Independent Retailer 12-12

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INDEPENDENT

RETAILER !MERICA S 3OURCE FOR 7HOLESALE -ERCHANDISE

$ECEMBER s 6OLUME s .UMBER

Intriguing Storefronts Attract Buyers Simple Steps to Get Attention

PAGE 72

2013 SPECIAL ISSUE NEW PRODUCTS

BUYING GUIDE FASHION TRENDS PAGES 18 — 42

PAGE 54

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2013 2


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Largest Wholesaler Of Licensed Merchandise On The Web! PERIOD!

www.stlouiswholesale.com 800.340.7642

HOT ITEMS IN STOCK NOW!!

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We Are Not Brokers. Our 85k Sq. Ft. Warehouse Is Stocked And Ready To Ship.

Too Many Items To Show You Here. Visit www.stlouiswholesale.com Or Call 800.340.7642. Call For Volume Pricing! 2

December 2012 | INDEPENDENT RETAILER


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INDEPENDENT RETAILER.com | December 2012

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SPECIAL ISSUE

INDEPENDENT

RETAILER 2013 NEW PRODUCTS BUYING GUIDE

Get the scoop on new ice cream makers, cutting edge mobile accessories, the freshest picks in plush toys and more.

18 – 42

INDEPENDENTRETAILER.com

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News 10 | Swipe Fee Suit Update 16 | USPS Hike in 2013

Product Trends 8

Elephanti App Debuts Create a virtual storefront, start mobile conversations with customers and keep your business at their fingertips with this free tool.

72 Intriguing Storefronts Attract Business Drive customers into your store by employing these simple strategies.

74

Return Fraud Prevention Protect your business from enormous loss by implementing three crucial tactics.

44 | Phat Head Keychains

Gifts & Souvenirs 46 | Smarter Tools for Smart Phones

Apparel 54 | Favorite Fashion Looks into New Year 56 | Snapette App Loves Independents 57 | Apparel Facts: Making the Cut

Jewelry & Accessories 60 | Cutting Edge Monster Trendz 64 | Accessories Palace Streamlines Online

Closeout/Liquidation Your 78 Grow Business with

66 | The Bargain Warehouse Boosts Profits 70 | Kole Offers Home Décor & Art

Pinterest Use this fast growing social media network to wow customers and draw them into your offline shop.

Marketing 80 | Slash Hidden Transportation Costs 92 | It Figures

90 Important Sales Tax Tips Minimize your risk of audit and maximize efficiency by keeping close tabs on sales tax requirements.

88 | Product Spotlight 94 | Tradeshow Calender Facebook.com/IndependentRetailerMagazine @indretailer

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L & V Creations

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The ", creators of the Night Light Plug In Aroma Lamps!

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L&V Creations is one of the leading manufacturer's and suppliers of wholesale aromatherapy gift items and the ORIGINAL creators of the Plug In Night Lite Aroma Lamps! Accept no substitutes, no one can compare to our quality

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INCENSE We Guarantee Your Customer Will Love This Quality, Which Will Help You Develop A Great Customer Base!! UÊ- > i`Ê Ê Vi ÌÀ>Ìi`Ê ÊÊÊ" Ê ÀÊÓ{Ê ÕÀà UÊ V Ê Àii UÊ ÕÀ }Ê/ iÊ ««À Ý°ÊÇxÊ ÕÌià UÊ- i vÊ viÊÓÊ9i>ÀÃÊ"ÀÊ Ài UÊ >ÌÕÀ> Ê ÀÊf£°ÇxÊ Õ ` iÊ Ê ««À Ý°Ê£ääÊ*Vð UÊ Ãà ÀÌi`Ê ÀÃÊf£° xÊ Õ ` iÊ Ê ««À Ý°Ê£ääÊ*Vð

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VISIT WWW.SCENTED.COM TO VIEW OUR NEW PRODUCT COMING SOON CAR SPLASH FRAGRANCE OILS, FOR THE INTERIOR OF YOUR CAR! 6

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NEWS EZ-CARE - WRINKLE FREE - LADIES APPAREL They're Destined To Become BEST SELLERS In Your Store.

Women’s Fashion Lowest Wholesale Prices! Huge Selection! New Items Added Every Month

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www.BaliWholesale.net 1-877-292-0977 Importer & Distributor Tactical Gear Wholesale Shotgun Scabbards 16 Sizes Available

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Popcorn & Micro Pleat Fashion Sizes range from Small to Queen

7HOLESALE $ISTRIBUTORS OF 2ECLOSEABLE 0OLY "AGS Clear 2 mil

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2 x 2......$3.00 2 x 3......$3.50 2 x 4......$5.00 2 x 5......$6.00 2 x 8......$9.00 2 x 10 ....$10.00 2 x 12 ....$8.00 3 x 3......$4.50 3 x 4......$6.00 3 x 5......$7.00 3 x 8......$10.00 3 x 12 ....$10.00 3 x 20 ....$15.00

4 x 4...... 4 x 5...... 4 x 6...... 4 x 8...... 4 x 10 .... 4 x 12 .... 5 x 5...... 5 x 7...... 5 x 8...... 5 x 10 .... 6 x 4...... 6 x 6...... 6 x 8......

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4 x 6...... $12.00 6 x 9...... $20.00 5 x 8...... $15.00 9 x 12 .... $35.00

Smaller Sizes of 2ECLOSEABLE "AGS !VAILABLE IN #LEAR and Colors

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Elephanti App Debuts ELEPHANTI IS a newly launched mobile app and website, available for both iPhone and Android devices, that drives consumers to brick and mortar shops by connecting retailers and shoppers. Merchants go online and create profiles of their products and services, including descriptions, images, store maps and special offers. Simultaneously, consumers create profiles of brands and products they are interested in. Elephanti determines consumers’ locations, and based on their profiles, alerts them of merchants in the immediate area that carry the products and services they desire. The app is free for both merchants and consumers, but merchants must offer a minimum two percent discount to Elephanti members, as an incentive to get people into stores as opposed to buying online. Merchants have dashboards so they know when an Elephanti consumer has entered their stores and “checked in,” and they can give the consumer the Elephanti merchant discount. In addition, Merchants may choose to advertise on the app. “Creating ads on Elephanti is very easy,” says Lalin Jinasena, Elephanti creator and company CEO. “In fact, we do the creative work and you only have to select an ad style and say ok. We charge for an advert, not on clicks and views, but only when a customer who has seen the advert visits your store and checks in to your store profile on the Elephanti app.” The fee is about $2 per check in. ■


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COUNTRY CLUB PRODUCTS EGYPTIAN COMFORT

TM

WE ARE THE FACTORY BUY DIRECT AND SAVE !!

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BOOST YOUR HOLIDAY SALES SELLING SHEETS! FREE SHIPPING!!

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NEWS Swipe Fee Suit Update A GROWING number of associations and retailers among the plaintiffs in the swipe fee class action suit, including the National Restaurant Association, NATSO and others, are voicing opposition to the proposed settlement. According to the National Association of Convenience Stores (NACS) Daily News, participants in a recent conference call acknowledged the uniqueness of forcing a settlement, subject to objections from such a large number of affected parties, insisting that approval of the settlement would constitute a breach of due process. However, U.S. District Court Judge, John Gleeson, stated that the settlement appeared to meet requirements for preliminary approval, though he noted that the threshold for preliminary approval of proposed class-action settlements is, “meaningfully lower,” than that for final approval. A hearing on the settlement is expected to occur this month or January. As it presently stands, the deal on the table requires MasterCard,

10

December 2012 | INDEPENDENT RETAILER

Visa and the banks issuing their cards to reimburse as many as seven million retailers for interchange fees that averaged around $0.44 per transaction, and to provide an eight-month fee discount. The settlement would total $7.25 billion, with $6.05 billion going directly to retailers, and $1.2 billion accumulated by the temporary swipe fee reduction. The NACS found the following procedural issues with the proposed settlement: • Lawyers filed the settlement without first obtaining client approval. • Lawyers failed to address significant client concerns. • The involved plaintiffs wish to serve a broader purpose, by shedding light on retail issues via an actual trial.

Additionally, teleconference participants discussed the possibilities of surcharges and the effect of price fixing, continued on page 14


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A CI

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ALABAMA WHOLESALE SOCKS The Best Amercian Source For Wholesale Socks

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December 2012 | INDEPENDENT RETAILER

CALL FOR WHOLESALE PRICES

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NEWS Swipe Fee Suit Update continued from page 10

as a direct result of the settlement. “The settlement is complex and difficult for small businesses to navigate and therefore realize benefits,” the NACS said. “The issue remains critical for small businesses, with swipe fees being the fastest-growing business expense.” Should the settlement progress, merchants will have 30 days to file objections and attempt to pursue a trial in court. The National Cooperative Grocers Association and the National Association of Convenience Stores plan to fight the settlement in court, Jeffrey Shinder, a lawyer for the groups, reportedly said. “There are serious issues with the settlement. The trade association named plaintiffs who came out against it; all of the members of their boards, flesh and blood merchants, voted against it,” Shinder remarked. The convenience store group, which issued its statement within minutes of the settlement’s disclosure on July 13, said the deal amounts to only two months’ worth of roughly $50 billion in swipe fees collected annually by payment networks. The deal also doesn’t prevent Visa or MasterCard from raising fees in the future, the group said. Other measures under the deal would only be allowed under strict oversight of Visa and MasterCard, making them “unworkable” for merchants, the group said. Target said in a statement that the proposed settlement would, “perpetuate a broken system.” Walmart issued a statement that continued on page 16 14

December 2012 | INDEPENDENT RETAILER


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InterTradeCorp.com Where you can find the BEST products, with the BEST quality, at the BEST price!

TOLL FREE: 888-595-3200

SUBSCRIBE ONLINE FOR EMAIL COUPONS

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www.InterTradeCorp.com E-Mail: info@InterTradeCorp.com LICENSED NFL, NBA, NCAA, MLB, NHL, NASCAR & SUPERBOWL XLVI

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NEWS USPS Hike in 2013 THE U.S. Postal Service (USPS) has announced it will raise postage rates on January 27, 2013, pending review by the Postal Regulatory Commission (PRC). Priority Mail service will increase overall an average of 6.3 percent, and retail prices will increase an average of nine percent. About three percent of the increase is for free tracking visibility, which now will be included at no charge. The average price increase for Priority Mail Commercial Base will be 3.7 percent, available to those who use online postage services. This may be an incentive for online sellers who do not already use them to investigate such services. The Commercial Plus price category, which offers

Cracco Jewelry

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December 2012 | INDEPENDENT RETAILER

even lower prices to large volume customers, will see an average price increase of 3.8 percent. Retail Flat Rate Box prices will be: small, $5.80; medium, $12.35; large, $16.85; and large APO/FPOIDPO, $14.85. The regular Flat Rate Envelope will be priced at $5.60, with the Legal Size and Padded Flat Rate Envelopes priced at $5.75 and $5.95. Also starting in January is a new fee of $2.50 for expedited delivery of flat rate packaging supplies. The First-Class Mail Stamp price, which rose to 45 cents in January 2012, will rise to 46 cents. The PRC will review prices before they become effective. â–

Swipe Fee Suit Update continued from page 14

encouraged, “all merchants to put consumers first and reject the settlement.� The accord followed roughly a seven year legal battle, according to lawyers for the plaintiffs. “This settlement agreement is the result of seven years of negotiation, which makes us confident that the court will agree that this is fair to all parties,� Trish Wexler, a spokeswoman for the Electronic Payments Coalition, said in a statement. “The recent statements that we’ve heard from a handful of retailers are nothing new, and have already been considered during the course of this long negotiation.� ■For Today’s Business News and Updates Visit IndependentRetailer.com


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! "" # $ % & ' ($ ) * +, ! !' - % & ' . * & ! /

Drawstring Pouches Organza, Velour, Snap

Gift Bags

Jewelry Displays, Jewelry Cases & Jewelry Supplies

Plastic Bags, Paper Bags and Jewelry Bags

Polypropylene Bags and Cellophane Bags

Jewelry Boxes

Gift Boxes, Stretch Loops and Ribbon

Tissue Paper

Tags- Strung and Unstrung

! " # ! $ % & ! " # !$ "

INDEPENDENT RETAILER.com | December 2012

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Ice Cream Ball INDUSTRIAL REVOLUTION, a manufacturer and supplier of versatile and rugged camping essentials, is deviating from its typical outdoor innovations with the brand, YayLabs!. Expanding on the popular Ice Cream Ball™, YayLabs! recently introduced an inflatable accessory that assists users in creating their own ice cream treats. Users fill the Ice Cream Ball with ice and rock salt in one compartment, ice cream ingredients in another (as simple as cream, sugar, and vanilla extract), place the ball inside its inflatable cover and shake and roll it around. The agitation causes ice cream to form within 20 minutes for the pint size. The ball and inflatable cover are available in pint and quart sizes, and include stickers for the kids and an instruction booklet with ice cream recipes ranging from vegan to rum coconut. The inflatable accessory

and ball wholesales for $21.99 for the pint size, and $26.99 for the quart size; they retail for $39.99 and $49.99. For a minimum order of $250, retailers can stock this item in their stores. “There’s a simple surprise and delight that happens when kids see how easy it is to make something they love from scratch,” comments Graeme Esarey, director of product development. “This product makes ice cream even more fun.” ■Email: info@industrialrev.com Website: www.yaylabs.com

For more information:

