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‌extraordinary homes with extraordinary lives. Presented by: Summit Sotheby’s International Realty In a time of global communications and global markets, there is only one true international real estate brand to market your home. Your home is unique and successfully marketing such a property takes unique skills. I utilize all that is current to present your home in a most exclusive way. Without fanfare, with grace and expertise, allowing all that is extraordinary to be revealed. Please allow me to tell you more of our story...

Each office is independently owned and operated.


BRAND | HERITAGE

THE BRAND SOTHEBY’S INTERNATIONAL REALTY® The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.

Each office is independently owned and operated.


BRAND | HERITAGE

SOTHEBY’S ACCESS Auction House’s REVERENTIAL HERITAGE Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has been renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.

Each office is independently owned and operated.


BRAND | NETWORK

WORLDWIDE PRESENCE THE NETWORK’S STRENGTH - 625 offices in 44 countries and 12,000+ members The Sotheby’s International Realty brand was established to connect the finest real estate companies to the most prestigious clientele in the world. Today our network boasts more than 12,000+ sales associates located in approximately 625 offices in 44 countries and territories, sharing many thousand referrals around the world.

Each office is independently owned and operated.


BRAND | REFERRALS

REFERRALS DISTINGUISHED CONNECTIONS around the world Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. Above are just a few of those special homes our brand has recently represented.

Each office is independently owned and operated.


BRAND | LOCAL

PARK CITY

MAIN STREET

Old Town of Park City, Utah

SALT LAKE CITY

DEER VALLEY

LOCALLY OWNED AND OPERATED EXPERTS IN UTAH AND AROUND THE WORLD Our affiliation with Sotheby’s International Realty provides us with a host of unique services that are unparalleled. It is a vehicle that allows us to connect directly to qualified buyers locally, nationally and internationally. Most importantly, we understand the local market and are fully equipped to represent your property in the most effective way. Our relationship with this premier brand affirms our commitment to provide you a superior level of service, marketing and expertise in Utah and around the world. In addition, we are able to give back to the community with our “Sotheby’s Cares” fund for local charities.

Each office is independently owned and operated.


BRAND | LOCAL

MEET SOTHEBY’S EXPERTS IN UTAH AND AROUND THE WORLD The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have combined their efforts towards the goal of delivering the absolute best & most effective real estate services. Thomas Wright - Owner, President and Principal Broker Bruce Shannon & Scott Webber - Owners David Johnson - Managing Broker Ivan DuBois - Vice President of Operations Trish Nichols, Kathy Donaldson, Nicole Thiriot & Kate Steele - Office Administrators Joe Averett, Izzi Magee, Cheryl Bosh & Nick Winters Marketing Director, Advertising Production Manager and Coordinators Kyle Jenkins, Rocky Maloney & Sarah Wilkes - Photographers and Photo Editor Sharon Garfield - Accounting & Human Resources Lori Corral, Kristina Pentz & Stephanie Lebold - Transaction Coordinators

Each office is independently owned and operated.


Thomas Wright President and Principal Broker

Thomas Wright was born and raised in Salt Lake City, Utah. He graduated from the University of Utah in 1997 with Bachelor of Art degrees in Marketing and Russian. Thomas graduated from Quince Orchard High School in the Washington D.C. metro area in 1991 after being selected to be a United States Senate Page by Senator Orrin Hatch and former Senator Jake Garn. After the prestigious firm of Lewis Wolcott & Dornbush Real Estate was affiliated with Sotheby’s International Realty Thomas became a partner, where he serves as the President and Principal Broker of Summit Sotheby’s International Realty. Prior to joining Summit Sotheby’s International Realty, he was a top producing agent with Prudential Utah Real Estate where he was licensed for several years. He also served as the marketing director for Coldwell Banker Premier Realty and was responsible for the marketing initiatives for several hundred real estate agents in offices all across the state of Utah. Thomas has implemented many innovative and successful real estate marketing strategies and ventures that have influenced the residential real estate brokerage industry across the country. He was a former partner of the largest real estate photography company in the United States and co-authored two patents related to online lead generation. Thomas has also been a national speaker in the real estate industry, speaking to large and small groups about lead generation, effective management of leads, innovative sales techniques, and web site creation. Thomas is an avid amateur golfer. While in high school, his team won the Maryland State Golf Championship. Thomas then played for the University of Utah, participating in several major NCAA competitions, most of which were won by Tiger Woods. Thomas enjoys traveling the world, which has included a three week safari in Africa, a two week golf excursion to Scotland and an Arctic Circle fishing adventure for Northern Pike. Thomas is a civically-minded citizen and has been elected and appointed to serve on several key organizations in the community. Thomas is married to Caroline Wright and has three daughters and one son

