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inside this week March 13, 2011


on the happenings and events in your 08 Report metropolis



Logos are making a hottest comeback this season among out A-listers.


29 Uth records introduce new pop sensations Feature

30 International cricket players of Pakistani origin 42

10 launch of Salvadore Ferragamo perfume 60 exposure to European brands society



– Sitara designer collection 34 Shamaeel with special prêt lawn design kit



54 A book of revelations about Bangladesh

Send us your comments & feed at splus@nation.


Sunday plus

to declare education emergency in 56 Time Pakistan


Sheikh, GM DHS international, 60 Hassan talks about international cosmetic brands


Report on Abrar Ahmad’s exhibition at the Collectors Galleria



Dear readers we are back with another issue of Sunday Plus exclusively for you. We again bring you exclusive interviews and stories. Meet the international cricketers of Pakistani origin who are shining in the ICC Cricket World Cup. Join us in the campaign to give prioritise education in Pakistan. It is time to increase the education budget. Designer Shamaeel in collaboration with Sitara Premium brings her limited edition of luxury lawn collection. Brand Ambassador for Toni and Guy, Shammal Qureshi writes about local styling and fashion trends in his first ever blog. Also don’t miss the latest prêt collection of Leisure Club. This week take a tour with us to the Hingol National Park in Balochistan to see the mesmerising flora and fauna. Learn the untold facts about Bangladesh in our book review section. And don’t forget to see our section ‘Picks of the week’ for best buys.



The latest prêt collection of Leisure Club

the rugged beauty of Hingol 48 Explore National Park in Balochistan


Editor’s note

Picks of the week

Go through the smart wish-list for best buys


Editor-in-Chief Majid Nizami Deputy Managing Director Rameeza Nizami Group Editor: Salim Bokhari Editor Magazine: Emanuel Sarfraz Editorial Staff: Bishakha Khadka Kunwar, Madiha Syedain, Sadaf Pervez & Navirah Zafar Creative Head: Faiz-ur-Rehman Creative Team: Shoaib Qadir, Faisal Fazal, Talal Waheed, HM. Nouman For advertising: Bilal Mahmood, 0300 - 8493206 Muhammad Zaeem 0301 - 8463306 Salman Ahmed 0300 - 4116792 Shiraz Akbar 0333 - 2310851



Glamour and Fragrance 1



KARACHI: The launch of the new Salvadore Ferragamo perfume was held at Attimo Café Flo. The event was hosted by Catalyst PR and Marketing and managed by the Catwalk production team. Attimo has been launched by Beaute’ Pakistan International (BPI’) BPI is an exclusive distributor of globally renowned brands of perfumes, handbags, luggage, and watches in Pakistan.





1 Anita Ayub 2 Iraj Manzoor 3 Koni 7 Anum Rafiq & Aysha 08 Sunday Plus March 13, 2011

4 Amin Gul Jee with guest

8 Aysha & syed Adnan


5 All Models 6 Frieha & Andleeb Rana


Aysha Hashwani & Hasan with M. Sarwar Khan

Asim Jofa With Frieha


Aysha Omer 10 Sunday Plus March 13, 2011

Hina & Mathira

Batool Rizvi & Saima


New café in town 1


LAHORE: Florilegium Café and Restaurant was recently launched in Lahore where socialites & celebrities graced the red carpet. The café is owned by Laiqa Hasan and two other partners. The restaurant offers a delectable spread of Italian, French, Japanese & continental food.






1 Mr. & Mrs. Aurganzaib 2 Ahmad Ali Butt 3 Madiha & Zeba 4 Waqar Hasan, Laiqa Hasan, Aliya Afzal & Jamila Waqar 5 Mr. & Mrs. Nawab Qazilbash 6 Sara & Ruby 7 Zara & Hassaan 12 Sunday Plus March 13, 2011


Amna, Nooray, Tahura Heer & Mahra

Sana & Sundus

Khadija & Natasha

Asifa 14 Sunday Plus March 13, 2011

Hassan & Rabia

Shanzay & Momina


A hair story 1


Lahore: Sunuba Spa and Salon recently organised a fashion show ‘Alternate - The Hair & Makeup Story’; which was a mix of drama and elegance. PR of this event was handled by Bilal Mukhtar Events & PR.







1 Sundus & Imtisal 2 Imrana Shahid of Sunuba 3 Sophiya Mirza 4 Amina Saeed 5 Aliha & Mariam 6 Sadaf & Ikram 7 Abbas & Ubab 8 Danish, Horia & Zahir 16 Sunday Plus March 13, 2011



Happy B’day Sabina! 2

KARACHI: Sabina Pasha recently celebrated her birthday on a perfect winter night with live music, bonfire and great ambiance. The event was organised by Bilal Mukhtar Events & PR.


4 5 6



1 Bilal & Anoushay 2 Sabina & Bilal 3 Adnan, Kami & Fia 4 Jimmy, Saad & Zainab 5 Khalid 6 Schezray & Taimoor

7 Mehreen, Hamza & Nickie 8 Sadaf & Khawar 9 Murad, Humaira & Zara 10 Ahsan 11 Ahmer & Sundus 20 Sunday Plus March 13, 2011


Of stars and galaxies 1


KARACHI: Kiran Fine Jewellery and Brand Ambassador Sonya Battla presented their 2011 collections inspired by the stars and galaxies at an exciting and unique event held at the PIA Planetarium.








1 Sonya Battla 2 Tara Uzra Dawood 3 Sumeha Khalid 4 Shehla Raza 5 Navaid, Pinky, Mr & Mrs Premjee 6 Aamna haider Isani, Fareshteh Aslam & Amean J.. 7 Kamila & Yasmeen Shaikh 8 Tooba, Amna Mullick, Rasikh Ismail 9 Uzma & Pinky 22 Sunday Plus March 13, 2011



Birthday bash

Rawalpindi: Birthday of Nili was celebrated on Valentine’s Day.



5 4




1 Nili & Shahmeer

2 Sabeen & Mohsin

3 Nili, Sabeen & Shahmeer

4 Nili, Tehmina, Saira, Dr Rubina, Geeti, Noor, Alina, Amna, Uzma & Najma

5 Wardah, Rania & Afraz

6 Mr & Mrs Hafeez with Shahmeer 7 Tehmina, Amna, Dr Rubina & Nili

8 Nazia & Hammad

24 Sunday Plus March 13, 2011

society 1



LAHORE: Pearl-Continental is celebrating the ICC World Cup with lots of enthusiasm. Team PC and Team LG got together to play some shots at the hotel.


Charity bazaar










KARACHI: Avari Towers and the Rotary Club of Karachi Centennial recently organized a Valentines Charity bazaar.

1 Irshad B Anjum & Rolf Bauer

2 Mirza Mansoor

3 Bashir Adrali

4 Sarfraz Ahmed

6 Mohammed Raffique 7 Melinda 8 Amir Khan

5 Kanwer Asif & Daver

9 Jamshaid Sabir

10 & 11 The members of Rotary club with Mr Gordon Gorman, GM Avari Towers and Ms Bushra Fazli, PR Manager Avari Towers at the inauguration ceremony of the Valentines Charity Bazaar.

March 13, 2011 Sunday Plus 25

Inaugural ceremony



Pakistan Institute of Fashion Design’s (PIFD) new building was recently inaugurated by Makhdoom Amin, Minister of Commerce. The inauguration was followed by PIFD graduate display of fashion design students. The main attraction of the event was kids fashion show that was simply endearing.

26 SuNday Plus March 13, 2011


March 13, 2011 SuNday Plus 27


By Bishakha Kunwar


After being exiled to fashion Siberia, monogram bags are getting a big welcome back. When the new crop of quiet bags surfaced, we wondered if we would ever see this old fashion favourite again. After being a must have in the ‘90s, monogrammed bags have made a comeback among our celebrities and socialites alike, who are seen toting mostly Louis Vuitton and Gucci the most with pride. Earlier tagged to the ostentatious (sometimes noveau riche), you can now gear up to reclaim the logos again. And now with the always popular monogrammed Louis Vuittons and Gucci being all the rage, logos have never looked so good. But be forewarned: Don’t go overboard with head-to-toe branding. The minimalist fashion trend for this season make monograms the perfect accessories.

Purse clutches s, , sca stoles- L rves, are mak OGOS comeba ing great ck am fashion ong our circuit lately.

