4 Effective Ways of Utilizing Social Media for Market Research Market research can be very time consuming and expensive process. Hence many businesses have opted for social media as a viable option for gaining customer insights, brand appearance and other important market research aspects. The key is to utilize social media effectively in market research so that you can get maximum benefits from it. Let us now look at some of the effective ways of utilizing social media for market research:
Track trends for social media with real-time insights: Most of the popular social media platforms like Facebook, Twitter, LinkedIn etc. offer various ways of analyzing trends and conduct research. By simply searching for latest posts or popular terms you can gain insight about emerging trends in that industry and also see what customers are talking about it. This is a short-shot way of gaining results through social media. For example; on Twitter you can search for a term using hash tags related to your brand, industry or product and can get instant notifications when customers or competitors use your key terms. Use real-time aspects of social media for improved marketing appeal: Utilizing the long forgotten ways like surveys for market research is a dead-end pan. Today there is a need for a more real medium which can give results in minutes. From product launches to follow-up marketing, each part of your marketing plan can be analyzed independently for improved results across the entirety of your marketing plan. Instead of spending months on developing a market research plan for a change you can use social media for market research right now. Learn the language of the audience for improved marketing appeal: The way you market your product or conduct research may not appeal the customer directly. But with the help of social media networks it is possible to have a direct interaction with the customers; this way you can understand what the customer is looking for and can explain your services to them in a much better way. By creating customer-centric definitions of value, quality, and other important terms, you can help to create a brand or product image that is unique amongst competitors and speaks directly to your target audience. Exploit the full potential of social media in a cost effective manner: Social media does not require you to make investment. In fact there are so many social media platforms available nowadays that utilizing social media for market research is simply a matter of investing time. Through user engagement and discussion, your social media research also serves as advertising, brand building, network building, lead generation and offers numerous other improvements for your business or brand.
From cost effectiveness to real-time access of information there are so many benefits of utilizing social media for market research. Best of all, social media research offers numerous ways to interact with your market and build your business. Conducting research is as simple as signing up for a social media service, such as LinkedIn or Twitter, and utilizing their built-in search features. Within minutes, your business can start analyzing trends, improving your marketing strategies and work towards achieving your desired results.
Published on May 22, 2013
Market research can be very time consuming and expensive process. Hence many businesses have opted for social media as a viable option for g...