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SPECIAL ISSUE

NEW PRODUCTS BUYING GUIDE 20 – 36 76 Time Will Sell Popular name brand watches for work or play.

INDEPENDENT

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94

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104 China Sourcing Fair Largest China-products exhibition now in third year.

42 | Q-T Intimates Apparel Trends 46 | Apparel Trends Live From New York

Jewelry & Accessories 48 | Jewelry as Good as Gold 50 | Norton Shows Spot Trends

Web Profits 54 | Six Strategies to Make Your Website a Shopper Magnet 62 | A/B Testing with Google Content Experiments 68 | eCommerce and Security 72 | WholesaleCentral.com Listings

Closeouts/Liquidations 86 | Continental’s Quality Closeouts 88 | GENCO Excels in Reverse Logistics 92 | CloseoutCentral.com Listings 106 | Product Spotlight 110 | Tradeshow Calendar Facebook.com/IndependentRetailerMagazine @indretailer


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INDEPENDENT RETAILER.com | May 2013

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TOP SUPPLIER OF SOCKS & OUTERWEAR UĂŠ 7iĂŠ >ÀÀÞÊĂŠĂ•Â?Â?ĂŠˆ˜iĂŠ"vĂŠ>ĂŒĂƒ]ĂŠ-V>Ă€vĂƒĂŠEĂŠÂ?ÂœĂ›iĂƒ UĂŠ 7iĂŠĂ€iĂŠĂŠ>Â˜Ă•v>VĂŒĂ•Ă€iÀÊEĂŠÂ“ÂŤÂœĂ€ĂŒiĂ€ UĂŠ 7iĂŠ ÕÞÊ"Ă›iĂ€Ă€Ă•Â˜ĂŠEĂŠ Â?ÂœĂƒiÂœĂ•ĂŒĂƒ UĂŠ 7iĂŠVViÂŤĂŒĂŠÂ˜ĂžĂŠ-ÂˆĂ˘iĂŠ"Ă€`iĂ€ UĂŠ ÂœÂˆÂ˜ĂŠ"ÕÀÊ ‡“>ˆÂ?ĂŠÂˆĂƒĂŒĂŠÂœĂ€ĂŠ 8 1-6 ĂŠ-* -t

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12

May 2013 | INDEPENDENT RETAILER


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news A Message from the Publisher Dear valued reader, As publisher of Independent Retailer magazine, I have some exciting news to share with you. Effective with the May 2013 issue, I am thrilled to announce the merger of our publications, Web Wholesaler magazine and Independent Retailer magazine, to form a single, strong and comprehensive monthly magazine and website. The new Independent Retailer magazine will continue to communicate the latest in wholesale news, products and suppliers. Additionally, in response to the prevailing growth of online and mobile business, we’ve expanded the publication to include a section dedicated to all things Internet. I encourage you to spend some time with our Web Profits section, designed to help both online and brick and mortar stores keep up with new, ever-changing web strategies. This section delivers in-depth features that highlight the powerful aspects of web marketing and management to help

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you operate your business most effectively in today’s “nonline� environment. With that, I’d like to extend a warm welcome to our new readers. I believe you’ll enjoy and benefit from greater access to the types of information you need to boost your sales. In this lightning-fast, digital world, keeping on top of trends and acting quickly are two of the best ways to ensure your company’s success. We look forward to continuing to provide you with the best resources available to help your business prosper. Please feel free to contact me if you have any comments or suggestions. I welcome your feedback. Sincerely, Bill McNulty, Publisher Independent Retailer magazine Sumner Communications Inc. billm@sumnercom.com

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May 2013 | INDEPENDENT RETAILER

Subscriber Notice: Due to the merger of Web Wholesaler Magazine with Independent Retailer, for those readers who had been subscribing to Web Wholesaler, please be assured that we will honor every issue left in your subscription with a corresponding issue of Independent Retailer. If you’d like to cancel or make any changes to your subscription, please contact us at customerservice@ sumnercom.com or call us at 1-800-999-8281 ext. 127. We look forward to serving you.


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InterTradeCorp.com Where you can find the BEST products, with the BEST quality, at the BEST price!

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news Yelp Adds Revenue Estimator

United States Based Distributor

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May 2013 | INDEPENDENT RETAILER

YELP HAS introduced a new feature intended to highlight and quantify the value that the listing and review site provides for small businesses. The feature, called the Revenue Estimator, separates customer leads from page views. Those leads can include things like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the Yelp app, purchasing a Yelp deal, making an OpenTable reservation and more. Then, using a recent study from the Boston Consulting Group, it estimates the average spend per customer in a given business category. Businesses can also enter their own estimate for the value of a lead. Finally, the tool takes the total leads and multiples it by the average value of each lead, giving businesses a sense of the revenue generated by Yelp. The feature helps business owners understand the impact that Yelp is having on their revenue, and it gives them a baseline from which to judge the success of their advertising campaigns. â– 


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INDEPENDENT RETAILER.com | May 2013

17


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news ADD Some Brand NEW FUN / BRIGHT COLORS Into Your Store Today with the UNIQUE SCRIBBLEBAND!

“The NEW Patented Wristband

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CHOICE OF: 50 Scribblebands/Display sign OR 100 Scribblebands/FUN FREE Displayer/Colorful Display sign.

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Twitter Vine Growing VINE, TWITTER’S six-second video app, has hit the number one spot in the Apple App Store charts for free and social apps in the U.S. The mobile app, introduced six months ago, enables users to create and share looping videos using their iPhone, iPod Touch or iPad. Recently, Vine unveiled a trending hashtag section that users can review for hot and rising topics. Since independent retailers can use Vine to share short videos with their Twitter followers and Facebook friends and fans, Vine presents another opportunity for sellers to connect with buyers and develop a following.

Here are a few ideas: MAHOGANY

OAK

1) Celebrate the holidays. Develop an imaginative theme to market your holiday promotions.

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3) Introduce a new product. Visuals get consumers excited about new merchandise. 4) Share your space. Make a human connection and post a video of your store.

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2) Feature your brand advocates. Encourage your customers to create Vine videos and attach them to a branded hashtag.

May 2013 | INDEPENDENT RETAILER

5) Feature fun. Not every Vine video has to be business related. Make a fun video that will entertain your customers as well as potential customers. ■ For Today’s Business News and Updates Visit IndependentRetailer.com


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19


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new products LCD eWriters are Eco-Friendly IMPROV ELECTRONICS has introduced two new Boogie Board LCD eWriter models, the Boogie Board Jot 4.5 LCD eWriter and the Boogie Board Sync 9.7 LCD eWriter. Boogie Board LCD eWriters are eco-friendly, electronic writers that utilize Reflex® No Power LCD technology and enable consumers to join the paperless revolution. Boogie Board LCD eWriters are made of shatterproof plastic, and offer a sleek, contemporary industrial design and enhanced functionality, says Improv Electronics CEO Dr. Albert Green. With the Boogie Board Sync 9.7 LCD eWriter, users can save hundreds of pages in SD memory and then transfer files directly to a computer, tablet, smartphone or other mobile device instantly and wirelessly via Bluetooth. The 9.7-inch, pressure sensitive writing surface is said to provide the precision and control of a fine

tip pen. Boogie Board Sync 9.7 eWriter is fully compatible with Windows and MAC OS, as well as with popular technology such as Evernote, OCR, Adobe Illustrator and Adobe Photoshop. The Boogie Board Jot 4.5 LCD eWriter is durable, small and lightweight, and easily fits into a pocket or purse. It has an attachable tapered stylus and two holes for hanging notes on a pegboard or similar surface. The plastic, removable cover protects the writing surface from unwanted marks. Contact Improv Electronics for pricing. ■

Improv Electronics 343 Portage Blvd., Kent, OH 44240 Tel.: 855-224-0888 Email: improv.sales@kentdisplays.com Website: www.improvelectronics.com

See product video in this article online at IndependentRetailer.com

Handy Tool Stores in a Wallet WHEN IT comes to the Pocket Monkey, a credit card size tool that provides the functionality of a pocketknife, necessity truly was the mother of invention. Nate Barr, a mechanical engineer, created the innovative device after he locked himself out of his apartment one too many times. “I lived in the North end of Boston,” Barr recalls, “and I’d commonly grab my wallet and go out. When I’d get back to my apartment, I’d be reminded that my door locked automatically and I’d forgotten the key.” Because the deadbolt hadn’t been thrown, Barr was able to use a credit card to circumvent the lock, but that action was taking its toll on his card. It was then that Barr thought the solution would be a piece of metal he could keep in his wallet. From there, Barr embellished the concept of a flat piece of metal by adding multiple functions, and the Pocket Monkey was born. The device has more than

20

May 2013 | INDEPENDENT RETAILER

15 features, including both a Phillips head and flathead screwdriver, a micro flathead screwdriver that allows users to turn small screws like those on eyeglasses and battery cover cases, several wrenches, a letter opener, a bottle opener, an orange peeler and more. The product wholesales for $6, and retails for $12. As a bonus, it is TSA compliant so travelers can get through airport security and fly with it. Demand has been great, Barr remarks, and at the recent New York International Gift Fair, the company took orders for more than 1,000 units. “We’re selling them as fast as we can make them.” ■

Zootility Tools Email: info@zootilitytools.com Website: www.zootilitytools.com/wholesale

See product video in this article online at IndependentRetailer.com


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new products Nail Candy is a Yummy Treat NAIL CANDY, nail polish in a pen, provides salon quality features that enable users of all ages to create artistic, colorful nail art. The product is a combination of salon quality nail polish, a brush and a unique patented micro-tip. “Before this product, you needed expensive and intricate tools, such as fine paint brushes, craft paint, and dotting and striping tools,” explains Caroline Lee, director of public relations and social networking for the company. With Nail Candy, a user can paint or brush nails in a solid color and then use the micro tip and real salon nail polish to create a design. Jayme Parro, company president, has been in the consumer goods industry for more than 20 years, and utilizes his branding experience to effectively package and market the product to consumers. Nail Candy pens are bundled in eight regular canisters, each with a unique fashion theme, plus the Bling It

On, which has rhinestones on the bottom of the pen. Canisters contain two pen choices and a total of 25 pens. Each pen has two colors, so each canister has a four-color collection. “We suggest retailers use the 25th pen as a demo product,” Jayme Parro remarks. The minimum order is one canister. Wholesale pricing is available upon request and retail is between $8 and $10. “The canister is only a six square inch footprint, and we encourage retailers to put it by their cash registers. It’s a great add-on or impulse purchase.” ■

Nail Candy See product video 650 New Ludlow Rd., S. Hadley, MA 01075 in this article online at Tel.: 413-535-2300, ext. 212 IndependentRetailer.com Fax: 413-535-2350 Email: sales@nailcandypen.com or pr@nailcandypen.com Website: www.nailcandypen.com

Sound Effects for Gifts CLEVER KIDS often become inventive adults, as is the case with Neil Adams, creator of Don’t Shake it sound effects for gifts. “When I was a child,” Adams shares, “I would put pennies and marbles and other things in with a gift so that when the person shook it, they would have a hard time guessing what was inside.” Recently, when Adams was wrapping a gift for someone, the idea for this product came to mind, and Adams, who has a technical background, began doing some research and prototyping his device. Today, Don’t Shake it is available in two versions, pre-recorded with the sound of breaking glass, as well as recordable. The company provides samples on its website and on its free mobile app, such as an alarm, a siren and a barking puppy, which can be downloaded. “We will be adding more pre-recorded sounds, as well,” Adams notes. Users simply turn on Don’t Shake it and 22

May 2013 | INDEPENDENT RETAILER

place it inside a gift box, and the sound is activated when the box is moved. The product has been very well received, Adams comments. “We had a number of people stop by our booth at ASD and tell us ours was one of the more interesting new products at the show.” Don’t Shake it wholesales for $2.50 and retails for $4.95. Initial orders of 50 pieces, which includes a free display that holds 36 items, are preferred. “We recommend retailers place a small gift box with one of these in it next to the display so people can shake it and see exactly how it works.” ■

Don’t Shake it! Tel.: 612-839-1261 Email: Neil@dontshakeit.com Website: www.dontshakeit.com


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new products Kids Brush for a Song ON AVERAGE, people brush their teeth for 45 to 75 seconds, far below the recommended two minutes. Anish Patel, CEO of Brush Buddies, set out to change that with the creation of a line of toothbrushes that aims to make brushing fun. In addition to the company’s standard, talking and poppin’ toothbrushes, using cute animals and various methods to engage children, Brush Buddies has introduced singing brushes. “We have Justin Beiber, Lady Gaga, LMFAO, Psy and One Direction, and when you press the button, the toothbrush plays a song for two minutes,” Patel explains. In talks with other artists, Patel says he will be adding more songs to the line. “We are the number one selling licensed manual toothbrush,” Patel notes. “We beat out licenses such as Disney, Marvel and Hello Kitty, and it’s because our product is a huge impulse buy. Our packaging drives sales by showcasing the artist and the song in the tooth-

brush. Consumers can try the song before they buy the product.” Singing brushes retail from $9.99 to $14.95, wholesale pricing is available upon request. Another important point, Patel continues, is that the company makes the products very attractive to the end user. “When consumers go to our website and register, we give them a set of brush heads and batteries for free. For the price, they are getting a lot more value than any other product on the market.” The minimum order is one case of 24 pieces, and free point-ofpurchase displays are available. ■

Brush Buddies 7950 Cherry Avenue, Suite 103, Fontana, CA 92336 Toll Free: 877-274-8358 Email: jessica@brushbuddies.com Website: www.brushbuddies.com

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Lamps Customized & Personalized WHETHER A customer is passionate about sports, music, travel or décor art, Lamp-In-A-Box creates a unique selection of lamps that will light up their lives. Lamp-In-A-Box has nearly 1,000 designs, many of which are original artwork designed by the company’s graphics team. It also has licensed products, such as Coca Cola, the Beatles, Ford Motor Co. and the Saturday Evening Post. In addition to its licensed collections, popular designs include the nature décor art, such as the Grey Stones and the Horsetail, and the Paris postcards, says Carleen Endres, office manager. “People also can design their own lamps. They can use original artwork and choose the background color and base. We have six, good quality bases from which to choose, as well as the swag pendant hanging lamp, which is 16 inches in diameter and has a 15 foot cord.” The lampshades are made of polyester 24

May 2013 | INDEPENDENT RETAILER

and the lamp bases are steel. Wholesale prices range from $13.95 to $39.95, and retail price is generally double wholesale. The minimum order is a case pack of four lamps. A point-of-purchase display is sold for $200 and includes four lamps. The Lamp-In-A-Box website has a wholesale webpage that displays all of the available images and item codes on one page. Retailers can filter by category, choose the images that are best for their customer base and print a contact sheet to compile a catalog. The lamps are handmade in Los Angeles. ■

Lamp-In-A-Box 2023 West Gage Ave., Los Angeles, CA 90047 Tel.: 323-753-7878 • Fax: 323-753-3342 Email: info@lampinabox.com Website: www.lampinabox.com


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L & V CREATIONS

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new products Gently Brush Away Fuzz & Fur THE LILLY Brush is specially designed with nylon bristles to be delicate, yet effective, when removing lint, pills and pet hair from natural fibers such as wool, cashmere and cotton. Other products that remove pills from clothing are too aggressive, and can make a hole in fragile fabrics, says Henry Strazza, director of Operations at Lilly Brush Company. To use the patent pending product, one places a garment on a firm surface and, applying moderate pressure, sweeps the Lilly Brush across it in any direction. For best results, the company recommends that users occasionally pinch and discard the collected pills from the surface of the brush throughout the process. Lilly Brush is available in both red and graphite grey, and wholesales for $5.95, with volume discounts available, retail is $12.95. The minimum order is 12 brushes, and shipping is free on initial orders. A point-of-purchase

display is included. Elsie Hamilton, company founder and president, developed the brush after she experienced some life changing events, one of which was adopting a rescue dog from a Denver, CO, animal shelter, Strazza explains. Hamilton, an artist, always had a vision of designing a product, and adopting Lilly inspired her to invent a new kind of brush to pick up dog hair and more from sweaters and other surfaces. Lilly Brush, designed to last for years, can be used on upholstery as well as on clothing, and comes in a carrying case. ■

Lilly Brush Co. 6750 South Lima Street, #200, Englewood, CO 80112 Tel.: 855-LILLYBRUSH Email: sales@lillybrush.com Website: lillybrush.com

Swypers Go Beyond Bumper Stickers SWYPERS, INTERCHANGEABLE signs that attach to a vehicle’s rear wiper blade, are for the driving enthusiast who wants to use his or her car to promote a team or candidate, or display a silly saying, but who doesn’t want to damage the car’s finish. Swypers also may be for retailers looking for a made in the USA novelty item with loads of sales potential. “More than 50 percent of U.S. vehicles have rear windshield wipers, and there are roughly 216 million registered vehicles in the U.S.,” notes Mike Gold, CEO of the company. “This means there is a target market of more than 100 million vehicles.” The product also mounts to bicycles, golf carts, wheelchairs, scooters and more. Furthermore, thousands of interchangeable signs are available with both licensed and non-licensed images. Swypers wholesale for $5.40 apiece, with volume discounts available, and retail for $14.99. The minimum 26

May 2013 | INDEPENDENT RETAILER

order is 25 pieces, and the company sells point-of-purchase displays. “If you were going to a sporting event, you could display a sign to promote your team,” Gold explains. “Then, if you wanted to show your support for a political candidate, you could pop off the team plate and pop on the candidate sign.” A lot of people don’t like to put bumper stickers on their cars because they are difficult to remove, he adds. Swypers give people the opportunity to express their opinions yet can be easily detached within seconds. ■

Swypers LLC 801 Main St., Vancouver, WA 98660 Toll Free: 855-SWYPERS (799-7377) Email: mike@swypers.com Website: swypers.com

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new products Solar Powered MoonBeams SOLPALS PRODUCES unique, high quality hybrid lighting products that are eye-catching and popular with consumers. One of its newest introductions, MoonBeam, is a solar powered hybrid nightlight that is easy to use and install. The user attaches the product to any window exposed to sunlight, and it charges during the day and automatically illuminates the room with a soft light at night. All MoonBeams have the option to either use solar power only or to use built-in technology that uses the stored solar energy first, then automatically switches to two backup alkaline batteries. The solar cell will automatically turn the solar nightlight on at dusk and off at dawn, with the option of a manual on/off button. Being eco-friendly is very appealing to today’s consumer, as is safety, and using a MoonBeam rather than a traditional nightlight eliminates fire and electrical safety hazards.