Industrial Revolution, Inc. 5835 Segale Park Drive C, Tukwila, WA 98188 Toll Free: 888-297-6062 Tel.: 425-883-6600 • Fax: 425-883-0036 Email: info@industrialrev.com Website: www.yaylabs.com

Extreme Sonic Speakers NEW AGE Discoveries has launched a line of super small speakers, Sonic Quake, Sonic Pod and Lil’ Wiz, that project sound from anything in a big way, while maintaining auditory quality. “Everybody has something they can’t hear, whether it’s sound from a laptop, cell phone or television,” explains company partner, Josh Eastman. “Typically with speakers, the smaller they are, the worse they sound, but the opposite is true with our line. We’ve created about the smallest, best sounding versions on the market.” Sonic Quake, Sonic Pod and Lil’ Wiz work with any standard headphone jack, and come with a one-year warranty. They run off two AAA batteries or an electrical charge, and a USB cord is included. Lil’ Wiz, at 2.2” by 2.8”, is the largest of the trio and comes with a mount. It retails for $130 and wholesales for $75. This is the company’s, “industrial version,” Eastman notes, “and will actually shake the 18

December 2012 | INDEPENDENT RETAILER

drywall in a house.” It features blue tooth and has a microphone. Sonic Quake retails for $80 and wholesales for $15, and Sonic Pod retails for $50 and wholesales for $10. A looping DVD is available, and retailers can attach product photos to a piece of foam board to create their own point-of-purchase display. Through December 25, New Age Discoveries is offering free shipping, which is a savings of $20 to $30. The minimum order is $400, and the company offers a buy back guarantee, so there is absolutely no risk, Eastman states. ■ For more information:

New Age Discoveries Tel.: 920-533-3579 Email: info@sonicquake.com Website: www.sonicquake.com


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RC E-Bird Flaps and Chirps E-BIRD REMOTE control birds, available from Berlib, flap their wings like real birds, climbing, swooping and diving through the air, while making a simulated bird sound. A rudder on the bird’s tail allows users to direct the bird left or right, and users can control wing speed to make E-bird climb higher and fly faster, or to hover in place. “When someone demonstrates E-Bird at a venue, it’s eye catching and people come from all over to see it,” says BJ Lehrfeld, company partner. The glider is made of lightweight material and is suitable for use both indoors and outdoors, because of its wind resistant design. The bird is capable of controlled flight at a distance of up to 70 feet, and flight time is about 12 minutes.

E-Bird is available in four designs: Blue Pigeon, Green Parrot, Pink Butterfly and Orange Phoenix. Four AA batteries power the remote control. Wholesale prices range from $13 to $15, depending on the number of cases purchased, and retail is $30 to $50. Cases contain 24 pieces, and there is no minimum order. The product packaging is bright and colorful, and boxes stack easily to make an appealing display. ■ For more information:

Berlib Inc. 199 Lee Ave., #762, Brooklyn, NY 11211 Tel.: 718-915-5376 Email: bjlehrfeld@yahoo.com

Hurricane Sandy Bracelet SHE BEADS owner, Sandy Rueve, was working for the Chicago Bulls as an X-ray technician almost 20 years ago, and began stringing beads for her children in her down time. “Michael Jordan came up to me and asked me to make him something,” Rueve says. “He was my first customer, and I wanted to make him something durable, easy to wear and somewhat tribal.” Since then, She Beads has been a source of artisan clay beads for customers all over the world. She Beads, and the corresponding He Beads for men, are handmade in Chicago. Each bead’s pattern is slightly different in color, but many of Rueve’s collections are fashioned for a cause. “Having worked in a hospital, I have a need to nurture people,” she notes. “I’ve helped causes such as canine cancer and pediatric brain cancer, to name a few.” Most recently, Rueve developed a bracelet to aid the Hurricane Sandy Relief Fund (HSRF), to show that

20

December 2012 | INDEPENDENT RETAILER

Sandy, “is still a good name.” The bracelet retails for $36, with $22 going to the HSRF. Overall, She Beads bracelets retail for $25 to $98. “Retailers can contact me to go over the wholesale agreement and arrange their opening orders,” Rueve adds. Retailers can buy product at a 50 percent discount, and also receive marketing materials. Rueve also points out that the company is one hundred percent made in America. ■

For more information:

She Beads 821 Ridge Road, Wilmette, IL 60091 Toll Free: 888-920-1923 Fax: 847-251-3042 Email: Online form Website: www.sbstore.com


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Mag Reader Boosts Vision EYEWEAR INVENTIONS LLC is introducing the Mag Reader, a patent pending product that combines reading glasses with a double-strength magnifying lens, for when users need extra seeing power. Compact and convenient, Mag Reader has a carabiner that clips onto a pocketbook, belt loop or just about anything, along with a built-in LED light for reading small print in dim light. “The Mag Reader is a high-tech lorgnette for today’s modern society,” remarks Sam Shapiro, president of Eyewear Inventions. “We’ve had tremendous success pre-selling thousands of units.” Mag Reader wholesales for $7.50, with volume discounts available, and retails for $14.99. There is a minimum purchase of five displays, each

containing 16 pieces, and display cases are included. Private label orders are available for large volume purchases. Since 1983, the company has focused on creative ideas and outside the box thinking, to compete within the industry. Eyewear Inventions collaborates with experts in the field and product arena to implement new inventions. ■

For more information:

Eyewear Inventions, LLC 2008 Waverly Street, Pittsburgh, PA 15218 Toll Free: 800-223-0167 • Fax: 412-351-3633 Email: EDinvent@aol.com, eyedealsint@aol.com Website: www.eyewearinventions.com And www.themagreader.com

SwipeAway: The Mini Squeegee SWIPEAWAY MINI squeegees, available from The Blue Swing LLC, are a better alternative to towels, napkins and sponges as a means to remove water from countertops, mirrors and more, according to Brian Lefkowitz, president sident of the company. “I’m an inventor, so o ideas come to me in a lot of different ways,” explains Lefkowitz. “For the SwipeAway, Away, I was looking at an art exhibit of a bathroom hroom mirror with an actual windshield wiper screwed into the top. Then it hit me that there really was no mini squeegee on the market that was small enough to keep on the bathroom counter, or in your medicine cabinet for use with mirrors. What I didn’t expect was all of the other great uses for the SwipeAway. Two of my other favorites are use around the kitchen sink and clearing rain from side-view mirrors.” SwipeAway is compact, at about 5.5 inches by one inch, and stores easily because it doesn’t have a handle. The silicone backing allows for a soft, non-slip 22

December 2012 | INDEPENDENT RETAILER

grip, while the curved front provides a resting place for fingertips. The product comes two per package, retails for $4.99, and wholesales for $35.93 per case of 12 packages. The minimum order is two cases, and minim volume discounts are available. volum Each ccase is packed in a disposable countertop POP display. Buyers counte can custom cu brand SwipeAway with a minimum order of 1,000 pieces. ■

For more information:

The Blue Swing LLC 595 1/2 S. 3rd St. Columbus, OH 43215-5755 Tel.: 614-636-2929 Email: Brian@swipeaway.com Website: swipeaway.com


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Wholesale Sterling Silver Jewelry Serving Retailers and Volume Purchasers for Over 30 Years Huge Selection of CZ, Marcasite & Plain Silver Jewelry at Unbeatable Prices 1107 Fair Oaks Ave #75, South Pasadena, CA 91030 Tel (877) 622-3522 Fax (818) 332-4200 www.teeda.com In-store sales not available. Some items pictured are not actual size.

INDEPENDENT RETAILER.com | December 2012

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December 2012 | INDEPENDENT RETAILER


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Goofy Grin Monsters WHEN IT comes to designing wonderfully wacky plush, no detail is too small at Z & Z Toys Corp. With its line of Goofy Grin Monsters, the company has created toys that celebrate kookiness by focusing on contrasting colors, coordination of different fabrics, stitching patterns, facial expressions and body dimensions, explains Zaid Mohammad, company president. “In terms of manufacturing, we have very high standards.” Goofy Grin Monsters are available in four characters: Sloan, Candy, BoJoe and Irmi. Sloan is the punk rocking rebel who boasts a blue body and black leather jacket; Candy is a playful little baker decorated with jellybeans and candy corn embroidery; BoJoe sports overalls and a green face that harkens a monster version of Huckleberry Finn; and Irmi is a bright magenta monster with orange eyes and pink claws. Each monster measures 15 inches tall. Goofy Grin

Monsters wholesale for $12.50 and retail for $25 to $28, with an eight-monster minimum order. With their zany expressions and huggable personas, Goofy Grin Monsters are bound to help children see monsters in a new light. Z & Z Toys Corp. is also releasing reading Levels 1-4 children’s books and an interactive life size board game in early 2013 to further their line of Goofy Grin Monsters. This and the creation of new characters make Goofy Grin Monsters the up and coming “must have” toys. ■ For more information:

Z & Z Toys Corp. 6608 White Post Road, Centreville, VA 20121 Tel.: 855-446-6678 and 703-220-0153 Email: orders@goofygrinmonsters.com Website: www.goofygrinmonsters.com

Girls’ Fun Shape Necklaces STEPHEN JOSEPH Gifts offers a line of little girls’ necklaces in the following fun shapes: heart, cat, butterfly, flower, cupcake, ice cream, ladybug, watermelon, owl, leopard, peace sign and monkey. The necklace chain measures 16 inches, and all Stephen Joseph items are designed to coordinate, so shoppers can match the necklaces to hair clips, which come two per package. Charms on both the necklace and hair clips measure .75” by .75”. Necklaces and hair clips wholesale for $2.95 and retail for $5.99, and a blue hook display unit holds 36 pieces and costs $124.20. There is no minimum order, and merchandise can be shipped within the U.S. and Canada. Stephen Joseph Gifts’ line of children’s merchandise includes rain gear, backpacks, lunch boxes, wallets, room 26

December 2012 | INDEPENDENT RETAILER

décor and more. The company designs and develops all products, and requires its manufacturers to certify that products meet or exceed federal safety requirements. Stephen Joseph Gifts tests for quality, durability, safety and labeling, using independent laboratories. Launched in 1981, the company’s core values include focusing on the details, producing the highest quality products and making customers happy. ■ For more information:

Stephen Joseph Companies 4302 Ironton Ave., Lubbock, TX 79407 Toll Free: 800-725-4807 Tel.: 806-791-2877 • Fax: 877-828-0380 Email: store@stephenjosephinc.com. Website: shop.stephenjosephgifts.com


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Tosty Nut Roaster THE TOSTY Nut Roaster from Cajun Creole Products is a commercial nut roaster, designed for retailers interested in selling age-old treats to new generations who love their great taste and inviting aroma. UL Sanitary approved, the equipment can be used in convenience stores, small specialty food stores, restaurants, concessions of all types and more. The new roaster is easy to operate, and roasts seven pounds of in-shell nuts per batch. Depending on the type of nut, it can take from 25 to 35 minutes to complete the process. The nuts are then dropped into the heated and lighted warming chamber, to be vended to customers looking for a hot, fresh and healthy snack. Tosty Nut Roaster’s regular list price is $2,995, but the special introductory price is $2,495. “The machine

pays for itself, once about 360 bags of nuts are sold, figuring today’s peanut prices,” explains Joel Wallins, Cajun Creole Products owner. “If peanuts are $1 a pound and you make four 4-ounce bags, that is $.25 per bag. If you sell the bags for $2, your profit would be $7 per pound. If you take the cost of the machine divided by $7, you’d have to sell 357 pounds of peanuts for the machine to pay for itself. It’s possible for sellers to recoup their initial investment in as little as one weekend.” ■ For more information:

Cajun Creole Products Inc. 5610 Daspit Road, New Iberia, LA 70563 Tel.: 800-946-8688 or 337-229-8464 Fax: 337-229-4814 Email: info@cajuncreole.com Website: www.shop.cajuncreole.com

Crystal Football Pendant TEAGAN CO. has expanded its line of Swarovski crystal merchandise with the recent introduction of the Swarovski crystal football shaped pendant. “It emulates the NCAA National Championship Waterford Crystal trophy that’s given to the top college football team,” explains Ernie Hinderliter, company owner. “The piece is the result of suggestions from our fans, and it looks really, really nice.” The crystal pendant is about one inch long and wholesales for $27, with suggested retail of $59. Teagan’s Swarovski crystal line also includes a flexible pearl collegiate bead bracelet, which retails for $68, as well as individual Swarovski beads in various colors, retailing for $34 and wholesaling at $17. Margins are typically keystone plus one or two dollars, Hinderliter points out. The minimum order is $500 for the first order, and $100 on subsequent orders. 28

December 2012 | INDEPENDENT RETAILER

The company’s most popular line is its collegiate collection of beads and pendants. “We have 24 school licenses and we’re continuing to expand,” Hinderliter continues. “Our most popular bead last year was the hounds tooth, symbolizing the University of Alabama football coach’s hat.” Teagan Co. is dedicated to providing quality products at affordable prices. “We offer great service and an incredible guarantee,” Hinderliter notes. “We will replace a product or refund the purchase price for any reason, period, so there is no risk to buyers. ■ For more information:

Teagan Co. 640 Penn Place, Winter Park, FL 32789 Tel.: 888-215-0470 Email: sales@teaganco.com Website: www.teaganco.com


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INDEPENDENT RETAILER.com | December 2012

