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TITLE PORTFOLIO OF


INTRODUCTION TITLE PORTFOLIO OF

CONCEPT E XPL ANATION

Working Title is a temporary name used for a project during it's development, but it also has a connotation that it is a "work in progress." This em bodies the way I think about my process in when I design. I have an overall idea for a project, but it isn't until the end that the project comes together because of all the inbetweens which brings it all together. The process involves many mediums from sketching, computer work, printing, researching different materials to working with outside vendors. It is ever evolving because of all the unknown variables that one tackles each step of the way. And even with a finished project, I am almost always compelled that there is a better solution in undertaking the problem. This tends to be a double edge sword, but ultimately, it has aided me to become a stronger and more knowledgeable designer.


TABLE OF CONTENTS TITLE PORTFOLIO OF

PROJECT NO.

TITLE

PAGE

001

So Fresh And So Clean

008

002

Light Bulb Moment

016

003

Brain.Storm.

026

004

Cut the Cheese, Please!

038

005

Cockadoodles

048

006

Electronic Shock

058

007

Wine is Fine

074

008

Guts and Glory

084

009

One Stop Shopping

092

010

X Marks the Spot

144


Paul Smith Men’s Skin Care

PROJECT

SO FRESH AND SO CLEAN PROJECT INSTRUCTOR COURSE TIMELINE

OBJECTIVE

Choose a company to create a men’s skin care line for an already established brand. Create a five product line and a travel set kit to complete the set. Research the brand and design the line based on the company's aesthetics and core beliefs. SOLUTION

P ack age Design 2 C hr is t in e G e or ge

INSTRUCTOR

Modern Clean Bright Fresh Vibrant

Nº Standard Form No. 0 0 3 97- PD R e v A p r i l 19 - 0 9

OFFICE USE ONLY

C

KE Y WORDS

Brie Box Wedge Labels Single Portion

KA

G E DE S IG

N

PA

SPECIMENS

2

COURSE

I integrated Paul Smith’s signature graphic lines with a twist. I used clear bottles with tinted liquids to spotlight the funky graphics. I wanted the type to be more of a secondary read so kept it as clean and simple to let the graphics be the main focus.

PD2 no. 001 SP

RING 200

9


PAG E

8 » 9

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Paul Smith Men’s Skin Care

PROJECT


PAG E

10 » 11

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Paul Smith Men’s Skin Care

PROJECT


PAG E

12 » 13

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Paul Smith Men’s Skin Care

PROJECT


PAG E

14 » 15

WORKING TITLE

B y Su n ny Le e


Bell & Ross Lamp

PROJECT

LIGHT BULB MOMENT PROJECT INSTRUCTOR COURSE TIMELINE

OBJECTIVE

Choose a company without an existing home decor line to design a spin-off lamp and package, which is still in accordance with their core beliefs of luxury, precision and style. Work with an outside vendor to create a full size, three dimensional model with drawings of final mechanical plans to create prototype. SOLUTION

Innovative Contemporary Sleek Technical

T ho ma s M c Nu l ty

CK

AG E DE SIG

PD3 no. 002 SP

Nยบ

INSTRUCTOR

OFFICE USE ONLY

PA

P ack age Design 3

KE Y WORDS

Prototype Lamp Package

3

SPECIMENS

N

COURSE

Beginning with the lamp design gave for a unique experience and challenges that other packaging projects did not present, an opportunity to design from the inside out. By creating the prototype first, the package had to be adjusted in accordance to any changes that were made to the product. The package also was designed to reflect the distinctive Bell & Ross watch style influenced and designed for aircraft and space.