MoonBeam hybrid nightlights are available in two styles. MoonBeam full size, which wholesales for $14.98 and retails for $29.99, comes in sports, garden and starry night designs, and is available in an array of colors. It offers 12 hours of charge plus 100 hours of backup and includes one AA Ni-Cd rechargeable battery. MoonBeam mini projectors, also available in multiple colors, wholesales for $9.98 with a retail price of $19.95, and provides eight hours of full charge plus 24 hours backup. The mini also includes one AAA Ni-Cd rechargeable battery. The minimum order is four units per style/color, and drop shipping is available. ■

SolPals Salt Lake City, UT Tel.: 877-SOLPALS (877-765-7257) Email: ron@solpals.com Website: www.solpals.com

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Mit’s A Hit THE HIT Mit is a double-sided lightweight foam paddle that fits like a glove, making it easy for anyone to play “tennis” virtually anywhere. Fredi Brodmann, product designer and owner of the Hit Mit, fashioned the product after his patented Brodmann Blades wooden table tennis paddles. With both Brodmann Blades and the Hit Mit, the player’s hand becomes the paddle, allowing for ultimate ball control, Brodmann says. Brodmann is no stranger to innovation, having also created watches throughout his career, nor is he new to the game of ping-pong. Still, it was at the beach that the idea for Brodmann Blades came to him while playing catch with a Velcro paddle and ball. After diving for a shot and landing in the sand, Brodmann says he was struck by the idea of a ping-pong paddle on the hand. Later, during one of his visits to the factory where Brodmann Blades were being produced, Brodmann

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May 2013 | INDEPENDENT RETAILER

discovered a pile of black, paddle shaped foam plates. The plates were remnants from packaging and were considered trash, but not to Brodmann. With his partner, Michael Young, the two began tinkering and the result is today’s Hit Mit. The product is sold in a set of two paddles, three balls and a net. It is available in blue, green, orange, red, pink and purple. Wholesale pricing is $10 and the product retails for $19.95. The minimum order is 24 sets, and a point-of-purchase display is free with the purchase of 36 sets. Numerous promotional videos are available on the company’s website. ■

The Hit Mit Toll Free: 877-782-3832 Tel.: 201-456-9733 Email: info@thehitmit.com Website: www.thehitmit.com

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new products StacheTATS for Any Occasion STACHETATS, TEMPORARY mustache tattoos, are the brainchild of Arthur Jaffee and Trace Adams, former University of Colorado football teammates. The duo launched StacheTATS in November of 2012 with its Jabroni series, and now creates, among others, holiday, glitter and glow in the dark, cause, flag and college “staches.” We have all sorts of colors, sizes and shapes,” says Adams. “We do realistic hair looking staches, bright pink ones for breast cancer and we’re licensed with various colleges right now.” One of the company’s official licensed StacheTATS, for example, is for Florida State. “It says Seminoles across the mustache and then has a little cheek symbol of their mascot.” StacheTATS is working on getting NHL, NBA, NFL and NASCAR licensing, Adams shares, and expects to introduce these products this summer. StacheTATS temporary tattoos are suitable for any

game, event, holiday, party or daily use, according to Adams. The product comes in two sizes. The large size holds four to six mustaches, wholesales for $3.50 and retails for $6.99. The junior size holds two to three mustaches, and wholesales for $2.50 and retails for $4.99. The minimum order is $100 and pointof-purchase displays are free with a $250 order. Products are waterproof, sweat proof and smile proof. They feature 100 percent FDA certified eco-ink, and each package includes step-by-step application instructions and alcohol wipes for easy tattoo removal. ■

StacheTATS 425 S. McClintock Dr., Suite 1, Tempe, AZ 85281 Tel.: 303-416-0575 • Fax: 623-208-4554 Email: sales@stachetats.com Website: www.stachetats.com

Bling Bejewels Bandages BOO BOO Bling looks like a piece of jewelry that, when placed on a bandage, transforms it from boring to beautiful. Product developer and Boo Boo Bling LLC president, Rita Sevigny, came up with the idea when she was getting ready to attend an elegant event and a necessary bandage was marring her look. “I had this beautiful dress on and this ugly bandage,” she recalls. “Just for fun, I put some bling on it.” To Sevigny’s surprise, her bandaged bling became the talk of the party. “Everyone was telling me I had to do something with it,” so Sevigny began the process of seeking a manufacturer, and getting a patent and trademark. Boo Boo Bling wholesale for $2.50 apiece and come in a box of 50 packages, which can be utilized as a display case, for $125. Retail price is $5.99 each. “I’m willing to work with smaller venues as far as a

30

May 2013 | INDEPENDENT RETAILER

minimum order,” Sevigny assures, “but retailers like the 50 piece box because they sell quickly.” Each Boo Boo Bling package contains three sizes of seven stickers and seven bandages. The sticker, which covers the bandage, fits on brand name bandages, as well as on those in the package. Three designs, each in several colors, are presently available, and Boo Boo Bling LLC will customize designs and packaging for orders of 5,000 pieces or more. The product launched in January and already Boo Boo Bling is creating custom orders for Sephora, a French brand and chain of cosmetics stores. ■

Boo Boo Bling LLC 127 Concord St., Glendale, CA 91203 Tel.: 818-335-1940 Email: info@boobooblingshop.com Website: www.boobooblingshop.com

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new products Cover Girl Cubic Zirconia Collection ZIVA GEM LLC recently launched its Cover Girl Collection, a line of top quality cubic zirconia jewelry. “Everything is assembled in the USA,” states Marc Klein, president, who has been in the cubic zirconia industry for 30 years. “We set our flawless cubic zirconia studs in every metal, including plated base metal, sterling silver and 14 karat gold, yet we’re price competitive with the China market.” While Ziva Gem also makes cubic zirconia pendants and rings, its niche is the stud earring. “We take a staple in every woman’s wardrobe and make it in every size, shape and color in genuine cubic zirconia,” Klein mentions. The company creates the ever-popular round and square, as well as marquise, pear, oval, heart and triangle, shapes. Cover Girl cubic zirconia earrings are available in clear, ruby, black, lavender, amethyst, pink, champagne, yellow and orange. Ziva Gem cubic zirconia studs are presently being

sold in many department and specialty chain stores throughout the U.S. “Our Cover Girl brand is a guaranteed seller,” Klein points out. “America’s two biggest drug store chains are currently working on Cover Girl backto-school orders.” This brand offers retailers tremendous profit margins, he adds. Wholesale price for a pair of cubic zirconia studs begins under $1 with MSRP up to $9.99. The minimum order is $100. Ziva Gem has a dual-purpose display that can stand on a counter or hang from an endcap, and it holds 48 pairs of earrings. The company offers custom programs as well. ■

Ziva Gem LLC 350 5th Avenue, Suite 4210, Empire State Building New York, NY 10118 Tel.: 646-416-5828 • Email: mklein@zivagem.com Website: www.zivagem.com

New Game Levels the Playing Field SMAKABALL IS a lively game of catch that people of all ages can enjoy, says product inventor, Rami Zein. An architect, Zein says the idea came to him while floating in a pool. Playing around with a swimming noodle, Zein fashioned it into a loop just as a beach ball floated by. “My friend made a loop with his noodle, and I scooped up the ball and smacked it to him,” Zein recalls, and the game was on. It was so unusual that Zein patented it and then launched a rough prototype at the 2012 Toy Fair in New York. The degree of attention the toy received astounded everyone, he says. “I decided to have it manufactured seriously and took the finished product to the Toy Fair this year. It’s selling like hotcakes.” The product has no netting or backing, Zein explains, and it is friction that catches the ball. Players can catch the ball either underhand or overhand and, 32

May 2013 | INDEPENDENT RETAILER

with its pause and catch setup, people of different athletic prowess can play well together. While SMAKABALL is a great recreational activity, he notes, physical education teachers and physical therapists also find the product useful. SMAKABALL is presently available in a blue/ orange combination, and additional colors as well as NCAA and NFL licensing are in the works. The product retails for $21.99 and has a wholesale price of $11, it is sold in sets that contain two catchers and a ball. The minimum order is 12 sets, and volume discounts are available. ■

Zimar LLC Tel.: 703-688-3339 Email: info@smakaball.com Website: www.smakaball.com


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new products Shower Buddy Easily Exfoliates

Ultra Bouncing Big Bubble

Red Cup is Solo No More

THE EXFOLIATING Soap Pocket Shower Buddy is a new bathing product that lets consumers exfoliate all body areas with either bar soap or body wash. Made of 100 percent nylon, the product has three pockets that are secured with Velcro, and looped handles at both ends for easy back and forth scrubbing. Janel McBrayer, product inventor and company CEO, says consumers love the Shower Buddy for several reasons. “It’s economical. Once you put a bar of soap in a pocket, it works until that soap is completely gone. It eliminates hazards because you are no longer dropping slippery bars of soap, stepping on them and falling. It is a health product because proper skin care requires exfoliation. And, the lather is tremendous, even from the smallest bar of soap.” After bathing, the Shower Buddy is hung to dry, and it has been McBrayer’s experience that the product does not mold or mildew. The Exfoliating Soap Pocket Shower Buddy comes in several vibrant colors, including chocolate, emerald, passion, peacock, pumpkin, snow and teal. Additional colors are available, as well as private branding, with large quantity orders. Exfoliating Soap Pocket Shower Buddy wholesales from $5.50 to $7 and retails for $14.95, it is packaged in a hangtag, and the minimum order is 12 pieces. Demonstrating the product helps to sell it to consumers, McBrayer adds. “Outside of the shower, it is a phenomenal back scratcher.” ■

D NOW Inc. is an importer of a large selection of bubble toys and bubbles, as well as novelty items and stationary. Recently, the company began distributing the brand name “Uncle Bubble,” a high quality bubble solution that can make giant, long lasting bubbles. D Now Inc.’s newest product is the Ultra Bouncing Bubble kit, which includes a small glove, a large glove, one bottle of bouncing bubble solution, a bubble wand, a bubble tube and a tray. The Ultra Bouncing Bubble kit allows users to create durable bubbles for bouncing, catching and playing ping-pong. To make a bubble with either the wand or the tube, the user dips one device in the solution and slowly and gently blows one bubble. To make a larger bouncing bubble, the user dips both the wand and the tube into the solution, and while gently blowing into the tube, uses the wand to guide the bubble’s growth. The company does not recommend blowing more than one bubble at a time, as each bubble lasts longer than ordinary bubbles. The Ultra Bouncing Bubble kit wholesales for $5.99 and retails for $11.99. The minimum order is 16 units, which come in a colorful, eyecatching box. D Now Inc. has a video section on its website where retailers can see how the different bubble products are used. ■

TOBY KEITH wrote a song about the red Solo cup, a well-known disposable beverage container commonly used at colleges and parties. It was that song that inspired Frank Ritchie, sales manager of Crossover Marketing, to take on the job of creating The Red Cup Buddy, a red plastic cup and cozy in one. There are cozies for many types of beverage containers, Ritchie points out, “but no one had made a cozy for a red plastic cup.” The product has taken off, especially in the southern U.S., he adds. “One of our customers, a home décor store based in Tennessee, has reordered three times. It has 500 locations.” Crossover Marketing offers around 120 Red Cup Buddy designs, with two of the most popular being zebra and green camouflage. “We also create custom designs, even for the smaller mom and pop shops.” The company provides point-of-purchase materials, including a red bucket that looks like a very large red cup. “Customers can put our products in the bucket, and it helps them sell,” Ritchie explains. The Red Cup Buddy wholesales for $3 each, and retails from $5.99 to $6.99. There is no minimum order, and retailers can purchase individual patterns in sets of 12. The company also offers an assortment of 72 pieces, which contains three pieces of each of 24 patterns. “We pride ourselves on good customer service,” Ritchie stresses. “If a design isn’t working for a customer, we’ll take it back.” ■

JLM Enterprises Group, LLC Tel.: 772-618-0221 Email: jmarquart@theshowerbuddy.com Website: www.theshowerbuddy.com

34

D Now Inc. 7150 Rainbow Drive, Unit 38, San Jose, CA 95129 Tel.: 408-332-3930 • Fax: 408-477-2334 Email: sales@dnowinc.com Website: www.dnowinc.com

May 2013 | INDEPENDENT RETAILER

Crossover Marketing 55 East End Ave., New York, NY 10028 Tel.: 626-863-9018 Email: frank@aatn.info Website: www.dglitz.net


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new products Game Levels Playing Field

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SMAKABALL is a lively game of catch that people of all ages can enjoy, says product inventor, Rami Zein. An architect, Zein says the idea came to him while floating in a pool. Playing around with a swimming noodle, Zein fashioned it into a loop just as a beach ball floated by. “My friend made a loop with his noodle, and I scooped up the ball and smacked it to him,” Zein recalls, and the game was on. It was so unusual that Zein patented it and then launched a rough prototype at the 2012 Toy Fair in New York. The degree of attention the toy received astounded everyone, he says. “I decided to have it manufactured seriously and took the finished product to the Toy Fair this year. It’s selling like hotcakes.” The product has no netting or backing, Zein explains, and it is friction that catches the ball. Players can catch the ball either underhand or overhand and, with its pause and catch setup, people of different athletic prowess can play well together. While SMAKABALL is a great recreational activity, he notes, physical education teachers and physical therapists also find the product useful. SMAKABALL is presently available in a blue/orange combination, and additional colors as well as NCAA and NFL licensing are in the works. The product retails for $21.99 and has a wholesale price of $11, it is sold in sets that contain two catchers and a ball. The minimum order is 12 sets, and volume discounts are available. ■

UNDERPAWS IS the only exterior car door protector that lets one’s best friend enjoy the travel experience without damaging doors. Made in the USA, the product’s patent pending design allows for a universal fit on most cars and trucks, and is easy to apply and remove. UnderPAWS is made of extra thick magnetic material and UV laminate coating to protect and extend its life. Pete, a King Charles Spaniel, is at the heart of it all, Julie Miller, company president, shares. “Pete goes with me everywhere I go,” she explains, and he enjoys letting it all hang out, the car window that is. “One day, I realized that all my car doors were scratched.” Closing the window wasn’t an option because Pete had learned how to open it, so Miller searched for another solution. “When I found there wasn’t one, I made my own.” UnderPAWS is available in eight designs and two solid colors. The dog bones pattern, “Bad to the Bone” and the white and black paw print, “Faux Paw,” are two of the most popular renditions. The “Hot Diggety Dog” flame design is also a hot seller. The product has a wholesale price of $20 and retail is $39.99. UnderPAWS comes in a cardboard sleeve that is designed for retail display as well as for product storage. It has a window to showcase the product and explains what it is and how to apply it. There is no minimum order but shipping is free on orders of 12 or more pieces. ■

Zimar LLC Tel.: 703-688-3339 Email: info@smakaball.com Website: www.smakaball.com

36

Rellim Products LLC P.O. Box 8021, Edmond, OK 73013 Tel.: 855-UNDRPAW or 405-308-7367 Email: sales@underpaws.com Website: www.underpaws.com

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Suncloth Shields CONSUMERS WHO unwittingly expose themselves to harmful sunrays while in a vehicle will delight in the Suncloth, a patented protective cloth. It began when Sheila Bryan, the product developer, noticed dark spots on her forearm, recalls Edward Bryan. It was sun damage caused by constant exposure to UVB and UVA rays while commuting to work in her car under the California sun. “After some long hard thinking, my wife came up with the idea for Suncloth. We did extensive research and together we refined the product,” Bryan, a corrections officer, explains. “We started selling it to officers and nurses I work with who commute, and we found there was a big market for it. There is nothing else like it so we patented it.” Suncloths, which attach to seat belts, are available in tropical pink, zebra, leopard, chocolate brown and gray. They are about five inches wide and nine inches tall. One box holds 160 pieces and each Suncloth is packaged in a clear plastic bag with a punch hole for pegboard display. There is no minimum order but Bryan recommends retailers carry a minimum of 25 to 50 pieces, five to 10 of each color, to determine which is the best seller in a given market. Suncloths wholesale for $5 apiece and retail for $17.99 to $19.99, the $5 unit price includes shipping in the lower 48 states. With orders of 160 pieces, the company supplies signs to display with its logo, “Why burn, just cover up,” so customers get an idea of what the product does. ■

Suncloth Tel./Fax: 916-667-8169 Email: suncloths@yahoo.com Website: www.suncloths.com


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gifts & souvenirs Personalized Grilling Utensils Make Unique Gifts WITH FATHER’S Day just around the corner and holiday shopping not too far down the road, many retailers are looking for distinctive new gift ideas to spark sales. With that in mind, Sportula Products has designed a line of licensed sports and enthusiast based heavy-duty stainless steel grilling tools and accessories that let men and women alike make a personal statement while tailgating, or cooking indoors or outside. The Sportula, the company’s flagship product, is a heavy-duty stainless steel grilling spatula, lasercut to reflect a sports team logo or other image. It measures 18.5 by four inches, just the right size for a holiday stocking, and has maple handles and a bottle opener at the end of each handle. Sportula Products also manufactures a three-piece barbecue set that comprises the Sportula, a matching set of heavy-duty tongs and a customized grilling fork. Another laser-cut product, Grill-A-Tongs, also includes a bottle opener and can flip, turn, rotate and scoop all sizes of meats. Similar in design, Boasters are heavy-duty stainless steel beverage coasters. “Our products make perfect gifts,” states Ryan Nord, director of Marketing. “They are popular all year long, but our heaviest volume is for Father’s Day and the holidays. They are an ideal way for any guy or gal to show their support for something in a fun way.” “Sportula Products are registered trademarks of our business,” says David Bazzoni, president. “We have coveted licenses with the NFL, MLB, NHL, Marine Corps, U.S. Army, U.S. Air Force and over 130 colleges and universities.” In addition to the company’s licensed line, it offers enthusiast based products such as “Camo Buck” for the hunter and patriotic themes,

38

May 2013 | INDEPENDENT RETAILER

like the U.S. Marine Corps. Sportula Products also laser-cuts sentiments such as, “#1 Dad,” “#1 Grandpa” and “Palmetto Moon” into its merchandise. “The products are novel in nature and functional in use,” Bazzoni states, and work equally well outdoors and in the kitchen. “The Grill-A-Tongs, for example, are fantastic because they can flip anything from fish, to chicken to steak in a frying pan,” Nord points out.” The longer handles are a great safety feature, too. “When we went through the prototyping of the Sportula, we wanted to keep a safe distance and also ensure the products have the right feel when you’re holding them,” he explains. Also of note, Sportula Products are aesthetically pleasing, and many people hang them on their walls for decoration, Nord shares. Sportula Products offer big sales volumes at healthy profit margins, Bazzoni assures. The products retail for: Sportula, $24.99; Boasters (set of four), $24.99; Grill-A-Tongs, $34.99; and the three-piece BBQ set, $49.99. Sportula Products offers several wholesale programs for sellers, and the minimum order is three pieces per SKU. A full visual merchandising program is available, as well as corrugated counter and floor displays for traditional brick and mortar stores. ■ Where to buy:

Sportula Products Marc Roth, National Sales Manager Tel.: 888-713-5343 Email: mroth@sportula.com Website: www.sportula.com


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gifts & souvenirs Fun Gifts from RUBR Watch WHILE THEY can’t stop time, RUBR Watch’s timepieces are perfect for marking events such as anniversaries, graduations and birthdays, and are great gift bag goodies. They come in a variety of funky, fun and designer inspired styles. Beth Smolen, founder and CEO of RUBR Watch, launched the company in 2011, saying she noted a void in the availability of fashionable, affordable rubber watches, a look she loved. Ultra lightweight and made of 100 percent silicone, the company’s watches are water-resistant and available in several bright colors. RUBR Watch offers more than 1,000 product combinations with interchangeable faces, bands and straps, and also gives users the option to continually customize pieces. The company’s initial product lines, RUBR I and II,

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for $79.99. These designer inspired styles are great gifts for all kinds of consumers, Smolen notes, including sports enthusiasts and retirees. RUBR’s animal line for kids, which wholesales for $6 and retails for $15, is great for a child’s first watch or for birthday party goody bags. Both fun and functional, they are fully numbered to make telling time easy, and come in numerous animal shapes and colors such as a yellow bumble bee, blue cat, red lady bug, pink pig, black and white panda, and orange lion. “I also have pieces that have a Hamsa and an evil eye, which are popular among the Middle Eastern and Jewish communities, and my animal print slap watches are big sellers today,” Smolen shares. Retailers can expect to see additional styles coming soon. The minimum order is $125, which can include a mix of products. Watch boxes and Lucite racks are available for $25 each, and shipping is free on domestic orders over $50. ■

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apparel Q-T Intimates Apparel Trends great influence on what we create as far as color and design,â&#x20AC;? Kutzin shares. Garment structure is crucial as well, and the company is fully dedicated to fit and function. â&#x20AC;&#x153;We know that regardless of what price a woman pays for her undergarments, she wants to get value and quality,â&#x20AC;? Kutzin remarks. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve been in business for 68 years, and our products are made with the highest quality standards.â&#x20AC;? Q-T has a full-time quality control agent working at its factories in China, and it handles all of the fit, design and color processes stateside. Q-T Intimatesâ&#x20AC;&#x2122; design and technical studio is part of its wholesale showroom at 152 Madison Avenue in New York City. Q-T Intimates offers a wide selection of products that encompass fashion, continued on page 44

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apparel Q-T Intimates Apparel Trends continued from page 42

basics, plus, a ballet and dance line, bridal, shape wear, a nursing line, post-surgical garments and accessories. It is also the sole licensee for the worldwide distribution of the nursing bra line La Leche League International Intimates. “Our new line, Crème Bralée lingerie, is our fullfigure fashion line dedicated to women who were previously unable to find the combination of size, style, price and quality in U.S. retailing,” Kutzin continues. The Crème Bralée line is doing very well, she adds. “It’s the right line, at the right time, at the right price.” Crème Bralée apparel, designed like a European line that would retail for $60 to over $100 per piece, retails for around $35 to $40 each. The La Leche League line of nursing and maternity wear retails for $20 to $30 per piece, whereas designer nursing bras are in the $50 to $60 range. Wholesale prices for the Q-T line, in general, start at around $6 for bras and $3 for panties. Markup is typically around 56 percent for the Q-T

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apparel Apparel Trends Live From New York TWICE ANNUALLY, New York Fashion Week gives retailers insights into which looks will make the leap from couture to pop culture in the coming seasons. Femininity is in, and strong themes in apparel include sculpted silhouettes, ultra feminine hats and gloves, and flowing fabrics. As for color, retailers should stock merchandise in an array of romantic prints, deep blues, and scarlet, magenta and purple, along with black and white as a mainstay. Trending textures for 2013 include tweed, floaty chiffon and draping fabrics that accentuate curves. Old Hollywood glamour is in the spotlight for fall with iconic classics, the body-conscious silhouettes of the 1940s, accentuated waistlines, flirty skirts, flowing blouses and slender pants are expected to be favorite women’s fashions. Peplum skirts continue to be sought after as well.

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of colors and fabrics. Leather gloves in vibrant hues, as well as detailed with studs and stones, will follow the trends of bold and bling. Expect to see neon pink, bright orange, lime green, teal, plum, aubergine and cherry red among the more trendy shades, either as accents to more subdued colors or as an all-over look. Jewel tones including ruby, sapphire and emerald continue to be well liked. At the opposite end of the spectrum will be neutrals, burnt sienna and olive tones. Floral patterns will also brighten ensembles this fall, and designers are still having fun with animal prints. Romance and femininity are back this year in a variety of styles, colors and fabrics, and it’s fashion forward as manufacturers take cues from New York Fashion Week. Retailers who offer shoppers an array of feminine designs and merchandise, in bold as well as in neutral colors, stand to sell. ■

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jewelry & accessories Jewelry As Good as Gold SUN FASHION Designs Inc. carries a wide variety of gold and silver plated jewelry, including rings, pendants, chains, cubic zirconia earrings, brooches and charms. The companyâ&#x20AC;&#x2122;s gold and silver bonding processes, performed in its Prescott, AZ facility, meet or exceed U.S. federal standards and produce fashions that radiate (and easily pass) as solid silver and gold pieces, says Gloria Witek, Sun Fashion Designs co-owner. Stamped stainless steel rings, one of the companyâ&#x20AC;&#x2122;s newest lines, are among the hottest trends in jewelry, Witek shares. The rings are made of 316grade stainless steel, are hypoallergenic, and can be completely customized with name, anniversary date, organization, sports team, symbol and more. To get retailers started, Sun Fashion Designs offers a starter

kit that wholesales for $865. It includes the stamping machine, 100 rings, letters A through Z, numbers zero through nine, a hyphen and forward slash, an ampersand, an asterisk, a hammer and a paint pen. â&#x20AC;&#x153;You open the box and have everything you need to create 100 personalized rings,â&#x20AC;? notes Brian Nelson, sales manager. As for designs, â&#x20AC;&#x153;you name it, and we have it. For example, we have a cancer ribbon stamp, masonic stamps and crosses.â&#x20AC;? Personalized stamped rings are great options for fundraisers, Nelson points out. â&#x20AC;&#x153;We are working with an organization with 300 members, and the goal is for each member to sell three rings. If they sell the rings at $20 each, thatâ&#x20AC;&#x2122;s a lot of money for the organization, because we wholesale them for $1.85.â&#x20AC;?

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A starter kit includes the stamping machine, 100 rings, 51 characters, a hammer and a paint pen. Marketing materials are included with the kit, along with trade secrets about colors, styles and formats. “We include many ideas for retailers,” Nelson continues. The company reveals, for example, how vendors can create the “Rainbow Ring,” one of its most popular styles. Retailers also receive a step-by-step instruction manual, along with a training video on how to operate the stamping machine. The machine is incredibly easy to use, Nelson stresses. “On average, it takes less than one minute to personalize the ring for the customer. Anybody can learn to do it.” A few other popular Sun Fashion Designs selections include cubic zirconia earrings, often set in a micro pave style, a 14K gold bonded princess cut pendant, a blue sapphire cubic zirconia pendant and earring set, and a 14K gold bonded two-heart pendant with stones. “Our jewelry is very inexpensive,” Witek reports, “and it gives retailers great margins, sometimes as much as 10 times wholesale cost.” ■

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jewelry & accessories Norton Shows Spot Trends THE NORTON Shows are all season wholesale markets held in Tennessee’s state-of-the-art Gatlinburg Convention Center, and have been the go-to trade shows for apparel, jewelry and gifts since 1987. Tom and Linda Norton own the Gatlinburg Apparel and Jewelry Market LLC, and their daughter, Nikke Norton, is the sole proprietor of Norton’s Gatlinburg Gift and Variety Show, LLC, and the two always show together. Held in March, June, September and November, these iconic events draw buyers and exhibitors from all 50 States, Canada, Central and South America, and The Caribbean. Each show is held in the city known as the gateway to the Smoky Mountains, and draws between 10,000 and 21,000 buyers to shop 500 to 800 booths. “Our wholesale

cash and carry is very important, because retailers can stock their stores without waiting for shipments,” explains Linda Norton. “They won’t have an overload of inventory because there generally aren’t minimums.” With their knowledge of the retail industry, marketing skills, and dedication to helping people succeed, the Norton Shows’ owners make it their business to know what is trending. “What’s leading the market today are fashion jewelry and fashion accessories, that’s where the money is,” shares Norton. “Jewelry is fun and fashionable, and many of today’s lines are reasonably priced.” Tonobi fine jewelry, for example, is a popular collection of gold, silver, and semi-precious stone bracelets, earrings and necklaces designed continued on page 52

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jewelry & accessories Norton Shows Spot Trends continued from page 50

by Egyptian born, Shwikar (Shu Shu) El Tonobi. â&#x20AC;&#x153;Her designs fly off the shelf,â&#x20AC;? Norton comments. Another hot item is Druzy gemstone jewelry. â&#x20AC;&#x153;Druzy is fabulous and affordable, and I keep telling people to buy it because itâ&#x20AC;&#x2122;s going to go up and up in price.â&#x20AC;? Not only is Linda Norton on top of whatâ&#x20AC;&#x2122;s trending, she is always on hand to share tips with exhibitors that will help them showcase and sell their merchandise. At another show, Norton says she noticed a jewelry company complaining to the promoter. â&#x20AC;&#x153;They had their merchandise displayed on dark cloths, on tables all of the same height,â&#x20AC;? Norton recalls. To attract buyers, Norton suggests people use different patterns, varying heights and colorful fabrics to break up the space and elevate the eye. â&#x20AC;&#x153;People have to make full use of the space they have.â&#x20AC;? Norton shares another example: â&#x20AC;&#x153;At one of our shows, a jeweler came in from Peru and was showing a video of their native land.â&#x20AC;? To generate a greater buzz, Norton recommended the exhibitor post large pictures

of Machu Picchu. By displaying blown up pictures of this 15th century Inca site, she says, they could have, â&#x20AC;&#x153;surrounded people with the Andes Mountains and let them enter the world of Peru.â&#x20AC;? Having hosted trade shows for 26 years, Linda Norton knows the importance of being resourceful, and she does what it takes to help exhibitors and buyers succeed. â&#x20AC;&#x153;We want everyone to be happy and to have a fair chance to conduct business.â&#x20AC;? â&#x2013; 

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By Pam Neely

unique selling proposition, p or “USP,” is a one or two senten sentence description of what makes your store un unique. Your USP is basically the DNA of your brand, and it will build your audience. In turn, knowing your audience will help determine the look of w your website, its content and functionality. For example, whether you show your store’s w phone and fax numbers, or its Facebook page, will be decided by your USP. Stay true to your USP and you’ve won half the battle of branding your site.

1) Define your unique selling proposition. When you were creating your business plan, you probably wrote a short description of what was going to make your store different. A

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3) Convey your brand identity in the naming of your navigation elements. Some pages, like â&#x20AC;&#x153;Contact,â&#x20AC;? â&#x20AC;&#x153;Aboutâ&#x20AC;? and â&#x20AC;&#x153;Privacy,â&#x20AC;? should use conventional names. Other pieces of copy, however, like the prompt to sign up for your email list, can have some personality. Whether that wording should be playful, serious or simple will depend on your brand. Remember, if you get too creative, people wonâ&#x20AC;&#x2122;t understand, and will find it difficult to use your site.

4) Donâ&#x20AC;&#x2122;t use generic images or too much stock photography. Sure, itâ&#x20AC;&#x2122;s easy to grab some public domain photographs and put them up on your site. Despite how attractive the models look, photos of your store and your employees will have a far stronger connection with your visitors than pictureperfect models.

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5) Post a video. If a picture is worth a thousand words, a video continued on page 60


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web profits Make Your Website a Shopper Magnet continued from page 56

may be worth a million. Your videos do not have to be television quality, and some lack of polish may actually make them more believable. An iPhone is perfectly acceptable for taking videos. Test different backgrounds in your store and try different lighting. A few bright floor lamps strategically placed and blended with some natural light is all you need. Take several different shots and pick the best one. Talk to the camera like you were talking to a customer. You don’t need a script. The experience you’ve gained by all those hours helping customers will come through. If you can, include customer testimonials.

6) Avoid lengthy content. Web shoppers know what they are looking for, and they don’t want to wade through wordy paragraphs to find it. Be pithy and to the point. Your website copy is critical. Ideally, your copywriter should have strong search engine optimization (SEO) skills, and write copy that is persuasive, not pushy. You must have a consistent

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voice in all your branding. You can use all the materials you’ve created for your social media sites, direct mail and other marketing materials. In fact, it’s best to consider those other channels as you brand your website. It will give you a constant brand image, and save time and money. Once you’ve addressed these six items, you will have a website with a strong selling proposition that stands out from the competition. An Internet retailer’s website is a key branding opportunity, and by incorporating the best practices outlined here, you’re sure to have a profitable outcome. ■ Pam Neely is a copywriter and content strategist for Internet retailers. She is a huge fan of email, and likes to split-test everything. Learn more about Pam at PamNeely.com, or follow her on Twitter @pamellaneely.

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web profits A/B Testing with Google Content Experiments ANY ONLINE retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and replaced it with Content Experiments. Google says the move brings A/B testing to anyone who wants to use it, with no technical skills needed. They also point to it being completely integrated with Google Analytics, whereas GWO had its own reporting area outside of Analytics. It is true that the move has made it easier to set up an A/B test, as less tracking code is needed and setup is faster. Still, many advocates of GWO are not convinced that Content Experiments has any real value outside of static landing pages. While GWO worked well with dynamic and static pages alike, Content Experiments

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May 2013 | INDEPENDENT RETAILER

by Eric Leuenberger

requires a different URL landing page for each test variation. This can be difficult to achieve with dynamically generated content, making the, “no technical skills needed,” claim seem like it pertains only to non-dynamic content. This alone makes Content Experiments seem totally impractical for ecommerce driven sites, which are typically comprised of data driven dynamic content. Despite falling short in certain areas, Content Experiments offers some value. Here is a look at the pros and cons of Content Experiments.

Pros: 1) Instead of the need to place multiple tracking code snippets in various sections across the page/site, as was the case with GWO, Content Experiments reuses the Google Analytics tracking. Just add a small tag to the original continued on page 64


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web profits Google Content Experiments continued from page 62 tracking script and itâ&#x20AC;&#x2122;s ready to go. 2) Content Experiments comes with a setup wizard that walks you through the process and helps you quickly launch new tests.

completely separate landing pages for each test. For example, a product page runs from a single template, which dynamically inserts the product ID into the URL to display the content, yet the page itself technically remains the same in nature. In order to develop a variant for the test, one would need to duplicate the original URL, defeating the purpose of dynamic content, and then add to that URL some type of test indicator so Google knows what to display.

3) Setting up an experiment is simple and only takes a few minutes, when not developing the actual variant page. (See more in cons.)

Here is an example:

4) Google Analytics goals are used as the conversion indicator for each test.

www.theecommerceexpert.com/pageone. php?pid=1 (original / control)

5) URL referral information is not lost on redirection, including dynamic parameters.

www.theecommerceexpert.com/pageone. php?pid=1&varient=b (variant for testing)

6) With Google Analytics Premium, the paid version, users will see fresh experiment data quickly.

To get this to work on a dynamic site, one would likely need to alter the programming code on the page. Additionally, it could pose a duplicate content issue with Google if it picked up the new URL and indexed it. Googleâ&#x20AC;&#x2122;s answer to this is to make sure the variant is tagged in such a way that robots donâ&#x20AC;&#x2122;t index it. Technical? Yes. continued on page 66

Cons: 1) There is no option to multivariate test. 2) Each experiment needs to have a unique URL, meaning

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INDEPENDENT RETAILER.com | May 2013

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web profits Google Content Experiments continued from page 64 3) Google Analytics’ goals for Content Experiments means that users will quickly hit the maximum allowed. 4) Users are limited to five test variations at the moment. This means that the variants chosen for testing must be carefully thought through. Large volume sites are afforded the use of many variations. 5) Users of the free Google Analytics have to wait longer to receive results on experiment data, which could result in wasted expenses and lost sales.

What online retailers can do. With the multitude of split testing tools available, it’s likely that at least one would meet an online retailer’s needs. In truth, one could always make changes to pages without any A/B testing software in place and simply use Google Annotations to indicate the date the test started. This method requires all traffic to see the same test rather than a split, in which one half would see version A and the other half would see version B. The results, however, seen

through trending reports over time in Google Analytics, can be very telling and accurate. When opting for this method of testing, make sure only one item at a time is tested to determine the effectiveness of the change. Testing several elements on a page at the same time often leads to an inability to determine which one(s) had a positive or negative impact. Online retailers must test everything and must not become complacent with results. “Test thoroughly and test often,” should be your mantra, but keep it simple. The method that is chosen doesn’t really matter, and it doesn’t have to be fancy, as long as it gets the job done. Learn more about Google Content Experiments by logging into Google Analytics and accessing it from the left menu: Content > Experiments. Happy Testing! Eric Leuenberger is an ecommerce expert, founder of Ecommerce Amplifier, and owner of Voom Ventures, LLC whose products and services help storeowners and operators increase traffic, maximize ROI, decrease expenses and increase revenue. He can be contacted online at www.TheEcommerceExpert.com or by phone at 1-866-602-2673.