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Rainbow Honey Nail Shimmer RAINBOW HONEY recently launched the Equestria Collection, a line that brings together eight uniquely colorful nail polishes that, “invoke the image of the character they represent.” Monikers like “Hoof Wrassle,” “The Element of Magic,” “The Worst Possible Thing” and “Celestia” represent, respectively, blended hues of shimmery copper orange, purple and pink glitter, opalescent flakes in purple and blue, and sky blue with multichromatic bursts. Other Rainbow Honey collections include Chrono Cross, Sakura Matsuri and 2012 Holiday. Rainbow Honey’s custom blended nail lacquers are born of a love for color and a penchant for creativity,

according to Daniela “Dee” Maldonado, founder and Chief Designer. Products are designed and made in the U.S. of ingredients that have never been tested on animals. They also are free of Formaldehyde, Toluene and Dibutyl Phthalate. Rainbow Honey Nail Lacquers are available in two sizes, 7ml and 15ml. The 7ml bottle retails for $5, or $35 for the set of eight, and the 15ml bottle retails for $10, or $70 for the set of eight. Wholesale for the 15ml is $300 for a case of 48 units. ■

For more information:

Rainbow Honey Cosmetics, LLC 1 Park Square, #1502, Rahway, NJ 07065 Tel.: 732-707-1687 Email: info@rainbowhoney.com Website: www.rainbowhoney.com

Hammerhead Protects iPads THE HOLIDAY season is prime time for electronics purchases, and sales of electronics accessories and protective gear are equally strong, well into the New Year. To meet this demand, Hammerhead recently introduced a top-grain leather folio case for Apple tablets, available in black and red. “The product holds the iPad securely, and has a crease in the cover that allows it to either sit flat for typing or be propped up for display purposes,” explains Don Mayer, CEO and founder of Hammerhead. “Additionally, there are cutouts for all the necessary ports.” Hammerhead prefers that retailers call for wholesale pricing, but reveals that the leather case retails for around $60. “The firm doesn’t require a minimum order, but we do encourage orders by the case,” Mayer 30

December 2012 | INDEPENDENT RETAILER

notes. In development for release by the end of December, Hammerhead will have a smaller version of its Capo hard case planned for the new Apple products. The Capo hard case makes tablets virtually indestructible, even when run over by a pickup truck, as documented on a YouTube video. “Customers can rely on the fact that we provide extraordinary customer service for our resellers,” Mayer adds. “We’re happy to work with them to develop displays and promotions for our products.” ■ For more information:

Hammerhead 1673 Main Street, Waitsfield, VT 05673 Tel.: 800-511-6227 • Fax: 802-496-6257 Email: connect@hammerheadcase.com Website: www.hammerheadcase.com


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CTS Lighters Fire Sales QUALITY LIGHTERS function in nearly any environment, and lighters known to be reliable are those made of solid materials, filled with the most robust oil. The new series of brass lighters from CTS Wholesale offers solid brass fabrication, as opposed to traditional steel, rendering the lighters non-corrosive. “This kind of lighter can last a lifetime,” says Kirk Bachelder, CEO of CTS Wholesale. “When the wick burns down you pull it higher, and if the flint wears it can be replaced.” CTS Wholesale’s brass lighters come in a variety of looks, from simple to ornate, depicting wildlife, tribal and feminine designs. Lighters are sold individually in display cases that are both attractive and space conscious. “This item looks great on a countertop,” Bachelder points out. “It is an easy impulse buy for convenience

store customers.” Wholesale prices range from $5.50 to $8, and retail runs from $15 to $25. There is no minimum order, “but customers who buy in bulk are able to access our discounts,” Bachelder continues. Customers receive a 10 percent discount on orders of $500, a 15 percent discount on $1,000 orders, and 20 percent off on orders of $2,000. ■ For more information:

CTS Wholesale LLC 3525 Brady Court NE, Salem, OR 97301 Tel.: 800-796-3486 • Fax: 503-589-4121 Email: info@ctswholesalesunglasses.com Website: www.ctswholesalesunglasses.com

Micro Pavé Earrings HIP HOP Jewelry Wholesale is a source of thousands of urban style accessories, including bracelets, belt buckles, necklaces, dog tags and earrings. The company is now offering a new micro pavé earring style that delivers improved construction with prong-set stones, rather than stones glued into place, and better quality cubic zirconia. “Each style is very detailed in the way the stones are arranged,” explains Rob Chesnutis, company owner. “The earrings are available in four colors, including rhodium plated and gold plated with clear cubic zirconia, rhodium plated with black stones, and our lemonade styles, which feature yellow stones with gold plated metal.” Within each color variety, there are dozens of individual styles such as hoops and square and round studs. 32

December 2012 | INDEPENDENT RETAILER

“All of our earrings are made to look like real diamond jewelry, at a much more affordable price,” Chesnutis notes. Micro pavé earrings wholesale for $2.99 to $24.99 per pair, and retail for about three times wholesale. The firm has a minimum order of $200, and shipping is free. Hip Hop Jewelry Wholesale offers five percent discounts on orders of $500 or more, and additional discounts are available with online codes. ■ For more information:

Hip Hop Jewelry Wholesale P.O. Box 2332, Columbia, MD 21045 Toll Free: 866-332-4423 Email: sales@hiphopjewelrywholesale.com Website: www.hiphopjewelrywholesale.com


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Flarble Flying Fun FLARBLE, THE world’s smallest flying toy, works, “literally by snapping your fingers,” says Gordon Bopp, president of Rock Creek Molding Inc. Prior to mass producing the plastic fingertip toy, Bopp shares that he carved them for several years, in various sizes, for his children as well as for prizes at local carnivals. Composed of propeller and shaft, the patented, plastic injection molded Flarble flies up to 20 feet. The product is available in 57 colors, including specialty offerings like glitter, fluorescent and glow in the dark varieties. Ways in which users can play with Flarble include launching it straight up and catching it, flying it into a cup or container, and playing catch with another person. In addition, many common marble games such as Ringer, Bridgeboard and Nine Holes Golf can be adapted to become Flarble games. It is made and packaged in the USA. Retailers have the option of selling Flarbles loose for

$.15 to $.25 each, or in multiple quantities including a 16-piece bag that retails for $2.99, a 20-piece package retailing for $3.99, and a 24-piece package for $4.99. The wholesale price is half of retail cost. Rock Creek Molding offers a solid oak, three-tier point-of-purchase display that holds 42 packages and sells for about $30. Buyers receive six products for free if they purchase a case and the display. Retailers who mention Independent Retailer magazine will receive their choice of free shipping, or a free display with their first case order. ■ For more information:

Rock Creek Molding Inc. 397 Rock Creek Road, Glenwood, AR 71943 Tel.: 870-356-3523 Email: info@flarble.com Website: www.flarble.com

Rechargeable Flashlights WITH COAST’S new A Series line of rechargeable flashlights, users can recharge using integrated USB ports. “The A25R and A22R feature COAST’s exclusive new Dual Power Flex Charging System, with a tail cap that pops up to reveal the mini USB where the charging cable plugs in,” says Kevin Corcoran, marketing communications manager. “There are no parts to lose and the system stays clean from dust and debris. They are encased in tough stainless steel, so they are easy to both carry and clean.” Each light features the company’s exclusive Pure Beam Focusing Optic System, providing powerful and consistent light. “The combination of our industry leading optics, brightness and the new recharging system is something the flashlight industry has not seen before,” Corcoran points out. When the firm introduced the A Series at the AAPEX show in Las Vegas in November, Corcoran 34

December 2012 | INDEPENDENT RETAILER

noted a very positive response from show attendees. The A22R and A25R come in a gift box that also functions as a retail display, detailing the product’s lumen output, estimated run time, beam distance and the type of optics used. The packages include rechargeable lithium ion batteries for the A25R, and lithium polymer batteries for the A22R. The A22R flashlight wholesales for $62.50 and retails for $125, while the A25R wholesales for $75 and retails for $150. COAST requires no minimum order. ■ For more information:

COAST Products 8033 NE Holman, Portland, OR 97218 Toll Free: 800-426-5858 • Fax: 503-234-4422 Email: dealer.help@coastportland.com Website: www.coastportland.com


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Novelty License Plates À ÜÃiÊ"ÕÀÊ" iÊ >Ì> }Ê>Ì\

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NEW PRODUCTS My Hikes Protects Kids’ Cuffs MY HIKES pant cuff fasteners keep pants from dragging along the floor and becoming damaged, while adding a fun, decorative look. The patented innovation is lightweight, and easy to attach and remove. After rolling pants to the desired height, users slide the product over the seam and press the center to secure it. “So much stuff is created for kids that is just junk and doesn’t do anything, and this is something that is cute and functional too,” explains Dani Schlesinger, product designer and owner of My Hikes LLC. Available in seven designs, including a train, dump truck, soccer ball, baseball, flower, butterfly and princess crown, the original artwork is colorful and three-dimensional. The flower and soccer ball are the two most popular, Schlesinger notes, with the company’s new butterfly design a close third. “We took a while to design the product, because it had to be small and light. We wanted it to pass the

small parts test, so it could be used by children of all ages. It had to be of a certain quality and durability,” she points out. A pair of My Hikes wholesales for $5 and retails for $12 to $15. The minimum order is 12 pairs, but Schlesinger says she will consider requests for smaller orders. Clear plastic displays are available for $15 and $25. Retailers who mention Independent Retailer magazine will receive free shipping within the continental U.S. on orders of 12 units or more. ■

Safe Step Gate

only safeguards the home against unwanted dangers, but the floor bar is 50 percent lower than standard gates, helping to minimize trip hazards.” The gate employs a contemporary design with a push-to-lock mechanism and dual depressor handle. It comes equipped with a double locking system on the handle that makes it easy for adults to open and close the gate with one hand. “An optional third locking mechanism at the gate base lets you choose which way the gate opens, making it that much safer,” Bouda adds. The Safe Step Gate accommodates extra wide, as well as standard doorways. The suggested retail price is $79.99, and retailers are asked to call Munchkin directly for wholesale pricing information. ■

BABY GATES help keep children out of harm’s way and give parents peace of mind, but many gates turn out to be a tripping hazard for adults. To remedy this predicament, baby gear company, Munchkin, Inc., maker of the Diaper Pail and the award winning Lulla-vibe mattress pad, is releasing a new type of childproof gate. “The Safe Step Gate with TripGuard was developed specifically with the safety of parents and children in mind,” says Ali Bouda, brand manager. “Its unique design and patent pending technology not

For more information:

My Hikes LLC 2614 Spring Lane , Austin, TX 78703 Tel.: 512-469-0587 • Fax: 888-520-5381 Email: sales@MyHikesUSA.com Website: www.myhikesusa.com/index.html

For more information:

Munchkin, Inc. 16689 Schoenborn St., North Hills, CA 91343 Toll Free: 800-344-2229 Email: cserv@munchkin.com Website: www.munchkin.com

36

December 2012 | INDEPENDENT RETAILER


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NEW PRODUCTS BasketPong For Tailgating Fun BASKETPONG, A new tailgating game from XPS, combines the competitiveness and skill of basketball with the fun and excitement of other outdoor activities such as beanbag toss. The game is available in both door hanging and stand-alone configurations, which come in lightweight, compact carrying cases that are well suited to retail shelves. Similar to a basketball hoop, the stand-alone BasketPong configuration features a vertical setup, including a backboard, adjustable stand and base. The backboard on BasketPong has eight slots, in which customers place rims that are used to hold cups, considered basketball “baskets.” The goal of the game is to get a BasketPong ball into each of the cups, thus “eliminating” each cup or basket. BasketPong is designed for teams of two, and is generally played from a shooting distance of eight feet, with a playing height of six

feet. Players can, however, create different patterns with the rims and cups, allowing them to customize the game and play at various skill levels. Additionally, traditional basketball related games such as Horse or 21 can be played with the product. BasketPong is easily assembled for play within minutes. The half-court game wholesales for $56.95 to $69.95, depending on volume ordered, and retails for $99.99. The minimum order is 10 units. ■ For more information:

XPS 650-D South Rt. 30, Hammonton, NJ 08037 Tel.: 800-493-4904 Email: paul@xtremepongsports.com Website: www.basketpong.com

Earbud Case and Stand SQUARE JELLYFISH Earbud Case and Stand, available to retailers in early 2013, is a new way to keep smartphones, tablets and music players hands free, while also preventing tangles in headphone cords. “There are cell phone and iPod stands without earbud holders, and earbud holders without stands,” says Jeanie Coates, marketing lead of Square Jellyfish. “What makes the Square Jellyfish Earbud Case and Stand a bestseller is the dual nature of the product. It can be used as an earbud holder and a phone stand at the same time.” Resembling a square makeup compact, the case opens to reveal two indents for earbuds and a groove, around which users can wrap their earbud cords. Customers are asking if it is possible to buy the Earbud Case and Stand with earphones, too. That product is in development as Square Jellyfish’s next project, Coates reports, and will be an inexpensive combination of case, stand and earphones. 38

December 2012 | INDEPENDENT RETAILER

Square Jellyfish’s product is packaged in bright boxes which coordinate with the five colors, and will soon be available in secure clamshell packaging. The basic colors are sea blue, lime green, purple and black, and a portion of the proceeds from sales of the pink version goes to support the Breast Cancer Research Foundation. Retailers can buy the product for 50 percent off the suggested retail price of $9.95, with a minimum order of five units in any combination of colors. Each case comes with a polishing cloth to keep screens clean. ■ For more information:

Square Jellyfish Tel.: 503-241-1124 • Email: Online form Website: www.squarejellyfish.com


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JEWELRY ACCESSORY CENTER Visit Our Shopping Experience @ www.wholesalecentral .com/earrs

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My Shopping Tree's Tuscan Leather Bracelet was inspired by the desire to change the look of a bracelet to compliment any mood or fashion whim.