Summit Sotheby’s International Realty Post Office Box 2370, 1750 Park Avenue, Park City, UT 84060 p: 435.649.1884 f: 435.649.6716 thomas.wright@sothebysrealty.com

Each office is independently owned and operated.


David W. Johnson Managing Broker of Summit Sotheby’s International Realty

Summit Sotheby’s International Realty is pleased to announce that David W. Johnson has recently joined as their Managing Broker. David received his undergraduate and law degrees from the University of Utah. He has a very broad background in the real estate industry. David has managed his own title insurance and escrow company and is a past Director of the Utah Division of Real Estate. He is former legal counsel to the Utah Association of Realtors and to the Park City Board of Realtors. David has been primarily responsible for the development of most of the standardized real estate forms currently used by real estate agents and brokers in the State of Utah. David discontinued his law practice several years ago to accept an appointment as the Principal Broker for Keller Williams Park City Real Estate. Very involved in the Park City community, David has also served on the Summit County Board of Adjustment. He has been the recipient of several professional awards including: the “Directors Award” and “Realtor of the Year Award” from the Park City Board of Realtors; and the “President’s Award” from both the Utah Association of Realtors and the Salt Lake Board of Realtors.

Summit Sotheby’s International Realty Post Office Box 2370, 1750 Park Avenue, Park City, UT 84060 p: 435.649.1884 f: 435.649.6716 david.johnson@sothebysrealty.com

Each office is independently owned and operated.


BRAND | SUCCESS

Clockwise from top left: LaCaille Estate • 99 White Pine Canyon Riverbend Ranch • 144 White Pine Canyon

OUR LOCAL SIGNIFICANT SALES Utah’s TRULY SPECIAL HOMES AND THEIR STORIES The character of a home is personified by the people who reside there. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. We have also developed an appreciation for the true value of beautiful things and we take great pride in presenting to the world unique places and their stories. Above are just a few of those special homes our company has recently represented.

Each office is independently owned and operated.


International brand Marketing Efforts and Advantages Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined.

Each office is independently owned and operated.


INTERNATIONAL | CAMPAIGN

THE ESSENCE OF EXTRAORDINARY IN PRINT SIR print brand campaign directs people to SothebysRealty.com Our global brand advertising campaign, Essence of Extraordinary, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.

Each office is independently owned and operated.


INTERNATIONAL | CAMPAIGN

THE ESSENCE OF EXTRAORDINARY ONLINE SIR ONLINE brand campaign delivers upwards of 506 Million impressions Our strategic online plan aligns our Essence of Extraordinary campaign with relevant and influential media partners on prominent, highly-visible platforms. Seamless content integration is also used to create unique consumer interaction opportunities. Designed to deliver in upwards of 506 million impressions, this campaign runs from January through December via well-known media moguls including: The New York Times, The Wall Street Journal, BBC, The Daily Telegraph, Financial Times, South China Morning Post, YouTube and Google.

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

SIR CO-OP ADVERTISING SIR PARTNERS WITH THE “BEST OF CLASS” Media partners Our brand advertising campaign is aligned with “best of class” media partners that boast the most qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. These partners have been carefully chosen because they tie into passion points of the Connoisseur of Life. The cumulative effect delivers approximately 506+ million impressions per year which ultimately builds brand awareness and drives leads to our global network of offices and our website.

