Page 1

In Store or Online – We Bring Buyers & Sellers Together

INDEPENDENT

RETAILER PRODUCT SOURCES, RETAIL NEWS & INTERNET STRATEGIES

2015 Media Kit The Official Publication of

wholesalecentral.com

The web’s original wholesale directory

RESULTS. Our advertisers consistently report solid new-order generation as a result of their ads.

INCREASED VISIBILITY. Every advertiser receives editorial coverage within the magazine, a highlighted Supplier Profile and additional banner ad placements on IndependentRetailer.com.

REPEAT BUSINESS. Our readers are active wholesale buyers across dozens of product categories. Once they find a great supplier, they remain loyal.

Bill McNulty, Publisher billm@sumnercom.com

REACH OVER

Office: 1-800-999-8281 ext. 111 Cell: 1-203-994-5081

131,000

www.sumnercom.com www.IndependentRetailer.com

INDEPENDENT & ONLINE RETAILERS EVERY MONTH!


15

EDITORIAL CALENDAR JANUARY

2015

FEBRUARY

MARCH

25th Anniversary Issue

Sunglasses

2015 Retail Outlook

New Video Tactics

Summer Apparel & Accessories

New Payment Technologies

Philadelphia Gift Show, Seattle Gift Show, California Gift Show, Windy City Gift Show, Orlando Gift Show

Service Providers

San Francisco Gift Show

Portland Gift & Accessories Show, Boston Gift Show

APRIL

MAY

JUNE

Personalized & Customized Items

Spring New Products Buying Guide/ Made in the USA

Tradeshow Calendar/ Jewelry & Watches

Order Fulfillment

Social Media

How to Brand Your Website

JULY

AUGUST

SEPTEMBER

Apparel

Gifts & Toys

Mobile Integration

Free Online Marketing Tools

Health & Beauty/ Scented Products Ecommerce Platforms

California Gift Show, Philadelphia Gift Show, Windy City Gift Show, San Francisco Gift Fair

Seattle Gift Show, Orlando Gift Show and Orlando Cash & Carry Show, Fort Lauderdale Gift Show

OCTOBER

NOVEMBER

DECEMBER

Cart & Kiosk

Souvenirs

Online Advertising ROI

E-Mail Marketing

2016 New Products/ Sports Licensed

Las Vegas Souvenir & Resort Gift Show

Loyalty Programs

Galveston Gift & Resort Merchandise, Gulf Coast Gift Show, Portland Christmas Cash & Carry Gift Show

Los Angeles Christmas Cash & Carry Show, San Francisco Cash & Carry Show, Smoky Mtn Gift Show, Ocean City Resort Gift Expo

Bill McNulty 1-800-999-8281 ext. 111

Grand Strand Gift & Resort Merchandise Show

Visit INDEPENDENTRETAILER.com


Bill McNulty 1-800-999-8281 ext. 111

Visit INDEPENDENTRETAILER.com

Rates & Specifications FOUR-COLOR AD RATES 1/3 PAGE

RATE CARD #24

3X

$575

6X

$495

12X

$445

1/2 PAGE

Vertical: 2.125 (2 1/8)” x 9.5” Square: 4.56” x 4.63” 3X

$795

6X

$695

12X

$595

3X

$1,125

6X

$995

12X

$895

YOUR CAMPAIGN INCLUDES: MULTI-CHANNEL MEDIA APPROACH ✓ ✓ ✓ ✓

Print Ad Print & Online Editorial Dedicated E-Mail Blast Banner Ad on IndependentRetailer.com ✓ Social Media Placements ✓ Bonus Trade Show Distribution ✓ Link on WholesaleCentral.com Top Suppliers

FULL PAGE

7” x 4.625 (4 5/8)”

SPREAD

7.75” x 10.5” *with bleed: 8” x 10.75”

Official Publication of

wholesalecentral.com

The web’s original wholesale directory

3X

$1,800

CIRCULATION

6X

$1,650

OVER QUALIFIED PAID / REQUESTOR SUBSCRIBERS

12X

$1,500

74,000 Print Readers Monthly

94%

15,000 Bonus Trade Show Readership Annually

15.5” x 10.5” *with bleed: 15.75” x 10.75”  Please call about premium positions and other advertising opportunities.  Rates subject to change without notice.

56,000+ Online Readers Monthly

Bonus Distribution at Industry Leading Shows including: Wholesale Show

OFFPRICE


TESTIMONIALS

READERSHIP STATISTICS

BUSINESS CONTINUES TO INCREASE “We have been advertising regularly for over 3 years. The marketing investment we make is vital to our business. The marketplace is a very profitable and reliable source of sales revenue for Duke Imports. And the customer service and expertise the staff provides to us is second to none. They really care about our success.” Marty Kirkendall, Duke Imports

HIGHLY RECOMMENDED

RETAIL BUSINESS TYPE

% OF TOTAL

Independent Retailer ................................................ 68.82 Chain Store.......................................................................1.25 Importer/Liquidator ........................................................ 1.71 Online Retailer ............................................................. 14.63 Distributor........................................................................5.95 Retailer Service Provider ............................................ 4.74 Other ................................................................................ 2.90 Demographic information updated: April 2014

“Independent Retailer possesses an integral knowledge of the advertising industry. The team’s innovative and cutting edge approach allows the customer and end consumer easy access to the leading wholesalers in the country. I highly recommend them!” Craig Pinkerton, St. Louis Wholesale

THE BOOST WE NEEDED “Independent Retailer has really expanded our sales avenue. We are now selling to a new clientele that we previously did not sell to and, in this market, we need any boost we can get. Thanks!” Adam Dawe, American Distribution Company, LLC

EFFECTIVE ADVERTISING PROGRAM

Official Publication of:

wholesalecentral.com

The web’s original wholesale directory

“I’m very excited about the exposure and business that has been generated from advertising with The Independent Retailer. From the day I started advertising with this firm, until now, my sales of the Topless Sandals & Foot Jewelry continue to increase month by month. The advertising I do in The Independent Retailer is a direct contribution to this trend. The Customer Service and Experience the Staff provides to me is second to none. They really care about my success.” Barbara J Peterson, Prettie Pretties by B.J.

INCREASED REGISTRATION “Just wanted to let you know that of all of our partners – the email you sent on our behalf brought in the most registrations so far. Waa hooo!” Jessica Moretti, SnapRetail

NATIONALLY DISTRIBUTED ✓ Nationally Distributed to Independent Retail Business Owners

In All 50 States. Published By

SUMNERCOMMUNICATIONS, Inc. SUMNERCOMMUNICATIONS

24 Stony Hill Road, Bethel, CT 06801-1166 Phone: 1-800-999-8281 • Fax: 203-748-5932

wholesalecentral.com

The web’s original wholesale directory

IR media kit Bill  

Independent Retailer Magazine, serving Independent Retailers, Wholesalers, Kiosk Operators, Distributors, and Closeout Buyers. You will find...

Read more
Read more
Similar to
Popular now
Just for you