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Fax: 707-313-0400 E-mail: info@myshoppingtree.com

INDEPENDENT RETAILER.com | December 2012

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Side Cross Jewelry WHOLESALE HANDBAG Jewelry is an online company that recently introduced fashionable side cross jewelry pieces. “They’re already selling quite well,” says John Chang, owner and president. The side cross design is available in several forms, including bracelets, necklaces, earrings and anklets. The sideway clear stone cross with crystal stretch bracelet is available with white, black, coral, gold, silver and clear bands. Bracelets wholesale for $2.25 for six or more, and retail for as much as $12 to $14. The necklace and earrings set wholesales for $4.75 for six or more pieces, and retails for $15. Stud cross earrings are available in clear, black and red. Wholesale Handbag Jewelry has a broad array of more than 20,000 products in its lines of handbags, which includes fashion, western, evening and clutch

varieties; accessories, from scarves and ponchos to headbands and flip flops; gifts, including money clips and pill boxes; jewelry, including necklaces, bracelets, earrings, watches, rings and anklets, plus lines of collegiate and sports themed pieces, and more. “Our sports and collegiate lines, as well as our fashion jewelry, are all very popular,” Chang notes. ■ For more information:

WholesaleHandbagJewelry.com 4709 Colleyville Blvd., #400 Colleyville, TX 76034 Tel.: 817-605-7007 • Fax: 817-605-7020 Email: info@wholesalehandbagjewelry.com Website: www.wholesalehandbagjewelry.com

Car•go Handbag Hooks CAR•GO HANDBAG Hooks are decorative fasteners made especially for the car. They keep handbags, backpacks, tote bags and other objects secure when rounding corners or braking abruptly. The smooth, pale gray, faux leather strap is designed to not wear or abrade upholstery, and the snap clip easily attaches to the headrest post with one hand. “If you are traveling with someone else in the front seat, you swing the hook around to the backside of the seat,” explains Cari Carter, product creator and owner. “It’s a little bit like jewelry and adds sparkle to the car, but it also makes driving safer because drivers don’t have to put any attention into stopping their purse or bag from flying to the floor, if they have to slam on the brakes.” 40

December 2012 | INDEPENDENT RETAILER

One design is currently available, with new designs in the works. The Car•go Handbag Hook retails for $30 and wholesales for $12. There are 12 hooks per case, and the minimum order is one case. Opening orders include a poster with logo and product description that can be used to create a product display. The back of the gift box also has written instructions and product intention. The company is offering free shipping on orders of three cases or more for buyers who mention Independent Retailer. ■ For more information:

Car•go Handbag Hooks Lake Forest, CA Tel.: 888-349-6290 • Fax: 949-297-4993 Email: info@cargohandbaghooks.com Website: www.cargohandbaghooks.com


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See Me Arm Band REFLECT AND Glow Products has been helping consumers see and be seen in low light conditions since 2000. As the developer of several glowing and reflective products, owner Chris Luginbuhl will soon release a new item for fitness enthusiasts and athletes, called the See Me Reflective Arm Band. This band is constructed from reflective material of the same grade as that used in emergency responder and police uniforms, and secures easily around the wearer’s arm. An attached pocket can hold small electronic devices such as music players or cell phones, as well as keys or an identification card. What sets Luginbuhl’s product apart from comparable armbands with reflective strips is that the entire pocket portion of the band is made of reflector material, to ensure maximum visibility. “When a car approaches at night, that arm band is bright enough to look like a headlight,” he notes. Wearers also have the option to attach two armbands together to create one

waistband with a pocket on each hip. “Many athletic directors’ teams don’t want to wear a more cumbersome reflector vest when they have outdoor practices in the evening,” Luginbuhl points out. “This is a one size fits all solution, available in emergency green, neon orange and black, to suit any fashion taste.” The wholesale price is $5, with suggested retail of $9.99, and there is no minimum order. “There may be wholesale price breaks if a retailer places a larger order,” Luginbuhl adds. Interested retailers are encouraged to contact him directly. ■ For more information:

Reflect and Glow Products 143 Ellington Road, Tolland, CT 06084 Tel.: 860-872-2292 Email: reflectandglow@sbcglobal.net Website: www.re-glo.com/tv

Colorful Torch Flame Lighters COLORFLAME TORCH lighters from Color Flame Kings have red and green flames, and are refillable with regular butane. “They look and feel like $20 lighters, and have electronic ignition and adjustable flame,” says Jaime Anast, president and product designer. Available in 10 patterns, from an edgy skull statement to the peaceful dove and sunset image, Colorflames come in a range of styles designed to meet every taste. “We stay on top of trends, so we can continue to bring something new to customers,” Anast points out. “It’s an impulse item. People see the lighter and they have to have it, and they usually buy more than one. Whether they use it to light cigarettes, cigars, candles or incense, or just to have around the house, it’s definitely 42

December 2012 | INDEPENDENT RETAILER

a conversation piece.” The Colorflame torch lighter retails for $1.99 and wholesales for $1, and shipping is included. Lighters are sold in two different assortments, with five styles in each. There are 50 lighters per display and the minimum order is four displays. With colorful, unique artwork, the graphic displays are eye catching, like the products themselves. ■ For more information:

Color Flame Kings 622 Central Ave, Sarasota, FL 34236 Tel.: 312-550-7703 • Fax: 941-955-8296 Email: jaime@colorflamekings.com Website: www.colorflamekings.com


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PRODUCT TRENDS Phat Head Keychains PHAT HEAD Gang keychains are now available from Evergreen Marketing Inc. They feature handmade string dolls, each with a unique name, personality and motto. The keychain characters are “Pretty, Hot and Tempting,” as the name “Phat” implies, for both youngsters and adults. “No two of these collectible dolls are exactly alike,” states Joe Pachino, president of the company. The dolls are offered in 49 varieties, including ballet dancer, ninja, pirate, hula dancer, lacrosse player, policeman, doll with a broken leg and cowboy. Cowboy Caleb’s wise motto, for example, is, “Don’t squat on your spurs.” “The beauty of this line is that there are so many different characters, there is something relatable to everyone,” Pachino remarks. Dolls range in length from two to three inches, and the intricate string wrap pattern of the head and bodice are made of high quality materials. “The body and limbs twist and turn, so the dolls can be manipulated,” Pachino points out.

Every keychain is attached to a blue Starburst 2.5” by 5” pegged card. The wholesale price is $3.46 per piece with a suggested retail of $6.95. Three display packages are available: the point-of-purchase display holds 72 units; a countertop display offers 144 units; and the floor display holds 436 pieces. A 20-unit sample pack is also available. Visit Evergreen Marketing’s website for details. ■

For more information: Evergreen Marketing Inc. 6 Moonspun Ct., 2nd Floor , Baltimore, MD 21208 Toll Free: 800-296-2596 Tel.: 410-653-2596 • Fax: 410-486-3425 Email Us: f4green@erols.com Website: www.wholesalecentral.com/Evergreen

Shoes, Sandals, Slippers, Aqua Socks, Clog Shoes, Fashion Shoes, Boots & More!

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Gifts & Souvenirs Smarter Tools for Smart Phones SMARTPHONES CREATE great convenience, but are not completely without flaws. Bright, sunny areas can be a major frustration for those attempting to view a smartphone or tablet screen, but now K8USA has a product that helps electronics users see their screens clearly, regardless of the weather. The company is dedicated to creating innovative products with excellent quality, and one of its latest products solves screen visibility issues. “The Shady Sam product is used to cover any smartphone screen and to provide shade, making them easier to read in bright areas or outdoors,” says Tom Cornejo, director of marketing at K8USA. “The idea came from observing a need among people who were covering up the screens of their phones every

time they ventured outdoors, only to find that they weren’t able to view their screens well in the sun. We made a product that shields the phone and magnifies the text at the same time.” The accessory, constructed as a single piece, fits any electronic screen, including those of digital cameras, tablets and camcorders. To move items on the touchscreen, the user lifts the product off the screen and places it back against the screen when the desired content is accessed. Washable, dirt repellent and scratch resistant, Shady Sam is available to retailers for a wholesale cost of $15 apiece, with a minimum order of 12 pieces. The product retails for $29.95 and up, and can be merchandised easily in a display constructed by K8USA, upon request. Shipping is set at a continued on page 48

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Smarter Tools for Smart Phones continued from page 46

flat $10 rate, regardless of quantity purchased. K8USA also has a solution for another common cell phone snafu, inaudible volume. For hikers, beachgoers and campers, the need for both outdoor adventure and mobile phone efficiency created a need for increased volume without draining a phone’s battery. The MEGGaphone, also by K8USA, meets this need by making audio four times louder than it would be under normal conditions, according to Cornejo. The mobile phone accessory uses sound wave combination technology in order to amplify sound without using extra power, he explains. “We’ve discovered it’s also great for FaceTime and Skype conversations,” Cornejo adds. “In addition, the user on the other end can hear your

voice more clearly because the product also funnels your voice more efficiently into the receiver.” The solid silicone MEGGaphone is available in both egg and football shapes. MEGGaphone rests on any flat surface and serves as a miniature dock for the iPhone, with a megaphone shaped hole around the iPhone’s built-in speaker. Available in a variety of colors, the MEGGaphone is waterproof, washable and scratch resistant. The product retails for $24.99 and wholesales for $10 with a minimum order of 12 pieces, and ships for a flat $10 rate. The product comes in a clear plastic cube package with a special insert that makes it appear to float. Additional displays are available upon request. Both the Shady Sam and the MEGGaphone are small enough to be impulse gifts at souvenir shops or retail stores. The MEGGaphone, in particular, translates well into a sports enthusiast gift continued on page 52

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Smarter Tools for Smart Phones continued from page 48

since it comes in a football shaped variation, which can be customized upon request to show a team’s colors. Retailers who order on the K8USA website can view a product demonstration video of the MEGGaphone and hear the difference the small silicone accessory makes on the presenter’s iPhone audio. High-resolution photographs, with zoom available, make it easy to get a closer look at each device. Additionally, social media plugs on each product page give retailers the option to test each item for positive customer feedback by liking, tweeting or pinning the product to their retail store. Customers already have voiced their sat-

isfaction with the MEGGaphone on K8USA’s own Facebook page. Retailers may also track the progress of an order by creating an online account. As the number of smartphone owners continues to grow, so does the interest in accompanying accessories. By adding products that appeal to a wide scope of these customers, retailers can boost sales in any location by considering smartphone accessories as part of their gift and souvenir inventory. ■ For more information: K8USA Winston-Salem, NC Tel.: 855-883-8653 Email: info@k8usa.com Website: www.k8usa.com

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Favorite Fashion Looks into the New Year WITH THE New Year just days away, spring apparel trends are on many retailers’ minds, and a number of hot trends for 2013 are coming into view. From across the country, small businesses specializing in apparel are chiming in on what they see happening in retail. Arlene Turner owns New Beginnings, an independent consignment and retail store located in Cameron, MO. The store carries both department store and designer apparel, and clients consistently reach for denim and tops at any time of year, Turner notes. Of late, customers are looking for items that can work through a number of different outfits, rather than items that only coordinate with a single ensemble, she points out. “They also evaluate the quality of every purchase, because they want their clothing to stand up to wear. Multipurpose shirts that work with any

bottom or jacket have become a staple,” Turner adds, which she is sure to keep in stock. In addition, shoppers at New Beginnings take an active interest in clothing that is made domestically. Though new items arrive at her shop daily, Turner’s customers specifically ask for American brands. “It’s very important to them. They know which ones are made here and which ones are imported, and check the tags to be sure of the item’s origin.” Seeking American-made products is not a new trend, but it has become more prevalent recently, along with consumers’ growing interest in buying local food and supporting the American economy. Brands such as Frye boots, True Religion Jeans and Pendleton are among those that are made in the U.S., and American shoppers are increasingly on the lookout for these labels.

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In addition to American made and versatile apparel, shoppers are looking for items with sequin embellishments, as well as spike heeled shoes. From bargain apparel manufacturers to high-end designers, these adornments are slated to be hot sellers through the New Year. Mariza Brown, owner of Atlanta Fashions in Ocala, FL, has been selling a great deal of spiked wedge shoes. “That’s the hottest item right now,� Brown notes. A few product-specific trends are also expected to carry into early spring, especially in accessories. Kim Foust, owner of Island Chic Consignment Boutique in Carolina Beach, NC, has customers who normally reach for beachwear breaking from that pattern. “Pashmina style scarves are selling like crazy,� says Foust. “Because these scarves work in any season, they have remained popular.� Foust also notes that her shoppers have been buying more newsboy hats, because similar to pashmina scarves, they can be worn from fall to spring. She is currently making these two hot accessories work to her advantage. “We are equal parts retail and consignment, but I buy these accessories wholesale and merchandise mannequins with them,� she explains. “Having a compelling mannequin on display helps both clothing and accessories fly off the shelves.� Retailers know that color trends are another factor that determines what’s hot and what’s not. Neutrals, including black, white, gray and beige, are clothing colors that sell well every year. When it comes to the choice hues of the season, however, Foust has seen a sur-

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APPAREL Snapette App Loves Independents INDEPENDENT FASHION retailers looking to boost their social media presence through mobile apps can benefit from one of the most recent apps to hit the market. Snapette, launched by two fashion forward Harvard alumnae, started as a small-scale social network for women looking to exchange photos of their favorite fashion finds. Initially, it was used for stores located near New York City, Los Angeles and Tokyo, but the list of cities has grown to include many additional major metropolitan areas across the country. Recently, the app was given a makeover, now it is more than a sharing hub, it also functions as a personal shopper, finding and matching apparel to customers based on their locations.