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

PARTNERSHIP WITH NEW YORK TIMES Delivering a highly loyal and engaged Global Audience of influencers - 300,000,000 estimate impressions in 2012 Our partnership with The New York Times provides the ability to develop custom and dominant opportunities to create brand awareness and drive qualified leads to the listings represented by our network. This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty® brand to integrate directly with The New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide. The NY Times real estate apps rank #1 downloaded app for NYT mobile audience as the NY Times is the de facto MLS. View our NY Times microsite at www.nytimes.com/sothebysrealty

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

WSJ Global

WSJ CHINA

WSJ JAPAN

WSJ Premier partner Wall Street Journal Positions Sotheby’s Realty Front and Center - Estimated 33,000,000 impressions in 2012 The Sotheby’s International Realty brand has created a unique, exclusive partnership with The Wall Street Journal through our “The Business of Extraordinary Living” microsite. This microsite positions our brand front and center to more than 55 million visitors of The Wall Street Journal’s digital network each month. And with significant international traffic to their website, our relationship with WSJ provides yet another matchless, superior opportunity to market your home globally. View our WSJ microsite at www.wsj.com/sothebysrealty

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

BBC REACHING THE UNITED KINGDOM AND 133 Countries Estimated 75 million impressions in 2012 The BBC is the world’s largest broadcasting corporation and its website, bbc.com has 29 million unique monthly visitors, 94 million page views with 78 percent of traffic outside the United Kingdom. Our unique program is the first of its kind for the BBC and is geared to deliver 35 million impressions. This sponsorship entitled “Living In…” runs the entire year highlighting various cities around the world adjacent to our dynamic banner ads featuring active property listing exclusively.

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

FINANCIAL TIMES & FT.COM 5 million impressions on ONE OF THE WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS Financial Times is one of the world’s most respected business newspapers, recognized internationally for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their global readership. Our robust media plan with the Financial Times provides maximum global exposure for our network listings with strategically placed media rich banners on their flagship website, FT.com. Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions to our brand and thus, your listing.

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

THE DAILY TELEGRAPH EXCLUSIVE. INTEGRATED. TARGETED. Estimated 4.5 Million impressions in 2012 As the best selling quality newspaper in the United Kingdom, The Daily Telegraph has been delivering an established, elite audience for well over 150 years. Their website, telegraph.co.uk, hosts more than 32 million unique visitors around the world. Our exclusive partnership celebrates the “World’s Best Places to Live” by featuring extraordinary locations around the world integrated with our network’s listing inventory, making this a powerful and targeted vehicle to reach a global audience. View our exclusive sponsorship at www.telegraph.co.uk/bestplacestolive

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

The Globe and Mail CONNECTING WITH CANADA’S MOST SOUGHT AFTER AUDIENCE IN BOTH PRINT AND ONLINE CIRCULATION - 900,000 / HOUSEHOLD INCOME - $100K + With over six national Canadian newspaper awards, The Globe and Mail is Canada’s leading news source, connecting the Sotheby’s International Realty® network to Canada’s most influential readers. Your home can be featured in a full color ad in The Globe and Mail, which reaches more high level executives than any other Canadian newspaper. In addition, traffic driving web banners leading to sothebysrealty. com are featured on theglobeandmail.com, providing even more valuable exposure for your home to this desirable market.

Each office is independently owned and operated.


INTERNATIONAL | MEDIA PARTNERS

SOUTH CHINA MORNING POST & SCMP.COM Asia’s world news franchise Furthering our omnipresent approach, our brand enjoys a unique partnership with Asia’s world news franchise, The South China Morning Post. Respected internationally for its objective coverage and insights into Greater China and the region, The South China Morning Post is renowned for its high quality journalism. Our collaboration consists of strategically placed online banner advertisements across SCMP’s award-winning online portal, SCMP.com. Generating over 20 million page views monthly, SCMP.com exposes your home to their loyal online subscribers.

Each office is independently owned and operated.


INTERNATIONAL | PHOTOGRAPHY

PROFESSIONAL PHOTOGRAPHY THE WAY YOUR HOME IS PRESENTED DETERMINES the Showings IT RECEIVES, therefore SSIR provides professional photography on all its listings. Over 98% of home buyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on SothebysRealty.com utilizing the highest quality photography and online technology available today. SothebysRealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 50 high resolution photographs. Obtaining quality photography quickly is our highest priority in the listing process as we can not market your home without it.

