INFLUENCERS AT ADVERTISING WEEK AOL SHOWS COMMITMENT TO ONLINE CONTENT WITH ACQUISITIONS Foodbuzz Wins 2010 OMMA Award for Work With Newman's Own BrightLine Captures Three IAB MIXX Awards Advertising Week Hints at Better Times McKinney's leadership shows at Advertising Week Draftfcb‘s Dana Maiman among key panelists at Advertising Week 2010 4A‘s O‘Toole Awards Announced Event Photos: mediabistro.com, Miami Ad School and Advertising Week's Cocktail Party in NY Who‘s Hitting Up the Contagious/Moth Event Tonight? Do You Know Creative Pro? Who‘s Hitting Up the Contagious/Moth Event Tonight? Hey, We Threw a Party Last Night! Women@NBCU Hosts Power of the Purse Breakfast for Advertising Week Facebook‘s Sandberg Talks Privacy, ‗The Social Network,‘ and More During Ad Week Social Media, Mobile, and Video on the Itinerary at Advertising Week‘s Travel Panel
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Digital Influencers Rule at Advertising Week Panel Dan Abrams Boasts, Bob Garfield Rants at Advertising Week 2010 Panel Rod Blagojevich Employment Update: Blago Will Be Featured In Upcoming ‗Trust Panel‘ Just An Online Minute... Stars Of Madison Avenue And Broadway Raise The Curtain On Advertising Week 2010! Report: Pitaro Exiting Yahoo Just An Online Minute... Facebook Calls Advertising Week 2010 A Wrap An Old Love Comes To Town On A Rainy Day Advertising Week: Now New and Improved Advertising Week 2010: Nicholas Utton Our Advertising Week 2010 Kick Off Video Video Interview with Darren Huston at Advertising Week 2010 Video: Interview with Carolyn Everson at Advertising Week 2010 Advertising Week 2010 Video Highlights from Microsoft Navigating the Future of Digital Marketing Video– Advertising Week 2010 Videos from Advertising Week 2010 Stephen Kim on Digital Creativity at Advertising Week 2010 Review: Getting Rid of the Silos at Advertising Week 2010 Feature Comparison Series: Conversion and Campaign Analytics Microsoft Advertising TV Episode 3 - Ad Week, adCenter, SEO, Social Media & Bill Hunt Brands 'Like' Fb Ads... Advertising Week Mobile Ad Summit Unites Agency & Brand Leaders New York‘s Ad Week Festivities Will Twitter Advertising Take Flight? Advertising Week Blagojevich to Speak Without Sense of Irony on Trust Panel Advertising Week – Facebook Generationext Wrap Party Pelosi to Zucker: Democrats Will Prevail A New ‗Midnight Moment‘ In Times Square Advertising Week Hints at Better Times After Building an Audience, Twitter Turns to Ads Accounts and People of Note in the Ad Industry After Building an Audience, Twitter Turns to Ads Advertising Week Hints at Better Times Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Nielsen at Advertising Week: Fact Sheet and Video Presentations
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Thursday 14 October 2010 Advertising Week: Mad Men and Women Meet in NYC Advertising Week: Katie Couric Says in With the New, But Keep the Old Advertising Week: The Big Guns Talk Privacy Advertising Week: NY-Based Mediaite Profitable By February Advertising Week: A Wrap-up Report Advertising Week! Advertising professor launches book How Publishing And Advertising Are Redefining Media HuffPost‘s Hippeau: Social Informants Are The New ‗Influencers‘ Facebook‘s Sandberg: In The Future, All Media Will Be Personalized The Morning Lowdown 09.30.10 The Alchemy of a Good Panel Let There Be Advertising Week Standing Room Only For PPAI Speaker At Ad Week Keshot Engages Audience at the NY Advertising Week Kick-off Celebration Rod Blagojevich speaks to advertising, PR execs about re-building trust after his name came under attack Mosaic Awards bring some color to Advertising Week MSLO Kicks Off Advertising Week With Media and Marketing Discussion Advertising Week 2010: Digital Fuses Data, Media Buying - Forbes (blog) 2010 Radio Mercurys bring forth Grand Prize tie Local Twitter Ads: Time to Engage Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees IAB Mixx & Ad Week Summary Advertising Week Hints at Better Times to Come To sell or not to sell … in a buyers‘ market 3D Rounds Out the World for Advertisers Ousted Governor-Turned-Felon To Talk Trust (Advertising) Advertising Week 2010: Digital Fuses Data, Media Buying Advertising Week 2010: Marketing ‗Waiting for Superman‘ SAY Media Battle of the Bands - Advertising Week 2010 Advertising Week 2010 Focuses on the LGBT Community Serious business time for Twitter, turns to ads Advertising Week 2010: Marketing 'Waiting for Superman' McKinney‘s Leadership in Digital, Social and Integrated Communications Shows at Advertising Week 2010 Could Twitter Become the ―Must-Buy‖ Ad Platform of the Future? Coke‘s Schunker on Social Media: None of Us Is As Ready As We Should Be
Sports Business Daily Streetcraft talking digital – Ben Shepherd talking digital – Ben Shepherd talking digital – Ben Shepherd talking digital – Ben Shepherd Tech Republican TechNet Textile Global The Advertising Club
Facebook VP at Advertising Week: We Want You To Be More Social Facebook COO to Advertisers: We Are Not Working on an Ad Network Right Now What Do iJustine, MysteryGuitarMan, The Gap and Virgin America Have In Common? ―Stay Stupid‖ And Other Lessons You Missed At The Social Ad Summit 9 Lists of Key Social Media Advertising Tips from Advertising Week Microsoft: Chevrolet, Sprint and T-Mobile Join Kinect on Xbox 360 Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees NASCAR Using Advertising Week To Make Play For New Sponsors Advertising Week 2010: Tapping Into Digital Celebrities
Live from New York – Advertising Week + MIXX Day 1
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Live from New York – Advertising Week Day 4 The Second Cup: Visualizing Victory At Advertising Week, Making Ads Entertaining Tapping the Tech Toolbox Stars of Madison Avenue: Spotlights Broadway Could Twitter Become the ―Must-Buy‖ Ad Platform of the Future? Advertising vs. Publishing and the Rise of Performance Marketing Brands queue up to advertise on Kinect for Xbox Advertising Week Recap! Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees After building a huge audience, Twitter turns to ads SEO 9 LISTS OF SOCIAL MEDIA ADVERTISING TIPS | WHIZBANG•POWWOW Facebook Announces New Privacy Features Convicted ex-Ill. Gov. Blagojevich to talk trust Rentrak Executive Leadership to Present at Industry Events During Advertising Week 2010 Summit Kinect for Xbox 360 Connects Advertisers and Consumers Twitter shoots for must-buy status in marketing world – The Chronicle Herald WADV Provides Glimpse into Its Captivating Advertising Week 2010 Line-up Why Nielsen is lining up the big brands for online ratings