St and ard F or m N o. 0 0 241- P D Rev A pril 11- 01

RIN

G 201

0


PAG E

16 » 17

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 3

INSTRUCTOR

T ho ma s M c Nu l ty

Bell & Ross Lamp

PROJECT


PAG E

18 » 19

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 3

INSTRUCTOR

T ho ma s M c Nu l ty

Bell & Ross Lamp

PROJECT


PAG E

20 » 21

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 3

INSTRUCTOR

T ho ma s M c Nu l ty

Bell & Ross Lamp

PROJECT


PAG E

22 » 23

WORKING TITLE

B y Su n ny Le e


Bell & Ross Lamp

PROJECT

3"

0.5"-0.75"

Acrylic - As thick as possible

2" 0.5"

Metal

MAXIMUM

0.3125"

11.125"

8.5"

Rod

6.5"

2"

1.75"

0.625"

Black Walnut

Silicon feet

Recessed for cable

2.75"

0.325"

0.5"

0.3125"

P ack age Design 3

COURSE

.325"

11.125"

8.5"

6.85"

6.5" (Maximum)

Frosted Acrylic

Brushed Steel with luster

0.3"

T ho ma s M c Nu l ty

INSTRUCTOR

Clear Acrylic

0.25"

2"

1.5"

Black Walnut 0.625"

8.75"

7.35"

8"


PAG E

24 » 25

WORKING TITLE

B y Su n ny Le e


Dreamer Recorder

PROJECT

BRAIN.STORM. PROJECT INSTRUCTOR COURSE TIMELINE

OBJECTIVE

Create a new product that is currently not on the market under a well-known brand. The new product launch will include a brochure, as well as a mailer to announce the new line for the brand. SOLUTION

OFFICE USE ONLY PH

E IC D SIGN

GD 2 03 no. 0 SPR

Nยบ Standard Form No. 0 05 4 3 - GD Rev Februar y 2- 0 9

0

9

Reflection Imagination Subconscious Curiosity

A

K E Y WORDS

Brochure Mailer

GR

G rap hic Design 2 Th o ma s M cN ul t y

INSTRUCTOR

SPECIMENS

2

COURSE

I created a fictitious product that I wish existed, which is a dream recorder. No matter how hard one tries to remember their dreams accurately, it's practically an impossible feat. The dreams are always occurrences that go into our subconscious and are hard to interpret and I wanted to reflect this through the imagery and typography. I also chose Toshiba as the umbrella brand because of their prevalence within the technology industry. They development with in technology spans from computers to medical imaging system, which was a apt fit.

0 ING 2


PAG E

26 » 27

WORKING TITLE

B y Su n ny Le e


COURSE

G rap hic Design 2

INSTRUCTOR

Th o ma s M cN ul t y

Dreamer Recorder

PROJECT


PAG E

28 » 29

WORKING TITLE

B y Su n ny Le e


COURSE

G rap hic Design 2

INSTRUCTOR

Th o ma s M cN ul t y

Dreamer Recorder

PROJECT


PAG E

30 » 31

WORKING TITLE

B y Su n ny Le e


COURSE

G rap hic Design 2

INSTRUCTOR

Th o ma s M cN ul t y

Dreamer Recorder

PROJECT


PAG E

32 » 33

WORKING TITLE

B y Su n ny Le e


COURSE

G rap hic Design 2

INSTRUCTOR

Th o ma s M cN ul t y

Dreamer Recorder

PROJECT


PAG E

34 » 35

WORKING TITLE

B y Su n ny Le e


COURSE

G rap hic Design 2

INSTRUCTOR

Th o ma s M cN ul t y

Dreamer Recorder

PROJECT


PAG E

36 » 37

WORKING TITLE

B y Su n ny Le e


Belletoile Brie Redesign

PROJECT

CUT THE CHEESE, PLEASE! PROJECT INS TRUCTOR COUR SE TIMELINE

OBJECTI V E

Redesign an existing brie cheese brand. Create a label for the sliced brie and box for the sliced packaged brie to go in, as well as individual portion wheels for the easy to go option. SOLUTION

P ack age Design 2 C hr is t in e G e or ge

INSTRUCTOR

Classic Luxurious Traditional Creamy

OFFICE USE ONLY

P

K E Y WORDS

Brie Box Wedge Labels Single Portion

AC

PD2 SP

Nยบ Standard Form No. 0 0 3 97- PD R e v A p r i l 19 - 0 9

E K AG DE SI

G

no . 00 4 RI

NG 2009

2

SPECIMENS

N

COURSE

I decided that the current brand did not have any brand equity, therefore, started from scratch. I wanted to portray the brie cheese as luxurious, which the current brand was not portraying. I incorporated details that were representative of French architecture and colors that are associated with milk, blue and cream.