Each office is independently owned and operated.


• Located within Glenwild, Utah’s #1

INTERNATIONAL | BROCHURES

• Design combines grand larger spaces and quaint, elegant smaller spaces

• 1.56 Acre lot. Room to expand • Selected furnishings and carpets available for sale, price negotiable • Located in the Park City School District • Heated driveway and patio

• RW Wolff Built – quality construction with materials sourced from worldwide locations

• Located within an easy walk to Glenwild Clubhouse

• Frank Lloyd Wright inspired unique design

LUXURY & SOPHISTICATION IN GLENWILD LUXURY & SOPHI STICATIO • Frank Lloyd Wright inspired unique design • RW Wolff Built – quality construction with m ateria ls sourced from worldw ide locations • Design combines grand larger spaces and quaint, el egant smaller spaces • Located within Glen wild, Utah ’s #1 rated golf course

• Dramatic v iews of local sk i areas and golf course are p rotected

N IN GLENWILD

• Located within an e asy walk to Glenwild Clubhous e • Heated driveway an d patio • Located in the P ark City School District • Selected furnish ings and carpets available for sa le, pr ice negotiable • 1.56 Acre lot. R oom to expand • Square footage source is builder, buyer to verify

• PCMLS# 99898 60 • WFR MLS# 104 7681

7443 Glenwild Driv e Park City, Utah Inquire for Pricing

7443glenwild.com Molly Campbell

1750 Park Avenue, PO Box 2370 Park City, Utah 84 060 m 435.655.1208 o 43 5.649.1884 molly@mollycamp bell.com www.mollycampbel l.com

FRANK LLOYD WRIGHT INSPIRED GEM 7443 Glenwild Drive, Park City, Utah

This material is based upon information that we consider parties , we cannot reliable , but becaus represent that it is e it has been supplie accurate or comple footage is an estima te, including price, d by third te only. ©MMXII or withdr awal withou Sotheby’s Interna International Realty t notice; square tional Realty Affiliat ® is a licensed tradem es, Inc. All Rights Oppor tunity. . Each ark to Sotheby’s Reserved. Sotheb International Realty Office Is Independentl y’s Affiliates, Inc. Equal y Owned And Opera Housing ted.

PROPERTY BROCHURE SSIR provides a compelling marketing brochure We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.

Each office is independently owned and operated.


INTERNATIONAL | POSTCARD

ANNOUNCING YOUR HOME Custom direct mail campaign Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.

Each office is independently owned and operated.


INTERNATIONAL | WEBSITE

SOTHEBYSREALTY.COM 506,000,000 global impressions lead buyers to your listing on our site Averaging 450,000 visitors and 5,500,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all over the world - with over 38% coming from countries other than the United States. By providing advanced functionality that serves a global audience, sothebysrealty.com is a destination for those who seek unique properties from anywhere in the world…a destination that your home is deserving of. The average time spent by our visitors on our website is a remarkable 12.45 minutes. Only those properties represented by SIR are featured on SothebysRealty.com.

Each office is independently owned and operated.


INTERNATIONAL | WEBSITE

LIFESTYLE SEARCH 50% of all searches on sothebysrealty.com include a Lifestyle search The Sotheby’s International Realty network specializes in lifestyles from farm and ranch, vineyard, golf, to ski and waterfront living. Visitors can explore extraordinary properties that the Sotheby’s International Realty network represents all over the world and find a property that matches their lifestyle. Top lifestyle searches include the following: 1. Ocean/Beach

5. Mountain

9. Privacy

2. Island

6. Historic/Antique

10. Beach Resort

3. Waterfront

7. Metropolitan

4. Lakefront

8. Country Living

Each office is independently owned and operated.


INTERNATIONAL | WEBSITE

LANGUAGE & CURRENCY CONVERSION INTERNATIONAL BUYERS APPRECIATE DIGITAL SOPHISTICATION Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in 30+ different languages and view the cost in their own currency. Consumers demand video, so every listing on sothebysrealty.com is accompanied by a unique property slide show video that allows the viewer to not only view the property but listen to narration in their preferred language. This provides the universal appeal and options that consumers are looking for when they begin their search for a new home.