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system Advertising Week - Entrevue avec Daniel Lamarre Consumers Choose ASq® as Best Short-Form Online Video Model ADVERTISING WEEK PARTNERS WITH EVENT TECH LABS FOR NEW TECHNOLOGY TO CONNECT AND ENGAGE WITH EVENT ATTENDEES Five Annoying Trends To Avoid During Advertising Week Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Nielsen Testing a New Web-Ad Metric BBDO, Mono win at 2010 O'Toole Awards Advertising Week Welcome to Advertising Week 2010 – Microsoft Advertising The One Where We Went To Advertising Week (Thursday) The Radio Guy Behind Advertising Week‘s Social Radio Coke‘s Schunker on Social Media: None of Us Is As Ready As We Should Be Facebook‘s Murphy: The Cost That People Pay on Facebook is Advertising Facebook COO to Advertisers: The Opportunity to Listen to Your Customers Has Never Been Greater Will Viewers Be OK with Their YouTube Favorites Pitching Products? Twitter, the return to local Advertising Week 2010 Video & Links Advertising Week - Location Based Marketing Advertising Week Partners With Event Tech Labs For New Technology to Connect and Engage With Event Attendees Kinect-ing the dots at IAB Mixx and Advertising Week ADVERTISING WEEK 2010: ADVERTISING VS. PUBLISHING AND THE RISE OF PERFORMANCE MARKETING Your Yahoo! guide to Advertising Week 2010 We solve for X Darren Huston Keynote Speech-IAB MIXX Advertising Week 2010 Advertising Week Kickoff Celebration Hosted By Demand Media And IAB
Advertising Week: Now New and Improved Yes, There Were Glitches, but Annual Confab Offered Big Names and Big Ideas NEW YORK (AdAge.com) -- A few years ago we argued that Advertising Week, which brings thousands of ad types to New York each fall for networking, panels and partying, needed to be a lot less country club and be a lot more Facebook. And it has become that. The event has improved a bit each year and 2010 was no different.
Twitter's Dick Costolo
There were complaints: the rainy, dreary weather (organizer Matt Sheckner hasn't quite figured that out yet); poor cellphone service in some of the auditoriums; the flash-only Advertising Week website, which was useless on the iPad. But it continued its commitment to try to help the future of the industry, with five lucky students winning the "Big Ad Gig," and enliven the content, by sprinkling in more outsiders and celebrities. Among them, king of the Virgin empire, Richard Branson; HuffPo Founder Ariana Huffington; an F-bomb dropping former Illinois Gov. Rod Blagojevich; Twitter Chief Operating Officer Dick Costolo, who was interviewed at the IAB's Mixx event by Ad Age Editor Abbey Klaassen; and model-turned-talk-show-queen Tyra Banks, who taught IAB Chief Randy Rothenberg how to "smize." (That would be smile with your eyes.) While that last one can't exactly be put into words, other things can. Here's a smattering of the conversation, collected in the Ad Age notebooks.
AOL's Tim Armstrong
On procurement: The problem is, "they think in the short- to mid-term, said Rob Norman, North American CEO of WPP's Group M. "We have clients that want to know what the evolution of use of the iPad will be 10 years down the road, and they have to invest in that type of research, but procurement doesn't always see the value in that." Tim Armstrong, CEO of AOL: "Procurement is a huge issue the clients seem to be bringing on, but I would also say that agencies are selling themselves as a price-based mechanism and that's [a mistake]." On job titles: In a session titled "21st Century Creatives," Michael Lebowitz, CEO and founder of Big Spaceship, objected to the term, saying: "No one should have 'Creative' in their title -it absolves others from being creative." He later added: "I expect everyone who works for me to be creative." On diversity: As Roy Eaton -- former music director for Benton & Bowles -- accepted an honor as a pioneer in diversity at the American Advertising Federation's Mosaic awards, held at the New York Athletic Club, he noted the irony of where he was. Mr. Eaton was the first black man at a major agency to work on a general-market account and, in 1955 when he was hired as a copywriter and jingle composer for Young & Rubicam, he would not have been allowed to enter the club. In his view, the ad industry has made some progress, but should take a page from Alcoholic Anonymous' 12-step program. "God, Give us the grace to accept the things we cannot change," he said. "Courage to change the things we can -- and yes, racism is one of them -- and the wisdom to tell the difference." On AMC's 'Mad Men': Four seasons in, the show is no longer just water-cooler, it's being viewed as a recruiting tool. On a panel of agency CEOs, Bob Jeffrey, global CEO of WPP's JWT, said "Mad Men" reminded people of the "fun," "sexiness" and "glamour" of the business -- and suggested everyone should be trying to get some of that back.
On the client-agency relationship: What's usually at the root of the client-agency problems? Sometimes the client, said Joanne Davis, president of Joanne Davis Consulting. "It's easy for a client to point to the agency and say they are doing bad work and they want to put the business in to review." She noted that both sides should be better at "listening to each other," before it gets to that point. On compensation: "I'll overpay for the brain-trust component of the relationship, but not the commoditization part of it," said Claire Huang, top marketer at Bank of America Merrill Lynch. She wants top people and efficiency at same time. "When we get the B-team from an agency, that's when the partnership breaks down. We need a partner that understands all of the pieces of our business and it should be cost efficient." On the value of Twitter: Tyra Banks' take on Twitter turns it into a highway from her fans straight to her heart: "When you get to my level, you have to get through a lot of barriers to get to me, and Twitter lets my fans get right to me, and me right to them. It's great. I can reply to their questions and even ask them for advice." On the changing role of the CMO: "So many of the CMOs that we are dealing with are struggling with their roles inside their organizations," said Publicis Chairman and CEO Susan Giannino, adding that they seem to have "lost some of the teeth" they previously had.