Huma with Gucci

Zarmina in LV Vernis punk bag

Zahra with Gucci

Amina Saeed in Gucci scarf

Noor with Gucci

Annie with a Gucci bag

Nina Akbar with LV stole

28 SuNday Plus March 13, 2011

Naznin with LV


s d ! r d e o d n c a l e e r v a h h Ut


Uth Records as a concept, is based on the acknowledgment that our country has an abundance of musical talent, but due to a dearth of avenues, such talent usually receives little recognition or opportunity to break into the industry, thereby stifling the potential a new generation of music can bring.

hus the vision behind Uth Records is: To first find talent through tapping into the demos of aspiring musicians; then select specific artists through the review of these demos by professional industry producers; to work closely with selected artists to arrange, compose and record their respective original compositions as guided by the producers, in a professional recording studio talent with some of Pakistan’s most gifted musicians. Each selected artist’s journey is recorded and then showcased on the Uth Records television show itself across multiple channels and on social media networks. This youth based music reality television show was launched by Ufone, showcased in the first three episode are three aspiring musicians named; Jumbo Jutt, Usman Riaz and Y&J band. These immaculate young musicians have captivated the viewers and critics off guard; their presence has been heart felt by music buffs all around,hence, hoping for some more budding talents from Uth Records in their up-coming episodes. The Uth Records television show is being directed by acclaimed director Zeeshan Parwez and Louis J Pinto (Gumby) and Omran ‘Momo’ Shafique as Uth Records’ Producers.

Jumbo Jutt:

Formed in 2009, Jumbo Jutt’s young line up includes Mohammad Ali Suhail on vocals and lead guitar, Syed Saad Shams on bass guitar, Adeel Hussain on the drums and Omar Kapadia on rhythm guitar. The band also won underground competition Lipton Battle of the Bands. For these young, self-taught musicians, it is a dream fulfilled to be recording their music professionally with the producers of Uth Records. Speaking for the band, vocalist and lead guitarist of Jumbo Jutt , says “The right pieces seem to be falling into place. It’s just the right mix of hands on and letting us do what we do. They’ve [The Uth Records Team] been very helpful and constantly trying to cater to what we want the song to turn out like and gave their honest advice when we needed it.”

Usman Riaz:

Hailing from a musical family background, Usman Riaz passion for music was inspired primarily by his grandmother within the classical genre. A vocalist and ‘percussive guitarist’ also inspired by the piano, Usman Riaz has performed live for audiences at events such as Celesta International Cultural Arts Festival held in Lucknow, an event for Calvin Klien at Port Grand and on a diversity of television and radio shows. Speaking about his experience at Uth Records, Usman Riaz says “My experience has been wonderful. I am very grateful that all these established artists have selected me to write a piece with them. It was a very eye opening experience where I got to see how they work and the best part is that I had complete freedom.”

The Y&J band:

A contemporary folk music dup from Peshawar, having initially formed the band in 2008, Yasir Rehman and Jawad Iqbal added a third musician to the Y&J band in 2010, Abdul Wali Orakzai, with Yasir on the traditional instrument, the Rubaab, Jawad on rhythm guitar and Wali as lead vocalist. The band has enjoyed developing compositions and structures with the Uth Records and team and to this end, Yasir, Jawad and Wali have said “It was our first experience working with such great artists of Pakistan. They are highly talented and really hard working. In fact recording was a tough procedure as they pushed us to strive for perfection which transformed our simple melody into something exceptional”. March 13, 2011 SuNday Plus 29


By Navirah Zafar

International Cricket Players of

Pakistani Origin

Imran Tahir... Howzzat?

A 30 SuNday Plus March 13, 2011

International Cricket Council (ICC) World Cup 2011 has started; people from all over the world are in the groove and being loyal to their teams. Apart from horrid news concerning ban of three top-notch players and the stripping of Pakistan from its hosting rights, Pakistani’s as nation has other outlets in cricket to be proud off. total number of six international cricketers of Pakistani origin are playing as prominent players for different countries; which include Canada, South Africa and Netherlands. County cricket has widely been regarded as the ‘training school’, where potential international and local players can improve upon their weaknesses and work on areas which they lack. Major countries like England, South Africa, and Australia are pioneers in County Cricket, the new entrée in this list is India (Indian Premier League IPL) whose major attraction is not skill but entertainment. It is seen that many players due to less opportunities and no recognition in Pakistan look for other avenues to showcase their talent. Rizwan Cheema, a Pakistani national

is Canada’s most destructive batsman. His approach to opening the batting is reminiscent of Shahid Afridi’s impetuous early years; jarring dismissals in the first few balls, otherwise fireworks galore. His job is to get Canada off to a flier allowing the rest to not worry too much about the run-rate, absolutely fearless, with a desire to dominate top-level bowlers. The other player on this list is Khurram Chohan, who has established himself as Canada’s fist-choice opening bowler. He bowls at a nippy medium-pace and in his younger years played first-class cricket in Pakistan. Chohan, born in Lahore, Punjab, is an attacking bowler, more concerned with taking wickets than keeping a lid on proceedings. He can bat a bit too, though Canada tends to keep him much lower in


the order than his abilities merit. Hamza Tariq is a tidy wicket-keeper and a hard-hitting lower-order batsman. He was included in the World Cup squad essentially as cover behind the stumps for Ashish Bagai, who has persistent knee trouble. Tariq comes from the Under-19 team, though even there his opportunities were limited as he was back-up wicket-keeper to Rustam Bhatti. Imran Tahir an attacking legspinner, who is not afraid to toss the ball up and get hit for some runs, is considered the missing link in the South African bowling attack. The Pakistani-born bowler only became eligible to play for South Africa on New Year’s Day 2011 and was immediately drafted into their oneday side to play India. He was kept hidden for some time, with the indication that he would be used to catch batsmen unawares when he was eventually used. Tahir has played first-class cricket for 15 years, in his native Pakistan, at four English counties and two South Africa franchises.

Born in Lahore, Adeel Raja is an offspinner in the Graeme Swann mould. He finds prodigious turn and has excellent control, but his career hit the buffers after he failed a random drugs test. Raja was banned for two years in 2007 after testing positive for finasteride - a masking agent that can be used more innocently for combating hair loss. Mudassar Bukhari is a burly, hard-hitting all-rounder who can boast Test batsmen Taufeeq Umar and Mohammad Hafeez among his 33 ODI victims. Primarily a nagging medium-fast bowler he has been used as a pinch-hitter in club cricket though tends to bat down the order for Netherlands. These Pakistani players all started with county cricket playing for countries they are currently playing for and it’s the first time all of them are playing first class cricket i.e. International Cricket Council (ICC) World Cup 2011, except for Raja who is a veteran of two World Cups. With the current status of these players and their teams it can be gauged that

Canada and Netherlands both are struggling to keep their ends up, as they have fallen flat on their faces giving one too many loosing strikes, while South Africa is enjoying third position giving the top two deserving slots to Australia and Pakistan. Imran Tahir is turning out to be a high end bowler for South Africa taking four wickets in 9 overs giving 38 runs only against England. The buzz on Netherlands in ICC World Cup 2011 is that their new and less experienced players are failing to face the tough and experienced players of their counterpart teams. The 17th ICC cricket world cup (2011) match initially went in Canada’s court, but with Pakistan’s bowling gears the in-experienced side had to give in to Pakistan’s power paced bowlers. With many important matches approaching in the coming weeks and cricket having the reputation of springing surprises and being an unpredictable game; teams and fans have to wait and see the verdict of the quarter-final hopefuls.