Each office is independently owned and operated.


INTERNATIONAL | ONLINE

ONLINE LISTING DISTRIBUTION UNPARALLELED REACH Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure. Our approach is to utilize web sites beyond sothebysrealty.com and summitsothebysrealty.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest web sites where prospective buyers gather real estate information and visit frequently during their home search. *National Association of Realtors Profile of Home Buyers & Sellers

Each office is independently owned and operated.


INTERNATIONAL | ONLINE

Online Marketing Summary

April 06, 2011 - March 18, 2012 2888 West Deer Pointe Dr Park City, UT 84060, US $5,400,000 MLS # 9986499 Property Id: 4269954 Summit Sotheby's International Realty 1750 Park Avenue, PO Box 2370 Park City, UT 84060, US Office Phone: 435-649-1884 http://www.summitsothebysrealty.com

Web Site Traffic Comparison

Property Views

Inquiries

JamesList

838

0

NY Times

81

Web Site

Number of Views - Last 4 Weeks

sothebysrealty.com Wall Street Journal

2,520 158 15

PropGOLuxury Top Cities

0

FreedomSoft Property Views

City

New York, NY Salt Lake City, UT

Chicago, IL Hurst, TX Doncaster, United Kingdom Montreal, Canada Saint Louis, MO Houston, TX Round Lake, IL Omaha, NE

81

Zillow Network

763

43

Homes.com

100

62

36

HotPads

27

AOL Real Estate

31

26

24

22

Property Views - Occurs when a consumer views the full property detail page on the Web site for the specific listing. Inquiries - The number of times a consumer completes and submits a contact form that is sent via email to the listing broker or agent. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing.

*Although your property listing is being displayed on these web sites, we are currently unable to track the property views and inquiries for

11

HomeFinder.com

35

Terms Used

these web sites.

Property Pursuit

0

41

RealtyTrac

0

CLRSearch

0

0 0

MyREALTY.com Other Sites

TOTAL

307 4,834

0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Your Listing is Also Displayed On*

Country Life

Daily Telegraph Smarter Agent USAA Xpressdocs Organic Trulia FrontDoor Oodle

Each Office is Independently logo are registered (or unregistered) service marks used with permission. Sotheby's International Realty and the Sotheby's International Realty supplied by third parties, we cannot upon information which we consider reliable, but because it has been Owned and Operated. The information set forth on this report is based and are subject to timing of delivery upon as such. The offerings are subject to errors, omissions, changes, represent that it is accurate or complete, and it should not be relied and updates of reporting metrics and related data.

Online marketing Summary A reporting system for our online listing distribution Sotheby’s Realty has the broadest, most integrated national network for distributing real estate listings online. With its online marketing reports, clients can assess valuable data such as web site traffic, property views over the past four weeks, number of inquiries on their property, and the source location of the online visitors. Our sales associates can email or print individual listing reports for your home showing the results from the major property search sites.

Each office is independently owned and operated.


INTERNATIONAL | ONLINE

SOCIAL MEDIA Navigating the world of Social Media to Expose Your home With facebook.com having more than 1 billion active users, of which 80% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. *facebook.com

Each office is independently owned and operated.


INTERNATIONAL | VIDEO

YOUTUBE THE WORLD’S MOST USED Video SEARCH ENGINE Founded in February 2005, YouTube allows billions of people to discover, watch and share originallycreated videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Sotheby’s International Realty has their own YouTube channel - www.YouTube.com/SothebysRealty. By allowing only the highest quality real estate videos online Sotheby’s International Realty and Summit Sotheby’s maintain the extraordinary, exceptional Branding that sets us apart from all others. We can also place videos on our local SSIR YouTube channel - www.YouTube.com/SummitSothebys

Each office is independently owned and operated.


INTERNATIONAL | ADVANTAGES

SIR MOBILE APP Available on smartphones & Tablets - Text SIR to 87778 or visit m.sir.com/sir It has been reported that almost a third of Internet search traffic will come from smartphones and tablets. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view properties based on GPS location, address, city or zip code. The application displays detailed property information and is available on the iPhone, Android, Blackberry and Palm as well as feature phones. When a user is ready to see a property, the “Call� feature connects them with one of our sales associates ready to show your home.