E-Trade Financial CMO Nicholas Utton responded: "I don't buy that. And I commiserate with those who might have lost their power within organizations. We are tasked with revenue growth, and if we can't do that, we should be fired. Net-net, it's up to us to work with the management team of the organization ... and if CMOs allow the dilution, they should be replaced."
A panel detailing the digital promotion of the educational documentary "Waiting for Superman" closed out Advertising Week 2010.
Advertising Week 2010 panels came to a close on Friday at the Paley Center for Media with a discussion on the role of digital marketing in the promotion of the educational documentary “Waiting for Superman.” Christopher Gebhardt, general manager and executive vice president of Take Part, whose parent company Participant Media is responsible for the documentary, says that there are more than 200 organizations associated with “Waiting for Superman” – including Microsoft‟s Bing and American Express‟ Members Project. Take Part teamed up with Donors Choose, an online charity dedicated to improving classrooms nationwide as part of the documentary‟s promotion. When a moviegoer buys a ticket to see “Waiting for Superman,” they‟ll be given a $15 DonorsChoose.org gift card that can redeem to improve a school of their choosing. DonorsChoose.org CEO Charles Best says it‟s a donation method that‟s provides tangible results. “Before, I feel like the classic use-case was that you buy product and sight unseen 2% of your purchase is going to a cause…you‟re maybe left wondering if your 2% got where it was intended,” he said.
10/28/10 Four of the biggest companies in the world – Facebook, Yahoo, Microsoft, and Google – came together at the Times Center in Manhattan on Tuesday to discuss one of the most pressing issues in today‟s new, social world – privacy. No, it was not as awkward as you might expect.
The most important quote to take away from the panel may have come from Google’s Will Devries, who when asked by an audience member to discuss the dark side of privacy replied that “The dark side is when people lose faith in us and what we can do.”
Sheryl Sandberg On Facebook's Mobile Plans, Privacy Stance, And More
Arianna Huffington, co-founder and editor-in-chief of The Huffington Post, interviewed Facebook Chief Operating Officer Sheryl Sandberg at a Huffington Post Advertising Week event in New York. Sandberg answered questions from Huffington and the audience regarding Facebook's mobile plans, the company's stance on privacy, Facebook CEO Mark Zuckerberg's $100 million donation to improve Newark schools, and the movie "The Social Network," which presents an unofficial account of Facebook's early days. Sandberg offered a glimpse into her life at Facebook (where no one has offices, she noted, and most employees sit next to each other at desks), as well as her close collaboration with Zuckerberg, whom she sits next to. "We reserve the first meeting of the week Monday and the last meeting of the week Friday just for the two of us," she said, noting her life at the "fluid," "informal" Facebook is "very different from my life at Treasury." Rumors that Facebook has a phone or mobile operating system in the works have been swirling, and Sandberg, who took questions on Facebook's mobile strategy, explained, "We want our technology to be available on every mobile device in the world." She said Facebook currently does not have plans for an advertising network, and shared her vision for the future of the web. The key innovation we should expect to see, according to Sandberg? Personalization. We've collected some highlights from the discussion below. On openness online: Sandberg: Facebook is very open in the sense that we want our technology to be able to be used everywhere. The open/closed debate on the web is very real. [...] Our answer is very clear and the vision on that really comes from Mark, which is that if we're trying to help people share and connect, you have to do that wherever you are. We're not arrogant enough to think all sharing and
connecting will happen on Facebook.com. We want people to share and connect wherever they are. [...] We want our technology to be available on every mobile device in the world. On the next major innovation we can expect to see: The future is one of personalization. Basically, mass market products have always been produced. They still always will be produced, but they'll be delivered to people in a much more personal way. [...] Going to website that's totally impersonal I think will be a thing of the past. [...] Once people have experienced something personal that's around their identity and their friends, they won't want to go back to something that's targeterd at the whole world. I think we'll see more and more products and services do things like the HuffPost has done and take that step of trying to deliver a more personal experience to users. On Facebook's mobile plans: Saying mobile is going to be big is silly. Mobile is big. Mobile is getting bigger. [...] Our goal is we want to make Facebook available everywhere on every device. That's actually complicated in a world of so many different mobile carriers, so many different operating systems, so many different devices all over the world, and tablet computing and desktop computing. [...] We are working at making our apps work as well as possible on every device given the limited resources that we have. On privacy: We've been very focused on privacy from the beginning and I think our privacy controls got too complicated, which led to some of the controversy, so we simplified them. The trick for us is, as we roll out every single product, to make sure people have control of their information and know how to use that control. [...] People will only share information if they feel that they're controlling it. If when they share information they feel that they don't control it, that sharing will stop. On Mark Zuckerberg's decision to create a charitable foundation, Startup: Education, focused (at least initially) on helping Newark schools: He and his girlfriend Priscilla spent a long time deciding where they wanted to focus and they wanted to focus on education. For him, the real moment where he thought, "Something needs to be fixed in American education" was not just the results we see, which are not keeping up with the rest of the world and are a huge competitive problem for the longterm economics of the country, but [was] actually when [Priscilla] graduated from college. [Zuckerberg's girlfriend Priscilla] wanted to be a teacher and everyone's reaction to that, he thought, was so surprising. Everyone was like, "Wow, that's nice of you" rather than, "Oh, wow, that's really important for society." [...] This is about trying to give every kid in America, starting with Newark, the [opportunity for] the same education that he had and trying to take teachers and value them in society for the impact that they have. He said this, but no job is more leveraged. [...] It's a job we have to work to value for the impact that it has.