Lahore Whites, Pakistan Under-19s Playing role: Bowler Batting style: Right-hand bat Bowling style: Right-arm fast medium


Name: Mohammad Imran Tahir Born: March 27, 1979, Lahore, Punjab Current age: 31 years 345 days Major teams: South Africa, Dolphins, Easterns, Hampshire, Lahore Blues, Lahore City, Lahore Lions, Lahore Ravi, Lahore Whites, Middlesex, Pakistan A, Pakistan International Airlines, Redco Pakistan Ltd, Sialkot, Staffordshire, Sui Gas Corporation of Pakistan, Titans, Warwickshire, Water and Power Development Authority, Yorkshire Playing role: Bowler Batting style: Right-hand bat Bowling style: Legbreak googly

CANADA Name: Khurram Rasheed Chohan Born: February 20, 1980, Lahore Punjab Current age: 31 years, 7 days Major teams: Canada, Lahore Blues, Lahore Lions,

Name: Rizwan Ahmed Cheema Born: August 15, 1978, Pakistan Current age: 32 years 198 days Major teams: Canada, Canada A, Ontario Playing role: Top-order batsman Batting style: Right-hand bat Bowling style: Right-arm medium Name: Hamza Tariq Born: July 21, 1990, Karachi, Sind Current age: 20 years 223 days Major teams: Canada, Canada Under-19s Playing role: Wicketkeeper Batting style: Right-hand bat Fielding position: Wicketkeeper


Name: Mohammad Adeel Khalid Raja Born: August 15, 1980, Lahore, Punjab, Pakistan Current age: 30 years 198 days Major teams: Netherlands, VRA Cricket Batting style: Right-hand bat Bowling style: Right-arm offbreak Name: Mudassar Bukhari Born: December 26, 1983, Gujrat, Punjab, Pakistan Current age: 27 years 65 days Major teams: Netherlands, Netherlands A Batting style: Right-hand bat Bowling style: Right-arm medium-fast

March 13, 2011 SuNday Plus 31


a new dawn for lawn Is lawn making you yawn? Transform lawn into chic prêt wear from day to night. Sitara believes it is time to up the ante. A convenient one-stop fashion solution: Shamaeel – Sitara 2011 designer collection comes with first of its kind special prêt design kit, including unique embellishments, accents and panels. Available in an extensive range of 16 designs with diverse colour palettes, the collection based on organic vegetable dye recreations alongside a variety of dazzling bright colours and pastels with Sitara’s trademark quality finish. With more than 5 ½ meters of fabric for all shirts in addition to extra fabric for dupattas and trousers/bottoms, this collection indeed allows women to express themselves and their personality by creating their own designs with Shamaeel’s exclusive style tips! So grab your favourite prints today!

34 Sunday Plus March 13, 2011


Styling and Photography: Akif Ilyas Label: Shamaeel - Sitara 2011 designer collection Model: Amna Ilyas Available today, 13th March at Shamaeel - Sitara Premium luxury Lawn Exhibitions in Karachi and Lahore at Avari Towers. March 13, 2011 Sunday Plus 39


Shammal’s vanity- box

By Shammal Qureshi

Adios Amigos For comments & questions, log on to\toniandguylahore or you can email me at

From the back stages of London Fashion Week to working with the coolest man on the planet, Toni Mascolo, founder of Toni & Guy international; SHAMMAL QURESHI, Brand Ambassador for Toni & Guy in Pakistan knows what woman want in their man! Catch his blog on international and local styling, and fashion trends. Over this past month I have been on many talk shows on TV and radio and I always get questions from viewers and listeners on what one can do to get great hair and skin and what are the best products in the market for them. So this week I have


Perfectil: The first time I heard about this formula was when I was in London. A friend of mine told me about it and she said that it really helped her hair and skin. After research I started recommending it to my own clients and have found that it really does work in most cases. Perfectil is a simple multivitamin that has to be taken once a day after your main meal. The ingredients include biotin, manganese, vitamin c, iodine all of which helps promote healthy skin and nails. So if you are feeling like your hair is thinning I suggest you can give it a try. It is an off the counter multivitamin and is available from Zaka Pharmacy for Rs. 350. Label.M warming oil treatment: Here is another one of my favourites for anti hair fall. This comes in a box of four ampoules to be used according to the amount of hair. It has a two phase warming and cooling system. When applied on and massaged


40 Sunday Plus March 13, 2011


on the scalp it heats up automatically and when washed off gives off a cooling effect. This increases micro circulation promoting healthy hair growth. L’Oreal power dose repair B: This is one of my fa- vourite in salon treatments to strengthen hair. It takes 10 minutes at the backwash and it is very light on the hair, hence not affecting the hairs natural volume. It is a single dose treatment for much damaged hair. This treatment contains Neofibrine to restructure the hair fiber, providing absolute repair, to make hair look and feel soft, shiny and healthy. This treatment works extremely well on colored hair. Keratin Treatment aka Brazilian hair treatment: This to me is a revolution in the hair care industry. Keratin is a


protein that is already found in your hair and nails and skin. All this treatment does is that it infuses more of it into the hair leaving it straighter shinier and a little thicker. Although it is not an alternative to re-bonding as it does not leave the hair as straight, but it however saves the condition dramatically in comparison. Further one also has the option of blow-drying if you have to go on glam. This is even a great treatment for men with unruly hair. A word of advice from my side is to please make sure that the keratin formula that is being used is formaldehyde free. A good brand to use is global keratin. Guinot Mini Lift: This is an instant lift ampoule that lifts and brightens the skin thanks to its natural sugar complex that smoothes away all those deep tired lines. A must have for going out for that instant glow effect. It can be used alone under your moisturizer or under your makeup instead of a cream. Master colors Lip peel: Great lip exfoliant that hydrates lips as well using micro sugar granules.


6. 7. 8.

Master colors Lip smooth: Helps to plump up the lips and for that perfect pout. Vitamin e, mango and shea butter is used to stimulate collagen and boost lip volume. olves body gel: Guinot’s after his sremoval thair e p o our y This gel H slows st of hairs!growth and modown m e l ob imextracts e… of pasoftens skin. Itprcontains xt t o e n l l i paya, lemonTand seaweed s t to slow down Here’ n & Hair! i hair growth. A must have for women k S ppy Hathick with fast and hair growth. This is


Coordination & PR Zohaib Zaman

38 Sunday Plus March 13, 46 06,2011 2011

Environment By Zabreen Hasan Photographs: Ghulam Rasool (WWF – Pakistan)


48 Sunday Plus March 13, 2011


Hingol was a place of great rugged beauty in Balochistan even before it became a national park in 1988. It is spread out over an area of 619, 043 hectares, and is home to marsh crocodiles, Olive Ridley turtles, leopards, Persian wild goats, hyenas, spot-billed pelicans and the Houbara bustard. The park has been identified as an area of global significance for its diverse ecosystems, endangered wildlife and importance as a winter habitat for migratory birds. There are two dormant mud volcanoes in the park, as well as an ancient Hindu temple called Hinglaj where Hindus of the area still come for pilgrimage. The Hingol River runs through the park, flowing through mountains on its way to the Arabian Sea. March 13, 2011 Sunday Plus 49



Recently, a solo exhibition of Abrar Ahmad (2011) was held at The Collectors, Galleria (Alhamra Culural Complex) Lahore. The exhibition showcased Abrar’s fascination with women through oil and drawing (sketching) mediums.

By Madiha Syedain


brar Ahmad is a prominent painter from Karachi who has exhibited his paintings in Lahore after six years. The exhibition was attended by legendary artists Saeed Akhtar, R M Naeem and art lovers from different walks of life. The exhibition showcased, vibrant and colourful palettes of women in different moods and expressions. It was felt through the show that Abrar’s inspiration comes from Bengal Art and Gandhara sculpture which has now become a permanent feature of his artistry. While talking to the Sunday Plus, Mahnaz Sukhera commented, “after a very long time Abrar’s show has been hosted in Lahore and we are proud to present his work

50 Sunday Plus March 13, 2011

here. His figurative style and abstract dimensions have been depicted well in colourful hues. You can see the presence of birds, musical instrument and jewellery being portrayed expressively and appeals to one’s senses.” Another devotee of art Ahmed Sukhera pointed out, that Abrar’s work has an international appeal and he is a young artist who has successfully established himself in a short time. All the aspects of feminine beauty have been shown in a refined manner as you find his love for subcontinent’s miniature painting. In R M Naeem’s words, “his work is pleasing to an eye, women as a subject has been depicted well in

terms of design and text and is free of technicalities.” Mehboob Ali, a prominent artist in his field said, “Abrar Ahmad’s exhibition 2011 shows the features of women in a clear cut tones. The composition of form, shape and texture are done in a remarkable manner.” It takes courage for an artist to know that a new direction must be forged, and with recent work, Abrar Ahmad moves firmly into a contemporary idiom, daring lines and bold colours which replace the staid earthy tones. Most of the art lovers were of the opinion that a more fluid and experimental drawing of figure and a new way of dividing the picture plane have


By Mrs Aima Mahmood

WomenRigHts’Movement inrapidLyChangingWorLD

Pakistan women rights movement was facing problems that the women who were participating in this campaign were from a particular class. The poor labour and farmer women were not the powerful part of this movement.