Each office is independently owned and operated.


INTERNATIONAL | ADVANTAGES

New York times Real Estate iPhone App Building on the success of The New York Times’ existing iPhone app, they developed an iPhone app that is dedicated solely to Real Estate content. The New York Times Real Estate iPhone app allows the Sotheby’s International Realty brand to reach an audience of early adopters who are actively searching for real estate listings and content. Developed to include Global Positioning Satellite (GPS) functionality to make local listings more accessible to users, this app has seen extremely strong response from its users to featured advertisements. As one of the sponsors of the app the Sotheby’s International Realty brand will have the opportunity to benefit from this increased engagement and deliver the ability to search for our listings while on the go.

Each office is independently owned and operated.


Our Local Marketing Efforts and Advantages Our brand is known locally for representing luxury homes throughout Utah. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined

Each office is independently owned and operated.


LOCAL | ADVANTAGES

SUMMITSOTHEBYSREALTY.COM REACHING Local “CONNOISSEURS OF LIFE” With 90+% of buyers using the Internet or a real estate professional to find a home they actually purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore, your home will receive targeted local exposure on summitsothebysrealty.com that complements the worldwide reach from sothebysrealty.com. Your home’s presence on summitsothebysrealty.com will be carefully designed to provide an exceptional showcase to buyers searching for properties not only by location, but also by their desired lifestyle and unique amenities.

Each office is independently owned and operated.


LOCAL | ADVANTAGES

The above screen shot demonstrates the impact of our enhanced listings features on the Realtor.com website compared to the non-enhanced listing on the right.

REALTOR.COM SUMMIT SOTHEBY’S INTERNATIONAL REALTY Enhances All its properties on Realtor.com Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty has an enhanced presence on each of our listings. Each listing has up to 25 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.

Each office is independently owned and operated.


LOCAL | ADVERTISING

C o l l e C t io n s

C o l l e C t io n s

showC asi ng

the lUx URy est ate s an d ho mes of Uta h

Enclave at Sun Canyon

COLLECTIONS SHOWCASING THE LUXURY ESTATES AND HOMES OF UTAH

wi nt er 201 2

W in te r 20 13

eStateS of uta h Lux ury hom eS and Showc aSin g the can yon - 74 wh ite Pin e

796 0 Red tai l Co URt, paR k Cit y

e, conservation is about getting more.

Canyon is a community of 35 townhomes that have been architecturally designed to intrinsically synergize, with their surroundings. The setting is an unspoiled landscape secluded in aspens and pines, at the apex of Sun Peak, near Canyons® Ski Resort. d stone, with beamed ceilings, floor to ceiling glass, wood flooring, scenic decks and a ass and metal roofs, these residences bring new meaning to indoor/outdoor living.

3-4 Bedrooms | From 2,700-4,000 SF | Starting at $1,410,000

ntact Shane Herbert at 435.714.9225 or Negin Shams at 435.640.5573 or visit EnclaveSunCanyon.com to learn more.

theby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty ® is a licensed trademark to ’s International Realty Affiliates LLC. Equal Housing Opportunity. Each Office is Independently Owned & Operated.

SUMMER 2013 1401 TWO CREEKS, PARK CITY

COLLECTIONS MAGAZINE PRODUCED BY SUMMIT SOTHEBY’S INTERNATIONAL REALTY AND DISTRIBUTED THROUGHOUT PARK CITY, Heber City AND SALT LAKE CITY The Collections magazine is published twice a year in Winter and Summer and reaches a wide audience of home buyers who bear the greatest purchase intent found within this market. With distribution covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your home to locals as well as tourists. Each property featured in the Collections magazine has been hand selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.

Each office is independently owned and operated.