On "The Social Network":
I saw the movie a couple of months ago. [...] I'm very familiar with real story. The movie is really fun, and it's very Hollywood. Mark's real life, which is kind of sitting with his friends in front of his computer ordering pizza, just really wouldn't make for a very interesting movie. Who wants to go see that for two hours? You know sometimes they order different pizza, sometimes different friends would work on different parts of the code. [...] It's fiction. It's very Hollywood.
Rod Blagojevich Employment Update: Blago Will Be Featured In Upcoming ‘Trust Panel’
Americans are facing one of the toughest economies of their history, and finding a job just isn’t what it used to be. In a move that appears to indicate a hiring freeze in the reality TV and Elvis impersonation industries, former Illinois governor and America’s sweetheart Rod Blagojevich has landed a gig as a panelist during Advertising Week 2010, discussing his “unique take on trust.” The panel, named “Advertising Week Trust Forum,” will also include representatives from Facebook, Google, and Yahoo! Organizers have provided the scintillating proposition that, among all the tech darlings, Blagojevich will offer “his experience and unique take on trust. A must-see event.” Meanwhile, his publicist told the AP (via NBC’s Ward Room Chicago blog) that “The Rod Blagojevich brand was completely attacked and he went about restoring it – and did so successfully.” Blagojevich has already proven to have somewhat of a proclivity for popping up in unexpected, near inappropriate places. Take his place at an even more questionable “ethics” panel at Northwestern University, shortly after disgracedgovernor-turned-CNN-primetime-star Eliot Spitzer did the sameat Harvard. So, yes, there is a market for this sort of thing, apparently, and it’s welcoming Governor Rod with open arms.
9/27/10 ROD BLAGOJEVICH, ADVERTISING WEEK, YOU HAD ME AT CONVICTED FELON
Blagojevich to Speak Without Sense of Irony on Trust Panel
Jack Higgins Because ad men have an intimate relationship with trusthworthiness, an upcoming Advertising Week panel in New York City will include none other than Illinois' own wizard of verisimilitude, Rod Blagojevich. And also some guy from Facebook,because they're a paragon of reliability, too. The Ad Week website says Blagojevich, who was convicted last month of lying to the FBI, will discuss the former governor's "unique take on trust." From the AP: Trust, or the lack thereof, has been an overriding issue in the business world and elsewhere since the financial collapse of 2008, said a forum organizer, Matt Scheckner. "If you wanted to pick a notable public figure in the eye of this trust storm," he said, "the governor is going to come up in the top three." And: Tuesday's forum is part of Advertising Week in New York. Participants include advertising firms that need to understand how to engender trust in people or products, Scheckner said. He said he felt Blagojevich could contribute to the conversation, and draw a crowd. The six other panelists include Microsoft's associate general counsel Mike Hintze, Yahoo! vice president Ann Toth, and Harvard Business School professor Nancy Koehn. Blagojevich spokesman Glenn Selig said the ex-governor's expertise would be as someone whose brand was tarnished by what Selig claims were false accusations by federal prosecutors. "The Rod Blagojevich brand was completely attacked and he went about restoring it - and did so successfully," Selig said. If by "successfully" you mean "by being convicted", yes
10/19/10 Breaking Down Advertising's Walls BY FC EXPERT BLOGGER SAM FORDMon Oct 19, 2009
This blog is written by a member of our expert blogging community and expresses that expert's views alone.
In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of Customer Insights" for Peppercom, I was recently a public relations representative on a panel for the Advertising Research Foundation during Advertising Week. Joining me was a digital agency representative, a customer service representative and an audience researcher, and we often found ourselves talking about many of the same issues. Am I arguing that there is no longer a distinction amongst advertising, public relations, marketing, audience research and customer service? Absolutely not. But Faris is also right that everyone in marketing has much to learn from one another and should consider their jobs as communicators more holistically. I came to the world of public relations through academia, where distinct disciplines can be especially entrenched. In the Program in Comparative Media Studies at MIT, where I studied and worked, our approach was wholly interdisciplinary. The program attracts students and professors from a variety of academic disciplines and often looks at what new perspectives can be discovered when journalism, cultural studies, English, history, business, computer science and a variety of other backgrounds come together in collaboration. Our program--now set to celebrate the 10th anniversary of its first graduating class next year--has also strived to break the barriers between the humanities and application of our ideas outside the classroom. Adopting MIT's mantra of applied research, Comparative Media Studies created a variety of programs emphasizing "applied humanities," working with granting institutions, governmental bodies, nonprofits and industry partners to create research programs. I helped launch and later manage the Convergence Culture Consortium, a research group that has partnered
with companies from Turner Broadcasting and MTV Networks to Petrobras and Fidelity Investments to research how culture is driving change in a digital media landscape and why understanding those cultural patterns are crucial for both the academy and the industry. My movement from an academic working with industry to an academic within the industry was driven by my interest in how companies and their audiences converse; what better place to study that conversation than public relations? In my position today at Peppercom, I remain especially interested in why and how the industry and the academy should collaborate around media and the humanities. My posts here at Fast Company this week will focus on this theme: what can the industry learn from the academy, and vice versa? Again, I believe Faris hints at this in the aforementioned post, writing about the importance of language in industry discourse and how language and metaphors shape how we as marketing professionals approach our jobs and, more importantly, our audiences. I think, just as various marketing concentrations can learn much from collaborating and no longer looking at one another as "the enemy," marketers can benefit greatly from the broader range of academia as well, looking at current and forming trends without the express limits of today's client or brand need. And academics likewise benefit from studying how ideas are put into action--and often why they aren't--from those professional communicators putting ideas into action.