Eight March is a magnificent and vibrant date on the calendar for women around the globe. From last ten decades women’s’ organisations, progress group and scholars are struggling for reorganisation, protection and accomplishing women rights. International Women Day gives us opportunity to pay homage and express our admiration for those who played incredible role in women rights movement. International Women Day acts as focus point showing the importance of bringing together women of all political persuasions, irrespective their social situation to ensure that every woman can fully enjoy all human rights and basic freedoms. Whenever we talk about women interests and welfare, attention goes to feminism or feminist movement. In Pakistan this word takes in numerous ways, mostly conceive as negative impression. Actuality feminist movements address equal opportunities for women as well as equal political, economical and social rights for them. It core intend is to understand the difference between gender inequities and gender variation. Basically the faith in equality among man and woman is called feminism and believer is feminist no matter is he or she. In presents days, when world is swiftly transforming, huge areas are under political turmoil and many regions are facing terrible financial depression. There are dreadful wars, great number of people are victims of terrorism and in many areas natural disasters are examining human nerve and patents. In our own home economic and political uncertainty, floods, constant blasts, poverty, joblessness, shortage of water, gas and electricity make life hell for every body. In this scenario when universally human beings are suffering, question arises, how logical would it be to talk about

women movement and their rights? Taking practical steps for safeguarding women rights is much important than ever before but for this purpose human rights groups, women organisations and specially academics and scholars must keep their minds open and must critically analyse world’s events. Here we must also inquire from ourselves that when establishment of democracy, liberty to civil society, media and freedom of judiciary is claimed then why the rate of crime and brutality against women is increasing shamelessly. According to the report of Human Rights Watch in the last six months of 2010, numbers of crimes against women were 5014. These numbers are registered cases, details are as following: Kidnapping:.................................................2001 Murder:............................................................ 719 Domestic Violence:..................................... 246 Suicides:........................................................286 Honor Killings:...............................................315 Rape:............................................................ 483 Sexual Harassment:......................................65 Acid Throwing:................................................23 Burning Deaths:..............................................26 Rest of Violence:.........................................850 According to the statistics this horrifying truth shows that Pakistani women are living in such horrifying conditions. For more than a decade, we are experiencing in our daily lives ‘Globalisation’ that stands for free movement of capital from one region to other and no trade restrictions between countries. Globalisation has badly affected gender equality. Globalisation is not only an economical change but it has given international companies unlimited authority and power to make

local governments weaker and easily violate basic human rights. Women are the main and easy targets. Their main motive and agenda is undermining women and minority rights. But all over the world particularly in Pakistan women movement strongly reacted against this attitude. Pakistan’s founding father, Muhammad Ali Jinnah, said in 1944: No nation can rise to the height of glory unless your women are side by side with you. After the creation of Pakistan movement of women rights was struggling to bring changes in legislation and eliminate anti women laws. Successful example of women struggle is establishment of Muslim personal law in 1948; because of this the share of women in heritance was accepted. Just like this in 1961 Muslim family law ordinance was set up. According to this women were entitled to have legal protection in marriage and divorce. In the era of Ziaul Haq Islamization, movement of women rights had to face critical challenge and such prejudice laws were implemented that women were degraded as human being. But Pakistani women fought bravely again this conspiracy and exposed the injustice being done in the name of Islam. In Pakistan women rights movement was facing problems that the women who were participating in this campaign were from a particular class. The poor labour and farmer women were not the powerful part of this movement. Billions of women were part of working force but unfortunately not recognized as labour. Though today when all of us are going through a tough time. Good thing about this movement is that now it is reaching to common woman of Pakistan. This change is the ray of hope.


March 13, 2011 SuNday Plus 51






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e th m al fro on o ) ers y t ct er nc r p ilit on pe ) ex last Ca ou ab n s n l July in st y the Moo emo d ca he al 22 ll s an on oo ss Novemberou at t se c ight crab – 21 Mo ill b sse fu , a ts ing Y o n g l t s e n o s – o w e h g. igh y c by- rin The 1 June th th ll p h t gre me ng nts orpion hin e r an fly- rbea d inSc er, 16 wi it ro ust ly o ve ce (2 e ryt ris m e rul he ou . W r p dj ab or e ien y he ctober eve o a l be an a ov w an in th fT ur ll t y ive ou e a ob aj at tar 3O is ns t wil e th ill be slo ess – o Yo th ti and itiat ss y mak – pr d m tle p one eed , (2 t an lit m xc ing tio ere or w gly cc ia ng . 14 er in se m s – e u e s w n n a d i im lica . Th be m orts chin ve su med ies ra gul T po ke a th, high fallo hea l hav ing i will rnal ena ie as ilit mo mmp nt ll eff ta e 19 un the o a wil ver ts jou will erico me s wi ur ill be l ach ell ssib vie f co ay th ns r ith e t . You aneu enefi ling, ion l exp mily . mo your s. Yo h w wil as w f po o mo s o – m ill tio al w com lace m l b ave icat wil fa you – cces owt . You erce ty o st t form ing es w ith de ents ke p and ncia . Tr un iage me, lm your su d gr ntal mm arie naly bal raw nanc g w ut ev ll ta ling ina ions omm arr Ho whe be an e co e v s a ver r d . Fi alin or b al. o m d f c e wi r ang rs. F ctat d c es. M ngs. over will cre ld o a wi stem non usic king app f de ent ffer m u e ng fo te pe an ov di ll n o sy d i ea t n fi x o i m an e m sp be e era l s ma ur e ising er m rsta es w usti fer fro – n lik an will ang mp wil yo vert care unde issu xha ing riting atio er th life d ch e te alth ad nce mis stic nd e W nic easi ome s an ay b . He ha ce ome ld a s. mu me w. H hing rs m nate . en d d , co cern co lo nis be ssio eek s r an ugh con be w fu mem is pa he w e ily ce f t Co th l n a o he fam man end Ro the at e th in se e sen de ) i us ho sixth gu oa m n August Su ss a be y e ated 22 he se ill an lic to s t lion – r, po h w so m omp rawn ith c d l w ge ule u hic The 3 July a r r yo w to ly e n , p n e b i u a (2 yo ouse ctive ble dee will at d n r (like s e th ca cy ith h te m nd u W hth de stu ht a f yo ions this rgen o on neig a you oug ny o uat rs- h u e) t e ha to e lik en ly wr . Ma d sit atte wit dicin ( lik awn edwh nal ons s an m used me ing e dr f w as tio uati sion eath s inf s or d tim ld b es o ling nts sit fes d-d tion vice con cou lin nse me on pro e-an oca y ser lit se you g the cou vest nd er. lif m v enc e sp ry) - lon iage s in epe artn nd fro erg quir hine re a arr ther’ ill d or p ins a ge em t re ac mo or m o s w ate ga arria aa th ing m hing ing ging cces soci tion . M nly. C od dl met lann ana t su r as cula ated de r go nd so g p s m bu you spe ndic sud you ck a der din ll a ates ith nce, re i form on r ba lad we est g w cha es a can t up you nt b or ndin of rtun ips den fter reve bo mes n fo ersh epen ok a to p Ga de rtn e d . Lo ter d su d pa ill b ition f wa an r w pos ty o ree cial len so nk p on. dri ecti inf