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web profits eCommerce and Securityâ&#x20AC;&#x201D;Are You Safe? SMALL BUSINESS owners are 100 percent responsible for their customersâ&#x20AC;&#x2122; personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as much about the personal information of your customers as it is about their credit cards. At the end of the day, banks can be a safety net if someone were to get your customersâ&#x20AC;&#x2122; credit card information. Unfortunately, there isnâ&#x20AC;&#x2122;t a safety net if personal information is stolen from an online business. PCI compliance is still a misunderstood concept. While there is plenty of material available on the topic, a small group of people have most of the information. History shows us that when this type of situation occurs in the marketplace, a lot of people end up buy-

by Mike Auger

ing services that donâ&#x20AC;&#x2122;t help at all. If your credit card company, ecommerce provider, hosting company, bank or other provider offers you a new service to assist in maintaining PCI compliance, simply ask the following question. â&#x20AC;&#x153;By purchasing this service, are you guaranteeing that you will pay for any fines or loss of business I might suffer if my online store becomes compromised?â&#x20AC;? More often than not, the answer will be no. So why would you pay money for something that wonâ&#x20AC;&#x2122;t help you with the problem? The answer is lack of knowledge. Most small business owners donâ&#x20AC;&#x2122;t have enough time to run their stores, much less to keep up with the security requirements for maintaining an online business. As a result, when a service provider approaches an online businessperson about a new service to secure it customers, it scares continued on page 70

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web profits eCommerce and Security continued from page 68 many business owners into purchasing it. The bottom line is this: online retailers must find the time and take responsibility for protecting their customers. For ecommerce, be sure you are using a PA DSS (Payment Application Data Security Standard) certified application or a business that is PCI DSS certified. That is the first step. After picking the right ecommerce provider, you must take control of the rest of your customers’ security. This can be achieved by going through the PCI DSS process to get your business certified. Pinnacle Cart, for example, carries the PA DSS certification and works with hosting companies that are PCI DSS compliant. Still, it does not have control over its own destiny. If the company it uses decided to stop offering PCI DSS hosting, Pinnacle Cart would be forced to spend a lot of money moving customers to another data center. To gain control of its security, the company is working on becoming PCI DSS compliant.

70

May 2013 | INDEPENDENT RETAILER

The process isn’t easy and it costs money, but the return on investment will come to any business that commits to the process. You can show your compliance on your website like a badge of honor, and you will likely see an increase in website conversions. ■ Mike Auger is president and CEO of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. www.pinnaclecart.com.

For more articles on Web Marketing, scan this code or go to www.independentretailer.com.


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New Suppliers, if you want your company to be in this listing and reach 125,000 retailers / resellers monthly, please call 1-800-999-8281 ext. 126 or Email amber@sumnercom.com The following listings are a selection of the wholesale suppliers you can find on www.WholesaleCentral.com.

No membership is required to use the directory.

APPAREL / CLOTHING

NINA ROSSI JEANS www ninarossi com www.ninarossi.com

213-748-5141

COLLECTIBLES

ORANGE ZONE www.Orangezoneinc.com

213-748-2328

WHOLESALE EXPRESS wsesports.com

F E AT U R E D S E L L E R S BANIANTRADING www.baniantrading.com

800-366-2660

856-939-5151

LA WHOLESALE ROUTE www lawholesaleroute com www.lawholesaleroute.com

213-488-0691

LANCY ONLINE INC. www.LancyNY.com

718-821-8168

MICHELLE AND SCOTT’S www.wholesaleimport.com

901-767-0838

MY WHOLESALE ROUTE www.mywholesaleroute.com

201-567-2827

Manufacturer of “JUST DARLING COLLECTION”. Importer & Wholesaler of Over 4,000 Products: Childrenswear, Accessories, Shoes, T-Shirts, School Uniforms, Christening Wear, Formal Wear, Baby Goods, Christian & Hispanic/Mexican Products, Baseball Caps, Bridals, Rhinestone Jewelry, Hosiery, Etc. We Ship Worldwide. Our 22nd Year!!

ORIENTAL APPAREL INC. 386-383-2618 wholesalecentral.com/orientalapparel/store.cfm

FASHION WEAR PLUS INC. 813-949-6060 fashionwearplus.com

PRIMETIME CLOTHING www.primetimeclothing.com

213-687-4100

GREAT LAKES WHOLE. www.glwholesale.com

616-261-9393

OPERA FASHION ACC. www.operawholesale.com

213-7446-1312

HOT PRODUCTS! FAIR PRICES! High Fashion Jean Sets - Fleese Sets - Thermal Shirts - Sweaters - Hoodies - Jeans - Bubble Coats - Varsity Jackets - Polo Shirts - TShirts - Licenced - NFL CARTOON JACKETS - NASCAR - AUTOMOTIVE JACKETS.

RUBII www.rubiiwholesale.com

213-627-2398

KOLE IMPORTS www.koleimports.com

800-874-7766

ROCKEY TRADING CO. www.rockeytrading.com

813-888-9400

SANDY’S OUTLET ENT. monalei.com

305-828-9454

PRICE KING INC. www.priceking.com

718-786-8540

S & J ENTERPRISES www.sandjwholesale.com

336-271-6755

SEVEN SEAS, INC. www.sevenwholesale.com

213-748-9469

DROPSHIPPERS

UR ETERNITY www.eternitywholesale.com

718-639-3588

SHEEHAN SALES, INC. www.sheehansales.org

800-849-9949

A.N.T. INC. 845-500-1215 www.wholesalecentral.com/ant

WHOLESALE ACCESS. 877-524-0433 www.wholesaleaccessorymarket.com

STEAL DEAL www.stealdealinc.com

800-416-6149

DOBA www.doba.com

GENERAL MERCHANDISE

SWEET CHEEKS sweetcheekswholesale.com

719-748-1211

Amazing variety of items for children and crafts. Apparel, leg warmers, hats, bloomers, hair accessories, jewelry, squeaker shoes, decorative resins, felties and more.

WHOLESALE FASH. BUYS 213-624-4242 www.wholesalefashionbuys.com Find all of your clothing needs in one place. $5.00 shipping with $150.00 or more purchase. Save up to 75% below wholesale on tops, pants, jeans, skirts, dresses, sweaters, jackets, true plus sizes Junior, Missy, Girls, Boys, & Mens.

PENQUIN KIDS WEAR 213-748-2328 www.wholesalechildrenclothing.com

DOLLAR STORE ACCESSORIES PALACE shop.accessoriespalace.com

800-725-2234

877-321-3622

256-845-4411

SWEET CHEEKS WHOLE. 719-748-1211 www.sweetcheekswholesale.com

FRANCO VECCHIO HOME 818-789-3485 www.concretuswholesale.com

APPARELCANDY.COM www.ApparelCandy.com

877-870-8686

TASHA APPAREL www.tashaapparel.com

KOLE IMPORTS dropship.koleimports.com

APPARELSHOWROOM www.apparelshowroom.com

800-243-4131

TURNING POINT APPAREL 213-629-0058 www.turningpointapparel.com

PLUM ISLAND SILVER CO. 800-543-7177 www.plumislandsilver.com

VARSHAA.COM www.varshaa.com

DVDS & VIDEOS

ALABAMA WH. SOCKS www.bamasocks.com

BELLABERRY USA FASH. 213-477-8222 www.wholesalecentral.com/bellaberryusa BH WHOLESALE INC. www.bhwholesale.com

347-394-5559

BIKE SHOP SUPPLY 205-255-3525 www.wholesalecentral.com/biker BOULEVARD APPAREL www.blvapparel.com

866-967-5919

CARIBBEAN QUEEN INC. 213-747-4139 www.caribbeanqueenfashion.com CLOTHINGISLAND.COM www.clothingisland.com

800-652-8275

CRESWELL SOCK MILLS www.sockmills.com

256-657-3213

EFASHION WHOLESALE 732-866-9976 www.efashionwholesale.com EROS HOSIERY CO. www.eroswholesale.com FILL FASHION www.fillfashion.com

215-342-2121

86-20-80550717

GO HANDBAG www.17youngdress.com

213-219-5208

ISLAND WHOLESALER www.islandwholesaler.com

786-269-0629

KIDSBLANKS BY ZOEY www.kidsblanks.com

888-529-3883

WESTERN EXPRESS www.westernexpressinc.com

213-742-0974

442079079949

800-245-1380

WHOLESALE FASHION SQ. 877-811-4911 www.wholesalefashionsquare.com WHOLESALE LINKED www.wholesalelinked.com WHOLESALE PRINCESS www.wholesaleprincess.com ZIZI COLLECTION www.zizicollection.com

213-270-1190

314-221-5343

DVD PLAYLAND LLC. 501-499-9489 www.shop.wholesalexxxdvd.com

888-974-9494

DVD RELOAD 303-881-6146 www.dvdreload.com/specials INETVIDEO.COM 514-956-7482 www.wholesalecentral.com/inetvi0001

BOOST MY FUEL 402-489-1000 www.wholesalecentral.com/boostm0001

F E AT U R E D S E L L E R 800-538-3873

Wholesaler/Distributor of 3000+ Convenience Store,Dollar Store,Discount Store items. *BEST SERVICE & FAST DELIVERY* FREE SHIPPING deals available throughout USA! HBA, Energy products, Batteries, Condoms, Cig. Tobacco products, General Merchandise, Household products, Novelty, MUCH MUCH MORE...

VK WHOLESALE www.vkwholesale.com

ELECTRONICS CLOSEOUT STORE www.closeoutstore.net

C-STORE ITEMS

847-204-0669

BEOUR www.beour.com

BOSSANI ACCESSORIES www.bossanishop.com

213-765-9737

BUCKWHOLESALE.COM www.buckwholesale.com

866-408-2825

786-472-1888

FASHION UNIC fashionunic.com

LIBERTY BIKERS WHOLE. 386-423-5911 libertybikers.com

ETS DESIGN www.etsdesign.com

GLOBAL TRADE 00-86-139-5951-7871 www.wholesalecap.net

LUMIERE www.lumierefashion.com

CLOSEOUTS

72

GLOBAL IMPORTS INC www.Hunnt.com

May 2013 | INDEPENDENT RETAILER

DOLLARDAYS INT. www.dollardays.com

877-837-9569

DPJ WHOLESALE dpjwholesale.com

800-375-3520

FOUR SEASONS www.4sgm.com

323-826-1199

GENCO MARKETPLACE www.gencomarketplace.com

800-224-3141

GRIFFIN LIQUIDATORS griffinliquidators.com

419-870-6696

INTERTRADE CORP. www.intertradecorp.com

301-595-8999

JACK LEVY SALES www.jacklevysales.com

216-831-6604

MARK’S WHOLESALE www.markswholesale.com

417-762-5511

GLOBAL CRAFTS www.globalcraftsb2b.com

386-424-1662

KELLI’S GIFT SHOP www.kellisgifts.com

888-609-8860

86-20-8354-3669

CANDLES, INCENSE, POTPOURRI

MAIN STREET WHOLE. 336-419-0730 www.mainstreetwholesalers.com

323-588-3026

GIFTS

LEMON TREE TRADING 213-747-3410 www.wholesalefashionplace.com

323-589-2015

26 CALIFORNIA BAZAR www.26cb.com

800-996-1601

FASHION ACCESSORIES

D & D FLORIDA IMPORT www.ddflimport.com

770-582-6688

417-762-5511

Wholesaler of general merchandise. Handbags, Tools, Fashion Access., Gifts, Luggage, Knives, Toys, Novelties, Candles, Automotive and more.

F E AT U R E D S E L L E R MOUNTAIN VIEW MOVIES 607-278-5401 www.mountainviewmovies.com Authentic brand new DVD movies, Blu-ray discs & video games at the lowest wholesale prices. Major Studio DVDs UNDER $4. Stock changes weekly. Low $50 minimum purchase. Free UPS Ship over $300.

AUTOMOTIVE

PRICE MASTER PriceMaster.com

800-874-7766

F E AT U R E D S E L L E R MARK’S WHOLESALE markswholesale.com

MAD MAGS MAGNETS 404-451-4612 www.madmagsmagnets.com VALUE ARTS CO., INC. www.valuarts.com WORLD BUYERS www.worldbuyers.com

800-815-3855 800-996-7531

908-660-0985

HANDBAGS & LUGGAGE CHOICEHANDBAGS www.choicehandbag.com

213-745-3065

HOT BUCKLES, INC. 877-628-2553 www.hotbuckles.com/wholesalebeltbuckles 888-882-0005

INTERNATIONAL PIONEER 213-765-8007 internationalpioneer.com

continued on page 74 


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Glass Pipes Metal Pipes Grinders Hookahs

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Email: unishowinc@hotmail.com

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INDEPENDENT RETAILER.com | May 2013

73


Go Back to www.IndependentRetailer.com WHOLESALECENTRAL.com SUPPLIER PREVIEW New Suppliers, if you want your company to be in this listing, please call 1-800-999-8281 ext. 126 or Email amber@sumnercom.com

 continued from page 72

ALAMODEONLINE.COM www.alamodeonline.com

714-636-4237

NOVELTIES

DP INC. 248-310-4987 www.wholesalecentral.com/directpipes

F E AT U R E D S E L L E R E-BESTCHOICE.COM www.e-bestchoice.com

972-247-4514

AZUR GLOBAL IMPORTS www.azur1.com

303-980-1218

FASHION WORLD www.handbagfashion.com

213-747-7145

CERIJEWELRY.COM www.cerijewelry.com

626-810-3283

HUA FU INTERNATIONAL www.huafu.org

212-268-9985

CONKLIN FASHIONS www.wholesalejewelry.net

888-563-4411

KLASSY BAGS www.klassybags.com

562-735-3292

MAD BAGS LLC mad-bags.com

KALAN LP www.kalanlp.com

800-345-8138

DUTCH CRUTCH ENT. www.dutchcrutch.com

951-310-4266

Lansdowne, Pennsylvania United States Market leader in humorous and personalized programs. Specialize in the newest Impulse products. PERSONALIZED PRODUCTS: Mini lanyard key rings & hot pink key rings. Also, tin signs, shot glasses, magnetic stickers, party goods, birthday candles, balloons and confetti. Over 10,000 items in-stock.

JJ WHOLESALE LLC www.jj-wholesale.com

816-646-4856

CREATIVE GEMS, LLC 888-969-7464 www.wholesalejewelrywebsite.com

NOVELTEES WHOLESALE 801-484-6769 wholesalecentral.com/NovelteesWholesale

JK IMPORTS, INC. www.jkimportsla.com

213-617-0609

877-623-2247

FACTORY DIRECT JEWEL. 213-683-1660 www.factorydirectjewelry.com

SMART BLONDE www.smartblonde.net

NEXGEN SMOKE www.nexgensmoke.com

855-639-4367

ON SALE HANDBAG www.onsalehandbag.com

213-745-6811

HIPHOPJEWELRYWHOLE 410-493-2269 www.hiphopjewelrywholesale.com

PRIMECO SMOKE SHOP www.primecowholesale.com

650-871-5500

SHOPFORBAGS.COM www.shopforbags.com

214-637-5300

INT. JEWELRY DESIGNS ijdi.net

T & L INT’L GROUP www.tnlusa.net

213-748-6969

JGI JEWELRY www.JGIjewelry.com

800-637-0786

800-395-0527

PARTY SUPPLIES & GREETING CARDS

213-623-3193

SAV-ON www.sav-on-closeouts.com

STOCKWELL GREETINGS 877-906-2211 www.stockwellgreetings.com

JUDSON & CO www.judson.biz

256-355-8844

WHOLESALE WALLETS 877-828-1577 www.wholesalewalletsdirect.com

MCCLOUD 9 www.mccloud9.net

936-687-2050

PERFUME

MKM JEWELRY, INC. www.belchousa.com

213-689-4823

A 2 Z PERFUMES INC. www.a2zperfumes.net

860-365-9190

AROMA-CENTER, INC. www.aroma-center.com

800-996-4232

NEW FRESCOS www.newfrescos.com

FRAGRANCENET.COM www.fragrancenet.com

800-727-3867

FRAGRANCEX.COM INC. www.fragrancex.com

888-557-3738

LUXURY PERFUME www.luxuryperfume.com

213-688-9600

F E AT U R E D S E L L E R DADDY D PRO 305-477-6636 wholesalecentral.com/newsub0001 TC instruments, veterinary, medical instruments, piercing instruments, sports goods, first aid instruments and more.

PRICE MASTER PriceMaster.com

800-538-3873

Wholesaler/Distributor of 3000+ Convenience Store,Dollar Store,Discount Store items. *BEST SERVICE & FAST DELIVERY* FREE SHIPPING deals available throughout USA! HBA, Energy products, Batteries, Condoms, Cig. Tobacco products, General Merchandise, Household products, Novelty, MUCH MUCH MORE.

ALTERNATIVE HEALTH www.althealthcare.com

224-333-0660

BEAUTYMAX COSMETICS 626-200-8785 www.makeupcolors.com DISCOUNT WHOLESALE 610-458-1131 www.discountwholesalersinc.com DRUGSTORE PRODUCTS 732-606-4242 www.wholesalecentral.com/dspsales KJR & SONS INC. www.kjrsons.com

201-453-1220

MERCHANDIZE LIQUID. 754-204-0740 www.merchandizeliquidators.com MOSQUITNO LLC shop.mosquitnoband.com

913-244-1565

MVP TRADING CO., INC. www.mvptrading.com

240-235-5029

ONE TREE LLC www.onetreebrands.com

913-402-0322

HOME DÉCOR / HOUSEWARES ALLTEX IMPORTS INC. www.alltexinc.com

630-628-2277

PAMPERED PRINCESS 585-266-7040 www.shoppamperedprincess.com PHILLIPS INTERNATIONAL 800-432-3636 www.cooljewels.com PURSE IMPORT 972-243-9090 www.herstationhandbags.com

347-267-0898

RINADON.COM www.rinadon.com

877-746-2966

PERFUME CENTER OF AM. 516-348-1124 www.perfume-center.com

SALES ONE LLC www.bodyvibe.com

866-507-2537

PERFUME MARKET www.perfumemarket.net

SAM’S ONE www.samsoneinc.com

213-622-6661

PET SUPPLIES

THE WELMAN GROUP www.wholesalesterling.com

301-907-7916

WHOLESALE HI-LADY www.wholesalepetgo.com

UNITED GEMCO unitedgemco.com

212-840-9380

RELIGIOUS ITEMS

KNIVES & SWORDS

305-593-9017

213-268-9858

SPORTING GOODS ALABAMA SOCKS www.thextramile.com

256-845-4411

SHARP IMPORT www.SHARPIMPORT.COM

877-286-4139

THE EXTRA MILE www.thextramile.com

518-383-9084

SUNGLASSES & EYEWEAR F E AT U R E D S E L L E R PR SUNGLASSES www.prsunglasses.com

800-777-7656

At PR Sunglasses, we have a great selection of wholesale sunglasses that are updated monthly - from our promotional low-cost line to high quality fashion lines. We also carry reading glasses, goggles, kids sunglasses, sunglass displays and a wide variety of accessories.