9/27/10 One city, five days and 60,000 ad execs
It's baaaaack. Just what every harried executive needs: Another weeklong event packed with panels, breakout sessions, freezing ballrooms and enough rubber-chicken dinners to rival a GOP fundraiser. But let's be fair. This is New York, and advertising isn't just any industry. As thousands of attendees don their lariats and descend on this, the seventh annual Advertising Week, they can be sure of one thing: Catching up on key business trends and actually having a good time aren't mutually exclusive. "This year we have a sexier, high-profile group [of participants]," said Advertising Week executive director Matthew Scheckner. "We're broadening to general-interest lifestyle media." Added added event co-chair and Mediabrands CEO Matt Freeman: "The week offers a multi-dimensional view. You not only have ad people talking about advertising, you have people who are adjacent to it." If the line between pop culture and advertising started blurring a few years ago, today it's a memory. And that has a huge effect on who'll be taking the podiums around town over the next five days窶馬ot just the sort of industry titans you'd expect from the worlds of marketing, agencies and media, but cultural luminaries who stand at the crossroads of art, entertainment and creativity itself. The week's 100 seminars will host the likes of Tina Brown, Mary J. Blige, John Legend, Russell Simmons, Arianna Huffington, Tyra Banks, Richard Branson and Marky Ramone. Their presence is proof of a lot more than sponsors having ponied up to pay for the glitterati; it proves a maxim that the creators of today's most influential advertising efforts know very well: Marketing is no longer the stuff that comes between the entertainment; it is the entertainment. Or, rather, it's part of it. The convergence of advertising with the broader social terrain is a macro trend in every sense. Its ramifications range from the political (House Speaker Nancy Pelosi will address marketing to women) to the psychological: Former Illinois Governor Rod Blagojevich will discuss the importance of marketing's holy grail: The trust of the public. "Advertising Week was [originally] conceived to celebrate advertising and excite the people who make it," said BBDO Worldwide CEO and event co-chair Andrew Robertson. "But now it's evolved to inform a whole larger world of advertising." Make that the larger world, period. Just as New York is an international city, Advertising Week has
become about an international, digitally borderless business. Many of this year's 60,000 attendees have come from as far as China, Korea, Vietnam and Brazil. Be sure to spend some time getting to know them; after all, their homes are your latest markets.
TED curator Chris Anderson challenges the ad industry with 'Ads Worth Spreading' contest
TED curator Chris Anderson challenged the advertising industry to create "Ads Worth Spreading" at an Advertising Week session on Tuesday hosted by Jon Kamen, chairman and CEO of @radical.media. Advertising on the Web is largely failing, said Anderson, who invited the ad community to create digital ads that are "every bit as intriguing and inspiring as the talks that are on the [TED] site." Ten winning campaigns will be selected to premiere at TED2011, which takes place from Feb. 28 to March 4, and will replace the paid advertising on TED.com for a week. "An ad worth spreading is one that the community it is targeted at really wants to see. They like it so much that they will want to share it with their friends," said Anderson. "It might be hysterically funny, it might be gorgeously beautiful, it might just be wickedly ingenious, it might be a multimedia production or just an employee talking to the camera about her ideas, visions hopes." Each winning submission will have a page on TED.com, where visitors will be able to discuss and share the work. One way of thinking of an ad worth spreading, said Anderson, "is to make it look like a TED talk. You put the CEO in front of a camera and have them share what they actually care about, their values, visions for the future." Referencing a talk he gave at TED last year, Anderson discussed the power of crowd-accelerated innovation, the idea that progress has not been driven by individual geniuses but by groups of people who spark off each other. "Radical openness" is a concept any corporation can tap into, he said. "The key is to open up. You need to share with the world something that you consider your deepest secret. That is what empowers thousands of people to engage with you." Corporations have to play a part in the cycle of learning and innovation, Anderson said. "They have the ability to create the future that we all crave," he said. He compared the approach advertisers often take to getting consumer attention to stalking. "We're in danger of becoming stalkers, grabbing any piece of attention we can," he said. "Don't pursue it directly. Let's pursue
laughter, beauty, ingenuity, authenticity, radical openness. If you do that, you'd be stunned at the volume of attention that will eventually flow your way." He added: "You have to pursue generosity, passion, wisdom, honor, an idea that is bigger than you, then love or happiness will whisper, 'I'm here.' Those of us who want to tap into the passion of the world's online communities need to adapt the same approach."
Department of Déjà Vu: Little AOL‟s Quixotic Quest To Land Giant Yahoo
The last time AOL gobbled up a big company–that would be its audacious grab of Time Warner in the 2000 merger of the century–it ended in tears. Now, it will take all of CEO Tim Armstrong‘s considerable sales skills and impressive cheekbones to pull off a definite longshot the struggling Internet icon is attempting. That would be trying to convince someone with piles of money–a private equity firm or a cash-rich tech giant such as Microsoft–to help it snatch control of Yahoo and fold AOL into it. The effort also includes a lot of other moving parts, such as an ability to convince Yahoo‘s Asian affiliates to get on board, as well as competing with other predators, including powerful media giant News Corp. But you have to give the moxie award to Armstrong for trying to take the ragged assets of AOL, which only add up to $2.65 billion in valuation and trade them for Yahoo‘s powerful and impressive array of content and communications units. Yahoo‘s valuation is $21.5 billion. The former Google advertising sales head, who arrived at AOL in March of 2009, certainly has been trying to convince Wall Street–and anyone who will listen, in fact–on the idea that AOL is cool once again. That included a splashy spin-off into a public company, compete with hiring Diddy to be at the party on the floor of the New York Stock Exchange, an aggressive marketing campaign and rebranding of AOL, copious and extravagant industry sponsorships (including one with our D: All Things Digital conference last year, which included an appearance by singer Natasha Bedingfield). And did I mention the AOL break-dancers out in force during the recent Advertising Week in New York?