To use Snapette, shoppers download the app to their Android or Apple device, and then take, share and access other users’ photos. The app detects the geographic location of each user and offers products based on that information, often driving customers to small shops and boutiques with which they may have been unfamiliar. It also alerts shoppers of in-store promotions and delivers special discounts exclusively to Snapette users. For retailers, the app is a new way to advertise for free, whereas for consumers, it’s a social, mobile way to map out a shopping trip. Posted photos are seen on Facebook, Twitter and the Snapette website, which also features a blog discussing the latest apparel crazes. Snapette also partcontinued on page 58

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APPAREL Favorite Fashion Looks into the New Year

Snapette App Loves Independents

continued from page 55

continued from page 56

prising pattern. “Brighter greens and yellows that I would have expected to be more successful in spring are what buyers have been attracted to lately,â€? she points out. “I find that if a mannequin is outfitted in a brightly colored tunic and leggings, everything on it will sell.â€? According to the Pantone Color Institute’s recent predictions for the 2013 fashion color palette, this fixation with saturation will carry over into next spring and summer. Retailers will likely see tones of jade, emerald and grass green, in addition to lemon yellow and nectarine orange, take center stage. As the final stretch of the holiday season wraps up, apparel retailers are already on the lookout for upcoming trends. By taking cues from what customers have sought out during these last few weeks of the year, shop owners can make a profitable transition into apparel trends in the New Year. â–

ners with more than 180 top brands and retailers in cities like New York, Los Angeles, San Francisco, Tokyo and London to give shoppers the inside scoop on new products, sales, offers and in-store events exclusive to Snapette users. Users also can check out what is trending around the globe. â–

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Cutting Edge Monster Trendz MONSTER TRENDZ originally sold beach inspired baubles, but after operating his first trade show booth in January of 1990, Matt Huusko, company owner and CEO, decided to officially pursue wholesale accessory sales. “I focused on major trends for department stores, but I knew that jewelry was the industry I wanted to be in,” says Huusko, who owns the company along with his wife, Shannon. Monster Trendz continues to carry its classic beach lines, which are quick sellers at shoreline retail stores. However, emerging jewelry trends are now a strong focus, and Huusko points out that he has learned to anticipate a new novelty theme each year. “Right now, we’re seeing a high demand for

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YOLO jewelry, which stands for ‘You only live once,’ and for mustache themed jewelry. Another unusual trend is bacon jewelry, which I personally attribute to Lady Gaga having worn a meat dress at one awards show. Celebrities are something you have to pay attention to, in order to predict the next hot ticket item.” To aid in keeping track of pop culture, Huusko also attends music concerts to spend time around his typical end customers, youth and teenagers. “It is amazing what teenagers will tell you about a product,” Huusko notes. “Sometimes it isn’t a matter of whether or not they like a product, so much as whether or not it captures their attention. That, for me, is a good indication of where continued on page 62


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Cutting Edge Monster Trendz continued from page 60

a trend is headed.� Monster Trendz has bright plans for 2013 for neon accessories, that the company predicts will generate big sales. Friendship bracelets, spiked silicone wristbands, neon skull earrings and neon paracords are among the numerous selections Monster Trendz has in stock. Certain items wholesale for less than $1 apiece, but the majority of Monster Trendz’ accessories are between $1

and $1.50, with a few wholesaling for $4. “Our sweet spot, if you will, is when we can sell retailers a great impulse item that makes their customers say, ‘Oh, I like that!’ that also brings in a four time markup,â€? Huusko explains. The firm’s minimum order is $150, and orders placed online receive an automatic discount of five percent off a $500 order, 10 percent off $1,000 orders, and 15 percent off a $1,500 order. In addition, retailers signing up as Monster Trendz web subscribers also receive a monthly coupon, with deals such as $20 off an order, shipping discounts and more. â– For more information: Monster Trendz One Washington Street, #5017, Dover, NH 03820 Toll Free: 866-365-6425 Tel.: 603-617-2845 • Fax: 603-617-2846 Email: Sales@monstertrendz.com Website: www.monstertrendz.com

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Jewelry & Accessories Accessories Palace Streamlines Online “TIME REALLY does fly when you’re having fun,” says Accessories Palace president Craig Weil. Now in its 23rd year of wholesale business with a website in service for 12 years, the firm recently experienced some major transformations, including a website makeover. “The site is much easier to navigate now,” says Weil. “It’s more colorful and more up to date, and it’s now a full ecommerce site, which is making our entire operation more efficient.” Because of its streamlined online ordering process, the Internet is the company’s primary mode of order processing. It provides

64

December 2012 | INDEPENDENT RETAILER

the fastest possible turnaround, and orders placed by 3 pm are often shipped the same day. With transactions mainly occurring online, Accessories Palace strives to maintain lines of communication with its customers with weekly email campaigns that offer a promotion or discount. “We can offer discounts to ease the cost of freight, for example,” Weil reveals. “In order to get these discounts, customers have to subscribe to our website updates.” This tactic helps drive traffic to the site, Weil adds, keeping its weekly number of visitors around the 5,000 mark.


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Weil explains. Best sellers this year have been pink ribbon themed merchandise such as breast cancer awareness bracelets, and spiritual items with inspirational messages. While Accessories Palace’s staple items, jewelry and novelties, are true to its name, the firm grows its inventory by 150 to 200 new items every week. “There are always plenty of choices for customers, and we update the site daily as new items come in,” Weil points out. The average wholesale price is between $.50 and $.60, with retail between $1 and $2. The minimum order is $75. ■ For more information: Accessories Palace, Inc. 585 105th Avenue N, Unit 11 Royal Palm Beach, FL 33411 Toll Free: 866-725-2234 Tel.: 561-793-5565 Fax: 561-793-5562 Email: info@accessoriespalace.com Website: www.accessoriespalace.com

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Closeout/Liquidation The Bargain Warehouse Boosts Profits THE BARGAIN Warehouse has delivered brand name liquidations from major department stores to secondary market retailers for more than 15 years. The company started when founder Gary Bingham spent a few hundred dollars to purchase pallets of liquidations, which he then sold out of a small storage facility. Now Bingham has a business plan that helps retailers buy and sell pallets or truckloads online, utilizing The Bargain Warehouse’s buying power and marketing support to jumpstart their own bargain stores. The firm operates a program to help interested individuals establish an online business, offering guidance for marketing practices, prospecting customers and setting up a web catalogue. More information on the program is available on thebargainwarehouse.com. “You could start small, purchasing just a few pallets at a time, or broker large loads all over the world,� VP of marketing, Gerry Hunt, remarks. The Bargain Warehouse operates out of a 300,000 square foot facility in Myrtle Beach, SC, and Hunt foresees ample growth in the com-

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ing year. “We were stronger in 2012 than in 2011, and have budgeted ourselves for a 15 percent growth in 2013, based on economic and industry factors we have observed during recent months.� Among the factors contributing to The Bargain Warehouse’s projected growth is the changing treatment of holiday selling. “The season started prior to Black Friday for retailers and liquidators alike, on the day after Halloween rather than the day following Thanksgiving,� says Hunt. “I think that buying patterns have moved retailers to stop relying on a single day of sales events to bring their numbers into the black for the year. It has become clear that people are always looking for the best possible deal, and awareness of this motive should be on a retailer’s mind at any given time of year.� The company’s product quantity and content is in direct relation to the outcome of holiday sales for retailers in 2013. “A fairly robust year is anticipated, and big box stores are ordering a lot of product to meet that need,� Hunt points out. “However, if those retailers do not see the expected results, there will be a great deal of surplus

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product, which hi h works k out perfectly f for The Bargain Warehouse.” The firm contracts with these stores to purchase the excess in bulk, by either the truckload or pallet, and then sells the lots on its website. Another indicator of heightened activity for The Bargain Warehouse’s coming year is the return of layaway programs by many of its closeout sources. “As of late, we have seen many stores revitalize such programs, after having put that option on pause,” Hunt notes. Some sources say that revamping layaway programs earlier in the shopping season is a sign of steady, marginal sales increases, because consumers are less hesitant to buy more expensive items if given a longer period of time to pay for them. In addition, the demand for American liquidations overseas influences business at The Bargain Warehouse. This year, the U.S. Department of Commerce announced that American exports reached a record monthly high in the first quarter, with apparel, food products, accessories and home décor among the most popular American items purchased. The Bargain Warehouse continues to see the number of buyers looking to shop the secondary market for purchases on the rise every year. “As a result, the discount merchandise industry is at an all time high, so it’s a wonderful time for retailers who are in this market,” Hunt concludes. “Anyone can earn a profit.” ■ For more information: The Bargain Warehouse 5033 Dick Pond Road Myrtle Beach, SC 29588 Toll Free: 866-372-6950 Tel.: 843-294-2622 Fax: 843-294-1704 Website: thebargainwarehouse.com

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Kole Offers Home Décor & Art WITH KOLE Imports, beautiful art is readily accessible. The closeout company recently acquired a large number of high quality home décor closeouts, including vases, candleholders, clocks, sculptures and decorative ceramics. A standout among these products is wall art. The company’s paintings are real canvas stretched over a frame, in the same style as those found at high-end galleries. Paintings measure 24” high by 36” wide, and are slightly less than two inches thick. A variety of images are available. For example, item OB677, entitled “Touches of Red,” is an impressionistic landscape comprising muted tones with shocks of electric red smattering trees. The painting wholesales for $11 and can retail for $59.99. The minimum order is $100. “We have a reputation as a wholesaler of low priced items in the dollar store category, and we still serve this market and carry thousands of items in that price range,” notes Brian Winkelman, web manager. “Our focus now is making it known that we have expanded

our line of more high-end items.” Kole Imports is dedicated to the details of the liquidation business. Online sales represent an increasing percentage of Kole Imports’ profits, and the company has invested great care in updating its website. Customers can confidently load their shopping carts, and since the site will not let them place orders for products that are not available to ship immediately, order fulfillment is nearly 100 percent. In addition, Kole Imports’ online system allows customers to access their purchasing history and profile. ■ For more information: Kole Imports 24600 Main Street, Carson, CA 90745 Toll Free: 800-874-7766 Toll Free Fax: 800-292-1818 Email: email@koleimports.com Website: www.koleimports.com

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MARKETING / MANAGEMENT Intriguing Storefronts Attract Business

By Jerry Davidson

AN UPDATED storefront is an essential tool for brick and mortar businesses, because every person who walks by your store is a potential customer. It is up to you and your store’s exterior to maximize that potential. Transform passable to intriguing with these eight tricks of the merchandising trade. 1) Clean up. There is no bigger turn off than trash, so make sure there is none lingering on your sidewalk. Take a broom to the pavement or hose it down, whatever you need to do to keep it spic and span. Don’t forget that you are responsible for the sidewalk outside your store. 2) Replace any torn, faded or broken signs. Think about the beating your signs take being outside your store. They endure rain, snow, wind and human contact so they may get a little beat up. Having an

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your storefront. Use a banner or a mounted sign to attract attention and announce the special. Don’t forget to take the banner down when the promotion is over.

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6) Lighten up. Unless you close when the sun goes down, exterior lighting is a necessary component for a storefront. What kind of lights you get will depend on your store and your needs. 7) Liven it up. Try adding some large, leafy, colorful potted plants. Many plants are inexpensive and require minimal maintenance. Use varying shapes and sizes for the full effect. 8) Replace the front door. A new front door can give the entire storefront new pizazz. Remember, the door is one of the first things people see on their way in and the last thing they see on their way out of your shop.