52 Sunday Plus March 13, 2011

ee k de nd ll be a ce wi ps ran u ha ea e, yo per Given u p ) ap gad and ss. Yo ay the rene nal dre ilder. ip or M e d t e io h ll 20 iva d a dit an bu rs th ult k an e tra look re a onso curb ario bu – c a p s y ic t n d r The0April u ma aver ho a ir ou , you he s eles l sce lea d o m w the ght ng t rth ncia uld voi (2 y ri ve a co – a sion gh f a ple in si ou r o eo ive ore ecu Ne Fin on s n Th eano to p rvat for f in s ant. ical. izati sted s. Te iage s n nse nt ble u w rad gan hau nce arr vor m w u a a 7 r x dra en co ench o tro at yo thing of o g e fina nd m eer f ay in d ter v r p e n wh me ck ein our ps a Car m loo af and e b i s . s a r u y h v h y yo ll ha le fo do so ut, l nds ing onsh e air issue the b alve 12t feist wit s i i b c h d u e e h r e t t f o i f t , ) h c w t – r t ag icit s r o he n e ga la in lt e r Ma en m clie puls rable f you s re rm re ve is Hea ases to t n end elf-i cent hang es e te , lo u. ise ts April o o h o m i 9 v p s p o c 1 t a s y n a g d ies de r s e f c ho ld is f mos al cl lon ingle pon ms, ccide to Ar in ou ur s o ur ou u Ram to rson cur in for s ed u oble d a er you ter y g yo sort g yo ou c f yo t t pe n oc ever, tow ry pr an The1 March ill en king ll al ssin all rdin ff. Y le i iden s, a wi pre ent ga d o oub cc ce . ca ow bes lato stem w (2 m a e x n n us ars You n e lem m r n a f tr be ide ced l – h ll be ircu us sy n l o a l c s . wi de c rvo . Ur ng ye ient sis o l imp usia ker o lot wil coin erien r wi n clu d ne kles lo pat pha wil nth l flic lf a . You ely exp pite r ca e l an d an im em you ur e wi rse ped nlik l be e Ju b o quir n u s v u l an an and y. Yo ion yo lea gs, wi nsi r jo s re atio d t u a s p l e i – ick b sav you etin fall exp yo shi unic an m n u e g d q d a bly fore m in to din tio m ns . an oba be nce ed w lose gar Rela . Com ntio ted pr oked . Cha ect et c s re ss. vive inve hligh lo one nexp plan idea exce sur c hig pr d u ork nd ted er to ntifi vely an ur w gra trac ord scie ositi p Yo pire dis se in , re ins d to omi ughs as a a r le mp hro ide co eakt tive br ova inn

Dr. Zaibun Nisa


go Vir



ri itta Sag



r Cap



) s ift l g ps cia ee e Decemberr spe ; it k o th ll ) 21 e– ou ce int ma ll b t f y han ing er s on wi ge cher e o c ift ref e- ills ou to ing Ar on t of dr ill p t on sk deptember , y ay fix d e r s w t c 2S The2 Novemberlity i men from ou w tera you p-an erate nly d a at n rny 2 –2 u int e a le ns , y in e ion o oo t o , p ( e pin th u g de th ters idu e e tio ver n on e ill abl Virgin div th ta eo ca h . Th s w vor ving d o s is yo s a rly ri hc a e o a r w t u n t e I e The August e an wit ly ar just ticul for s a nlik exp c. Mo e yo ek rials ance a fa n, gi her3 t fin is re at as – tiv of n o ar t ll a tio (2 ur lai er se ca tle t o als p ec e la ar yo mu wh will tant ur . It hild nd g ible ut vo at . No re ling asp s w e re et p ut Pro e a b ruth you a and ood ers a tens th, y abo ch for oups ou ons of yo wth ith c ch a poss ng o me i t c e gro w oa is mi co s v r .Y g lie the , but nd h a g earch ur in rk w little proa res r h c e e e nt o on oug natu your rking ure r ris s c ill b me ive at gs g a is es Yo wo ry ap tu s. n r t e r d I n n n th wn ith wo lect aree nitie s w mit nce thi tiati ffs. and cers. e you ow v aria ve ve frien our do e w for ptu n. C ortu ship com ll co go ndo ns, an opl kn tilit rati se e y ils d u fer riod rom atio opp tion and u wi sta usicia nd e pe may our al luc d clo ganiz deta es, pe imp orm ork ela es yo m es a volv you es. Y nci an , or icky ach inf R g f n w o a n . a let ips in ally, e liv fina tners ane nitp head den for g i as blue arri any d. n i sh oxic rivat bring par und the gia, sud one ll m oo m to ral d st we the e – n. M is g ad r p ill ial n e i t h u d a of ens appe alth the life w oten of th tten . Ne ms r birt nt h . He i to h p are d a 19th oble you n t ca bies wi ke c es an h – s pr ear ba Ta anc 18t sinu – w fin the nes, ccur on grai an o mi s c n. o i e i t jur ec ) t ) liu ob pro oJ f at ing n t to th nn October ositio ak ou Your January sure ’s ru rpora y t 22 e t. nd 19 p n r it o y b – – op o br it i is no r. e, a ill o e he l c rit ire t n m i k r gu w he u t het iona tho equ ou . e c e u n k u r eit th, u yo t ton Yo ess cales Goat tur d li ’t p . L S to – w ina r a at s. Y re rp e. in Sa ul on us ou ow o. ecember he ) all ed lt ou th m su ha cat laz l en r he eptember e wo w ro t y gr u D q l T s i s d c u S T s i u e n f lfill mu e y ns atu po ho2 vo of a l me ins d o w e r u ,a c 3 2 une ( fte fu a erv tio im om syc k. og s yo an nu ga rict stat pub or nd ad ign at g y d (2 0J etr a st be t a st ll o re or res ua ult r c p rea s mi vil’s a s th rin an e in Twins –2 wi s a ld t p sit g ou is a b on h r uch um ill no f re the er ing for en de be at su ts id r o t h s n i s f n b e c n w t y l s h i e I t f f o o h s o l c a i u v Wi er, m t, cir ies h it’ e o ce o car blis ing for a k the y t om – e sp our ter The May at ouse u m ar o r gi tain whi urse bliga ous m t n u c c s t , y y 1 e g pit ur ru sibili houg a tim ptan sue a g, p r run r call aks o in r p o o le (2 ses la cen of anc ams on h. Ma mas s a h n. Y g c ion ma ay – ve y ily o er, s g te es n , t is ce ur o in e o re t, os to p la ity x is e s y o d i s r i u c b p t s p s s i a u p e mp roc orm e k 16t nd ag tio erin ntat r to e d e. Gi fam wev lon nanc be res th yo , th nd a d to dver con sine , big in p me Yo y lov r co e fe perf itive l luc l the ns, a arri this ste nfro refe t th sibl and ho and . Fi will al. e wi ad rk a erio , a ay bu ess e, so y p e u e n ma nsid e th eak pet ancia th til atio le. M pen ill be , g t c m o i p co ay p hou pos ves rt – tes hel ies ent afIns rd w ood ashio You r a b suc l be d with mon ver, co ill b ur p com Fin e 14 unic orab hap s w tism s a ia of nit am ng . e il l f a m ug im ti o g e – c t p o a y o e , d i h u l o a a r w n s It w re yo s in ests. th mm fav can ream uma pain en y f hug w le ifts th gical al m ou ass ourc port fun look d e t It is tion inm lobb ur ard eop erso – ho d g su es nt rom co be s y n s d t h o e a , p l f c o e o l l o s d l r i c a o en s an as r join rel terta e or . Y forw er p ed. P ited rt an su r c rly ve w ers tea , clo ll be ob ill b nee e m a a m d s l e r h t P l J i en offic refor eaps f oth volv lim ppo t n rt oth rticu ing t skil mi hop suc s an o in be su ca po rs w ble. gs w roa tl an l s l a ff p l i n t pa ard new r com your cern lem l a r o i c su rtne vora iblin d th so d gia effo de- ty w pous reg ing ajo y of con prob pa fa . S k an an he tra ci , s a y ter d m Man alth skin lly. a t r are ple nec to d of g cap lotte on. an ek. . He se, dica z am ad, in i n i k k we lfilled isea erio g a or He r. ma nin the h fu e d r p n u n te c wi on bo n oc are ca