As I told Armstrong during a recent conversation: If he puts any more lipstick on the AOL pig, it will have to come live with me in San Francisco. All joking aside, he has to because, for all of Armstrong‘s Don Draper-like smoothness, he is contending with a very serious turnaround in AOL. Its core money-making business, the access part, is drying up fast, while the advertising part is still weak. A string of results in recent quarters bear out the rocky road. Armstrong does point out–selling, always selling!–that since he took over, he has cut the employee base in half, has added $500 million to the balance sheet, struck a good search deal with Google, has launched new content sites and ad products and has hired a top-flight management team. All true, but AOL is still huffing and puffing as a tiny player in world of giants. But that has not stopped Armstrong from aggressively making the rounds to try to take advantage of the distress at Yahoo and the increasing pressure on CEO Carol Bartz. According to many sources, he has deftly painted himself as the sensible and friendly alternative to her more abrasive style. It is certainly working–big Yahoo investors love Armstrong and frequently tout him as the long sought after answer to Yahoo‘s longtime woes. Maybe so, but News Corp. also has a strong narrative of uniting Yahoo with a media giant. Frankly, it also has to somehow parlay its weak asset, MySpace, into another format. Sources said CEO Rupert Murdoch and his digital head Jon Miller have been in touch with the Yahoo board in recent weeks, including former CEO and Co-founder Jerry Yang. Whatever happens, it will certainly be entertaining to watch Armstrong go up against the wily Murdoch and many others. The question is: Will the investors of AOL and Yahoo laugh or cry in the end?
10/6/10 BACKBEAT: Bruno Mars, John Legend, and The Roots Perform @Billboard's AMP'D Up!
Billboard.com hosted its AMP‘D Up! event Sept. 27 at the Best Buy Theater in New York as part of Advertising Week 2010. The event drew in key players from the entertainment, advertising and technology industries who networked while being entertained by Bruno Mars and John Legend and the Roots. PHOTOS: GABRIELA HERMAN/RACHEL BEEN/ELIZABETH HURST
(From left) Bill Werde, Billboard's editorial director hangs backstage with The Roots' ?uestlove; John Legend; Rich Schaefer, manager of Legend and the Roots; andJonathan Cohen, music booker for Late Night with Jimmy Fallon.
Billboard music editor, Cortney Harding (left) catches up with Warner Music Group‘s Amanda Collins (center) and Chris Mackowski (right) before the show.
Bruno Mars (left) meets Advertising Week's Matt Scheckner (right) backstage before the show.
Actress Janinna Gavankar from Showtime‘s ―the L Word‖ enjoys the evening with Jay Sean Producer Jeremy Skaller; Maxwell Producer Hod David; and Billboard‘s East Coast sales director, Chris Robbins.
Bruno Mars takes the stage and blows the roof off of the Best Buy center in NYC.
Lisa Ryan Howard, Billboard‘s Publisher and Jimmy Asci, Sony ATV‘s director of operations share some laughs while enjoying Bruno Mars‘ set.
After their red hot performance, where they intermixed their best known songs with covers of Michael Jackson and The White Stripes, Bruno Mars and crew unwind backstage. Bottom Row, from left: Brian London, music director for artists including Bruno Mars, Taio Cruz, and Jason Derulo; Mars; and Phillip Lawrence of the Smeezingtons – Mars‘ writing/production trio. Top Row, from left: Brody Brown, singer/songwriter and bassist for Bruno Mars; Matt Galle, booking agent at Paradigm; John Janick, founder of Fueled By Ramen; and Mars‘ drummer E. Panda.
Andy Anderson Media Director for Ad Agency, T-3 who works with leading brands including Microsoft, Pfizer, Ford, and Chase, hangs with rising superstar Bruno Mars backstage at the event.
John Legend and The Roots bring their new project ―Wake Up!‖ to the stage. The album, which hit stores just a few days earlier on September 21, is a collection of mostly empowerment songs from the civil rights movement that were remade by Legend and The Roots into a cry for social consciousness today.
Master filmmaker and director of John Legend and The Roots‘ live streamed American Express‘ Unstaged Concert, Spike Lee (right) and his wife, Tonya Lewis Lee (left) tucked themselves into the sound booth for the best view of the set.
The Roots' lead MC, Tariq "Black Thought" Trotter breaks it out during their performance of "Little Ghetto Boy."
Jesse Kirshbaum, CEO of New Universal Entertainment Agency (right) with Stacy Green, Social Media & Digital Marketing Manager at NY Times (left).
9/29/10 AOL SHOWS COMMITMENT TO ONLINE CONTENT WITH ACQUISITIONS The program said AOL chairman and CEO Tim Armstrong would be talking about the results of recent consumer research studies on digital media during his session at Advertising Week 2010. But thanks to a couple big acquisition announcements this week, the session quickly turned into a state of the union for the online media company. On Monday, AOL signed a deal to acquire popular technology blog network TechCrunch for a reported $30 million, plus incentives. News then broke yesterday that the company had purchased video distribution start-up 5min for a reported $65 million, as well as software company Thing Labs that specialize in social networking tools.. Stepping onto the Advertising Week stage at the Times Center, the first question Armstrong was asked by industry analyst Jack Myers was how these acquisitions reflected AOL's commitment to content. "We are firm believers in the fact that brands matter a lot," said Armstrong. "As people go to more and more devices and more types of syndication, brands curate the world for consumers and save you a lot of time. From that standpoint, TechCrunch is the core of our strategy, which is [to] build incredible brands and those brands will travel through all devices and get a lot of consumer usage." Armstrong touched on the importance of video content when discussing the company's purchase of 5Min, saying that with AOL's acquisition of StudioNow in January it established production capabilities, while this latest buy helps in distribution. "We believe in video as a significant media on the Internet going forward," said Armstrong. "One of the things we see happening though, is that there's a very large user-generated category and an extraordinarily large professional category, in terms of the what-was-on-TV-last-night category. What really needs to happen is the scale in between that." AOL's goal, Armstrong said, is to create high-quality video that make sense economically, is good for users and cuts across platforms. "I think video is one of the areas we're most excited about, not just from a commercial standpoint, but from an engagement standpoint," said Armstrong. "Video is still an amazing medium to get information across to people in a very timely way." Originally, the Q&A session was set to address AOL-commissioned studies by Nielsen and Data Management Counsel Inc. on the importance of content to online users. One look at the findings and it's clear why AOL is bullish on content; according to the studies, online users spend 53% of their time with content, and the bulk of their social networking time is spent passing around and discussing
What Do iJustine, MysteryGuitarMan, The Gap and Virgin America Have In Common?