PAG E

38 » 39

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Belletoile Brie Redesign

PROJECT


PAG E

40 » 41

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Belletoile Brie Redesign

PROJECT


PAG E

42 » 43

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Belletoile Brie Redesign

PROJECT


PAG E

44 » 45

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 2

INSTRUCTOR

C hr is t in e G e or ge

Belletoile Brie Redesign

PROJECT


PAG E

46 » 47

WORKING TITLE

B y Su n ny Le e


Rouxster Restaurant Identity

PROJECT

COCKADOODLES PROJECT INS TRUCTOR COUR SE TIMELINE

OBJECTI V E

Design a logo and create business applications for a fictional restaurant of your choice. Capture the look and feel of the establishment with the branding. SOLUTION

K E Y WORDS

Business Card Letterhead Envelope Coaster Matchbox

Rustic Hand drawn Warm Inviting Casual

Scott Rankin

INSTRUCTOR

Nยบ Standard Form No. 0 0 3 97- PD R e v A p r i l 19 - 0 9

OFFICE USE ONLY

GR

Graphic Design 1

SPECIMENS

AP

HIC

DE S IG

N 1

COURSE

I love soul food and the idea behind how it uses a roux (pronounced "roo"), a type of gravy, in the base of many of the "stick to your bones" dishes. I believe that by combining the word roux with rooster, I was able to embody the concept of the restaurant with one word. The hand drawn elements of the rooster and the type encapsulates the warm and rustic food the restaurant would serve family style in a casual environment.

GD1 no. 005 FAL

L 200

8


PAG E

48 » 49

WORKING TITLE

By Sunny Lee


COURSE

Graphic Design 1

INSTRUCTOR

Scott Rankin

Rouxster Restaurant Identity

PROJECT


PAG E

50 » 51

WORKING TITLE

By Sunny Lee

Rouxster


COURSE

Graphic Design 1

INSTRUCTOR

Scott Rankin

Rouxster Restaurant Identity

PROJECT


PAG E

52 » 53

WORKING TITLE

By Sunny Lee


COURSE

Graphic Design 1

INSTRUCTOR

Scott Rankin

Rouxster Restaurant Identity

PROJECT


PAG E

54 » 55

WORKING TITLE

By Sunny Lee


COURSE

Graphic Design 1

INSTRUCTOR

Scott Rankin

Rouxster Restaurant Identity

PROJECT


PAG E

56 » 57

WORKING TITLE

By Sunny Lee


Technology Addiction Conference

PROJECT

ELECTRONIC SHOCK PROJECT INS TRUCTOR COUR SE TIMELINE

OBJECTI V E

Design a conference centered around a topic, which addresses a pertinent issue in current events. The job consists of designing a 48 page conceptual experimental book, promotional poster, and conference promotional direct mail piece. SOLUTION

SPECIMENS

K E Y WORDS

48 page Book Direct Mailer Poster

Experimental Technological Overwhelming Contrast Balance

Nยบ

Ar i el G r ey

INSTRUCTOR

Standard Form No. 0 0 3 97- PD R e v A p r i l 19 - 0 9

OFFICE USE ONLY

T

T ypo graphy 4

COURSE

I decided to pick a topic I feel everyone can relate to nowadays, the use of technology in our daily lives. I wanted to convey how the overuse of technology, whether it be a text messaging on a cell phone to playing video games, have become the norm in our daily routines. We get so bogged down by these mediums we forget that there is real human communication that is ultimately getting neglected, thus affecting our personal relationships. By recognizing these issues is the first step and how to find the balance is the next.

YP

OG

R A PHY

4

TY PE 4 no. 00 6 SP

RING 201

1


PAG E

58 » 59

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

60 » 61

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

62 » 63

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

64 » 65

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

66 » 67

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

68 » 69

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

70 » 71

WORKING TITLE

B y Su n ny Le e


COURSE

T ypo graphy 4

INSTRUCTOR

Ar i el G r ey

Technology Addiction Conference

PROJECT


PAG E

72 » 73

WORKING TITLE

B y Su n ny Le e


Jordan Winery Label Redesign

PROJECT

WINE IS FINE PROJECT INS TRUCTOR COUR SE TIMELINE

OBJECTI V E

Select a local winery and create a new spin off of their existing brand. Research the winery to determine if the company requires a redesign or a new category for the current line. SOLUTION