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MARKETING / MANAGEMENT Robust Return Policies Fend Off Fraud By Andrew Wren

RETURN FRAUD is a problem that plagues retailers all year round, however, holiday crowds and overflowing shelves provide greater opportunities for dishonest shoppers to take advantage of retailers. Last year, retailers estimated that, of the $46 billion of merchandise returned during the holiday season, $3.5 billion involved return fraud, according to the NRF’s Return Fraud Survey. To fight this enormous loss, retailers must take steps to address this issue, even in the midst of the busiest shopping season of the year. Return fraud can take many forms and it is not uncommon for employees to be involved, ringing up a fake return, for example, and pocketing cash from the register. In this case, no inventory is returned, so the loss is recorded as shrink, and the fraud may never be detected. Detection is, in fact, the first step in fighting return fraud, and this can be extremely difficult. Whether the product is good as new, damaged, opened, worn, stolen or a lower-priced item being passed

off as the higher-priced version, return fraud can be broadly categorized as occurring either with a receipt or without. Fraudulent returns not accompanied by a receipt are particularly difficult to detect. Even when a receipt is presented, it may have been forged, manipulated or stolen, and the mere presence of the receipt can give the employee processing the return the sense that the return is valid. The advent of electronic receipts is creating new problems as perpetrators of fraud have become more skilled at manipulating them as well. The methods used to prevent return fraud are as varied as the methods employed by abusers to perpetrate this type of theft. The key is to use resources wisely and concentrate prevention efforts in three main areas. They are: Technology. In addition to a robust return authorization system to aid in identifying serial abusers, video monitoring at the point of sale and throughout the continued on page 76

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MARKETING / MANAGEMENT Robust Return Policies Fend Off Fraud continued from page 74

store can be a strong deterrent. At the register, tempted employees will know they are being observed, and in the aisles, cameras at merchandise level will ward off theft proactively. If they can’t steal it, they can’t return it. Policies. While overly strict policies may alienate some customers, a strong returns policy can be effective in deterring would-be abusers. Limit the time allowed for returns; require identification when there is no receipt; offer merchandise credit or exchange for purchases made on a gift card, a friend or family member’s credit card or returned with a gift receipt; and only issue refunds in the same form of currency as the original purchase. Internally, ensure that your policies for processing returns are clear and audit frequently to ensure they are being followed and enforced consistently. Employees. Pre-employment screening has been shown to be effective in identifying individuals who are predisposed to unwanted behaviors and can be a

valuable tool in fighting internal theft and fraud, especially as many retailers are doing additional hiring for the holiday season. Furthermore, training in return fraud detection can boost loss prevention efforts to identify dishonest activities and has the added benefit of letting employees know their activities are being observed. When audits indicate that policies are not being followed, re-train to ensure employees know what is expected of them. Regardless of strong return processes and welltrained employees, be sure to audit frequently to verify processes are being followed. This will ensure that the customer’s experience during the return process is a positive one. The trick is to strike a balance between a flexible returns process that appeals to honest customers and efforts to detect and isolate abusers. ■ Andrew Wren is CEO of Wren Solutions, a loss prevention technology provider helping leading retailers reduce loss and increase profits. Wren is responsible for corporate and product strategy, leveraging his more than two decades of security technology expertise. To learn more about Wren Solutions, visit www.wrensolutions.com.

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MARKETING / MANAGEMENT Get the Goods on Pinterest By Andreea Ayers

BY NOW, you’ve probably heard of Pinterest, the fastest growing social media network in history. Pinterest currently has more than 20 million users and is the third most visited social network, right behind Facebook and Twitter. Unlike the other social platforms, which encourage you to draw information out of your customers, Pinterest helps you to get to know your customers’ likes, preferences and styles by browsing the pins they share on your boards and their own pinboards. Because Pinterest is a virtual pinboard that lets users organize, share and discover the things they love online, it is a perfect fit for brick and mortar stores. Many brands and retailers on Pinterest are seeing more traffic, more sales and more engagement from their communities. Pinterest lets you connect with customers and potential customers alike and, instead of just telling them about your retail space, it lets you offer a virtual tour. Share what’s new, what’s

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December 2012 | INDEPENDENT RETAILER

beautiful and where they can find it, in your store, with Pinterest. Before you can really wow your customers online and draw them into your offline store, you need to earn their following on Pinterest. To help you get started, here are 10 Pinterest tips for offline retailers: 1) Introduce your team. Ask each of your staff members to start a pinboard of his or her favorite things, places, activities and items in your store. 2) Offer a tour. Make one of your pinboards a virtual tour of your store. Show followers your staff at work and your favorite displays. Update the pinboard as you update your stock and as the seasons change. Not only will your customers know what you’re doing, you’ll have a visual record of your store’s evolution. 3) Video guides. Two things that are hot on Pintrest


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are videos and tutorials. Combine them to offer your customers something they can use. Find something you can teach, be it a craft, fashion tip or how to perfectly wrap a present, and share it on Pinterest using video. 4) Get to know your neighborhood. Team up with other nearby business owners to create a board that introduces your neighborhood. Snap photos of public spaces, businessowners in front of their stores and loyal shoppers to share the flavor of your neighborhood. 5) Drive traffic to your website. Pinterest is great for increasing traffic to both your store and website. Use the links in your pins to encourage users to go to your site for more information about a product, your store’s contact info or a map to find you offline. 6) Welcome wish lists. Invite your customers to share their deepest desires on your store’s wish list pinboard. Customers can then direct their friends and family to the board any time a giftgiving holiday nears.

7) Invite creativity. Encourage your customers to share their personal style by contributing to your store’s style board. Theme your board around your store’s motif. For example, home accent stores can ask customers to help them design a room and fashion stores can invite customers to build an outfit for an occasion. 8) Connect offline. Use Pinterest boards to invite users to connect with you offline. Offer a discount to customers who name you pinboard of the week or who share their photos on your board. Use Pinterest to publicize sales, new opportunities and store events. 9) Collect testimonials. Ask your customers to share photos of their purchases and reviews of your store on your pinboards. To encourage activity, you can offer a discount or a gift with purchase to the first 25 customers who participate. 10) Highlight your offerings. Do you have a new item in stock you know your customers are going continued on page 86

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MARKETING / MANAGEMENT Slash Hidden Transportation Costs By Nicholas Isasi, EVP, DM Transportation

FOR INDEPENDENT retailers trying to contain costs, inbound transportation is an area ripe with cost savings potential. These costs can comprise as much as 35 percent of a company’s total logistics expenses. The challenge in addressing these costs is that the majority of inbound transportation is prepaid or “delivered,� that is, the transportation is arranged and paid for by the vendor. When shipping choices, including setting rates, choosing carriers and assigning classification codes, are left to the vendor, retailers have little control over the inflow and transportation charges related to their goods. This can lead to stock shortages and late deliveries. It can also result in higher costs due to the markup for vendor prepaid transportation. This markup can be as high as 40 percent, as vendors build excess transportation and handling charges into their prices and often don’t pass on negotiated reduced transportation rates to their customers. Larger independent retailers

that eliminate these hidden expenses and enact other cost-saving measures can save hundreds of thousands of dollars or more per year. Even smaller retailers can achieve significant savings. To that end, here are seven steps retailers can take to reduce inbound transportation costs: 1) Conduct an audit of your inbound transportation process. Review your vendors and see from where they are shipping. Then, determine the volume in each lane, that is, the route between pickup and delivery points, and if shipping by truck, the merchandise class being shipped. Discuss with your purchasing and receiving departments the visibility your company requires regarding shipments and transit times in each lane. Conducting a lane-bylane benchmarking analysis will enable you to continued on page 82

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MARKETING / MANAGEMENT Slash Hidden Transportation Costs continued from page 80

identify poor carrier service, inefficient routing and too-high rates on inbound shipments. Determine total annual cost for inbound transportation and calculate it as a percentage of gross sales. Then, take the information you’ve gathered from the audit and undertake step two. 2) Evaluate and implement appropriate transportation classifications for the items you ship. Domestically, every item has a National Motor Freight Classification (NMFC) number that equates to a classification and directly correlates to the rate charged. The higher the classification number, the higher the transportation rate. Items shipped internationally have a Harmonized Tariff Code (HTC) that serves a similar function. 3) Develop and enforce a vendor routing guide. Routing guides help you control costs and improve

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December 2012 | INDEPENDENT RETAILER

receiving efficiency. The guide itself should be simple and on one page, and it should be included with the purchase order as a separate item. It should include proper routing instructions telling your vendors exactly which carriers to use in priority order. Use the guide to enforce vendor compliance. Clearly state the consequences, such as chargebacks, when routing instructions aren’t followed. 4) Demand that transportation be clearly identified on each vendor’s invoice. Don’t accept pre-pay and added or “free” transportation. Transportation is often buried in the price you pay. This is called free freight. 5) Create visibility. In-transit transportation tracking reduces the time buyers spend confirming shipments with vendors. It also helps to monitor individual carrier performance. Look for carriers that can supply such tracking methods and utilize these reports to file for service failures with small parcel carriers that do not live up to guaranteed services. continued on page 84


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The Merchandiser Group magazines bring you coast-to-coast coverage of the Flea Market and Swap Meet industry. Their pages are packed with sources of wholesale merchandise as well as articles bringing you the inside scoop on how to prosper in the fascinating world of flea markets and swap meets. East Coast Merchandiser #130. 1 year (12 issues). $30.00 #131. Single issue. $7.00 n r e t s Midwest Merchandiser & Weer t s a Co is #132. 1 year (12 issues). $30.00 East erchand th o M b #133. Single issue. $7.00 n i Now glish Western Merchandiser En nish! #134. 1 year (12 issues). $30.00 pa and S #135. Single issue. $7.00

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A Handy Directory of Wholesalers! The Directory Of Wholesalers & Online Suppliers is a listing of more than 4,000 product sources from around the nation in a huge variety of merchandise categories. Like a phone book, this handy reference source will keep the names, addresses, phone numbers, and websites of suppliers always at your fingertips. Now over 180 pages. #140. The Directory of Wholesalers & Online Suppliers. $29.95, plus $4.95 S&H ($34.90 total)

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America’s Source for Wholesale Merchandise! Independent Retailer is a monthly wholesale purchasing guide. Throughout its pages you will find hundreds of offerings from America’s leading importers and manufacturers. In addition, Independent Retailer is a top quality editorial report, providing readers with the latest news, trends, and strategies invaluable to the independent retailer. #101. Independent Retailer. 1 year (12 issues). $24.00 Special $12.00 #102. Independent Retailer. Single issue. $7.00 SUMNERCOMMUNICATIONS, Inc. Published by See us on the web www.sumnercom.com Call 1-800-999-8281 for more information.

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MARKETING / MANAGEMENT Slash Hidden Transportation Costs continued from page 82

6) Adopt a core carrier program that identifies strong carriers in given lanes. Having several carriers backing up to your receiving dock can create continual confusion and become difficult to manage. A core carrier program helps you identify carriers’ pick-up coverage, service facility locations, financial stability, systems and technology prowess, and transit times.

One way to leverage your transportation volume is to combine the buying power of several companies. Many retailers benefit from consortium transportation rates, and some of the most cost-effective consortia are among companies in a single industry, such as retailing. Single-industry-specific consortia can be more effective than other multi-company arrangements because the pricing is geared toward a single industry’s commodities; routing guides are easier to enforce because more companies are shipping from common vendors; and core carriers are more productive and competitively priced when more freight pickups occur at common vendors. Additionally, carriers’ pricing tends to be more aggressive when bidding for multiple accounts. One way to engage in consortium rates is through an independent third party that can gather the data, negotiate pricing with a limited

Leverage your volume to get better transportation discounts.

7) Negotiate lower transportation rates. Leverage your volume to get better transportation discounts. In most cases, the fewer providers you utilize the more leverage you have. Negotiate with your carriers to eliminate or modify extra charges identified during step one.

continued on page 86

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MARKETING / MANAGEMENT Slash Hidden Transportation Costs

Get the Goods on Pinterest continued from page 79

continued from page 84

to love? Share it on Pinterest to let them know immediately. If you have a website, link the image back to it so visitors can get the information they need without frustration.

number of carriers and supply the software to track shipments. A third-party alliance can increase your buying power without the need to share information with competitors. Proactively managing your inbound transportation can help you reduce costs and improve your supply chain. The keys are to take control of carrier selection and classification decisions, track all inbound transportation dollars expended and reduce the number of delivering carriers. The resulting savings will make the effort well worthwhile. ■

Keep these tips in mind as you are building your Pinterest following and you’ll create more connections with current and potential customers. The sooner you jump in and claim your presence, the quicker you’ll attract customers to your store and grow your business. ■ Andreea Ayers is the author of Pinterest Advantage, an online training program that teaches entrepreneurs how to grow their businesses using Pinterest. She is the former founder of Tees for Change, a line of eco-friendly inspirational T-shirts. Ayers also can be found blogging about getting buzz for your brand at www.LaunchGrowJoy.com.

Nicholas Isasi is EVP for DM Transportation based in Boyertown, PA. The company provides vendor inbound, supply-chain management, drop shipment and small package services. Isasi has more than 20 years’ experience in carrier development, distribution, corporate level traffic and logistics.

glwshows.com 2013 Dates Orlando, FL ................................ January 4-5-6 Asheville, NC ................................. January 8-9 Tucson (Gem Mall) AZ................February 2-15 Tucson (Holidome) AZ................February 7-15 Minneapolis, MN .................................. April 7-8 Detroit, MI.....................................April 12-13-14 Chicago, IL ....................................... April 19-20 West Springfield, MA .......................April 26-27 Orlando, FL ....................................... May 3-4-5 Franklin, NC ................................. May 10-11-12 Detroit, MI..................................... July 12-13-14 Franklin, NC ........................... July 25-26-27-28 Spruce Pine, NC ....................... August 1-2-3-4 Tucson, AZ ..........................September 5-6-7-8 Minneapolis, MN .................. September 29-30 Detroit, MI.................................... October 4-5-6 West Springfield, MA ..................October 11-12 Asheville, NC ............................. October 22-23 Orlando, FL ...........................October 25-26-27 ***Dates are Subject to Change***

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MARKETING / MANAGEMENT Important Sales Tax Tips MANAGING SALES tax compliance can be a complicated matter, and it is a good idea to consult a qualified tax accountant. Meanwhile, web based sales tax solutions provider, Avalara, has compiled the following sales tax tips as a starting point for independent retailers. First, determine if you created nexus in any new jurisdiction over the year. Nexus is a connection between the seller and state such that subjecting the vendor to the state’s laws is neither unfair to the vendor nor likely to harm interstate commerce. If you have indeed established nexus, check the state’s sales tax laws so that you can accurately calculate, file and remit your sales tax liability. Then, check whether or not you will be required to pay your returns electronically. Each state decides which payment options it will offer businesses. You should also determine whether you are required to prepay in any jurisdic-

tion as well as reconcile your sales tax payable account by doing the following: • Identify the balance of your account at the beginning of the accounting period. • Add the total amount billed to customers. • Subtract the total sales and use tax paid before timely filing discount. • Reconcile this amount with the current balance of your sales tax payable account. • Re-class any discount or rounding balances to the proper general ledger account.