CTS WHOLESALE LLC 800-796-3486 www.ctswholesalesunglasses.com NEVA ENTERPRISES www.olympiceyewear.com

888-303-9393 901-375-4377

HENRY BRANDT & COM. www.HENRYBRANDT.COM

417-334-0988

SOLAR FASHIONS INC. www.solarfashionsnyc.com

212-714-9606

CUTLERY WHOLESALER www.cutlerywholesaler.com

877-286-4139

EDGEWORK IMPORTS www.edgeimport.com

800-799-6955

SELF-DEFENSE, SECURITY

SOLAR SUNGLASSES www.solarsunglasses.net

877-765-2732

MASTER CUTLERY INC. www.mastercutlery.com

888-271-7229

CUTTING EDGE PROD. 252-830-5577 www.cuttingedgeproducts.net

ST LOUIS WHOLESALE stlouiswholesale.com

800-340-7642

PANTHER TRADING CO. www.pantherwholesale.com

866-644-0134

SKYLINE USA INC. www.skylineusainc.com

TOPPER INT’L LIQUID. www.topperliquidators.com

800-867-7371

REX INTERNATIONAL www.rexdist.com

800-237-7640

SHOES & FOOTWEAR

TOOLS & HARDWARE

24/7 WHOLESALE 877-247-9465 wholesalecentral.com/247wholesale/store.cfm

OMAHA DISTRIBUTING 800-228-2765 www.mercantilebuyersservice.com

PREMIER WHOLESALE 877-247-9465 www.wholesalecentral.com/premierwholesaler

USELL-WESOURCE.COM www.usell-wesource.com

TURKEY CREEK TRADING 410-368-8307 wholesalecentral.com/turkeycreekco/Store.cfm

888-800-8440

IMMENSE FASHIONS 541-508-0486 www.wholesalecentral.com/immensefashion

CHENG’S ENTERPRISE www.easyusafootwear.com

800-886-3288

MERLING INC merlingwholesale.com

301-729-2571

JAFRUM INTERNATIONAL 704-494-4313 www.jafrum.com

VERONACOLLECTION www.veronacollection.net

213-765-9595

MYLEATHER.COM www.myleather.com

WHOLESALE IN MOTION 855-221-0536 www.buywholesalefootwear.com

213-765-0222

F E AT U R E D S E L L E R

742

213-626-6005

RUBY IMPORTS www.rubyimports.net

260-665-1100

We carry the highest quality sterling silver, stainless steel, tungsten & Hip-Hop jewelry from all over the world at factory direct prices.

US GLOBAL IMPORTS www.usglobalimports.com

800-367-5163

DUKE IMPORTS, INC. www.dukeimports.com

972-484-0100

888-396-3963

BOOKS OF LOVE www.booksoflove.com

LEATHER

SILVER FACTORY directsilverfactory.com

TRIANGLE WHOLESALE www.triangle-wholesale.com

ARTEZZI LLC 866-611-9740 www.SunglassWholesale.com

COUNTRY CLUB USA 908-352-5400 www.countryclubproducts.com

JEWELRY

REAL FEEL E-CIGARETT. 772-341-8301 www.wholesalecentral.com/realfeelecigs

906-346-7065

THE HANDBAG WARE. 972-243-1786 www.thehandbagwarehouse.com

HEALTH & BEAUTY

HABIB IMPORTS INC 916-739-8488 www.wholesalecentral.com/habib

MILITARY GOODS

WHOLESALE SHOE STOP 877-815-8998 www.wholesaleshoestop.com

424-232-6457

TOYS & HOBBIES ESCO IMPORTS TOY CO. www.escoimports.com INNEX INC www.innexinc.com

800-445-3836 866-659-7177

WATCHES

HOOVER’S MANUFACTUR 800-223-1159 www.hmchonors.com

SMOKING PRODUCTS

TIME FACTORY INC. www.timefactoryinc.com

TRIPPO NOVELTY, INC. 800-536-5559 www.wholesalecentral.com/trippo/Store.cfm

A & A CRAFT INC. www.anacraftinc.com

WATCH TIME INC. 213-748-9942 wholesalecentral.com/watchtime/Store.cfm

May 2013 | INDEPENDENT RETAILER September 2012

562-292-2707

713-780-3786


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REGULAR MENTHOL GRAPE

CLEAR SMOKE, LLC electronic cigarettes and more...

SPECIAL STARTER PACK OFFER! 6 Displays (144 pieces total) 2 Displays of Each Flavor

ONLY $720 Retails Over $1,800! Mention This Ad.

IT’S HERE!

The NEW, Redesigned Clear Smoke Disposable Cigarette 18 Mg of Nicotine!

w/ Manual

Button!! 600 PUFFS/EACH

Equivalent to 4½ Packs of Cigarettes

SMOKE ANYWHERE! WWW.ECLEARSMOKE.COM 228.324.3173 Eclearsmoke@gmail.com Bestworldwidesales@gmail.com

INDEPENDENT RETAILER.com | May 2013

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www.smartsurplus.com Full service, worldwide liquidation and inventory management firm.

0HONE&AX  3-!24 s,OCAL   3-!24

REMANUFACTURING, REPACKAGING & DISPOSAL SOLUTIONS We can design customized solutions for organizations of all sizes!

See these items as well as all of our closeout and liquidation inventory at

www.smartsurplus.com/products

Sales: sales@smartsurplus.com 47 Park Ave., Elverson, PA 19520

WHOLESALE HANDMADE SOAP $1.00/BAR BUY Wholesale Soap Bars by the Case!

Private Label Available!

High Profit Opportunity!

CURRENT BEST SELLERS!

Silk Jasmine

African Violet

Bondi Breeze

Honeysuckle

All of our premium bath salt is triple scented. Handmade fresh the day you order it. I guarantee you will be satisfied with the quality of our handmade products!

OVER 300 FRAGRANCES!

$1.00 per bar

Special Pre Pack/Case ONLY $192.00 (192 assorted bars)

Best Sellers & Fragrances! Comes in a Beautiful Display Box! Wholesale Guest Soaps

Same Day Shipping on Many Items!!!

HUGE Variety of Loaves!

FREE SHIPPING!! GENUINE WHOLESALE PRICING!

View Our Products at:

Over 100 Different Scents To Choose From!

www.thesoapguy.com

Phone: 312-320-5862 / Email: soaporders99@gmail.com 76

May 2013 | INDEPENDENT RETAILER

company profile Time Will Sell WATCH WHOLESALERS sells a wide range of name brand designer watches, including Armitron, Casio, Columbia, MIO, Pulsar, Seiko, Timex and others. The company has been in business since 1991, and offers many popular designs within each of its brands. Casio and Timex are consistently well received, says Kristie Steiger, customer service manager. â&#x20AC;&#x153;They have been around forever, and continue to appeal to customers. Along with Ice, Converse and Seiko, they always design a range of fashionable styles,â&#x20AC;? she adds. Casioâ&#x20AC;&#x2122;s menâ&#x20AC;&#x2122;s G-Shock digital watch, model DW9052-1V, for example, is a very popular item, Steiger points out. Great for active work or play, the 200-meter water resistant product has quartz movement, a countdown timer, a second stopwatch, a daily alarm and several other features. Casioâ&#x20AC;&#x2122;s menâ&#x20AC;&#x2122;s Mudman Solar Atomic watch also provides sought after functionality, including world time (48 cities), dual second stopwatches, five alarms, flash alert and a countdown timer. The solar powered piece is water resistant as well. As MIOâ&#x20AC;&#x2122;s distributor, Watch


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Gallant

by Gloria Mellinger

800-621-4279 | www.GallantGreetings.com

Over 20 Years of Experience in Jewelry Manufacturing

Call for a FREE CATALOG

800-638-2586 8\Ă&#x160;­{äĂ&#x2021;ÂŽĂ&#x160;nnĂ&#x2C6;Â&#x2021;Ă&#x2C6;Ă&#x201C;{xĂ&#x160;UĂ&#x160; \Ă&#x160;Â&#x201C;iĂ&#x152;>Â?Ă&#x20AC;Â&#x153;VÂ&#x17D;Ji>Ă&#x20AC;Ă&#x152;Â&#x2026;Â?Â&#x2C6;Â&#x2DC;Â&#x17D;°Â&#x2DC;iĂ&#x152; N-733

N-819

N-789

N-838 NM-66

NM-50 N-560

NC-69

N-833 N-724

NC-63

HUNDREDS OF OTHER STYLES AVAILABLE

NC-25

N-783

N-710

N-703

"7 -/Ă&#x160;*, -Ă&#x160;UĂ&#x160; -/Ă&#x160;+1/9Ă&#x160;1, / tt

N-759 N-775

NC-58 NM-32

NC-55

N-818

NC-61

N-746 NC-41

N-747

N-688

N-677 N-731 N-802 NM-25

N-525 NM-44 NC-8

N-694

N-328 N-758

Visit our website to see our Jewelry & Mini Figurines

NM-74

16255 Port Northwest Dr., Suite 150 Houston, TX 77041 Tel.: 800-580-4608 Fax: 800-580-4609 Email: customerservice@ watchwholesalers.com Website: www.watchwholesalers.com

Greeting Cards as low as 40¢! Thatâ&#x20AC;&#x2122;s a 500% ProďŹ t!

N-794

Watch Wholesalers

Minimum Order $100

Discover How Gallant Greetings Can Improve Your In-Store Traffic and Deliver a Smile on Your Customer's Face.

N-843

Where to buy:

Greetings

NM-70

Wholesalers also carries a range of the manufacturerâ&#x20AC;&#x2122;s original styles for active people. â&#x20AC;&#x153;It seems like everybody is going through a fitness craze, and MIO offers a complete line of fitness watches with heart rate monitors for both men and women,â&#x20AC;? Steiger continues. Alternatively, Ice watches from Kronos America are trendy unisex watches, made of plastic and silicone. Available in an array of bright colors such as orange, blue and red, they feature Japanese quartz movement. Watch Wholesalersâ&#x20AC;&#x2122; products wholesale for $20 to $150, which is 40 percent off retail, Steiger notes. â&#x20AC;&#x153;Many retailers buy from us because of the quality of our products and our low prices.â&#x20AC;? In addition, the company provides updated daily inventory data feeds and drop shipping. â&#x20AC;&#x153;We also have blind shipping, so products ship as if directly from retailers to their customers,â&#x20AC;? Steiger reports. The company offers next business day turnaround, and retailers can order directly from Watch Wholesalerâ&#x20AC;&#x2122;s website, and access online invoicing and tracking. The site also provides full color, high-resolution images. â&#x2013; 

iĂ&#x153;iÂ?Ă&#x20AC;Ă&#x17E;Ă&#x160;Â&#x2C6;Ă&#x192;Ă&#x160;£ää¯Ă&#x160;i>`Ă&#x160;Ă&#x20AC;iitĂ&#x160;UĂ&#x160;>`iĂ&#x160;Â&#x2C6;Â&#x2DC;Ă&#x160;Ă&#x152;Â&#x2026;iĂ&#x160;1- For Todayâ&#x20AC;&#x2122;s Business News and Updates Visit IndependentRetailer.com

Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703

INDEPENDENT RETAILER.com | May 2013

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company update AFG Offers Vaporizers & More AFG DISTRIBUTION, formerly All Fun Gifts, was founded in 1999 and has grown to become a “One Stop Alternative Wholesaler.” The company distributes more than 8,000 products in 50 categories, and is constantly augmenting its selection of merchandise. AFG Distribution caters to an array of businesses, including tobacco outlets, convenience stores, clothing boutiques, spas and novelty retailers. Merchandise categories include body products, clothing and accessories, electronics, fun gifts, home décor, smoking products, storage items and supplements. “We continue to grow because we give our customers the best products at the best prices,” says Chad Kletschka, product manager at AFG. “We’ve found that many times, instead of trying to source the best products from other companies, we can do better by manufacturing them ourselves.” As a result, AFG Distribution has introduced

by Gloria Mellinger

several new items. Vaporizers, intended for smoking legal herbal blends and tobacco without actually burning the materials, are one of the best selling smoking accessories on the market. In addition to carrying several brands and styles of this product, AFG began manufacturing its own line of five Pulsar Aromatherapy Vaporizers to provide even more options. They retail for $60 to $90. Another popular line that the company recently introduced is Shire Pipes. “Our wooden pipes are available in a variety of shapes and sizes for tobacco smokers,” Kletschka notes. “We have more than 40 unique pipes, ranging in size from two to three inches to 10 to 12 inches.” Shire Pipes retail for $25 to $50. AFG Distribution has also expanded its line of e-cigarettes, with the Buck Naked line. “E-cigarette sales are booming, and we have developed our own line, which includes disposable continued on page 81

Look what Wholesale Gem and Jewelry Trade Shows are coming up! Franklin, NC - May 10-11-12, 2013 Watauga Festival Center

426 Watauga Rd., Franklin, NC 28734-2324

2013 Da te s Orlando, FL ..............................January 4-5-6 Asheville, NC............................... January 8-9 Tucson (Gem Mall) AZ ............. February 2-15 Tucson (Holidome) AZ ............. February 7-15 Minneapolis, MN................................ April 7-8 Detroit, MI.................................. April 12-13-14 Chicago, IL .................................... April 19-20 West Springfield, MA ..................... April 26-27 Orlando, FL .................................... May 3-4-5 Franklin, NC................................May 10-11-12

Detroit, MI.................................. July 12-13-14 Franklin, NC......................... July 25-26-27-28 Spruce Pine, NC..................... August 1-2-3-4 Tucson, AZ .......................September 5-6-7-8 Minneapolis, MN................. September 29-30 Detroit, MI................................ October 4-5-6 West Springfield, MA ................October 11-12 Asheville, NC........................... October 22-23 Orlando, FL ........................October 25-26-27 ***Dates are Subject to Change***

Gem & Lapidary Wholesalers, Inc. U Ê*°"°Ê œÝʙnÊUʏœÀ>]Ê-ÊΙäÇ£‡ää™n *…œ˜i\Ê­È䣮ÊnǙ‡nnÎÓÊ U >Ý\Ê­È䣮ÊnǙ‡ÎÓnÓÊUÊ ‡>ˆÊ‡Êˆ˜vœJ}ÜŜÜðVœ“ 78

May 2013 | INDEPENDENT RETAILER


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UĂ&#x160;Ă&#x20AC;i>Ă&#x152;Ă&#x160;-Ă&#x152;Ă&#x17E;Â?iĂ&#x160;>Â&#x2DC;`Ă&#x160;+Ă&#x2022;>Â?Â&#x2C6;Ă&#x152;Ă&#x17E; UĂ&#x160; Â&#x153;Â?Â&#x153;Ă&#x20AC;Ă&#x160; Â&#x153;`i`Ă&#x160;LĂ&#x17E;Ă&#x160; >Ă&#x152;i}Â&#x153;Ă&#x20AC;Ă&#x17E;Ă&#x160; UĂ&#x160;*Ă&#x20AC;iÂ&#x2021;Â&#x2C6;Ă?i`Ă&#x160;Ă&#x192;Ă&#x192;Â&#x153;Ă&#x20AC;Ă&#x152;Â&#x201C;iÂ&#x2DC;Ă&#x152;Ă&#x192; vÂ&#x153;Ă&#x20AC;Ă&#x160;>Ă?Â&#x2C6;Â&#x201C;Ă&#x2022;Â&#x201C;Ă&#x160;Sales >Â&#x2DC;`Ă&#x160; >Ă&#x192;Ă&#x17E;Ă&#x160;iĂ&#x20AC;VÂ&#x2026;>Â&#x2DC;`Â&#x2C6;Ă&#x192;Â&#x2C6;Â&#x2DC;}t

All our Shady Deals are Legitimate â&#x201E;˘ $6.99 Retail: Triple Your Money!

www.ShadyDeal.biz My Shopping Tree's Tuscan Leather Bracelet was inspired by the desire to change the look of a bracelet to compliment any mood or fashion whim.

!IIF!CNS2L;>CHA Direct Importer and Best Prices on the Market We Carry A Great Selection Of Remote Controlled Cars, Helicopters with Gyro Scopes & Other Vehicles

To Order Send Email To: parts@coolcitytrading.com

Nuggets Fit Securely But Snap On And Off With Ease.

t(FOVJOF-FBUIFS t.FBTVSFT"5PUBM0G  -POH8JEF t"EKVTUT'SPN  5P t*OUFSDIBOHFBCMF  NN/VHHFUT

The New Robotic UFO

Syma

4CH Quad-Copter

Motor Boat

RC Cars

903-647-3110 Fax: 707-313-0400 E-mail: info@myshoppingtree.com

Tel.

Lowest Wholesale Price You Can Find in USA! Call Us Today to Save Money!

licensed Vehicles

713-988-1475 www.CoolCityTrading.com 713-988-1487 Email: wholesale@coolcitytrading.com Houston Warehouse INDEPENDENT RETAILER.com | May 2013

79


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company update Safety Products Sell SAFETY TECHNOLOGY is a drop ship wholesaler of a wide variety of self-defense products from leading industry names such as MACE, Pepper Shot, Wildfire and Stun Master. The company also sells hidden cameras, and spy and surveillance systems. Company president, Michael Gravette, a Vietnam War veteran, started the business in 1986. For Gravette, his business is about helping people help themselves. “The police can only get involved after the damage has been done,” Gravette notes. Safety Technology’s products offer the first real line of defense. “These products are high impulse buys,” Gravette explains, “and retailers who get them in front of consumers will sell them.” Retailers can choose from several wholesale startup packages, which combine some of the company’s more popular items. These include the Toe ‘n the Water package, which wholesales for a discounted price of about $60, and retails for around $220. The package contains four leatherette holsters,

by Gloria Mellinger

two pepper pens, two fogger pepper sprays, two stream pepper sprays, a stun master stun gun, a million volt stun gun and several other items. The Big Shot package wholesales for a discounted price of $503 and retails for about $1,830. The package contains hundreds of items, including several types of pepper sprays, stun guns, lipstick pepper sprays, pepper pens and holsters. Safety Technology also offers packages that do not contain stun guns or pepper sprays, but instead comprise an array of alarms, door braces and flashlights. One of the most convenient facets of dealing with Safety Technology is its drop shipment program. In order to avoid toting around defense equipment, some of which can be quite sensitive, the company will drop ship an order to make sure that customers’ needs are met and sellers are paid quickly. In addition, Safety Technology offers incentives for its top distributors, rewarding leaders with merchandise credits of $100 to $500, and listing their names on the Safety

for HOT & NEW

2013

Fine Sahuayo Palm Truman Black with Black Bound Edge

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50X Bangora with Premium Hat Band

Nante Straw Pinch w/ Diamond Vents (White/Brown - Adult)

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BIG DISCOUNTS: for purchases of 1,000, 5,000, or 10,000 pcs. Quality U.S. made Hats – up to 10x felt, up to 10,000x Shantung, Bangora Bargain Foreign Made Hats – Tight weave, Lace, Sahuayo Palm – Gus, Pinto, Cattleman Canvas – in Pink, Lavender, Red, Black, Blue, Turquoise, and more. Felt Covered Hats - in Pink, Black, Purple, Blue, Red, Brown, Grey, and More.