On the podiumâ€˜s left couch, Joe Penna and Justine Ezarik, better known as MysteryGuitarMan and iJustine â€” two members of Generation Y who typically have a million or more viewers for each of their YouTube videos. On the right couch, Ivy Ross, CMO of GAP and Jill Fletcher, Social Media Manager of Virgin America. Four brands and moderator Jason Harris of Mekanism talking about social media influencers. Yes, I typed that right. Four brands. After the jump, how two of the brands are also entertainment channels helping product brands get deeper into content creation. Plus, an assortment of other takeaways from day four of Advertising Week. Brands such as GAP and Virgin America are increasingly using those who may be able to influence their social network connections in ways formerly considered celebrity endorsers. Among the differences, though are that these influencers also control their own distributions feeds (e.g., YouTube, Twitter, Facebook) and are involved in the creation of the commercial content.
Penna and Ezarik are smart about the power and limitations of their massive networks of friends. They would be foolish not to monetize their success, though too much or the wrong kind of advertising could blow up what each has built over a number of years. They cited that they limit the number of paid videos they create and would only do videos for products they would use.
When asked about appearing in television commercials, Ezarik commented that ads in which she appears need to be online, because that‘s where her followers are. ―My audience sits on the net all day,‖ she said. ―Traditional celebrities don‘t have that kind of following.‖ When I asked about metrics used to choose influencers, Ross responded that she looks for those who would match the mission of the particular project and who had a wide network of quality followers to spread the message. ―You can‘t manufacture these relationships, ‖ said Fletcher. ―They have to be natural and organic.‖ Looking ahead, all agreed that content will get better, with higher production values, as product brands spend more on social media influencers to pitch their coveted audiences. This and that: Caught the tail end of a session with four panelist debating whether creative could be managed by a team or if one person needed to be the ultimate arbiter of what was and was not a great idea. Didn‘t stick around. On another panel, Huffington Post‗s CEO Eric Hippeau talked just a bit about his site‘s content moderation process that includes both automated and human elements. Once comment moderation was made safer, the number of comments shot up. People feel they can speak more freely when they don‘t fear irrational attack. As I wrapped the day, I was thinking about those who came to Advertising Week to pitch the ad agencies with presentations, displays and snacks. Facebook‗s full court press was spot on and I can‘t image it was not a huge win for them. Who didn‘t do so well? Er, sorry, don‘t want that opinion to come back and bite me.
Women@NBCU Hosts Power of the Purse Breakfast for Advertising Week By Donya Blaze on September 28, 2010 2:58 PM
(L to R): Pat Mitchell, President and CEO, The Paley Center for Media; Debora Spar, President, Barnard College; Tina Brown, Founder and Editor-in-Chief, The Daily Beast; Lauren Zalaznick, President, NBCU Women & Lifestyle Entertainment Networks; Mark Addicks, Chief Marketing Officer, General Mills; Kim Brink, Executive Director, Advertising and Sales Promotion, Cadillac; Donna Speciale, President of Investment and Activation, MediaVest USA. The Daily Beast„s Tina Brown, NBC‟s Lauren Zalaznick and Jeff Zucker, and Speaker of the House Nancy Pelosi gathered among other powerful women (and men) in media and marketing this morning for Women@NBCU‟s annual Power of the Purse Breakfast. This year‟s event was held at New York‟s Cipriani‟s as part of Advertising Week and focused on “Women in Power: Marketing to the Educated Consumer.” To reach female consumers, Brown said it was important to remember the way women think. “Men want to know what happened. Women want to know what really happened,” she said. “Women have the incredible bullshit detector about everything.” After the session wrapped, we spoke with the media veteran about her work at The Daily Beast, which she praised for pulling in a healthy five million unique visitors a month. Brown also said she‟s looking forward to several upcoming Beast events, including a conference on reviving the economy in New Orleans featuring D.C. public school chancellor Michelle Rhee, and their Women of the World event in March featuring Diane Von Furstenbergand Meryl Streep. But Brown was still mum on where those Newsweek-Daily Beast merger rumors originated. “I‟ve already said everything I have to say about that,” she said.
Just An Online Minute... Facebook Calls Advertising Week 2010 A Wrap
Facebook Wrap Party: A Benefit for GeneratioNext, Roseland Ballroom, New York September 30, 2010 I left the CollADborate party with my ears full of beatboxing and my eyes full of flipping sweaty bodies. My feet were already protesting in my notso-comfy boots due to my "whoops wrong way" underground tour of NYC. "Thank goodness I have these gel inserts at the balls of my feet," I thanked myself, as I headed back out into the night, destination Roseland Ballroom for the Facebook Wrap Party. Except, I wasn't wearing gel inserts... Yeah, those were blisters. Another blister I was sporting was more in my memory. As you may remember, I had a hell of a time at the LCD Soundsystem event at Angel Orensanz Foundation. Due to that hell of a time, I was promised in all caps that there would be no problem for me at the Facebook party. I got the all caps promise, people, that's supposed to mean something. You can guess by now that my trust got crapped on again because when I walked past the lengthy line and into the lobby area where the check-in tables were set up, no one knew what I was talking about or who I was talking about. Lucky for me, I sounded like I knew what I was talking about and the woman waved me on in. Buddy Media's Joe Ciarallo was in there somewhere, so I shot him a quick text. "I'm at the bar," came his reply. I looked at the bar. It was at least five rows deep, layered with sweaty advertypes (and supporters of Generationext, I assume). I slithered through, meerkatting over the lines to see if I could recognize the back of Joe's melon, but no luck. "Do you... do you... DO YOU HAVE SOCO!?" a young man barked at the bartender. Flashbacks to underage college embarrassment bashes trickled through the holes in my memory. I had to get away from the bar. Roseland was awash in blue. Blue chairs, blue indoor light posts, blue shots of spotlight across the main floor, and of course, huge blue Facebook signs bordered the entire area. A DJ could barely be seen up in balcony seating, but he could be heard, getting the crowd moving with the Alicia Keys/Jay-Z New York City Success Anthem, "Empire State of Mind." I always cringe when I see people dancing at what I would qualify as a "work function," not