Sleek Modern Clean

T ho ma s M c Nu l ty

AC

Standard Form No. 0 0 3 97- PD R e v A p r i l 19 - 0 9

KAG

E DE S I

PD3 SP

INSTRUCTOR

OFFICE USE ONLY

P

P ack age Design 3

KE Y WORDS

Wine Bottle Gift Case

G

3

SPECIMENS

N

COURSE

After visiting the winery and talking to the wine maker, I was able to determine their target market currently is the older upper middle class, and as their clientèle ages, they are starting to lose market share. Therefore, I decided that the winery could benefit to marketing to the younger generation of wine connoisseurs. I created a new line to attract a younger audience and named it after the address of Jordan winery, as they are very proud of their properties and offer many perks for the members on the french inspired grounds.

no . 00 7 RI

NG 2010


PAG E

74 » 75

WORKING TITLE

B y Su n ny Le e


PROJECT

Jordan Winery Label Redesign

COURSE

P ack age Design 3

JORDAN WINERY

JORDAN WINERY

JORDAN WINERY

CABERNET SAUVIGNON CABERNET SAUVIGNON

CABERNET SAUVIGNON

T ho ma s M c Nu l ty

INSTRUCTOR

1999 reserve

1999 reserve

JORDAN WINERY

JORDAN WINERY

CABERNET SAUVIGNON

CABERNET SAUVIGNON

1999 reserve

1999 reserve

1999 reserve


E STA B

CABERNET SAUVIGNON ANDERSON VALLEY 1999 ESTATE RESERVE

N WINERY

JORDA

JORDA

76 » 77

JORDA

N WINERY

PAG E JORDAN WINERY

JORDA

B y Su n ny Le e

JORDAN WINERY

N WINERY

WORKING TITLE

JORDA

N WINERY

N WINERY

LISHED 2010

CABERNET SAUVIGNON ANDERSON VALLEY

CABERNET SAUVIGNON ANDERSON VALLEY

CABERNET SAUVIGNON ANDERSON VALLEY

CABERNET SAUVIGNON ANDERSON VALLEY

1999 ESTATE RESERVE

1999 ESTATE RESERVE

1999 ESTATE RESERVE

1999 ESTATE RESERVE


COURSE

P ack age Design 3

INSTRUCTOR

T ho ma s M c Nu l ty

Jordan Winery Label Redesign

PROJECT


PAG E

78 » 79

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 3

INSTRUCTOR

T ho ma s M c Nu l ty

Jordan Winery Label Redesign

PROJECT


PAG E

80 » 81

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 3

INSTRUCTOR

T ho ma s M c Nu l ty

Jordan Winery Label Redesign

PROJECT


PAG E

82 » 83

WORKING TITLE

B y Su n ny Le e


The PacWest Identity Redesign

PROJECT

GUTS AND GLORY PROJECT INSTRUCTOR COURSE TIMELINE

OBJECTI V E

The Pacific West is an athletic conference with plans to expand from 9 to 14 schools. With the mission statement guiding the concept: "From Hawai'i to California to Arizona and Utah, the most beautiful destination conference in the entire NCAA", redesign and re-brand The Pacific West Conference to "The PacWest". SOLUTION

GROUP MEMBER S

Logo Business System Applications

Sunny Lee Nathan Godding Aaron Veng Karin Albertsson

I den tity 2 Da r re ll Ha yd e n

INSTRUCTOR

SPECIMENS

OFFICE USE ONLY IDEN T I T Y

2

COURSE

Working in a design team, we were able to create an identity that focused on the diverse landscape of The PacWest Conference. We determined that the landscapes could be symbolically represented and were able to combine it into 3 sections in a round shape which also portrayed it as a sports ball.