WWW.SUMMITHATS.COM 80

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May 2013 | INDEPENDENT RETAILER

*One Size fits all hats are available

SUMMIT HATS 1120 Roberts St., Houston, TX 77003 /i\ʭǣήÊÓÓ{‡ÓÈnÎÊUÊ­nnn®ÊÇ{£‡x™nÇ


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J e w e l r y

Technology website. Furthermore, Gravette gives special consideration to retailers who have limited prior business experience, and the Safety Technology website offers a sellers’ guidebook, a keyword tutorial for those seeking to sell merchandise online, as well as website construction assistance. ■

ORO LAMINADO 18 kt. Gold Layered www.firenzegoldfilled.com CALL US TODAY FOR OUR MAY SPECIALS! More than 5,000 Styles!

Where to buy:

Safety Technology 1867 Caravan Trail #105 Jacksonville, FL 32216 Toll Free: 800-477-1739 Fax: 904-720-0651 Email: orders@safetytechnology.com Website: www.safetytechnology.com and www.safetytechspy.com

AFG Oers Vaporizers & More

CALL FOR FREE CATALOG

3JOHTt&BҍJOHTt4FUTt#SBDFMFUTt$IBSNTt"OLMFUTt$IBJOT Toll Free: 1-866-318-5880 Ph: 305-545-5880 UÊ>Ý\ÊÎäx‡x{x‡nÎÇx 1880 NW 20th Street, Miami, FL 33142

Email: sales@firenzegoldfilled.com

Over 15,000 Brand Name Original Fragrances, Skin Care & Cosmetic Products

continued from page 78

e-cigarettes in a variety of flavors, and reusable e-cigarettes that use an e-liquid,” Kletschka remarks. “Buck Naked is a catchy name, and this line has been a big hit.” Retailers can earn profit margins of 40 to 60 percent on all of AFG’s products, Kletschka states. Point-of-purchase displays are available. ■

Register for wholesale today at www.fragranceX.com/wholesale or Call 718-482-6970

Where to buy:

AFG Distribution Inc. 128 Bingham Road, Suite 700 Asheville, NC 28806 Tel.: 855-234-4386 Fax: 828-236-2658 Email: Online Contact Form Website: www.afgdistribution.com

No Minimum Order

All at wholesale or Closeout Pricing! Cards

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COD

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company update Polarview Gets U.S. Patent POLARVIEW, A sunglasses lens developed by Sunglass Manufacturing Group, has been awarded a U.S. technology patent. “Getting a patent is an accomplishment, and it proves there is something different about our lenses,” states Bill Fisher, COO. “The U.S. Patent and Trademark office doesn’t issue a patent unless the product is significant enough to warrant one.” Polarview lenses are unique in that they block horizontal, or high frequency, wavelengths, yet allow low frequency wavelengths to come through, he explains. High frequency wavelengths are the brighter ones, such as the sun’s reflection off water, and lower wavelengths, for example, are colors on a digital instrumentation screen. “Polarized lenses were invented in 1912, and there weren’t too many digital screens then,” he jests. “Today, everyone brings their digital devices, like a Kindle and a

82

May 2013 | INDEPENDENT RETAILER

by Gloria Mellinger

cell phone, outdoors. Most recently, the complaint was from fishermen. They liked the fact that polarized lenses enabled them to see the fish through glare on the water, but then they had to take off their glasses to see their instrumentation.” Fisher, along with David Zeuner, CEO of Sunglass Manufacturing Group, set out to change that and developed Polarview. The technology is beneficial in a variety of settings, including biking, skiing and running, and it is not expensive. “Polarview costs less than a polarized lens, so we are able to offer our sunglasses at relatively the same price as standard sunglasses,” Fisher stresses. “This means, for the first time, retailers are able to increase their sales margin without increasing their wholesale cost.” Presently, a dozen pair of Polarview sunglasses wholesales for $24 to $36, and retails for $12.99 to $19.99 per pair. Sunglass Manufacturing Group is expanding into a line that will


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BUY DIRECT

$5

DOLLAR STORE wholesale for $40 to $60 per dozen as well. â&#x20AC;&#x153;Retail price is based on the frame,â&#x20AC;? Fisher notes, â&#x20AC;&#x153;and can be as high as $89 for better frames.â&#x20AC;? Not only does Sunglass Manufacturing Group sell its own line of Polarview products, the lenses are made to fit many different brands. â&#x20AC;&#x153;Several frame manufacturers are talking to us about adding Polarview to what they offer their customers, and we already have some manufacturers selling our Polarview lenses in their frames. If someone wants to license our lenses, all they need to do is engage our lens manufacturer with their frame manufacturer.â&#x20AC;? In addition, the company is partnering with a third party automobile merchandiser that will be offering 100,000 units to its customers. â&#x20AC;&#x153;Viewing instrumentation in cars is a problem with polarized lenses but it is not a problem with Polarview,â&#x20AC;? Fisher points out. To assist retailers, wholesale customers can visit Sunglass Manufacturing Groupâ&#x20AC;&#x2122;s website, and print high-resolution signage that explains the benefits of Polarview over polarized lenses. Furthermore, point-of-purchase displays and boxes are in development. All first-time customers will get their first order for free after making 12 consecutive monthly purchases. See the companyâ&#x20AC;&#x2122;s website for terms and conditions. â&#x2013; 

OPEN 24 HOURS

800-404-8319

UĂ&#x160;* -Ă&#x160;­Ă&#x201C;xääĂ&#x160;-Ă&#x152;Ă&#x17E;Â?iĂ&#x192;ÂŽ UĂ&#x160;*  /UĂ&#x160;- UĂ&#x160;  ,UĂ&#x160; <Ă&#x160;, -Ă&#x160;­Ă&#x17D;ääĂ&#x160;-Ă&#x152;Ă&#x17E;Â?iĂ&#x192;ÂŽ

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ALWAYS SOMETHING NEW

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These Rings Are Made Of Brass Base Metal, Set With Cubic Zirconia And Plated With Rhodium. An Unbelievable Value This Month At fĂ&#x201C;°Ă&#x201C;x Each Please Call For Details!

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Ă&#x2021;Ă&#x17D;Ă&#x201C;{Ă&#x160; Â&#x153;Â&#x201C;Â&#x201C;iĂ&#x20AC;VÂ&#x2C6;>Â?Ă&#x160; Â&#x2C6;Ă&#x20AC;VÂ?iĂ&#x160;UĂ&#x160;Â&#x153;Ă&#x20AC;Ă&#x152;Ă&#x160;*Â&#x2C6;iĂ&#x20AC;Vi]Ă&#x160;Â?Â&#x153;Ă&#x20AC;Â&#x2C6;`>

Fax: 772-595-6171 Se Habla EspaĂąol

GW TRADING, INC.

111 S. Lombard Road, Suite#2, Addison,il 60101 MANY OTHER HOT PRODUCT TO CHOOSE FROMâ&#x20AC;Ś..VISIT OUR WEB SITE FOR MORE ITEMS

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Titanium Skillet With 19mm Joint $12.50

3 In 1 Vaporizer $55.00

14mm Adj. Titanium Nail $8.50

19mm Titanium Nail $7.50

14mm & 19mm Adj. Titanium Nail $9.50 19mm Adj. Titanium Nail $8.50

8" Gold Fumed Hammer $12.95

8" Gold Fumed Standing Bubbler $12.95

Where to buy:

Sunglass Manufacturing Group Toll Free: 800-538-0048 Email: sales@sunglassmanufacturing.com Website: sunglassmanufacturing.com

2 In 1 Vaporizer $50.00

Eclipes Vaporizer $45.00

14" 3 Perk WP $30.00

Reversal Oil Rig Set $9.99

8" Single Perk WP (Mix Color) $10.00$

19mm Domeless Titanium Nail With Ceramic Joint $20.00

Oil Hp With Inline $15.00

14" 3 Perk WP $30.00

'BYt&GBY

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14" 5mm Honey Comb Perk WP $45.00

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AALIQUIDITY LIQUIDITYSERVICES SERVICESMARKETPLACE MARKETPLACE

We Webring bringbuyers buyersand andsellers sellerstogether. together. Join Jointhe themore morethan than two twomillion millionbuyers buyers who whohave haveused used Liquidation.com Liquidation.com to tosource sourcesurplus surplus inventory inventoryfor fortheir their businesses. businesses. ȏȏ5HJLVWHUIRUIUHH 5HJLVWHUIRUIUHH ZLWKLQWZRPLQXWHV ZLWKLQWZRPLQXWHV ȏȏ)LQGLQYHQWRU\LQ )LQGLQYHQWRU\LQ PRUHWKDQ PRUHWKDQ SURGXFWFDWHJRULHV SURGXFWFDWHJRULHV ȏȏ)RXUFRQYHQLHQW )RXUFRQYHQLHQW ZDUHKRXVHORFDWLRQV ZDUHKRXVHORFDWLRQV DFURVVWKHFRXQWU\ DFURVVWKHFRXQWU\

Looking Lookingfor fortruckloads? truckloads?Please Please call callus usatat877-303-8742 877-303-8742totospeak speak with withaasales salesrepresentative. representative.


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Experience Experiencethe thethrill thrillof ofwinning winning your yourȴrst ȴrstauction auctionwhen whenyou you register registeron onLiquidation.com Liquidation.comtoday! today!

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closeouts/liquidations Continental’s Quality Closeouts CONTINENTAL WHOLESALE Company sells a wide variety of quality overstock returns, closeouts, liquidations, and salvaged and wholesale merchandise, including appliances, furniture, electronics, tools, grocery, toys and sporting goods. Continental Wholesale acquires merchandise from several large retail companies, and offers the lowest possible wholesale prices to independent retailers, wholesalers, thrift stores, nonprofits, auction houses, dollar stores and more. “We literally sell products for pennies on the dollar, at a small percentage of retail value. Many of our customers sell merchandise for half the retail price, and they still make a substantial profit,” says owner, Joel Orr. “Salvage grocery loads have been gaining popularity, and we have been expanding our inventory in this

by Gloria Mellinger

category over the last year. A lot of retail stores are adding some grocery to their lines to increase sales. Many of our loads are items that people want, but don’t need, and of course, grocery is a need item.” Furniture loads also have been popular lately, Orr points out, and

Continental recently formed exclusive relationships with several furniture companies. In particular, upholstered and leather furniture, and outdoor furniture is getting a lot of interest from retailers. A bit upscale, continued on page 95

www.continentalwholesale.net APPLIANCES AUTOMOTIVE Mixed BABY ITEMS BEDDING CLOTHING COOKWARE DOMESTICS ELECTRONICS FURNITURE HARDWARE HEALTH & BEAUTY HOUSEWARES OUTDOOR FURNITURE SOFT GOODS SPORTING GOODS RUGS TOOLS TOYS 86

Loads of Merchandise from Major Retailers SURPLUS for Pennies on the Wholesale Dollar WHOLESALE

May 2013 | INDEPENDENT RETAILER

DAMAGED BOXES CLOSEOUTS OVERRUNS OVERSTOCKS RETURNS FLOOR MODELS

800-869-7203 Email: continentalwholesale@yahoo.com *…\ÊÈ{£‡{xȇΣÈxÊUÊ>Ý\ÊÈ{£‡{xȇÓ{äÈ


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BRAND NEW EXCESS HOLIDAY/SEASONAL LOADS #534/-%22%452.3s%8#%33s/6%234/#+

www.CustomerReturns.com

TOOL LOADS FURNITURE LOADS GENERAL MERCHANDISE Jacobs Trading Co. Shipping Locations Fort Smith, AR Sneads, FL Minneapolis, MN Las Vegas, NV Salamanca, NY Taft, OK East Flat Rock, SC Marlin, TX Mexia, TX

BRAND NEW TOASTER OVENS CUSTOM RETURNS LOADS ...and MUCH MORE!!!

CALL TODAY! Mention This Ad and Promotional Code CO200 and Receive a FREE Pallet on Your First Order!

CONTACT Bruce, John or Mark

P: 763.843.2000 F: 763.843.2102 Para informaci贸n y atenci贸n al cliente en Espa帽ol contactar a Elizabeth Santiago al 763-843-2031 escribir al e-mail: elizabeth.santiago@jacobstrading.com

Sign Up for Our HOT Deals List

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closeouts/liquidations GENCO Excels in Reverse Logistics GENCO, A privately held company founded in 1898, offers a comprehensive suite of forward and reverse third-party logistics services throughout North America. “We work with six of the top 10 retailers and two of the top three dot com retailers, and our annual sales are $1.5 billion,” says Don Rendulic, director of Marketing and Communications. “We have 140 operations throughout North America, of which 43 are focused on managing returns.” GENCO’s sweet spot with retailers, he adds, is reverse logistics, also known as centralized returns management. “We are the undisputed leader in this area. Our executive chairman is the driving force behind the reverse logistics concept, and we have software that nobody in the industry has been able to replicate.” By processing everything through its returns centers, GENCO lowers the overall cost of product ownership throughout the supply chain, Rendulic explains. “Products either go back to the vendor or we’ll do test-repair-refurb and resale, while

88

May 2013 | INDEPENDENT RETAILER

by Gloria Mellinger

other merchandise goes straight to liquidations.” When retailers don’t want products sold in the secondary market, GENCO will have them destroyed and sell the recycled metals and other materials on the commodities market. “We capture additional value, as well as minimize the environmental impact by keeping things out of the landfill,” Rendulic points out. GENCO’s liquidation arm, GENCO Marketplace, is America’s largest wholesaler of retail returns and surplus inventories. “It is an integral part of the total reverse logistics process, adding extra value for customers further downstream in the supply chain,” Rendulic explains. With more than 15,000 wholesale pallets for sale at any given time, in nearly every product category, “we have anything and everything.” GENCO Marketplace sells big volume lots such as truckloads to bargain retailers and other independent secondary market resellers. Profit margins vary based on the products, and it’s a wide swath, Rendulic notes. Some continued on page 90


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www.koleimports.com (800)-874-7766 or (310) 834-0004 24600 Main Street, Carson, CA 90745

™ Thousands of items in stock. ™ New items arriving every day.

!*-1#-32 *'/3'"2'-,1 Contact Us Today! (800)-874-7766 or (310) 834-0004

www.koleimports.com We Carry Merchandise At All Price Points, From Dollar Store Merchandise To High-end Consumer Items.

INDEPENDENT RETAILER.com | May 2013

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closeouts/liquidations GENCO Excels in Reverse Logistics continued from page 88

customers break down these large lots to sell to people who don’t have the money to buy a truckload. To enable buyers to spend less time sourcing liquidation inventory, and more time selling and making money, GENCO Marketplace recently redesigned its website. Features of the new site include: • A shopping cart for fast, convenient purchasing. • Easy navigation by product, price and shipping location. • Drill downs to detailed product information, including manifests. • An automated auction platform for easy management of online bids. • An order history page for tracking past activity, including auctions won and lost.

90

May 2013 | INDEPENDENT RETAILER

To further assist some larger, product-specific customers, GENCO Marketplace has a preferred buyer program, called the “Turbo Program.” Program members obtain preferred buying status, so when a particular type of merchandise becomes available, it can be held for them. GENCO Marketplace offers its secondary market customers a steady stream of liquidation products, as well as stellar services and support. As a result, thousands of small businesses are making the company their primary source for wholesale customer returns and closeout merchandise. ■ Where to buy:

GENCO Marketplace Tel.: 800-224-3141 Email: support@GencoMarketplace.com Website: www.gencomarketplace.com GENCO Marketplace’s B2C site NoBetterDeal.com Website: www.nobetterdeal.com


Go Back to www.IndependentRetailer.com 7HOLESALE$ISTRIBUTORSOF 2ECLOSEABLE0OLY"AGS

TRADE LINKER International® Inc

Clear 2 mil

*ÀˆViÃÊŜܘÊ>ÀiÊ«iÀÊ£]äää

2 x 2......$3.00 2 x 3......$3.50 2 x 4......$5.00 2 x 5......$6.00 2 x 8......$9.00 2 x 10 ....$10.00 2 x 12 ....$8.00 3 x 3......$4.50 3 x 4......$6.00 3 x 5......$7.00 3 x 8......$10.00 3 x 12 ....$10.00 3 x 20 ....$15.00

SPECIAL

Luxury Jacquard Bedding

7-PIECE

Cotton Rich “Deep Pocket”

Comforter Set Queen Size

Damask Stripe Collection

$23.50

$20.90

Sheet Set, Queen Size

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>ÊvœÀÊ`iÌ>ˆÃ

6 x 9...... $18.00 6 x 10 .... $20.00 6 x 12 .... $24.00 8 x 8...... $25.00 8 x 10 .... $26.00 8 x 12 .... $28.00 9 x 12 .... $30.00 10 x 10... $28.00 10 x 12... $35.00 12 x 12... $40.00 12 x 15... $45.00 13 x 15... $50.00 13 x 18... $60.00 15 X 15... $60.00

*ÀˆViÃÊŜܘÊ>ÀiÊ«iÀÊ£]äää 2 x 2.......$3.00 2 x 3.......$4.00 3 x 3.......$5.00 3 x 4.......$6.00 3 x 5.......$8.00

We also Carry sOpen Top Bags in 1 mil, 1.5 mil, 2 mil sMILBAGS s"AGSWITHHOLES

Per Set

LOTS OF NEW SHEET SETS & COMFORTERS IN STOCK NOW! TRADE LINKER INTERNATIONAL INC. Tel: 908-653-0800 | Cell: 732-266-1700 | E-Mail: arslan@trade-linker.com

4 x 6...... $12.00 6 x 9...... $20.00 5 x 8...... $15.00 9 x 12 .... $35.00

Smaller Sizes of 2ECLOSEABLE"AGS !VAILABLEIN#LEAR and Colors

P.K.Bagai Co.

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$8.00 $8.00 $10.00 $11.00 $14.00 $12.00 $9.00 $12.00 $14.00 $18.00 $10.00 $16.00 $16.00

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Fax: 847-679-0048 ÇnxxÊÀœÃÃÊ*œˆ˜ÌÊ,`°Ê1˜ˆÌÊÊUÊ-ŽœŽˆi]ÊÊÈääÇÇ

INDEPENDENT RETAILER.com | May 2013

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Your closeout merchandise locator™

com

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CloseoutCentral

Use the QUICKLINK search box located at the top of every page.