because I'm judging but because I would NEVER want my coworkers or people I want to do professional work with see me wiggling around to "Rumpshaker." But everyone is different. Settees were strewn about Roseland Ballroom's ballroom, draped with advertising types of all kinds, all with their phones out. In fact, I found one blue hued hallway where everyone was lined up, heiny to heiny on the single-layer seats tapping away at their mobile devices, their faces lit up like leprechauns. One big white cushioned area also played host to a cute little girl... who was tapping away at a cell phone! I turned around and almost face-planted into the bellybutton of Grizz Chapman of Grizz and DotCom "30 Rock" fame! Seeing him without DotCom was like seeing a horse milking a goat, but I pulled myself together and shot him and his two buddies, one being Sean "B" Bouldin of Mummum Music. Like Bambi into the thicket, three girls bounded from the left and joined the photo. Before Cirque De Soleil dazzled our eyes with their fluttery red-pajamaed, bouncy-house routine (seriously, they popped out of windows, and bounced and flipped all over the place, seeming to run up the sides of this huge black box thumbing their noses at gravity), I met Jennifer Stack, Corporate Communications Director, and Christine Fruechte, President and CEO, at Colle+McVoy. I did finally meet up with Joe Ciarallo. He was with Meg O'Brien, Senior Publicist and Online Media Specialist, Random House, and Jason "I only go out once a year" Chupick, PR & social media strategist at Crenshaw Communications and co-editor of mediabistro's PRNewser. While we rehashed our "on the list but not really!" annoyances, AttentionUSA's Yuna Park arrived with Scott Bullard, a strategist according to his LinkedIn Profile. Methinks the open bar agreed with Yuna as she side hugged a flustered Bullard. I also ran into GrĂŠgoire Vogelsang, whom I met nearly a year ago and haven't seen since. Well until the Facebook Wrap party, obviously. He was with Simeone Scaramozzino, CEO at CREATVT. I also spotted JumpTap's CMO Paran Johar stoically perched on the arm of a white couch. And, I met a huge gaggle of Starcom Mediavest's Coca-cola Accounters including Jose Castillo, Andrea Lipstein, Pat Foglia, Kathy Kim, Matt Goodmark, Alex Colcord, Christine Potter, Lauren Bass, John Ohara, Michelle Futerman, and Jenny Darcuic.
My squealing feet and my eyeballing of advertypes getting amorous told me it was time to go. I didn't need to witness anything that would singe my innocent industry brain forever. And really, everyone needs to feel free to cut loose after an exhausting advertising week without a lens in their faces, right? On my way out the door I snapped Advertising Week's organizer Matt Scheckner and Director Matt Miller (also President and CEO if AICP). And that's it, another Advertising Week in the bag. ClichĂŠ and all, but never a dull moment.
An Old Love Comes To Town On A Rainy Day by Kendall Allen, Monday, October 4, 2010, 1:01 PM
Within the industry at large, we have more broadly acknowledged a changed relationship with advertising. On a high level, Advertising with a capital A has a different stature now; its place is integrated into the marketing and media equation. It rarely stands alone. On a personal level, we recognize that our romance with Advertising has become more erratic. He's an old flame, a one great love who comes unexpectedly to town. At our best, we go to dinner; we laugh and we cry. We cannot put our finger on it -- but we are moved. And, then back to the day-to-day, a bit more blended into the commercial mix, he's there in the background, touching and tinting our world. It was with this reality always somewhat in mind that I found myself in an industry room last week -- quite unexpectedly moved. I attended the finale of "The Big Ad Gig" at the end of Advertising Week. In the second year of this contest, the final competitors -- eight aspiring advertising professionals, some copywriters and some creatives, most of them recent graduates -- took four minutes each to present their concepts to honchos from Ogilvy & Mather Worldwide, Crispin Porter & Bogusky (CP+B), TBWACHIATDAY, NewCo, and Atmosphere Proximity. Five of the eight entrants would receive paid internships with the participating agencies. One winning campaign would be produced and run across multiple screens of Microsoft Advertising properties, including gaming and mobile. How cool is that? The entries showed concepts across media and included video, ambient and straight display. Cross-platform was alive and well -- and masterfully presented by these young up-and-comers. I was not alone in being captivated by these young ad men and ad women in the making, not yet sullied by the slippery slope of PowerPoint or the myopic zealotry of any one channel -- concisely articulating strategy and execution; curating
their visuals; framing and telling the stories, across media. But, given the timing of the subject matter, there was more than showmanship to rivet the room. The client was (Gay, Lesbian and Straight Education Network) GLSEN. The task was to develop a multichannel awareness campaign educating young adults that casual use of anti-LGBT language translates to more overt harassment and contributes to the negative school environment that plagues LGBT students. Winning votes aside, the work by all eight was refreshingly good. With only the most minor of quirks, each pitch was crystal-clear, emotionally resonant and showing a cross-platform targeting savvy. Each pitch got it, which seemed surprising given the youth factor, and then not. It was professional poetry to hear young voices skillfully, lucidly pitch such work on the same day that the news of Tyler Clementi's suicide off the nearby George Washington Bridge (presumably committed under the pressure of cyber-bullying) pervaded the news outlets. You'll be seeing the winner's work some time soon -- incubated, honed and run through one of the most certifiably creative shops around before it unfurls. As popular attention turns more acutely to the themes of such bullying, it will be fascinating to see how this campaign does. But, in the meantime, it is clarifying to reflect anew on what makes good advertising so arresting. We often talk about what goes into striking that chord. In this case, contextual timing, raw thematic emotional resonance, dewy professional youth -- and the gray rain pouring down over the George Washington Bridge just outside -- heightened the hit.
9/27/10 It's Advertising Week! Can You Handle It?
10/28/10 Darren Huston Keynote Speech - IAB MIXX Advertising Week 2010
MicrosoftAdvertising | September 28, 2010
Darren Huston CVP of Consumer & Online at Microsoft demos new technology in his Microsoft Advertising keynote presentation at IAB MIXX conference at the Crowne Plaza in New York at Advertising Week 2010