LOCAL | Technology

Online Transaction report Showing feedback, signed documents and advertisements Summit Sotheby’s International Realty enables customer-centric management reports, marketing collateral, and monitoring tools and eliminates duplicate data-entry/errors. Built with clients in mind, this application automatically reminds our staff and sales associates about critical tasks they need to complete to keep your listing on track. Plus, the system gives online access to their transaction. You can log-in and monitor the showing activity of your listing, see your home’s marketing and advertising efforts, view your home’s competitive listings, and see that your home’s transaction is closing smoothly and efficiently.

Each office is independently owned and operated.


LOCAL | Technology

Top producer

ÂŽ

Summit Sotheby’s has selected Top Producer as its Customer Relations Management program Top Producer has long been considered the gold standard for real estate contact management software. It is the central component of a software suite of agent productivity products designed to make our sales associates more productive, assisting them to provide better client services, and help them sell more real estate. It is a completely Internet-based sales and marketing system for sales associates who want more productivity and more sales in today’s increasingly competitive marketplace, Top Producer provides our agents all the tools they need to save time, stay organized, and to control prospecting, follow-up, listing and closing activities.

Each office is independently owned and operated.


LOCAL | Technology

LEADROUTER

We respond to all inquiries in 10 minutes or less On average, 93 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the Internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly. **National Association of Realtors® Profile of Home Buyers & Sellers

Each office is independently owned and operated.


Marketing execution and pricing We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return.

Each office is independently owned and operated.


Property | PRICING

Successful marketing As a Sotheby’s International Realty professional, I am proud of the level of service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. Our commitment to your marketing plan: • Professionally photograph your home and create a marketing brochure • Post your home to our Multiple Listing Service • Place a sign on your property • Introduce your home to other Sotheby’s agents in our weekly sales meeting • Add your home to sothebysrealty.com and summitsothebysrealty.com • Launch your listing to dozens of websites and our partners • Advertise your home in media (online and/or print) • Host an open house during the Wednesday broker open house event • Preview your property to all interested agents • Inform you of responses and inquiries relating to your home • Provide you with a copy of all advertising in your online account • Provide regular updates on comparable homes in your area (sales and new listings)

Each office is independently owned and operated.


PROPERTY | PRICING

INFLUENCING THE SALE OF YOUR PROPERTY Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: Factors not within your control: Your property’s location Recent property market values Expired listings with multiple price revisions Economic and housing marketing conditions Absorption rate Factors within your control: The listing presentation price and terms of sale Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) The ready access to your property for showing The selection of the real estate sales professional you chose to represent you

Each office is independently owned and operated.


PROPERTY | PRICING

ACHIEVING THE HIGHEST SELLING PRICE There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.� In the auction world, the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting however, real estate is location specific. Your property value is closely tied to the history of prices in your same community and region.

Each office is independently owned and operated.


Property | pricing

Your best chance to sell & achieve the highest price is your first few weeks on the market New: Fresh and excited, focused on value vs. price Waiters: Seen it all, experienced, very particular, focused on value vs. price Dealers: Focused on price, want to negotiate Bottom Feeders: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”

Each office is independently owned and operated.


Property | pricing

The Pond Current housing market

When a new listing comes to market there is always an initial spike in interest and showings in the first week or two. This is the “pent up demand” from buyers who have already looked at and rejected your competition. If your listing price is close to its estimated market value, buyers recognize this and interested ones will respond with better offers to a new listing. A properly priced home forces a legitimate buyer to ask the question, “What will it take for me to get this house?” Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for your price to come down.  All the while, as the days-on-market counter ticks on, buyers start asking the question, “What’s wrong with that house?”

Each office is independently owned and operated.


Property | PRICING

LISTING SIDE COMMISSION

SELLING SIDE COMMISSION

Commission Breakdown How Your Agent Is Compensated on a 6% Commission To understand real estate commissions let’s take a look at how real estate agents are paid and how they share cooperating commissions. The most common type of listing agreement between a seller and their agent gives that agent’s broker the right to exclusively market the home. In return for bringing a buyer to the table, the seller agrees to pay a commission to the broker. Typically, this fee is represented as a percentage of the sales price and is shared between the listing broker and the broker who brings the buyer.

Each office is independently owned and operated.


SSIR Park City Listing Presentation  

SSIR PC LP Early 2013

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