sh fre exd n r s a e o is is ) lan anc r. Th yer, p , arch es om ne aw for 0M ag sh r cor is a l ood ith m e e i –2 r th ho e g d w ill of . F ull mes und ne w will b ddle ces w er, f Fish ev in be he aro yo u sa an The February will old t just or an er. Yo t be . Fin how or e. 9 s v s d f o 1 s – ( in on r i n rm t n ou n nd ro ill r m ons avo sitio erfo mus tedi ctio frie l imp s w y u e t Yo riati nd t po or p nd and dire d by wil ren ed b e va ing ellen lete nts a ong our me life . Pa solv com ecit exc r, ath spri ing l in y onsu ome tive be and ss r m an cto ast eth ow ly c s. H lucra can ues Stre olis . le do ort f som to fl uick am be ues leag ses. lcoh ture b ita ugh sh ing ue e q r dre will r iss col bos nd a e pic m ) o ro edo ntin ill b you ers ree with our n a n th ind e th k b e d tiv loo th co ey w t of att t. Ca ion ith y nsio re i n l th rsui rty m len ract ly w s te ies a ebruary ind a bjec uld n al and , F earer B 18 pu ope nevo inte rect rvou rger m ur o sho ppe ules ions ll – g yo ou a r at wi n Pr be ced g di s, ne . Su i ater at ach y. Y ay h rtain unic ou ay r be han atin rder olled W t ne ill re nalit s m t ce mm e. Y ips m llihe en unic iso ntr e anuary a g J T 0 r p ou w erso ent ains o co led nsh nd rem ted d e co u l (2 a yo r, y f p ccid l ag n t now atio ips wil unla ust b h e l o w . A s k e e b h it m W l pow orce ap. reb l dra t of s. R nds atter be a cess d t l c e y e l l i f wi eer ou l ma u wi ursu men w fri ry m will r su hou rs e s o t y h s re You . Yo e p mi . Ne eta nce e f ou l ex fo e. ines d th com tion Mon fina uisit d. Y sica tim cipl an our ara ed. it – ereq ecte Phy dis sign by y sep orm ursu a pr exp m. de and ence be f e p is un e gy ion. st peri will essiv mise ill be t th xat ex ces ggr pro s w m a rela an ire a Com plan stea e of qu nt. ing our ourc da avel ff y a s Tr ow o ill be bl n w tio March 13, 2011 Sunday Plus 53


c Pis



iu r a u



s n o i t a l e v re By Emanuel Sarfraz

f o k o A bo

alim Bir

ful Haq D

) Shari ol, (Retd C t. L r o d ssa


: Politics

5 | Genre

ages: 66 ttam | P

or: Amba

uth Facts | A sh Untold


Title: Ba


“Pakistan was born to exist. No power will be able to destroy Pakistan. “Sheikh Mujibur Rehman got the votes of people by raising this slogan. All along he had been saying that his policy was not to dismember Pakistan. But after election he took 180 degree turn and adopted a different position. After independence he claimed that he had planning to make Bangladesh since 1968.

he book under review is a first hand account of an army officer who was witness to most of the developments. How things changed the way they did and what caused him and his comrades to rise against the tyrannical rule of Sheikh Mujibur Rehman leading to his death are explained in detail. The book also is an account of the personal life of the author, his falling in love and his close association with the key players in Bangldeshi politics. The book begins with an account of the last days of Ayub era. The Basic Democracy System was the root cause for widespread corruption. His choice to appoint his trusted henchman Monem Khan as governor of East Pakistan. The governor’s son organised armed groups to physically mow down anti-Ayub sentiment among the students of East Pakistan. That was the starting point of anti-Ayub sentiment among the general public as well. The withdrawal of Agartala conspiracy case made Sheikh Mujib a ‘fairy tale’ leader. When the anti-Ayub movement intensified General Yahya Khan took over the power. This was the beginning of the end of the united Pakistan. General Yahya to subdue the anger of Bengalis ordered some steps. Quota for the Bengalis in armed forces was doubled. Orders were issued that whenever any senior post fell vacant Bengali

54 SuNday Plus March 13, 2011

officers should be posted there on priority basis. Fourth five year plan was presented to reduce the economic disparity between East and West Pakistan. But perhaps this was coming too late as already the political climate was getting hotter. The 1970 election was the first when direct voting was introduced. Elections were also held in tribal areas for the first time. ZA Bhutto’s party won majority seats in West Pakistan and Mujib’s Awami League won most of the seats in East Pakistan. The writer blames both the leaders of being power hungry that led to divisions and failure of talks to hand over power to elected representatives. The decision of the military junta to use bullets hammered the last nail in the coffin. Pakistan army’s operation to crush the political movement is the saddest chapter in the history. The Bengali officers serving in the Pakistani army were perturbed to hear the news. They wanted to know about the safety of

their families back home. They were not trusted for deployment in East Pakistan. The author being major in the army at the time was serving in Quetta. He along with two lieutenants decided to escape. The author gives a detailed account of their journey undetected to Delhi where after some days they too asylum at the foreign office. Here they came in contact with the head of RAW. Later they were shifted to Calcutta where a provisional government of Bangladesh had been set up under the patronage of Indian government. Bengali youth were being trained at Dehradoon and other centres. The dismemberment of Pakistan was all India’s planning. It was not only equipping and training the Mukti Bahani but RAW was also training a separate 100,000 strong Bangladesh Liberation Force to help the Awami League stay in power. The BLF was the same force that was successively named Mujib Bahini and Jatio Rakkhi Bahini later in Bangladesh. The Indian forces attacked East Pakistan and 90,000 Pakistani soldiers were made to surrender. The provisional prime minister

REview and his cabinet returned to independent Bangladesh with ideological bankruptcy. Sheikh Mujib was released. From London instead of going straight to Dhaka he went first to Delhi to meet Prime Minister Indira Gandhi. He had become a stooge of the Indians and had gone there to endorse the 30 year treaty of cooperation signed with India. The writer explains in detail the Indian interference in the affairs of Bangladesh and their attempts to create divisions in the Bangladeshi army. How the army chief was pressured conspiracies were hatched are explained in detail. Like minded members of the armed forces formed a secret organisation called Sena Parishad. It monitored every policy decision and action of the government. It also maintained contacts with like minded compatriots among the civil bureaucracy, students, media people and cross section of the people. Sheikh Mujib pro Indian stance, his corrupt inefficient, anarchic law and order situation and economic chaos painted a bleak future for the country. He had already introduced one party rule and his armed groups were making life of Bengalis difficult and miserable. The Sena Parishad thought that revolutionary action had become inevitable to free people from the tyranny of the autocratic regime. The writer and his wife were

abducted by the superintendent of police to be killed. They were saved as the army took action to stop the killing. Later Dalim and eight other officers were compulsorily retired. August 15, 1975 swift military action and the revolution had come. Sheikh Mujib and some members of his family were killed. People flocked to the streets on getting freed from tyrannical dictatorship. Sweets were distributed in every neighbourhood. The Indian myth had broken. Some Indian influenced officers tried to stage a second revolution. To avoid blood bath the author and 13 other officers along with their families decided to leave the country. After they left three days later the popular revolution was initiated under the join leadership of Sena Parishad and Gone Bahini. The evil conspiracy of India was foiled. The traitor officers tried to escape but were killed by the revolutionaries. The author and other officers were given indemnity. He continued to serve Bangladesh at different diplomatic missions across the globe. The book is a must read for young generation that have not seen the events of the dismemberment of Pakistan with their own eyes. The writer had presented first hand knowledge about the different events that happened at the time. There are many interesting incidents that the writer had narrated. The three attempts

The Secrets of People Who Never Get Sick

on the life of the writer. His marriage with the girl he loved in very challenging circumstances and his meetings with the Sheikh Mujib are interesting giving glimpse of his own personality. Passing references that the economy of Pakistan was doing better than India and that Pak rupee was stronger than India’s and gold was cheaper here in Pakistan point to the fact that we lost what God had bestowed upon us. “At that time greater section of the armed forces and the people of West Pakistan were quiet prepared to accept Sheikh Mujib as PM but on one condition that he must maintain the territorial integrity of Pakistan. Similarly the common people of East Pakistan were also not in favour of dismemberment of Pakistan. But the general public opinion carried no weight then. The fate of Pakistan was distinctly dependent on two leaders only; in West Pakistan it was ZA Bhutto and in East Pakistan Sheikh Mujib. But both these ambitious leaders were blind for power, which was more important to them than the national interest,” Dalim writes. His simple but meaningful comments explain it all. There are lessons to be learnt. We must salvage what is left and work hard to make Pakistan strong and prosperous as was envisioned by Quaid-e-Azam Muhammad Ali Jinnah.

Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers

Author: Gene Stone | Pages: 210 Price: 2050 | Genre: Fitness and Diet

Author: Steven Heller & Lita Talarico | Pages: 352 Price: 3995 | Genre: Graphic Art

Synopsis: A bestselling health-savvy journalist who’s investigated, firsthand, virtually every form of regimen, diagnostic test, therapy, and fad, The Secrets of People Who Never Get Sick, a fascinating and original book of science, tells the stories of 25 people who each possess a different secret of excellent health—and shows how we can all use these insights to change our lives for the better. Meet Bill Thompson, an entrepreneur in his early sixties who has the EKG of a 20-year-old and hasn’t had a cold in over two decades Bill’s secret? Every morning he dunks his head in a basin of warm water and hydrogen peroxide, a powerful natural germ killer. Meet Barbara Pritzkat, a now 83-yearold archaeologist with incredible stamina and health, who attributes her well-being to a morning tonic of brewer’s yeast.

Synopsis: In this new book from one of the great authorities on graphic design, some 100 of the worlds leading graphic designers open up their private sketchbooks, giving the reader an unparalleled insight into their creative development, design philosophies and visual influences. Samples range from typographical explorations to fully fledged illustration ideas, from scrappy scribbles and eccentric handwriting to photographic collages. Contributors include such world-recognized names as Stefan Sagmeister, Christoph Niemann, Sara Fanelli, Christoph Abbrederis, Shogo Ota, Art Spiegelman, Uwe Loesch, Milton Glaser, Michael Bierut, Bruce Mau, François Chastanet and Jordi Duró. Graphic is a treasure trove of design inspiration for professionals, students or anyone.

March 13, 2011

SuNday Plus 55

in focus

education Time for

A report has been issued by Pakistan Education Task Force as part of their March for Education Campaign. It says, for example, the cost of not educating Pakistanis is the equivalent of one flood per year, and there is much more where that came from in the report. The campaign website was launched on the 9th and aims to get a million signatories to a petition urging the government not to further cut the education budget. The site educationemergency. is operational from March 9 to 31. The aim is to collect one million signatures to increase the education quota in the federal budget this year. Report Highlights a. The economic cost of not educating Pakistan is the equivalent of one flood every year. The only difference is that this is a self-inflicted disaster. b. One in ten of the world’s out of school children is a Pakistani. That is the equivalent of the entire population of Lahore. c. There is a 0 percent chance that the government will reach the millennium development goals by 2015 on education. On the other hand, India, Bangladesh and Sri Lanka are all on their way to achieving the same goals. India’s improvement rate is ten times that of Pakistan, Bangladesh’s is twice that of Pakistan. d. But, despite this gloomy situation, determined efforts can show results in only two years. What is required is an additional spend of Rs 100 billion, a fifty per cent increase over current spend.

56 Sunday Plus March 13, 2011

in focus

emergency e. Pakistanis have a constitutional right to universal education, a little discussed or known fact of the law. What has been overlooked in the discourse on the 18th Amendment is that education has now become a right and no longer a privilege as it was previously. Article 25a sets up a possible scenario where a citizen can take the government to court for not providing them access, or even be the grounds for a suo moto action. f. At current rates of progress, no person alive today will see a Pakistan with universal education as defined in our constitution. Balochistan would see it in 2100 or later. g. Just one year of education for women in Pakistan can help reduce fertility by 10 percent, controlling the other resource emergency this country faces. h. There are twenty-six countries poorer than Pakistan but send more of their children to school, demonstrating the issue is not about finances, but will and articulating demand effectively. It is too easy, and incorrect, to believe that Pakistan is too poor to provide this basic right. i. Pakistan spent 2.5 percent of its budget on schooling in 2005/2006. It now spends just 1.5 percent in the areas that need it most. That is less than

the subsidies given to PIA, PEPCO and Pakistan Steel. Provinces are allocated funds for education but fail to spend the money. j. We presume the public school system is doing poorly because teachers are poorly paid, this is untrue. Public school teachers get paid 2/3rds more than their equivalent private low cost school counterparts, they earn four times that of the average parent of a child in their school. Despite this, on any given day 10-15 percent of teachers will be absent from their duties teaching. k. There is demand for education that is partly being addressed by low cost private schools, even one third of all rural children go to these schools (public schools can cost Rs 150 per month, low cost private schools the same or up to Rs 250). Despite the large presumption of the media, both domestic and international, this gap is not actually being addressed by Madrasahs. Only 6 percent of students go to Madrasahs. l Only 35 percent of school children, aged 6-16, can read a story, while 50 percent cannot read a sentence. Their performance is only

March 13, 2011 Sunday Plus 57

Culinary delights

Strawberry delight

Jam Ingredients l 900g/2lb strawberries,

hulled and washed l 450g/1lb gooseberries, topped and tailed l 1.3kg/3lb warm preserving sugar l 5 tbsp balsamic vinegar

Method 1. Layer the fruit and sugar together in a large china bowl, cover and leave in a cool place for 6-8 hours. 2. Transfer the fruit and sugar to a large preserving pan. Add the balsamic vinegar and heat gently until the sugar has totally dissolved, then bring to the boil. 3. Boil rapidly for 10-12 minutes or until setting point is reached. Remove from the heat and leave to cool for 20-25 minutes. 4. Pour into the clean and warm jars, cover with a wax disc and cellophane top,

58 Sunday Plus March 13, 2011




For the Cricket crazy nation it’s time again to be gripped in the World Cup fervor. No matter where you maybe, no matter how old or young you maybe, all schedules and happenings for the next few days will rotate around the game of cricket! nd Pepsi, the ardent supporter of the game will be along aside not just the cricket enthusiasts but also the players as the global partner of the ICC World Cup 2011. Pepsi the brand that delivers beyond lip service has always believed in the youth of Pakistan and in the last two decades continuously stepped forward to empower them to carve their own destiny. Pepsi PCB Cricket Star campaign is a testament of Pepsi’s commitment towards promoting and development of cricket. Following in the same tradition Pepsi marks another first with the launch of Pepsi Cricket Revolution, Pakistan’s First and Worlds Best PC Cricket Game Pepsi Cricket Revolution, a 3D multiplayer cricket sports action title for the PC developed by Mindstorm Studios Pakistan, with innovative gameplay, single and multiplayer game modes, local and global tournaments, and challenging AI (Artificial Intelligence) opponents that learn from your

every move, Pepsi Cricket Revolution is a cricket gaming experience unlike any other! Pepsi Cricket Revolution is an independently developed title focusing on high adrenaline multiplayer gameplay based around the sport of cricket. The game’s batting system, elements like batsman abilities, level, and states, combined with a full set of motion captured cricketing shots makes batting a powerful experience like no other cricket game of the past. While there may be a lot of shots to get to grips with, it is pleasing to see welldeveloped training area that covers both batting and bowling. It teaches players the basics of each discipline and allows them to spend some time in the nets practicing the technique. The game allows one to unleash their bowling potential upon your opponents with complete control and confidence using Cricket Revolution’s ‘Bowling Gadget’. The developers at Mindstorm Studios do deserve praise for the sheer

amount of shot types implemented in the game and each aspect painstakingly designed for the ultimate gaming pleasure. It’s no surprise that Pepsi has stepped forward to lend its support to the developers and players of the game, not just as a patron but as a brand that believes in the advocacy of positive changes. To provide access and awareness about this first of its kind cricket PC game, Pepsi is also undertaking an on ground activation for consumers to have a feel of this incredible gaming experience. Through this activation, gaming tournaments of the Pepsi Cricket Revolution will be held at its various partner gaming zones in Karachi, Lahore and Islamabad from 13th February 2011 to 8th March 2011. A 5 over match will allow top 50 participants (in each city) by 8th March, to be selected for the Knock Out Rounds of Pepsi Cricket Revolution Challenge!


March 13, 2011 SuNday Plus 59

Business By Bishakha Kunwar

“Pakistani consumers’

exposure to European brands”


HS international is one such company that has launched high-end European beauty brands like Artdeco, Phyto, Lierac and Lip smackers into the Pakistani beauty market and has gained prompt appreciation among beauty aficionados. Our society in general is quality conscious market; which has given DHS international prospect to introduce quality brands such as Artdeco, Phyto, Lierac and Lip smackers in the market to offer a variety to our beauty famished consumers. Hassan Sheikh is the General Manager of the DHS international which is sister company of CCL pharmaceuticals, one of the oldest pharmaceutical companies of Pakistan. Hassan talks to Sunday Plus about the internationally renowned consumer brands and about the retail market of cosmetic brands in Pakistan. Bishakha Kunwar: Firstly tell us more about yourself, your personal life, your educational background etc? Hassan Sheikh: I am a happily married man, down to earth and somewhat a shy person. I have done my bachelors degree from UK and I completed my MBA from LSE. After my

60 Sunday Plus March 13, 2011

Beauty might only be skin deep but we should again not forget what Plato said in his symposium that “Beauty is in the eyes of the beholder.” And in order to please the beholder, women go to any lengths to revamp themselves. In this age of consumerism, numerous beauty companies have extensively launched various beauty products that facilitate women to look stunning. Beauty industry is ever growing in Pakistan and in today’s era of competition, everybody seems conscious about his/her looks and wants to groom more & more.