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It is also important to verify that all checks you have issued to the Department of Revenue have cleared the bank and update the filing frequencies on your tax calendars. Make sure you understand the taxability of new product offerings. Remember, product taxability laws are not consistent across states. In addition, be sure your customers’ tax-exempt status is updated and take care of any notices you received from a jurisdiction. Be sure to verify your jurisdiction using exact location, not ZIP Code. Lastly, ensure that your process for keeping sales records will help you in case of an audit by adhering to the following guidelines: • Keep clear and complete information. • Be sure documentation is easily accessible. • Show the flow of each transaction.

Retailers can minimize their risk of audit and maximize efficiency by keeping close tabs on their sales tax requirements throughout the year. Sales tax collection and remittance is a significant obligation for independent retailers, and it is important for business owners to consult tax experts along the way. ■ Visit IndependentRetailer.com For More Great New Products

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TRADESHOW CALENDAR DECEMBER 2012 DEC 1-3, Charlotte Gift & Jewelry Show Charlotte Merchandise Mart - Charlotte, NC This show is a wholesale trade show for buyers of gifts, jewelry, housewares, silk flowers, stationery, toys, and much more. For further information: Michael Stephens, Mahone Associates, 800 Briarcreek Rd., Ste. BB503, Charlotte, NC 28205. Telephone: 704-377-5881; Fax: 704-358-9115; Email: michael@ charlottegiftshow.com; Website: www.charlottegiftshow.com.

DEC 2-5, Grand Strand Gift & Resort Merchandise Show Myrtle Beach Convention Center - Myrtle Beach, SC Gift & Resort Merchandise Show. For further information: Majorie Richardson, Show Manager, Urban Expositions, 1690 Roberts Blvd., Suite 111, Kennesaw, GA 30144. Telephone: 6782370-0342; Fax: 678-285-7469; Email: mrichardson@urbanexpo.com; Website: www.grandstrandgiftshow.com.

DEC 3-5, Midwest Market Days Chicago Regent Showroom, 8999 Palmer St. - River Grove, IL The Midwest Market Days trade show is conveniently located in the Midwest only 10 minutes from ChicagoÕs OÕHare International Airport. Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. We provide complimentary breakfast and buffet lunch to all buyers and shuttle transportation to other participating showroom locations just minutes away. For further information: Joanna Kastle, Trade Show Manager, Regent Products Corp., 8999 Palmer St., River Grove, IL 60171. Telephone: 916-376-9437; Fax: 916-3769471; Email: jkastle@midwestmarketdays.com; Website: www. midwestmarketdays.com.

DEC 7-9, Great American Gem Show “InterGem” Donald E. Stephens Convention Center - Rosemont / Chicago, IL Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

DEC 14-16, Baton Rouge Jewelry & General Merchandise Show Baton Rouge River Center - Baton Rouge, LA For The Trade Only - Cash and Carry Gift, Fashion, Accessories, Home Decor & Jewelry Show. For further information: David Harrington, Show Manager, Helen Brett Enterprises, 5111 Academy Dr., Lisle, IL 60532. Telephone: 630-241-9865; Fax: 630-241-9870; Email: dharrington@helenbrett.com; Website: www.gift2jewelry.com.

DEC 14-16, Great American Gem Show “InterGem” Dulles Expo Center - Chantilly, VA Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JANUARY 2013 JAN 4-6, Gem, Jewelry & Lapidary Trade Show Osceola Heritage Park - Orlando, FL This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www. glwshows.com.

JAN 4-6, Great American Gem Show - InterGem Expo Center at the South Florida Fairgrounds - West Palm Beach, FL Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and

94

international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@ intergem.net; Website: www.intergem.net.

JAN 5-8, Philadelphia Gift Show New Greater Philadelphia Expo Center - Oaks, PA The nation’s largest regional gift show gives retailers from the Mid-Atlantic and TriState areas a cost-effective, convenient access to an unrivaled selection from national manufacturers, emerging companies and the region’s top sales agencies. For January 2012, special product spotlights include Made in America, Souvenir & Resort, Birdwatch & Outdoor Living, Handcrafted and Home Accents. For further information: Marilyn McGriff / Jeannine Dorchak, Urban Expositions, 1690 Roberts Blvd., NW, Suite 111, Kennesaw, GA 30144. Telephone: 678-2853976, 800-318-2238; Fax: 678-285-7469; Email: mmcgriff@urbanexpo.com; Website: www.philadelphiagiftshow.com.

JAN 6-7, St. Louis Gift Show St. Charles Convention Center North Hall - St. Charles, MO St. Louis Gift Show is one of the oldest wholesale order writing and cash & carry shows in the country. Over 200 lines of merchandise, hundreds of items. Free Parking, Online registration. Celebrating our 50th show in January 2012 including giftware, gourmet foods, jewelry, watches, hospital gift shop items, gift baskets, floral, candles, purses, candy, scarves, packaging, and seasonal items. For further information: Larry Harris, Rich Lisner, Rosehill Enterprises, Inc., P.O. Box 17112, Cincinnati, OH 45217. Telephone: 513-861-1139; Fax: 513-861-1557; Email: lpharris42@hotmail.com, ril4200@hotmail.com, info@stlouisgiftshow.com; Website: www.stlouisgiftshow.com.

JAN 6-8, Accessories The Show Jacob K. Javits Convention Center - New York, NY The World’s largest and longest running juried all-accessory trade event. Showcases fashion accessory resources in over 37 product classifications. Runs concurrently with Moda Manhattan and Fame. For further information: Stacy Samet, Exhibitor, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7412; Fax: 203-838-5028; Email: stacys@ busjour.com; Website: www.accessoriestheshow.com.

JAN 6-8, FAME

JAN 8-9, Gem, Jewelry & Lapidary Trade Show Asheville Civic Center - Asheville, NC This show specializes in gems, jewelry, lapidary equipment and specimens. **** ALL G&LW SHOWS ARE WHOLESALE ONLY - COPY OF BUSINESS OR RESALE CERTIFICATE REQUIRED - DATES ARE SUBJECT TO CHANGE **** For further information: Gem & Lapidary Wholesalers, Inc., P.O. Box 98, Flora, MS 39071-0098. Telephone: 601-879-8832; Fax: 601-879-3282; Email: info@glwshows.com; Website: www. glwshows.com.

JAN 9, The Heritage Cash & Carry Wholesale Market Eisenhower Inn & Conference Center - Gettysburg, PA Traditional and new ideas for the home & garden from America’s Finest Craftsman. For further information: Heritage Markets, P.O. Box 389, Carlisle, PA 17013. Telephone: 717-249-9404; Fax: 717-258-0265; Email: hertmarket@aol.com; Website: www.heritagemarkets.com.

JAN 9-16, Atlanta International Gift & Home Furnishings Market AmericasMart*Atlanta - Atlanta, GA This Show features manufacturers, representatives, wholesalers and distributors of gifts, decorative accessories, collectibles, stationery & related gifts, souvenirs, resort gifts, gourmet food & specialty food products, European gifts, glassware & tabletop products, handcrafted gifts & home accessories, designer gifts & home accents, floral products, seasonal items, books, pet products, garden products and accessories, furniture, fine linens and more. For further information: Elizabeth Turnipseed, AmericasMart Atlanta, 240 Peachtree St. N.W., Ste. 2200, Atlanta, GA 30303. Telephone: 404-220-2212; Fax: 404-220-2299; Email: mjackson@americasmart.com; Website: www.americasmart.com.

JAN 10-12, Surf Expo Orange County Convention Center - Orlando, FL Including Surf, Skate, Swim, Resort, Boutique, Wind, StandUp Paddle, and Wakeboard and Waterski For further information: Dan Darby, dmg World Media- Producer, 990 Hammond Dr., Ste. 680, Atlanta, GA 30328. Telephone: 800-947-SURF (7873), 678-781-7900; Fax: 678-781-7920; Email: ddarby@surfexpo.com; Website: www.glmshows.com, www. surfexpo.com.

Jacob K. Javits Convention Center - New York, NY The premier venue for Junior and Young Contemporary fashion apparel. In addition, showcases the largest selection of footwear in one location. Takes place in New York and runs concurrently with AccessoriesTheShow and Moda Manhattan. For further information: Kim Synnott, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-7107439; Fax: 203-838-5028; Email: Kims@busjour.com; Website: www.fameshows.com.

JAN 6-8, January Midwest Market Daysª TransWorld Merchandise Center - Des Plaines, IL The Midwest Market Days trade show attracts Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. For further information: TransWorld Merchandise Center, Inc., 20 N. Wacker Drive, Suite 1540, Chicago, IL 60606. Telephone: 312-201-3800; Fax: 312-201-3803; Website: www.twmerchcenter.com.

JAN 6-8, Midwest Market Days Chicago Regent Showroom, 8999 Palmer St. - River Grove, IL The Midwest Market Days trade show is conveniently located in the Midwest only 10 minutes from ChicagoÕs OÕHare International Airport. Buyers from independent retailers, mass merchants and wholesale distributors enjoy the concise, comfortable, casual buying atmosphere. View thousands of closeout and direct import general merchandise items across a wide variety of product categories. Spend more time with vendors buying and viewing product rather than walking endlessly, in a huge convention center. We provide complimentary breakfast and buffet lunch to all buyers and shuttle transportation to other participating showroom locations just minutes away. For further information: Joanna Kastle, Trade Show Manager, Regent Products Corp., 8999 Palmer St., River Grove, IL 60171. Telephone: 916-376-9437; Fax: 916-376-9471; Email: jkastle@midwestmarketdays.com; Website: www.midwestmarketdays.com.

JAN 11-13, Great American Gem Show - InterGem Orange County Convention Center - Orlando, FL Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-294-0034; Email: info@intergem.net; Website: www.intergem.net.

JAN 11-15, CHA (formally HIA) Anaheim Convention Center - Anaheim, CA The world’s largest trade show for craft & hobby supplies, featuring more than 1,100 exhibiting manufacturers and wholesalers in five different shows floor categories including Art Materials & Framing, Scrapbooking & Stationery, Fabric / Quilting / Needlecraft, Florals / Seasonal / Home & Garden and General Crafts. The CHA Show also offers extensive educational programs and workshops. For further information: John Erick, Craft & Hobby Association, 319 E. 54th St., Elmwood Park, NJ 07407. Telephone: 201-794-1133; Fax: 201-797-0657; Email: chashow@craftandhobby.org; Website: www.chashow.org.

JAN 13-16, National Retail Federation’s Annual Convention & Expo Jacob K. Javits Convention Center - New York, NY This is the only show where you can reach thousands of decision-making retail executives from around the world. It is the undisputed “must attend” event for retailers and the place you need to be to meet face-to-face with retailers planning for growth. For further information: Susan Newman, Nation Retail Federation, 325 7th St NW 1100, Washington DC 20004. Telephone: 202-626-8154; Fax: 877-534-8679; Email: newmans@nrf.com; Website: www.nrf.com/events.

JAN 14-16, Los Angeles Shoe Show

JAN 6-8, MODA Manhattan

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Jacob K. Javits Convention Center - New York, NY

Showcases hundreds of premier footwear collections from burgeoning labels and established brands. For further information: Audrey Okulick, California Mart, 110 E. 9th St., Los Angeles, CA 90079. Telephone: 800-cal-mart (225-6278), 213630-3737; Fax: 213-630-3708; Email: aokulick@californiamarketcenter.com; Website: www.californiamarketcenter.com.

An upscale trade event providing a concise mix of carefully juried RTW for the Modern Contemporary retailer. Features fashion resources ranging in apparel from every category possible. Takes place in New York and runs concurrently with AccessoriesTheShow and Fame. For further information: Dee Gratz Jones, Business Journals, Inc., 50 Day St., Norwalk, CT 06854. Telephone: 866-696-6020, 212-710-7441; Fax: 203-838-5028; Email: deej@busjour.com; Website: www.modamanhattan.com.

December 2012 | INDEPENDENT RETAILER

continued on page 96


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TRADESHOW CALENDAR continued from page 94

JAN 22-29, Los Angeles Gift & Home Market California Market Center - Los Angeles, CA

JAN 15-18, Shot Show Sands Expo & Convention Center - Las Vegas, NV The Shooting, Hunting, Outdoor Trade (SHOT) SHOW is the worldÕs premier exposition of firearms, ammunition, archery, cutlery, outdoor apparel, optics, camping and related products and services. For further information: Andre Smith, Reed Exhibition Companies, 383 Main Ave., Norwalk, CT 06851. Telephone: 203-840-4800; Fax: 203-840-4824; Email: inquiry@shot.reedexpo.com; Website: www.shotshow.org.

JAN 17-20, New Orleans Gift & Jewelry Show - Spring New Orleans Morial Convention Center - New Orleans, LA For The Trade Only - Cash and Carry Gift, Fashion, Accessories, Home Decor & Jewelry Show. For further information: David Harrington, Show Manager, Helen Brett Enterprises, 5111 Academy Dr., Lisle, IL 60532. Telephone: 800-5418171, 630-241-9865 ext. 22; Fax: 630-241-9870; Email: dharrington@helenbrett. com; Website: www.gift2jewelry.com.