NEW CLOSEOUTS POSTED DAILY from the nation’s LEADING closeout suppliers! ««>ÀiÊEÊ>ňœ˜ÊUÊ iVÌÀœ˜ˆVÃÊUʈvÌÃÊUÊÀœViÀÞÊUÊœ“iÊ iVœÀ -«œÀ̈˜}Êœœ`ÃÊUÊ/œœÃÊUÊ/œÞÃÊUÊÕV…ÊÕV…ÊœÀiÊ

CLOSEOUT BUYERS: Search for free! CLOSEOUT SUPPLIERS: if you want your company to be in this listing and reach 125,000 retailers / resellers monthly, please call 1-800-999-8281 ext. 126 or Email amber@sumnercom.com AAA CLOSEOUTS LIQ. Quicklink: AAA

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ATC LIQUIDATION Quicklink: atcliquidation

902-893-4223

EXCESS INTERNATIONAL Quicklink: excess

847-550-0800

MARGOLIN SHOES & APPA. 773-252-5222 Quicklink: margolin

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800-251-1402

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909-455-4189

BARGAIN MAX, INC. Quicklink: bargain BRAND NAME BARGAINS Quicklink: SCloseouts

718-513-0128

FLOMO/NYGALA CORP Quicklink: flomo

800-445-5936

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773-579-0600

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210-682-8600

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413-243-4690

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323-826-1199

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754-204-0740

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G-COR AUTOMOTIVE Quicklink: gcorauto

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TOPPER INTERNATIONAL Quicklink: liquidator

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PHILLIPS INTERNATIONAL Quicklink: cooljewels

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516-852-0787

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973-882-1900

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888-298-5643

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888-563-4411

JACKS SCRAPBOOKS Quicklink: jacks

419-547-8654

R. G. RILEY & SONS, INC. Quicklink: Riley

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VOLUMEGIFTS.COM Quicklink: wholesalemart

866-311-5796

COUNTRYSIDE CLOSEOUTS Quicklink: Countryside

217-241-3785

JACOBS TRADING CO. Quicklink: jacobs

763-843-2000

REGENT PRODUCTS CORP. 708-583-1000 Quicklink: regentproducts

WAREHOUSE ONE Quicklink: Warehouse

931-788-1011

CRAVEN CLOSEOUTS, INC. 800-453-4303 Quicklink: craven

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DEALS CLUB Quicklink: dealsclub

347-231-5443

KIDSBLANKS BY ZOEY Quicklink: Kidsblanks

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S & S SPORTS INC Quicklink: Nike

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KOLE IMPORTS Quicklink: dollar

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SALES ONE LLC Quicklink: salesone

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DISCOUNT WHOLESALERS 610-458-1131 Quicklink: discountwholesalers

928

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VARSHAA.COM Quicklink: varshaa

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®-1 ,®-6 %(77(5%5$1'Ř%(67'($/6

GRADED IRREGULAR T-SHIRTS

WHITE TEES WHITE S-XL

DZ. /DZ. $13.98/ Ê -Ê Ê Ê 8 Ê £Ê £Ê ÓÊ Ó

Min.Order 6 Dz

7…ˆÌiÊÓ8]Î8 °°°°°°° $16.98/dz 7…ˆÌiÊ{8]x8]È8 °°° $17.98/dz

"®" -®O® "® -

ASSORTED COLORS

œÊœiÃÊUÊ œÊi˜`

S-XL

$14.98/DZ. $14.98/ Ê -Ê Ê Ê 8 Ê £Ê £Ê ÓÊ Ó

Min. Order 6 Dz

Assorted Colors

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Long Sleeve T’s Graded Irregulars 100% Cotton

-ˆâiÃ\ÊÓÉ{]ÊÈÉn]Ê£äÉ£Ó]Ê£{É£È

White ........... $11.90/dz Asst Colors .... $12.90/dz Min. Order 12 Dz

2X, 3X, 4X Assorted Colors Ó8]ÊÎ8 °°°°°°°°°°$17.98/dz {8 °°°°°°°°°°°°°°°$18.98/dz

Pocket T-Shirts Graded Irregular

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Changing your advertising style to maximize results THE RAIN that started Thursday evening continues to pour on this Saturday morning with no sign of letting up. Understandably, many customers have chosen to stay home. The two retailers, Al and Bill, have made their inventory purchases, media buys, and have extra sales help in the building today. While both retailers are disappointed with the weather, Al sees his plans for a big event as having been â&#x20AC;&#x153;washed out.â&#x20AC;? Al thinks of the amount of money he has spent on advertising and what additional efforts he will have to put forth to move the extra merchandise he ordered for the sale. Bill, instead, grabs a cup of coffee and starts his â&#x20AC;&#x153;rainy day projects.â&#x20AC;? His staff is also finding the various tasks that are necessary to fill the time that would otherwise be categorized as an unproductive

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continued from page 98

Bill, while disappointed about losing the traditional Saturday sales, sees it as a bump in the road. Bill’s spring plans were quite different from Al’s. Bill created a promotion as compared to Al’s advertising event. Bill started with sending a letter in March to all of his charge customers. He also had a similar letter that was used as a bag stuffer for the last week of the month. In the letter, Bill told his customers that April was going to be a great month in his store. He invited customers to come in, enjoy a complimentary drink and snack, and register for the daily door prizes. Bill explained that there would be a different item featured each day with a price that was below cost. There would be two evenings during which there were, “by-invitation only,” sales for customers who had responded to the letter. On the first Tuesday in April, Bill decorated the store in the colors that were predominant in his sale circular. The parking lot also had banners and signs that clearly told anyone driving by that something special was happening in Bill’s store. Customers were heard to comment, “What’s going on?” when they saw the festive look. The sale circular was displayed throughout the store beginning on Wednesday as the store went through a one-week “dry run.” Customers coming into the store were told that the sale prices were not yet advertised to the public. Everything was in stock, and this was Bill’s way of rewarding his everyday customers by having this weeklong sale without advertising continued on page 102


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Details Make the Dierence continued from page 100 in the media. Sale circulars were delivered on Friday to customers on Bill’s mailing list. From the initial sales week, Bill was able to better gauge what would be the best selling items. With this information, he quickly reordered several items. On the second Friday of the month, Bill inserted half of the sales circulars in the paper. Along with the sales circulars, Bill had some radio ads to back up the promotion. Again, after the weekend there was the opportunity to reorder items that were having better-than-expected sales. The second half of the flyer was inserted in the paper on the next Friday. Bill utilized multiple dates for the inserted piece because he knew from previous experience that he would not be able to accurately predict the sales of all items. Again there was radio and newspaper advertising, but not as much as the previous week. And as this turned out to be the rainy weekend, you can see why Bill was not bothered too much. Perhaps on this Saturday, Bill will call Al and invite him to lunch. If the discussion centers on spring sales, hopefully Bill will share some of his April success techniques with Al; for Bill has proven the old adage that anyone can advertise, but it takes a pro to promote. ■ Tom Shay, CSP is a fourth generation merchant providing proven management and promotional business building ideas through his Profits+Plus Seminars, Profits+Plus Solutions consulting and his best selling books. Tom can be reached at 727-464-2182 or through his website: www.profitsplus.org.

102

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STAINLESS STEEL RING STAMPING Why the “HOTTEST” Business Opportunity?

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tradeshow feature China Sourcing Fair

by Gloria Mellinger

GLOBAL SOURCES’ China Sourcing Fair, now in its third year, runs June 25-27 at the Miami Beach Convention Center in Miami, FL. The show is the largest China-products exhibition serving the Latin American market, and provides retailers the opportunity to source directly from a wide array of quality suppliers from China, India and Korea. China Sourcing Fair attracted around 800 manufacturers and suppliers last year, as well as more than 6,000 attendees, an increase over the previous year. Bill Janeri, general manager at Global Sources, expects continued growth of both exhibitors and buyers, as more industry professionals learn about the benefits of the show. “The Miami event provides a convenient, regional

location which Latin American buyers can easily visit in between the main April and October sourcing seasons,” Janeri explains. “With visitors also coming from the U.S. and Canada, the event provides an opportunity for North American buyers to find deals on new products, and form relationships with a wide array of potential suppliers as well.” Global Sources surveyed Miami China Sourcing Fair 2012 attendees in November, to better understand buyers’ sourcing behavior and their product preferences. Of the 548 respondents, more than half (52 percent) have been in business for over 10 years. “This indicates that these show visitors are well established buyers and importers of consumer products for continued on page 108

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INDEPENDENT

RETAILER

PRODUCT SPOTLIGHT

SUN FASHION DESIGNS INC ST LOUIS WHOLESALE The largest NFL Wholesaler in the States! Shop our online catalog for over 20,000 products in stock and ready to ship. 800-340-7642 www.stlouiswholesale.com

Start Your Own Business “Stainless Steel Ring Stamping” Ring collection appeals to all age groups and demographics.The stamping of letters and numbers is deeper, clearer, and less expensive than engraving. 1-800-398-7802

SAFETY TECHNOLOGY Make Money! It’s Quick & Easy. Self defense products including stun guns, Tasers, pepper sprays, Mace, knives, personal alarms, diversion safes, hidden cameras and surveillance systems. 1-800-477-1739 www.safetytechnology.com/displays.htm

POLAR-SPEC/ CHEAPER BUY THE DOZEN Wholesale Of Imported Fashion Sunglasses, Reading Glasses, Sunglass Readers, Goggles, Motorcycle & ATV. 1-800-538-0048 www.cheaperbuythedozen.com

HI-DOW MUSCLE STIMULATORS Aches, Pains, Stress, Sore Muscles? Get relief now! Several models to choose from. 314-569-2888 www.hi-dow.com

FPI - FORTUNE PRODUCTS FUNKY TOWN, LLC. We design, manufacture and distribute high quality wholesale accessories, home decor, textiles, impulse items, gift items and apparel. 1-330-439-0090 www.FunkyTownLLC.com

Fairy Berries - Create a magical evening atmosphere! 3/4” diameter clear balls. Each one has a tiny glowing LED that fades on and off slowly. Collectively, they produce a moving firefly or fairy light effect that is absolutely unique! 800-345-4833 www.fortuneproducts.com

BIG MOUTH TOYS We design, create and manufacture an outrageous line of products. High quality novelty items. 1-800-592-0293 www.NicStopFilters.com

DAY CLOCKS® KALAN Plastic Cups. Huge Variety. Plus Floor Display 1-800-345-8138 www.kalanlp.com

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When the Day is more important that the hour.™ The Day Clock face is divided into seven segments, & the day hand makes one revolution every 168 hours. The border lines denote midnight & the midway point is noon. It's a whole new way of looking at time. 1-866-329-2562 www.DayClocks.com

WESTERN EXPRESS Your #1 Source for Sensibly Priced Country Western Accessories & More. 800-245-1380 www.wexpress.com


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E-Z LUGGAGE, INC. HUAFU INTERNATIONAL TRADING CORP. Fashion handbags & purses. 212-268-9985 www.huafu.org

E-Z Luggage,Inc. is a manufacturer oriented luggage and travel products,novelties importer,wholesaler and distributor. Our registered trade mark "E-Z ROLL" rolling travel luggage & " E-Z TOTE" variety bags. 1-407-291-6669 www.myEZROLL.com

NOSTALGIC IMAGES Extendable BBQ fork. with reverse forks for added safety. 419-784-1728 www.nostalgicimages.com

TRADE LINKER INTL All our products are quality approved and supplied from approved factories that produce quality home textiles for the American and international markets. 908-653-0800 www.trade-linker.com

SPORTULA PRODUCTS

CLEAR SMOKE, LLC Electronic cigarettes and more... The New redesigned Clear Smoke Disposable Cigarette. 228-324-3173 www.eclearsmoke.com

We don't just sell spatulas, coasters, and barbecue sets. We connect brands with lifestyles. 888-713-5343 www.sportula.com

MOSQUITNO

SJT ENTERPRISES Bone Shaped Car Magnets. You see them on cars all over, now YOU can sell these too! 2" x 7". Nearly 500 breeds, sayings, and teams! FREE floor display available. 1-800-326-7419 www.WholesaleDogSigns.com

Keep bugs away, innovative mosquito repellent. 100% Silicon rubber wristband and durable stickers infused with pleasant-smelling, safe and natural citronella oil.All natural - Deet free. Non-toxic. Waterproof. Safe for kids 3 years & Up. 800-336-2026 www.MosquitnoBand.com

REIKO WIRELESS ACCESSORIES Manufacturer & importer of cellular and iPod accessories, such as cyber cases, universal pouches, belt holsters, car & home chargers, handsfree, data cable, iPod speakers and more. 1-888-79.Reiko www.ReikoWireless.com

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MASTER CUTLERY The largest importer of knives in the United States.Over 3,000 products. We also produce 10 private label brands and are the leading manufacturer of licensed collectible knives and swords in the film industry. 1-888-271-7229 www.mastercutlery.com

MDM INTERNATIONAL CORP. Lowest wholesale prices and largest variety of tie-dye apparel. 1-888-737-9722 www.mdmintl.com

One of the leading manufacturers & suppliers of lingerie and imtimate apparel, including: UÊ À>ÃÊEÊ*>˜Ìˆià UÊՏ‡ ÕÃÌi`Ê & Full-Figured UÊ ÕÀȘ}ÊEÊ>ÌiÀ˜ˆÌÞ UÊ-…>«iÜi>ÀÊUÊ >˜Vi UÊ Àˆ`>ÊUÊ*œÃ̇-ÕÀ}ˆV> & Masectomy UÊVViÃÜÀˆià UÊ*ÀˆÛ>ÌiÊ>Li www.qtbras.com 1-888-WE-R-BRAS

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tradeshow feature China Sourcing Fair continued from page 104

the Latin American market,” Janeri notes. The survey also revealed that 92 percent of respondents import or plan to import from Asia. Importantly, buyers purchase across multiple product categories, Janeri stresses, “indicating that they have a larger influence on consumer products distribution in Latin America. Buyers around the world are constantly looking for new sources of quality products, and that next hot product that will drive consumers to their stores.” Janeri continues, “and they are looking to work with manufacturers who provide a reasonable quality-to-cost trade off.” China Sourcing Fair attendees will see new products from a wide selection of suppliers from Greater China (China, Hong Kong and Taiwan). Registered showgoers are also invited to attend the free conference program, “How to Source from China.” The seminar will provide a forum for an industry insider to share insights on product quality control, logistics and supplier payment strategies, as well as boost retailers’ knowledge of greater China’s supply markets.

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Ph 773-286-1448 Visit us at: www.pioneertradingco.net pioneer.ptc@gmail.com 108

May 2013 | INDEPENDENT RETAILER

Show exhibitors will be organized into five categories: Electronics, Gifts & Premiums, Home Products, Fashion Accessories, and Garments & Textiles. “We look to serve all buyers at the China Sourcing Fair, from big to medium to small,” Janeri says. “Along with big and medium sized buyers, these manufacturers are happy to meet smaller buyers, who typically spend thousands of dollars a month.” Registration is free for qualified trade professionals, and no one under 18 will be admitted. To enter the show, all visitors must present a business card with their name and company name. ■ For more information:

Global Sources, Inc. Email: visit@chinasourcingfair.com Website: www.chinasourcingfair.com/miami

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tradeshow calendar MAY 2013 MAY 3-5, Gem, Jewelry & Lapidary Trade Show Osceola Heritage Park - Orlando, FL This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www.glwshows.com.

MAY 5-7, Accessories The Show Jacob K. Javits Convention Center - New York, NY The world’s largest and longest running juried allaccessories trade event. Showcases fashion resources from virtually every accessory product category. New York editions run concurrently with Moda Manhattan and Fame. For further information: Stacy Samet, Exhibitor, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7412; Fax: 203-838-5028; Email: stacys@busjour.com; Website: www.accessoriestheshow.com.

MAY 5-7, FAME Jacob K. Javits Convention Center - New York, NY The premier venue for Junior and Young Contemporary fashion apparel. In addition, showcases the largest selection of footwear in one location. Takes place in New York and runs concurrently with AccessoriesTheShow and Moda Manhattan. For further information: Kim Synnott, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7439; Fax: 203-838-5028; Email: kims@busjour.com; Website: www.fameshows.com.

MAY 5-7, MODA Manhattan Jacob K. Javits Convention Center - New York, NY An upscale trade event providing a concise mix of carefully juried RTW for the Modern Contemporary retailer. Features fashion resources ranging in apparel from every category possible. Takes place in New York and runs concurrently with AccessoriesTheShow and Fame. For further information: Dee Gratz Jones, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7441; Fax: 203-838-5028; Email: deej@busjour.com; Website: www.modamanhattan.com.

MAY 5-7, The Off-Price Specialist Show Gotham Hotel - New York, NY The Off-Price Specialist Show is the premier show for off-price apparel and accessories. The wholesalers and jobbers at our show carry men’s, women’s, and children’s apparel 20-70% below the original manufacturer’s wholesale price. For further information: Todd Fabos, Off-Price Specialist Center, 16985 W. Bluemound Rd., Ste. 210., Brookfield, WI 53005. Telephone: 262-782-1600; Fax: 262-782-1601; Email: tfabos@offpriceshow.com; Website: www.offpriceshow.com.

MAY 7-9, Atlanta Spring Immediate Delivery Show AmericasMart*Atlanta - Atlanta, GA Cash & Carry Show Open To The Trade. For further information: Debbie Carlton, AmericasMart Atlanta, 240 Peachtree St. N.W., Ste. 2200, Atlanta, GA 30303. Telephone: 404-220-2200; Fax: 404-220-2299; Email: mjackson@americasmart.com; Website: www.americasmart.com.

MAY 7-9, The National Hardware Show and Lawn & Garden World Las Vegas Convention Center - Las Vegas, NV The National Hardware Show, Lawn & Garden World and Homewares Show offers everything related to retail home enhancement. With over 3,000 exhibitors from around the globe, representing over 150 product categories. You’ll find it all, from the big brands to the smaller manufacturers. No other show offers you the unique opportunity to better your business by seeking out the product(s) that might just be the “next big thing”. For further information: Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851. Telephone: 888-425-9377, 203-840-5622; Fax: 203-840-9622; Email: inquiry@hardware.reedexpo.com; Website: www.nationalhardwareshow.com.

MAY 10-12, Gem, Jewelry & Lapidary Trade Show Watauga Festival Center - Franklin, NC This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www.glwshows.com.

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MAY 10-12, Great American Gem Show - InterGem Donald E. Stephens Convention Center - Chicago, IL Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-2941640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 12-14, Value Merchandise Expo Atlantic Convention Center - Atlantic City, NJ General / Variety Merchandise, Closeouts, Toys, Novelty, Gift, Jewelry For further information: Alan Paggao, Value Merchandise Expo, LLC, 2201-D North Lakewood Blvd., Ste.# 1888, Long Beach, CA 90815. Telephone: 877-248-5327, 562-988-9040; Fax: 877-2481022; Email: alanpaggao@vpexpo.com, sales@vpexpo.com; Website: www.vpexpo.com.