ID2 FA

Nยบ St and ard F or m N o. 0 0 3 97- P D Rev A pril 19 - 0 9

no. 0 08 LL

2010


PAG E

84 » 85

WORKING TITLE

B y Su n ny Le e


COURSE

I den tity 2

INSTRUCTOR

Da r re ll Ha yd e n

The PacWest Identity Redesign

PROJECT


PAG E

86 » 87

WORKING TITLE

B y Su n ny Le e

The PacWest


COURSE

I den tity 2

INSTRUCTOR

Da r re ll Ha yd e n

The PacWest Identity Redesign

PROJECT


PAG E

88 » 89

WORKING TITLE

B y Su n ny Le e


COURSE

I den tity 2

INSTRUCTOR

Da r re ll Ha yd e n

The PacWest Identity Redesign

PROJECT


PAG E

90 » 91

WORKING TITLE

B y Su n ny Le e


Kohl's

PROJECT

ONE STOP SHOPPING PROJECT INS TRUCTOR COUR SE TIMELINE

OBJECTI V E

Work with a design team to rebrand Kohl's to make it more competitive in the current market by revitalizing their present private brands. The rebranding will address all elements of identity to packaging design to meet the Kohl's target audience. Thus, enhancing the shopping experience of current customers and in turn, also attracting new customers.

GROUP MEMBER S

Identity Design Packaging

Sunny Alexa Angie Robin

Lee Adelman Barrera Golata

OFFICE USE ONLY

P

SPECIMENS

AC

K AG E DE S I

PD4

T ho ma s M c Nu l ty

INSTRUCTOR

S

PR

no. 0 09

Nยบ St and ard F or m N o. 0 0 3 97- P D Rev A pril 19 - 0 9

ING

2011

4

P ack age Design 4

Through research of the current Kohl's brand, we were able to determine that there were overlapping private brands that were cannibalizing from one another's target market. The unclear target markets for each identity, therefore needed to be reorganized. Our design team decided to create five distinctive lines to address and meet the needs of the target audience we believed the Kohl's brand would gain from the most.

GN

COURSE

SOLUTION


PAG E

92 » 93

WORKING TITLE

B y Su n ny Le e


Kohl's

PROJECT

STORE BRAND

PRIVATE BRANDS

I.D. CATEGORY

K E Y WORDS

CATEGORY

K E Y WORDS

Contemporary

Clean Confident Bold Trendy

Athletic

Movement Active Contoured Energetic

PRICE R A NGE

COURSE

P ack age Design 4 T ho ma s M c Nu l ty

Mid

INSTRUCTOR

VITAL

PRICE R A NGE

Mid

DE SCRIP TION

DE SCRIP TION

Trendy, but affordably priced home goods for early to mid 20 year olds moving into their first apartment.

Athletic wear and equipment for wide range of exercisers and athletes. Products range from yoga mat to basketball to wristbands.


LEGEND

CATEGORY

K E Y WORDS

CATEGORY

K E Y WORDS

CATEGORY

K E Y WORDS

Outdoor

Memories Scenic Exploration Rugged

Children

Hand Drawn Characters Colorful Educational

Timeless

Classic Traditional Warm Refined

PRICE R A NGE

Low to Mid

PRICE R A NGE

Low

94 » 95

PEEK-A-BOO

PAG E

TERRA

Suburban men and women of lower and middle class, but predominately females and mothers, looking for quality, and up to date trends at bargain prices.

B y Su n ny Le e

TARGE T AUDIENCE

To present our distinct private brands at the same level of quality as national brands, while aiming at our goal to “live now, with the future in mind.” For our customers, quality and “live now” requires: sustainability, health, variety, convenience, affordability, and awareness. These requirements stand as our company's new core, and strengthens our motto: “Expect great things.”

WORKING TITLE

MISSION STATEMENT

PRICE R A NGE

High

DE SCRIP TION

DE SCRIP TION

DE SCRIP TION

Outdoor adventure gear from picnic blankets to tents to roasting forks. Perfect for people who are looking for an affordable vacation.

Infants to toddlers have fun when Kohl's characters take them from snappily dressed to learning ABC's to flexing their brains with arts.

Sophisticated individuals looking for high quality and elegant household goods and clothing with em bellishing details for the extra touch.