JAN 17-20, Seattle Gift Show Washington State Convention Center - Seattle, WA The Seattle Gift Show is the place to see new products and proven bestsellers that cater to the eclectic tastes of the discerning Pacific Northwest consumer. Featuring a wide range of products throughout all the show’s categories including: Food Focus, Gift & Collectibles, Handcrafted, Home & Garden, Northwest Directions, Personal Style, Treasures To Go (Cash & Carry) and Vintage collection. Get Ready to shop a wide variety of giftware, decorative accessories, personal care and fashion, antiques and collectibles, gourmet foods, jewelry and more, For further information: Lisa Glossan, Urban Expositions, 1690 Roberts Blvd, Suite 111, Kennesaw, GA 30144. Telephone: 678-285-3976; Fax: 678-285-7469; Email: lglossan@urban-expo.com; Website: www.seattlegiftshow.com.

JAN 17-22, Chicago Market: Living & Giving Merchandise Mart - Chicago, IL The Midwest resource for gift, home accents, floral, stationery, and gourmet products. For further information: Megy Kardes, Managing Director of Marketing, Chicago Merchandise Mart, 200 World Trade Center, Ste. 470, Chicago, IL 60654. Telephone: 312-527-7772; Fax: 312-379-6025; Email: mkarydes@mmart. com; Website: www.merchandisemart.com.

JAN 18, The Heritage Cash & Carry Wholesale Market The Aladdin Shrine Complex - Columbus, OH Traditional and new ideas for the home & garden from America’s Finest Craftsman. For further information: Heritage Markets, P.O. Box 389, Carlisle, PA 17013. Telephone: 717-249-9404; Fax: 717-258-0265; Email: hertmarket@aol. com; Website: www.heritagemarkets.com.

JAN 19-21, Jewelers International Showcase - JIS Miami Beach Convention Center - Miami Beach, FL The Largest & Leading Independent Jewelry Tradeshows in the Western Hemisphere. Serving only the jewelry trade with Worldwide exhibitors selling to the jewelry trade of Florida, 50 countries of The Caribbean and Latin America plus buyers from over 42 other USA states. Show established in 1979. For further information: Michael Breslow, President, Jewelers International Showcase, Inc., 6421 Congress Ave., Ste. 105, Boca Raton, FL 33487-2858. Telephone: 561-998-0205; Fax: 561-998-0209; Email: jisshow@aol.com; Website: www.jisshow.com.

JAN 19-21, Orlando Gift Show & Orlando Cash & Carry Show Orange County Convention Center - Orlando, FL Offering a large product selection featuring the best-selling designs and newest product introductions in general giftware, home and garden accents, gourmet gifts, party and paper goods, tabletop, holiday/seasonal collectibles, souvenir/resort merchandise, bed, bath and linen, fashion accessories and much more. Offering a wide selection of jewelry, gifts and home accents available for immediate delivery to the trade, the Orlando Cash & Carry Show offers a great way to restock too. Conveniently located in the center of the state, the Orlando Gift Show and Orlando Cash & Carry Show is easily accessible for retailers from Central and Northern Florida and the Panhandle retailers. For further information: Matt Miller / Evan Shoda, Urban Expositions, 1690 Roberts Blvd, Suite 111, Kennesaw, GA 30144. Telephone: 678-285-3976; Fax: 678-285-7469; Email: mmiller@urban-expo.com; Website: www.orlandogiftshow.com.

JAN 19-22, Beckman Handcrafted Show Chicago Merchandise Mart - Chicago, IL Handcrafted gift and artisan product at wholesale prices. For further information: Sara Hall, Buyer Relations Manager, Chicago Merchandise Mart, 200 World Trade Center, Ste. 470, Chicago, IL 60654. Telephone: 312-527-6448; Fax: 312-379-6033; Email: shall@mmart.com; Website: www.beckmans.com.

JAN 20-21, Value Merchandise Expo Jacob K. Javits Center - New York, NY General / Variety Merchandise, Closeouts, Toys, Novelty, Gift, Jewelry. For further information: Paul Holder, Value Merchandise Expo, LLC, 2201-D North Lakewood Blvd Suite 1888, Long Beach, CA 90851. Telephone: 877-248-5327; Fax: 877-248-1022; Email: paulholder@vpexpo.com, sales@vpexpo.com; Website: www.vpexpo.com.

JAN 20-22, Charlotte Gift & Jewelry Show Charlotte Merchandise Mart - Charlotte, NC This show is a wholesale trade show for buyers of gifts, jewelry, housewares, silk flowers, stationery, toys, and much more. For further information: Michael Stephens, Mahone Associates, 800 Briarcreek Rd., Ste. BB503, Charlotte, NC 28205. Telephone: 704-377-5881; Fax: 704-358-9115; Email: michael@charlottegiftshow.com; Website: www.charlottegiftshow.com.

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The showroom facilities’ top five floors featured gifts, home d_cor, decorative accessories, furniture, rugs, garden accessories, floral, tabletop, toys, books, frames, candles, aromatherapy, cards, games, holiday, specialty and seasonal items. For further information: Audrey Okulick, California Mart, 110 E. 9th St., Los Angeles, CA 90079. Telephone: 800-cal-mart (225-6278), 213-630-3737; Fax: 213-630-3708; Email: aokulick@californiamarketcenter.com; Website: www.californiamarketcenter.com.

JAN 23-26, PGA Merchandise Show Orange County Convention Center - Orlando, FL Join thousands of other industry professionals as they discover the newest golf related equipment, apparel, technology, services and supplies that pertain to every aspect of the game. For further information: Timothy McGuiness - Vice President Operations, PGA Golf Exhibitions, 383 Main Ave., Norwalk, CT 06851. Telephone: 800-840-5628, 203-840-5628; Fax: 203-840-9474; Email: inquiry@pga.reedexpo.com; Website: www.pgashow.com.

JAN 24-27, Dallas Apparel & Accessories Dallas Market Center - Dallas, TX A showcase for some 14,000 lines of women’s and children’s apparel and accessories. For further information: Ashley Banks, Dallas Market Center, 2100 Stemmons Freeway, Dallas, TX 75207. Telephone: 214-655-6183, 800-325-6587; Fax: 214-655-6105; Email: info@dmcmail.com; Website: www.dallasmarketcenter.com.

JAN 25-27, Great American Gem Show - InterGem Expo New Mexico - Albuquerque, NM Many beautiful and exotic gems, beads and jewelry, can be found among the rows and rows of exhibitors at each show. Engagement rings, anniversary gifts, birthstones, healing gemstones, heirlooms, possessions of movie stars and international celebrities, multiplies in value as gifts for friends, family or oneself. For further information: International Gem & Jewelry Show, Inc., 120 Derwood Circle, Rockville, MD 20850. Telephone: 301-294-1640; Fax: 301-2940034; Email: info@intergem.net; Website: www.intergem.net.

JAN 26-28, Biloxi Mississippi Wholesale Gift Show Mississippi Gulf Coast Coliseum - Biloxi, MS Buyers attending the Biloxi Wholesale Gift Show will be amazed at the huge selection of new and trendy merchandise including Holiday, home d_cor, tabletop, collegiate, souvenirs, gourmet, jewelry, apparel, floral, gift wrap and much more. Buyers will love the Mississippi Gulf Coast! Visitors can enjoy beautiful beaches, world-class golf courses, delicious local seafood and 24-hour gaming at one of the coast’s casino resorts. Have a little fun while taking care of business too! Market hours are Saturday and Sunday, 9:00 a.m. to 5:00 p.m. and Monday, 9:00 a.m. to 2:00 p.m. The Biloxi Gift Show is strictly a wholesale market, open to qualified retailers only. A retail sales tax permit and additional credentials are required. For further information: Pam Haskin, Wholesale Markets Inc., P.O. Box 56, Piedmont, OK 73078. Telephone: 800951-1994, 405-373-2020; Fax: 405-373-2193; Email: info@wmigiftshows.com; Website: www.wmigiftshows.com.

JAN 26-30, Gourmet Housewares Show Jacob Javits Center - New York, NY The Gourmet Products Show & National Hardware show is an annual spring event encompassing various home-related product categories, including cutlery, cookware, tabletop, electronics, gadgets, kitchen textiles and specialty foods and appliances. For further information: Marc Delman, George Little Management, LLC, 10 Bank St., Ste. 1200, White Plains, NY 10606. Telephone: 914-421-3200; Fax: 914-948-6088; Email: mdelman@glmshows.com; Website: www.thegourmetshow.com.

JAN 26-30, International Salon and Spa Expo Long Beach Convention Center - Long Beach, CA ISSE is committed to providing salon/spa owners, salon/spa professionals, nail technicians and skin care specialists with a world-class educational and shopping experience. To maintain the integrity of the event and of the industry, ISSE is open to licensed professionals only. For further information: Jana Meincke, Professional Beauty Association, 15825 N. 71St. St., Ste. 100, Scottsdale, AZ 85254. Telephone: 800-468-2274, 480-281-0424; Fax: 480-9050708; Email: jana@probeauty.org; Website: www.probeauty.org.

JAN 26-31, New York International Gift Fair Jacob K. Javits Convention Center and Piers 92 & 94 - New York, NY 28-1 Passenger Ship Terminal At Home; New York’s Newest 28-1 Jacob K. Javits Convention Center Handmade¨ Designer Maker; Handmade¨ Global Design; Baby & Child 29-2 Jacob K. Javits Convention Center Accent on Design¨ featuring A+ª: The Young Designers’ Platform; At Home featuring Home Textiles; EXáTRACTS¨; General Gift featuring Floral & Garden Accessories and The Museum Source¨; Personal Accessories featuring Details¨; Tabletop & Housewares; Studio For further information: Deorothy Belshaw, Show Director, George Little Management, LLC., 10 Bank St., Ste. 1200, White Plains, NY 10606. Telephone: 914-421-3345; Fax: 914-948-2867; Email: dbelshaw@ glmshows.com; Website: www.nyigf.com, www.glmshows.com.

JAN 27-29, Mode Accessories Toronto Doubletree by Hilton, Toronto Airport - Toronto, Canada, ON Canada’s definitive Trade Show for Fashion Accessories. For further information: Alice Chee-Chow, Two Plus One Group Inc., 220 Duncan Mill Rd., Ste. 618, Toronto, ON, Canada M3B 3J5. Telephone: 416-5100114; Fax: 416-510-0165; Email: twoplusone@mode-accessories.com; Website: www.mode-accessories.com.

December 2012 | INDEPENDENT RETAILER

SUMNERCOMMUNICATIONS

www.sumnercom.com PUBLISHER Woody Sumner woody@sumnercom.com

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CIRCULATION Lisa Evans lisae@sumnercom.com Tracy Whitlock tracyw@sumnercom.com

PUBLISHING OFFICES Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FA X: (203) 748-5932 IndependentRetailer.com

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WOOD PLAQUES

ONLY $2.79!

AMERICA’S #1 SELLING GIFT ITEM! Our customers tell us all the time: “The dog signs are my best selling item in the store!”

Retails $7.99 to $9.99

Surf Exp, Orlando, Jan. 10-12, Booth 3118

Display Contains 28 of the Most Common Breeds

Sports Licensing Show, Vegas, Jan. 17-19, Booth 1738

6 of each = 168 pcs at $2.79 each = $468.72

SEE US AT THESE SHOWS! ASK ABOUT OUR 100% MONEY BACK GUARANTEE! YOU HAVE NOTHING TO LOSE!

5”x 10” in size

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FAN CAVE RULES Wood Signs NEW

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SPORTS TEAM PLAQUES

Any College or Pro Team Name Available!

U Any College or Pro Team Name Available U Great for the Man Cave, Rec Room, Bar, Dorm, etc. U Large 10”x16” Size, Laminated for Durability U $7.49 Wholesale Cost U FREE Floor Display Available

1-800-326-7419 www.WholesaleDogSigns.com FREE SHIPPING FOR INDEPENDENT RETAILER MAGAZINE READERS!*

Call Your Representative Now For More Details! * In the Continental USA, on full floor display only

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December 2012 | INDEPENDENT RETAILER

*GUARANTEED SALE* We are SO confident you’ll do well we offer a MONEY BACK GUARANTEE! You can return them if you sell less than 50% in 6 Months. Restrictions apply. Call us for details. PRODUCTS MADE IN USA NOT IN CHINA


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RETRO ART PLAQUES SEE US AT THESE SHOWS! Surf Exp, Orlando, Jan. 10-12, Booth 3118 Sports Licensing Show, Vegas, Jan. 17-19, Booth 1738

Great Sellers! ONLY

Features the artwork of world renowned artist Haiyan USA MADE! Measures 5" x 10" Only $2.79! $7.99 to $9.99 retail Several dozen images of Elvis, Marilyn, the Beatles, Sinatra, Lucy, etc. 28 facing floor display FREE when you order 168 pcs of your choice

1-800-326-7419 www.WholesaleRetroSigns.com Call Your Representative Now For More Details!

$2.79

FREE FLOOR DISPLAY AVAILABLE Order 168+ Retro Plaques and Receive a Floor Display FREE! PRODUCTS MADE IN USA NOT IN CHINA

INDEPENDENT RETAILER.com | December 2012

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Independent Retailer 24 Stony Hill Road Bethel, CT 06801-1166 12-12

Oriental Apparel Inc. t t Email: orientalclothes@bellsouth.net www.wholesalecentral.com/orientalapparel/store.cfm

NEW

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