MAY 14, The Heritage Cash & Carry Wholesale Market Allen County Memorial Coliseum - Fort Wayne, IN Traditional and new ideas for the home & garden from America’s Finest Craftsman. For further information: Heritage Markets, P.O. Box 389, Carlisle, PA 17013. Telephone: 717-249-9404; Fax: 717-258-0265; Email: hertmarket@aol.com; Website: www.heritagemarkets.com.

MAY 16, The Heritage Cash & Carry Wholesale Market Medina County Community Center - Medina, OH Traditional and new ideas for the home & garden from America’s Finest Craftsman. For further information: Heritage Markets, P.O. Box 389, Carlisle, PA 17013. Telephone: 717-249-9404; Fax: 717-258-0265; Email: hertmarket@aol.com; Website: www.heritagemarkets.com.

MAY 16-19, International Jewelry Fair / General Merchandise Show - Spring New Orleans Morial Convention Center - New Orleans, LA For The Trade Only - Cash and Carry Gift, Fashion, Accessories, Home Decor & Jewelry Show. For further information: David Harrington, Show Manager, Helen Brett Enterprises, 5111 Academy Dr., Lisle, IL 60532. Telephone: 800-541-8171, 630-241-9865 ext. 22; Fax: 630-241-9870; Email: dharrington@helenbrett.com; Website: www.gift2jewelry.com.

MAY 17-19, Great American Gem Show - InterGem Dulles Expo Center - Chantilly, VA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 17-19, Great American Gem Show - InterGem Santa Monica Civic Auditorium - Santa Monica, CA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 18-21, International Contemporary Furniture Fair Jacob K. Javits Convention Center - New York, NY Highly acclaimed showcase for contemporary designers and designs. An international showcase without peer in the USA, the ICFF is a resource for finding the best of contemporary design. For further information: Philip D. Robinson, Show Director, George Little Management, LLC., 10 Bank St., Ste. 1200, White Plains, NY 10606. Telephone: 914-421-3200, 800-272-7469; Fax: 914-948-6197; Email: info@icff.com; Website: www.glmshows.com, www.icff.com.

MAY 19-22, National Stationery Show Jacob K. Javits Convention Center - New York, NY The comprehensive source for greeting cards, social stationery and related lifestyle products, the NSS features nearly 900 exhibiting companies and attracts some 11,000 buyers worldwide. For further information: Patti Stracher, Show Manager, George Little Management, LLC., 10 Bank St., Ste. 1200, White Plains, NY 10606. Telephone: 914-421-3394, 800-272-7469; Fax: 914-948-6180; Email: patti_stracher@glmshows.com; Website: www.glmshows.com, www.nationalstationeryshow.com.

MAY 24-26, Great American Gem Show - InterGem Veterans Memorial - Columbus, OH Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones,

May 2013 | INDEPENDENT RETAILER

heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 27-30, Great American Gem Show - InterGem Mirage Casino & Resort - Las Vegas, NV Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 28 - JUN 3, Luxury & Premiere by JCK Mandalay Bay Resort and Casino - Las Vegas, NV LUXURY & Premiere is the only exclusive high-end event that provides the jewelry industry’s most elite retailers with the opportunity to source the finest jewelry from the world’s most renowned designers and manufacturers in a secure and luxurious environment. For further information: Yancy Weinrich, Industry Vice President, JCK Events / Reed Exhibitions, 383 Main Ave., Norwalk, CT 06851. Telephone: 203-840-5684; Fax: 203-840-5830 / 800-257-3626; Email: inquiry@jck.reedexpo.com; Website: www.luxurybyjck.com.

MAY 30 - JUN 2, Dallas Apparel & Accessories Dallas Market Center - Dallas, TX A showcase for some 14,000 lines of women’s and children’s apparel and accessories. For further information: Ashley Banks, Dallas Market Center, 2100 Stemmons Freeway, Dallas, TX 75207. Telephone: 214-655-6183, 800-325-6587; Fax: 214-655-6105; Email: info@dmcmail.com; Website: www.dallasmarketcenter.com.

MAY 30 - JUN 2, Las Vegas Jewelry & Watch Show The Paris Hotel - Las Vegas, NV The Las Vegas Antique Jewelry & Watch Show is the largest trade only event serving the antique and estate jewelry and watch industry. Nearly 400 exhibitors grace our show floor to display only the finest merchandise obtained from estates and jewelers across the globe. Elegant signed pieces from famous names including Cartier, Tiffany’s, David Webb, Harry Winston, Patek Philippe, Van Cleef & Arpels and many others permeate the show floor. In addition, all categories of jewelry such as cameos, tennis bracelets, rings, decorative necklaces, brooches, gemstones and pendants will be available. These stunning collections represent all eras of jewelry history from the Renaissance to Art Deco eras. Embrace the beauty of history. For further information: Andrea Canady, Show Director, George Little Management, LLC., US Antique Shows, 10130 Market Street, Suite 9, Naples, FL 34112. Telephone: 239-732-6642; Fax: 239-352-6005; Email: acanady@glmshows.com; Website: www.glmshows.com, www.vegasantiquejewelry.com, www.USAntiqueshows.com.

MAY 31 - JUN 2, Great American Gem Show InterGem San Mateo County Event Center - San Mateo, CA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 31 - JUN 2, Great American Gem Show InterGem Minnesota State Fairgrounds - St. Paul, MN Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

MAY 31 - JUN 3, The JCK Show - Las Vegas Mandalay Bay Convention Center - Las Vegas, NV America’s foremost jewelry trade show in the United States offering the broadest selection of the newest styles in

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tradeshow calendar May continued from page 110 finished jewelry, gemstones, loose diamonds, watches, packaging, displays, related technology and business services. JCK brings together the global jewelry industry (qualified buyers and exhibitors) annually to buy, sell, network and celebrate. For further information: Yancy Weinrich, Industry Vice President, JCK / Reed Exhibitions, 383 Main Ave., Norwalk, CT 06851. Telephone: 203-840-5684, 800-257-3626; Fax: 203-840-5830; Email: inquiry@ jck.reedexpo.com; Website: www.jcklasvegasshow.com.

JUNE 2013 JUN 1-3, Gatlinburg Apparel & Jewelry Market Gatlinburg Convention Center - Gatlinburg, TN This show features Ladies’, Men’s and Children’s Apparel, Fashion Jewelry and Accessories, Fine Jewelry and Gifts from all over the world. Wholesale Only, Writing Orders, Immediate Delivery and Cash-and-Carry. Business License Required. For further information: Linda Norton, The Norton Shows, P.O. Box 265, Gatlinburg, TN 37738. Telephone: 865-436-6151; Fax: 865-4366152; Email: nortonshow@gmail.com; Website: www.nortonshows.com.

JUN 1-3, Norton’s Gatlinburg Gift & Variety Show Gatlinburg Convention Center - Gatlinburg, TN This show features Ladies’, Men’s and Children’s Apparel, Fashion Jewelry and Accessories, Fine Jewelry and Gifts from all over the world. Wholesale Only, Writing Orders, Immediate Delivery and Cash-andCarry. Business License Required. For further information: Linda Norton, The Norton Shows, P.O. Box 265, Gatlinburg, TN 37738. Telephone: 865-436-6151; Fax: 865-436-6152; Email: nortonshow@gmail.com; Website: www.nortonshows.com.

JUN 2-4, Minneapolis Mart Home & Gift Show Minneapolis Mart - Minneapolis, MN Home, Gift and Accessories Show. For further information: Jeff Walton, General Manager, Minneapolis Mart, 10301 Bren Rd. West, Minneapolis, MN 55343. Telephone: 800-626-1298, 952-932-7200; Fax: 952-932-0847; Email: jeff. walton@mplsmart.com; Website: www.mplsmart.com.

JUN 4-6, Book Expo America Jacob K. Javits Center - New York, NY This is the largest book publishing event in North America. It features all book related products including audio, CD, paperback and hardcover. All products a book store may need. BookExpo America combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content to create a dynamic environment for networking, sourcing and relationship building. For further information: Kimberly DiMondo, Marketing Director, Reed Exhibition Companies, 383 Main Ave., Norwalk, CT 06851. Telephone: 203-840-5380, 800-840-5614; Fax: 203-840-9380; Email: inquiry@bookexpoamerica.com; Website: www.bookexpoamerica.com.

JUN 7-9, Great American Gem Show - InterGem Suburban Collection Showplace - Novi, MI Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUN 7-9, San Antonio Wholesale Jewelry, Gift & Accessory Show San Antonio Event Center - San Antonio, TX This is a For Trade Only show of the finest in costume and genuine jewelry designs. Held four times a year. For further information: Parker Trade Publications, 206 Lido St., Austin, TX 78734. Telephone: 512-261-4223; Fax: 512-261-3503; Email: cmparker@austin.rr.com; Website: www.parkertradeshow.com.

JUN 9-10, Northstar Fashion Exhibitors Hyatt Regency - 1300 Nicollet Mall - Minneapolis, MN Manufacturer’s reps in the men’s, women’s and children’s apparel field and related accessories will be on hand to display their lines and take orders. For further information: Rick Siegel, Northstar Fashion Exhibitors, 3001 Hyatt Merchandise Mart, 1300 Nicollet Mall, Minneapolis, MN 55403. Telephone: 763-546-8717; Fax: 763-546-9176; Email: northstarfashion@gmail.com; Website: www.northstarfashion.com.

JUN 10-12, Los Angeles Shoe Show California Market Center - Los Angeles, CA Showcases hundreds of premier footwear collections from burgeoning labels and established brands. For further information: Audrey Okulick, California Mart, 110 E. 9th St., Los Angeles, CA 90079. Telephone: 800-cal-mart (225-6278), 213-630-3737; Fax: 213-630-3708; Email: aokulick@californiamarketcenter.com; Website: www.californiamarketcenter.com.

JUN 14-16, Great American Gem Show - InterGem Santa Monica Civic Auditorium - Santa Monica, CA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for

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May 2013 | INDEPENDENT RETAILER

friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUN 18-20, Licensing International Expo Mandalay Bay Convention Center - Las Vegas, NV Exhibit Description: Exhibits of properties representing characters, nostalgia, interactive and animation, team logos, entertainment & personalities, brand extension, lifestyle properties, original artwork/designs, trademarks, apparel based licensing, as well as support services offered by licensing agents and consultants. Attendee Description: Manufacturers, retailers, marketing, promotion & advertising executives of apparel and accessories, electronics, food & beverage, gift & novelties, health & beauty aids, home furnishings, housewares, publishing & stationery and sporting goods. For further information: Melanie Berkowitz, Advanstar Communications, Inc., P.O. Box 6469, Duluth, MN 55806-6469. Telephone: 888-644-2022, 212-951-6612; Fax: 212-951-6749; Email: info@advanstar.com; Website: www.licensingexpo.com.

JUN 21-23, Great American Gem Show - InterGem Reliant Center at Reliant Park - Houston, TX Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUN 22-24, Charlotte Gift & Jewelry Show Charlotte Merchandise Mart - Charlotte, NC This show is a wholesale trade show for buyers of gifts, jewelry, housewares, silk flowers, stationery, toys, and much more. For further information: Michael Stephens, Mahone Associates, 800 Briarcreek Rd., Ste. BB503, Charlotte, NC 28205. Telephone: 704-377-5881; Fax: 704-358-9115; Email: michael@charlottegiftshow.com; Website: www.charlottegiftshow.com.

JUN 22-24, GTS Greensboro Florida Expo Osceola Heritage Park-Exhibition Hall - Kissimmee, FL Helping retailers and resellers succeed by offering multiple shows packed with world class importers, manufacturers, & wholesalers. GTS shows are filled with plenty of fashion jewelry, fine jewelry, beaded jewelry, handbags, apparel, closeouts, and accessories to satisfy all your businesses needs. These wholesale only expos provides our members a unique marketplace to explore new merchandise trends and new products for your business in a relaxed professional atmosphere. We help you be a better buyer by bringing you New Product Introductions and allowing you to examine New Products firsthand. For further information: Bobby Siddiqui, Golden Triangle Show, P.O. Box 4163, Alpharetta, GA 30023. Telephone: 770-410-9771; Fax: 866-807-0808; Email: bobby@gtshows.com; Website: www.gtshows.com.

JUN 24-27, National Athletic Trainers Association Annual Meeting & Clinical Symposia Las Vegas Convention Center - Las Vegas, NV The NATA Trade Show, held in conjunction with the NATA Annual Meeting & Clinical Symposia is the largest exhibition of athletic training products and services in the world! For further information: Lindsey Anderson, National Athletic Trainers Association, 2952 Stemmons Freeway, Dallas, TX 75247. Telephone: 800-637-6282; Fax: 214-637-6282; Email: meetings@nata.org; Website: www.nata.org/annualmeeting.

JUN 27-29, National Nutritional Foods Association Las Vegas Sands Expo Convention Center & Venetian Resort Hotel Las Vegas, NV NNFA has been the leading trade association for the natural products industry, protecting and promoting the business of natural health for both suppliers and retailers. Each year, this community turns to the NNFA convention and trade show to discover new products, health and nutrition trends, scientific advancements and business solutions connecting buyers and suppliers on the cutting-edge of the industry. For further information: Ann McConahey, National Nutritional Foods Association, 2112 E. 4th St Ste 200, Santa Ana, CA. Telephone: 800-966-6632; 714-460-7732; Fax: 714-460-7444; Email: tradeshows@newhope.com; Website: www.naturalproductsassoc.org/ www.npamarketplace.com.

JUN 28-30, Great American Gem Show - InterGem Timonium Fairgrounds - Timonium, MD Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JUN 28-30, Great American Gem Show - InterGem Pasadena Convention Center - Pasadena, CA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

SUMNERCOMMUNICATIONS

www.sumnercom.com

PUBLISHER Bill McNulty billm@sumnercom.com 1-800-999-8281 ext. 111 @BMcNultyCT

ASSOCIATE PUBLISHER Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107

EDITORS Gloria Mellinger gloriam@sumnercom.com @glorimel Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107 National Trade Associations

PRODUCTION Robert Siel, Director robs@sumnercom.com Tracy Parisi tracy@sumnercom.com Keri Hanson keri@sumnercom.com Luke Calzone lukec@sumnercom.com

CIRCULATION Lisa Evans lisae@sumnercom.com

PUBLISHING OFFICES Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FA X: (203) 748-5932 IndependentRetailer.com

SUBSCRIPTION INFORMATION r24 per year; 50 for 1st cl. r48 for 2 years; 95 for 1st cl. rCanadian subscriptions 40. U.S. funds (Canadian 1st cl. 60) r2NGCUGCNNQYFC[UHQTɛTUV issue. For current issue Yith subscription add 7.00. rIndividual Copies 7.00 ea. Email: lisae@sumnercom.com Phone: (203) 748-2050 ext. 127 Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2013 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodicals Postage paid at Bethel, CT and at additional mailing offices. POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801. Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.

© 2013 SUMNERCOMMUNICATIONS

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RETAILERS

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AMERICA’S #1 SELLING GIFT ITEM!

Retails $7.99 to $9.99

WOOD PLAQUES

ONLY

$2.79/ea

Our customers tell us all the time: “The dog signs are my best selling item in the store!”

ASK ABOUT OUR 100% MONEY BACK GUARANTEE! YOU HAVE NOTHING TO LOSE!

SEE US AT AN UPCOMING SHOW: Super Zoo in Las Vegas July 23-25, Booth 2466 ASD Show in Las Vegas August 4-7, Booth SL1003

Display Contains 28 of the Most Common Breeds 6 of each = 168 pcs at $2.79 each = $468.72

FAN CAVE RULES Wood Signs

5”x 10” IN SIZE OVER 100 DOGS, CATS & HORSES!

SPORTS TEAM PLAQUES Any College or Pro Team Name Available! Measures 5” x 10”

USA Made

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Display when you order 168+ assorted Sports Plaques!

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$2.79/ea

UʘÞÊ œi}iʜÀÊ*ÀœÊ/i>“Ê >“iÊÛ>ˆ>Li UÊÀi>ÌÊvœÀÊ̅iÊ>˜Ê >Ûi]Ê,iVÊ,œœ“]Ê >À]Ê œÀ“]ÊiÌV° UÊ>À}iÊ£ä»Ý£È»Ê-ˆâi]Ê>“ˆ˜>Ìi`ÊvœÀÊ ÕÀ>LˆˆÌÞ UÊfÇ°{™Ê7…œiÃ>iÊ œÃÌ UÊ, ʏœœÀÊ ˆÃ«>ÞÊÛ>ˆ>Li

1-800-326-7419 www.WholesaleDogSigns.com FREE SHIPPING FOR INDEPENDENT RETAILER MAGAZINE READERS!*

Call Your Representative Now For More Details! * In the Continental USA, on full floor display only

*GUARANTEED SALE* We are SO confident you’ll do well we offer a MONEY BACK GUARANTEE! You can return them if you sell less than 50% in 6 Months. Restrictions apply. Call us for details. PRODUCTS MADE IN USA NOT IN CHINA


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FAN ZONE SPORTS PLAQUES SEE US AT AN UPCOMING SHOW: Super Zoo in Las Vegas July 23-25, Booth 2466 ASD Show in Las Vegas August 4-7, Booth SL1003

NEW

   

Measures 5" x 15" Any college OR pro team name $4.50 wholesale, $10 to $15 retail Order 110 pcs – teams of your choice – and get a FREE floor display!

MADE IN THE USA

Great Sellers!

DOG BONE SPORTS MAGNETS Great Sellers!     

ANY pro OR college team name Measures 2" x 7" in size Waterproof and UV resistent $1.25 cost - retail for $2.99 to $4.99 People LOVE their dogs AND their teams so these sell great!

CUSTOM BONE MAGNETS TOO!

1-800-326-7419 www.WholesaleSportsSigns.com Call Your Representative Now For More Details!

ˆ˜Õ“Õ“Ê"À`iÀÊ"˜ÞÊxä«VÃ]Ê->“iÊf£°ÓxÊ œÃÌt PRODUCTS MADE IN USA NOT IN CHINA


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Independent Retailer 24 Stony Hill Road Bethel, CT 06801-1166 05-13

Oriental Apparel Inc. t tEmail: orientalclothes@bellsouth.net www.wholesalecentral.com/orientalapparel/store.cfm

Just Arrived

Plus Size Available in Juniors and Ladies!

Brand New

WHOLESALE ONLY


Independent Retailer 05-13