“Pakistan is among top 6 countries in terms of its population and it has a huge potential. It is a consumer driven market and the consumers are willing to try out new and quality products. The deal breaker for Pakistani consumers is great quality at affordable price which I think, we have been able to provide to them.” bachelor’s degree, I decided to join the family business. BK: Tell us more about your company CCL pharmaceuticals? When did it start? Hassan: CCL pharmaceuticals started its operation about 45 years back and today it stands as one of the leading pharmaceutical companies. Our medicines are sold in more than 22 Countries worldwide. We have come a long way and we still have a long way to go. BK: What about DHS international? Tell our readers about the company. Why did you decide to plunge into cosmetic business and bring Artdeco, Phyto, Lierac and lip smackers into Pakistan? Hassan: Cosmetics Business is a very lucrative business. Our group Chairman, Mr. Kashif Sheikh came up with this idea and started the business, The vision of DHS International is to be a leading Distributor and Promoter of international renowned Consumer brands in Pakistan. There was and still is a gap of good cosmetic brands in Pakistani Retail Market. DHS international strives to provide international cosmetic brands as well educate our consumers about the optimum usage of beauty products through our highly skilled Beauty Advisors. BK: Why did you decide to bring consumer goods into Pakistan? Hassan: Pakistan is among top 6 countries in terms of its population and it has a huge potential. It is a consumer driven market and the consumers are willing to try out new and quality products. The deal breaker for Pakistani consumers is great quality at affordable price which I think, we have been able to provide to them. BK: Why did you decide to mainly bring European goods like Artdeco (German) and Lierac, Phyto (French brands) into Pakistan? Hassan: Pakistani consumers’ exposure to European brands such as the ones we have brought to the market was limited. Our strategy

was to use these leading European brands to give access of branded cosmetics to the middle and upper middle class of Pakistan, which is the heart of our consumer market. BK: Tell us about the beauty industry in Pakistan. Have you been able to penetrate and make your mark in the beauty industry along with known brands like L’Oreal, Revlon etc? Hassan: Beauty industry of Pakistan is huge but unorganised. It has a good base of user and it has become a part of necessity, but unfortunately, till date beauty in our country is still considered as luxury. Being a 4 year old company and with competition like the ones you have mentioned, I think we have started making our mark. Our business is growing on a healthy rate and our target market has been very loyal to us in terms of repeat purchase. Our range of products for the teenagers as well as for young adults has won many hearts. BK: What is your marketing strategy to lure the gigantic beauty industry of Pakistan? Hassan: As already mentioned, our strategy is simple. Give consumers top of the line brands with exceptional quality at affordable prices. You crack this combination and you have a successful business!

CANDID CONFESSIONS: • Describe your job in 3 words... Exciting, challenging and sometimes stressful ;) • What do you like most about your job? The challenge to compete with big brands • And least? The systems in Pakistan that I have to face everyday • What are your three best features? I am very caring, pragmatic and fun to be with • What’s the worst job you’ve ever done? Job is a Job; there can be nothing worse in it. • What has been your smartest business idea?

For me a smart business idea means any idea which brings good rewards, and fortunately for us there has been many, can’t pick one out of them!  • And your worst decision? Decisions are never good or bad, they are taken and then the implementation of them makes them best or worse, So far, I had been lucky to successfully implement my decisions in way we had planned • When do you turn off your BlackBerry? Never • What is your guilty pleasure? Taking a day off from work! • What time do you start and finish work? Officially, 9 am onwards (I know a lot of people who I know would laugh after reading this), however, I never finish at 5 ;) • What is the secret of your success? Honesty in everything I do, however, I am still a long way away from being called successful • What are you reading? The intelligent Entrepreneur by Bill Murphy • How has Pakistan changed in your lifetime? Pakistan has changed both in good and bad ways. I think the exposure of the people has enhanced and thus making ventures like ours successful. On the other hand, if we can become politically stable, we can definitely become an emerging developing country. • How would you characterise the Pakistani way of doing business? Unorthodox • Have you ever praised an employee and not meant it? Again, I am honest with my business and would never do anything like this • If you hadn’t been in business, what would you have done? I think I would have been a Management consultant March 13, 2011 Sunday Plus 61


New Spring Collection Arrives at

QUIZ Clothing

Quiz Clothing, a leading UK supplier of stylish women’s clothing are introducing their new spring collection of clothing, shoes, and accessories through their store located at Vogue Towers M. M Alam Road Lahore.

W 62 Sunday Plus March 13, 2011

ith trends predominantly including vintage chic and trendy casual wear, shoppers can peruse a range of going out dresses, earrings and necklaces, handbags and clutches, jeans and trousers and a host of trainers, high heel and causal-wear shoes- both online and in Quiz Clothing’s 100 plus stores across the UK and 50 plus in Ireland, Europe and Middle East. The latest on trend collection from the company, which has been providing seasonal fashion since 1995, includes chic black, white and silver ensembles and accessories, as well as more neutral and pastel tones to create contrast and colour. Casual daytime outfits are largely made of neutral and pale blouses, scarves, cardigans and fashion jeans; in contrast to a collection of brightly-coloured trainers and American-style lace-up sneakers.


“We are incredibly excited about the new spring collection, and have very high hopes for its success in the coming seasons, fashion stakes,” Aftab Arshad of Quiz Clothing commented. “The designs incorporate all the latest trends, such as pastel tones and bold statementmaking accessories, which allow customers to reap the benefits of the on trend fashion for the extremely affordable prices Quiz has become renowned for.” To view the latest quiz clothing spring collection, visit our store at Vogue Towers MM Alam Road Lahore or join us on

About Quiz Clothing: Quiz Clothing is an international retailer with over 150 stores in its portfolio, selling their hottest catwalk fashions whilst also expanding and developing their exciting own brand. Aimed at women aged 15-35, Quiz Clothing can also offer quality shoes and accessories alongside the most exciting women dresses on the

March 13, 2011 Sunday Plus 63



We at Sunday Plus have brought a smart wish-list for all our readers that are the best buys which range from the trendiest brands to the most delicious palate to à la mode popular gateways. So get ready as we present our picks for the week. There’s something for everyone.

Know breath, Know Life!

Buttery flaky Croissants

Unleash the joy and power of your being, a journey to self realisation with the Art of Living(AOL). Sudarshan Kriya is the core of the AOL approach. Moreover, this practice of breath extension or controlling long exhalations can help soothe tensions and anxieties. Combined with a balanced diet and control of emotions, breathing is one of the vital functions that help our body to be healthy. Join the next Art of Living basic course.

Delectable croissants toasted with butter or marmalade in the morning with delicious a cup of coffee makes you feel just like you are in Paris. A wide range of croissants are available at Bread and Beyond outlets, these shops are webbed out in major cities of Pakistan. The quality and variety of these croissants is beyond perfection, its distinctive crescent shape and buttery flaky taste makes it even harder to resist.

Contact: 03215633666 for next available courses

Available at all Bread & Beyond bakeries.

Descend in Blue Dissident

All about Eyes

Blue Dissidents, a new denim brand, which is surely but slowly taking the Pakistani denim industry by storm. They symbolize the uprising of young generation who value change and individuality, recent additions to their collections are the Jeggings (jeans + leggings). These chic, over dyed, dark blue shade, made from power stretch denims are to-diefor. They hug your body like a second skin giving you the comfort of leggings and the look of denim jeans. Available at Y-Block, DHA.

64 SuNday Plus March 6, 2011

ARTDECO pearl eye shadows are characterized by amazing colour brilliance and a wide choice of shades. The fragrance-free eye shadows are very long-lasting and available separately, so they can be combined and replaced individually. The eye shadows can be stored in the practical refillable magnetic beauty boxes. The incomparable variety of colours leaves nothing be desired! Available at HKB, AL Fatah, Enem and all leading departmental stores.

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