Sunset Media Kit 2022

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OUR MISSION To unlock the awe of the infinite West in the home, in the world, and through the human spirit.

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Knows the West Best Sunset is the definitive lifestyle brand of the modern American West. Sunset is the single most trusted resource for a national audience aspiring to live the Western lifestyle. Sunset inspires and informs followers across the full range of platforms on which they consume content, as well as through memorable events and experiences 4 SUNSET MEDIAKIT 2021 2022



Content Pillars TRAVEL + ADVENTURE Road Trips Camping Wine Country Destination Guides National Parks

FOOD + DRINK Garden-To-Table Grilling Wine & Beer Cocktail Crafting Parties & Menus

HOME + GARDEN Decorating & Design Home Tours DIY Projects Outdoor Living Landscaping

LIFESTYLE Wellness Gift Guides Shopping Technology Family & Pets

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Growth + Engagement Cultivating an ever-expanding community of brand loyalists through quality content, active audience dialogue, and superior knowledge of lifestyle trends and patterns.

7MM+

2.5 - 3.5%

TOTAL CROSS-PLATFORM REACH INDUSTRY-LEADING SOCIAL ENGAGEMENT

2.5 - 3.5%

150% YOY

TOTAL SOCIAL AUDIENCE GROWTH

125% YOY

#SUNSET INSTAGRAM COMMUNITY GROWTH

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Connecting on all Platforms Wine Competition Award Winners p123

PRINT AND DIGITAL EDITIONS

WATERS

OF THE

WEST

DRINK THIS! Five Radical New White Wines

2020

Wine Guide

All the Bottles,Trends, and People You Need to Know—Now! Casa Dumetz winemaker Sonja Magdevski at her store in Los Alamos, California.

STAY HERE 26 Wine Country Winners

Roam Near Home

STOCK UP The New Rules of Starting a Cellar WINE ISSUE 2020

SUNSET.COM

1

From Camping to Kayaking, 147 Ways to Get Out—Safely

Meet the BBQ King of California Harvest Garden Guide Washington Waterside Retreat WATERS OF THE WEST ISSUE

SUNSET_FALL_COVER_TRY_V3_MB_SK_V3.indd 1

DIGITAL + SOCIAL

EXPERIENTIAL

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The Audience Always seeking their next great adventure, the Sunset reader is a natural pioneer who sets trends and influences the world around them. From exploring on off-the-grid hikes and trails, to creating the perfect outdoor oasis, to cocktail-crafting with wild foraged ingredients, the Sunset reader celebrates living life the Western way.

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of Sunset readers make decisions on brands and product choices based on ads seen in Sunset


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Demographic Profile Print CIRCULATION: 230K(PRINT+DIGITAL) MALE/FEMALE: 27% / 73% MEDIAN AGE: 58 AGE: 62% OF THE SUNSET AUDIENCE IS 25-64 MEDIAN HHI: $104,801 MEDIAN HHI NET WORTH: $651,640 HOMEOWNER: 77% OWN THEIR HOME AFFLUENT HOME OWNER: 40% VALUE $500,000+ (INDEX 410) MARRIED: 61% EDUCATED: OVER 50% GRADUATE OR POST-GRADUATE DEGREE

SOURCE: INTERNAL DATA + MRI STUDY 2019 (55 AVERAGE AGE GFK MRI SPRING 2018)

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Demographic Profile Digital MONTHLY UNIQUE VISITORS: 1MM+ AVERAGE PAGE VIEWS: 8.8MM VIDEO STREAMS: 1.4MM FEMALE: 72% MALE: 28% COLLEGE EDUCATED: 76% MARRIED: 61% MEDIAN AGE: 48 MEDIAN HHI: $80,046 OWN HOME: 65%

Source: Internal Data + MRI Study 2019

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Social Stats FACEBOOK: 522,000 PINTEREST. 277,000 INSTAGRAM: 236,000 TWITTER: 70K TOTAL SOCIAL AUDIENCE: 1,100,000

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Editorial Lineup WELLNESS AND INNOVATION ISSUE February/March Ad Close: Nov 19, 2021 // Materials Due: Nov 29, 2021 On Sale: Tue, Feb 1, 2022

THE GARDEN ISSUE April/May Ad Close: Jan 21, 2022 // Materials Due: Jan 28, 2022 On-Sale: Tue, Mar 29, 2022

THE ANNUAL CAMPING ISSUE June/July Ad Close: Mar 18, 2022 // Materials Due: Mar 25, 2022 On-Sale: Tue, May 24, 2022

WATERS OF THE WEST ISSUE August/ September Ad Close: May 20, 2022 // Materials Due: May 27, 2022 On-Sale: July 26, 2022

THE WINE & HARVEST ISSUE October/ November Ad Close: July 15, 2022 // Materials Due: July 22, 2022 On-Sale: Tue, Sept 20, 2022

HOLIDAY - HOME & HEARTH ISSUE December/January 2023 Ad Close: Sept 9, 2022 // Materials Due: Sept 16, 2022 On-Sale: November 15, 2022 20 SUNSET MEDIAKIT 2022



2022 Mechanical Specs PRINT: MAGAZINE TRIM SIZE: 8.375" X 10.5" BINDING: PERFECT, JOGS TO FOOT AD SIZE

BLEED

LIVE / SAFETY

TRIM

PAGE

8.625” X 10.75”

7.5” X 10”

8.375” X 10.5”

TWO-PAGE SPREAD

17” X 10.75”

16.25” X 10”

16.75” X 10.5”

1/2 PAGE VERTICAL

4.25” X 10.75”

3.5” X 10”

4" X 10.5”

1/3 PAGE VERTICAL (ONE COLUMN)

3” X 10.75”

2.25” X 10”

2.75" X 10.5”

2/3 PAGE VERTICAL (TWO COLUMNS)

5.375” X 10.75”

4.625” X 10”

5.125" X 10.5”

1/2 PAGE HORIZONTAL

8.625” X 5.4375”

7.5” X 4.6875”

8.375" X 5.1875”

1/2 SPREAD HORIZONTAL

17” X 5.4375”

16.25” X 4.6875”

16.75" X 5.1875”

PLEASE NOTE: When designing an ad with the expectation of an equal border on all sides, there is a .063” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of .375”. SAFETY MARGINS Keep essential matter .375” from bleed size. Live material on facing units should not be closer than .125” to center fold on either side of gutter—total of .25” for both pages. Please have crop marks .125” away from the bleed. PRINTING PROCESS SWOP 2006 Coated 5 Version 2 REQUIRED MATERIAL PDF/X-1A (Version 1.3 required). No color proofs are required. DELIVERY OF MATERIALS Upload all display ad files to jamie.elliott@sunset.com QUESTIONS Contact Jamie Elliott: jamie.elliott@sunset.com with any questions regarding materials or uploading files.

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