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gifts & souvenirs Aurora World ’s Toys & Dolls
We are all about providing smiles to the world.”
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Ordering highlights
sit gracefully so that on the retail shelf the magic comes to life.” Another popular line is Fancy Pals purse-like pet carriers, incorporating different appliques that appeal to girls. Hundreds of new styles of Fancy Pals are being released throughout the year.
Creating products that consumers will buy At the heart of Aurora World’s vast selection of product offerings is research and design to create products that consumers will buy. “We focus on emotional triggers, and we work with fashion and color forecasting to be on the forefront from a product development standpoint. Brights, for example, are still on trend. Whether neon or fluorescent, they continue to sell in the marketplace,” Valencia shares. The company also gets many ideas from listening to customers, she adds, and introduces 400 to 500 SKUs each year. “Our tagline is ‘Gifts of Smiles,’” Valencia explains. “That is our benchmark, and it is what we deliver to our customers, employees and community.
Aurora World launched in 1981, and offers merchandise at all price points, from impulse to super plush. Wholesale starts at $2, with some items retailing for up to $350. “Whatever retailers are looking for, they can get a nice breadth of line,” Valencia stresses. “If their key trigger price point is $14.99, for example, we have a full offering at that price.” Aurora World has general merchandising programs across its full portfolio. It also embellishes certain brands and lines with specialized displays to help sell through at retail. There is a minimum order that varies depending on the time of year. Merchants interested in carrying the firm’s products should contact the Aurora World customer service team. ■
Aurora World Inc. 8820 Mercury Lane, Pico Rivera, CA 90660 Tel.: 888-287-6722 See product video Email: info@auroragift.com in this article online at IndependentRetailer.com Website: www.auroraworld.com
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