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

96 » 97

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

98 » 99

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

100 » 101

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

102 » 103

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

104 » 105

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

106 » 107

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

108 » 109

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

110 » 111

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

112 » 113

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

114 » 115

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

116 » 117

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

118 » 119

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

120 » 121

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

122 » 123

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

124 » 125

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

126 » 127

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

128 » 129

WORKING TITLE

B y Su n ny Le e


PROJECT

Kohl's P ack age Design 4 T ho ma s M c Nu l ty

INSTRUCTOR

COURSE

Pp

Bb

Penguin

I am a bird that cannot fly. I spend 75% of my time in water looking for food and having a good time!

Mm

Bunny

Monkey

I live in a borrow. I have long ears and my teeth never stop growing. I can also jump 36" or higher!

I have long arms and legs to propel myself through the branches. I live in the rainforest and like being up top in the canopies.

Gg

Giraffe

I am the tallest mammal thanks to my long neck and legs. I even have a 21" long tongue, so I can pluck my food in tree top branches.


PAG E

130 » 131

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

132 » 133

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

134 » 135

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

136 » 137

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


PAG E

138 » 139

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


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140 » 141

WORKING TITLE

B y Su n ny Le e


COURSE

P ack age Design 4

INSTRUCTOR

T ho ma s M c Nu l ty

Kohl's

PROJECT


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142 » 143

WORKING TITLE

B y Su n ny Le e


Identities and Marks

PROJECT

X MARKS THE SPOT PROJECT INSTRUCTOR COURSE TIMELINE

OBJECTIVE

Identities distinguish brands that one creates associations with. The following pages are logos created for various classes throughout my graphic design program. SOLUTION

M any

Original Unique Distinctive Imaginative Inspired

Nยบ

Mu l ti pl e

INSTRUCTOR

St and ard F or m N o. 0 0 3 97- P D Rev A pril 19 - 0 9

OFFICE USE ONLY

LO

D GO I ENTI

LOG 00

ES

KE Y WORDS

Logos

TI

SPECIMENS

O

no. 0 10

2

COURSE

Each logo was created with a story in mind, developed through research and designed for the consumer. The logos are represented in both color and reversed out in black to show the versatility of the mark when it stands alone without color.

8 t o 2012


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WORKING TITLE

B y Su n ny Le e


COURSE

M any

INSTRUCTOR

Mu l ti pl e

Identities and Marks

PROJECT


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146 » 147

WORKING TITLE

B y Su n ny Le e


COURSE

M any

INSTRUCTOR

Mu l ti pl e

Rouxster

Identities and Marks

PROJECT


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148 » 149

WORKING TITLE

B y Su n ny Le e


COURSE

M any

INSTRUCTOR

Mu l ti pl e

Identities and Marks

PROJECT


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150 » 151

WORKING TITLE

B y Su n ny Le e


Portfolio

PROJECT

THANK YOU TE ACHERS

Mary Scott, Christine George, Scott Rankin, Darrell Hayden, Thomas McNulty, Carolina DeBartola, Ariel Grey. CL A SSMATE S

Pongpat Chirakiti, Nathan Godding, Naomi Hoag, Beau Monroe, David Scott, Brian Zobel. L A ST, BUT NOT LE A ST

COURSE

Portfolio

INSTRUCTOR

Mary Scott

Mom and Dad, Halmony, Richard "Gochu" Schudy, Jeffrey Lee, Tricia Lee, Danny Hironori Jo, Sun Hong, Christina Ruiz, Katharine Miyata-Higa, Tawnya Peterson, Megan Antoncich, Eddie Kim, Tim Ecker.


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WORKING TITLE

By Sunny Lee


PORTFOLIO

Working Title Portfolio DE SIGNER Sunny B. Lee

sunnyblee@g mail.com 206.778.6213

sunnybrendalee.com CL A SS Portfolio INSTRUCTOR Mary Scott

Academy Art University

79 New Montgomery Street San Francisco, CA 94105 PRINTING & BINDING Blurb PHOTOGR APHY Sunny Lee, Naomi Hoag, David Scott T YPEFACE DinPro, DIN Schrift, Courier New PAPER Proline Uncoated SOF T WARE Creative Suite 5.5 COPYRIGHT Š 2012 SUNNY LEE. All rights reser ved. No part of this pu blication can be

reproduced, stored in a retrieval system or transmitted, in any for m or by any means without the written per mission of Sunny Lee.



Working Title by Sunny Lee